Li Mobai's side, he wants to engage in tourism!

Moreover, he would never do that kind of thing of fishing in the dry water! Travel, the most important thing is a reputation.

If your reputation stinks, then in the future, who will dare to play with you. What if you had the most beautiful scenery in the world?

In the Ming Kingdom, there are not too many such examples!

Many originally very promising tourist attractions were finally tossed to death by some of their own stupid behaviors and practices!

In addition to the Qingdao prawn incident in the mountain winter that impressed Li Mobai, there is also the matter of the ancient city of Phoenix!

In the past three years, the ancient city of Phoenix began to implement bundle and bundle ticket sales, and tourists need to buy a ticket of 150 yuan to enter the ancient city. After the implementation of the policy, it attracted a lot of attention, the number of tourists plummeted, and local individual businesses were greatly impacted.

Then, a new policy was introduced for the student group, and the ticket price was reduced from 80 yuan to 20 yuan. But it doesn't help!

On the second day of the implementation of the "one-vote system" in the ancient city of Phoenix, a large number of merchants and local residents closed their doors due to dissatisfaction with the "one-vote system" policy, and gathered near the pier at the north gate of the ancient city. Every tourist who enters the Phoenix Ancient City Scenic Area in Hunan Province, regardless of whether he visits the attractions in the ancient city or not, will be charged an admission fee of 150 yuan, a policy that has aroused widespread doubts among local residents and tourists.

The official of Phoenix County, who was going to sit and count the money every day, was attacked from inside and outside, and it was a mess.

Obviously, it is the recipients who benefit. On the one hand, there are companies that run the ancient city, and on the other hand, there are officials who buy shares in the land, and there are also two parties, one is the tourists who want to pay for tickets to enter the city, and the other is the merchants of the ancient city, whose business is not as good as before.

The problem is that whether the ancient city collects money or not, and how much money it collects, is the two parties who benefit from it, and the two parties who suffer have no right to speak, they only have the share of protest. As a result, Phoenix was first criticized by the media and netizens across the country, and then shops in the city went on strike and gathered in protest.

Under the internal and external attacks, the officials of Phoenix County could not sit still. Perhaps, they dare to turn a blind eye to criticism "outside the city", but they cannot but react to the collective protests "inside the city".

So, how did they appease the merchants in the city? The official said: "Please take a look at it later, many people don't care about the cost of this ticket." ”

I have to admit that compared to those "short-sighted" innkeepers, the official is to "stand tall and see far". Isn't it? There are so many famous scenic spots in the country, and the ticket prices have risen several times or more than ten times, but they have not stopped the footsteps of tourists. Perhaps, in some time, the ancient city of Phoenix will reappear the crowded "landscape". However, can the official settle accounts like this?

Phoenix, with the reputation of "the most beautiful small city in the Ming Kingdom", and the great writer Shen Congwen, because of the remote location, the ancient city style survived. These unique resources are all cultural heritage handed down by our ancestors! For this rich heritage, people today sit back and enjoy it or squander it on a large scale, and they are all sorry for their ancestors and their descendants.

The phoenix in history is famous. Now it has a bad reputation.

First, the commercial atmosphere is too strong, and the simple style of the ancient city is difficult to find; second, the phenomenon of soliciting and stealing customers is serious, and it has repeatedly appeared on the "tourist trap list" listed by netizens. Two years ago, there was a vicious incident in which 19 tourists were beaten by locals. After the incident, the chairman of the Phoenix Ancient City Tourism Company played a "change of face", first publicly apologized, and then scolded the tourists for "just being pigs". Is such a phoenix still worthy of the title of "the most beautiful in the Ming Kingdom"?

For the chaos in the ancient city, the official cannot escape the blame. It can be said that the local authorities turned a blind eye to this, and it seems that they have wronged them again. No, didn't they launch an "improvement initiative" to collect tickets?

If it is said that the admission fee can block the flow of people, and it can make the ancient city less noisy and more quiet, then it is just that. However, the official said that tourists "don't care about tickets". Then, it can only be understood that collecting tickets is to collect money.

This account, the Phoenix County official seems to be very fine. However, they have just forgotten two things: first, the assets of the ancient city of Phoenix belong to neither the official nor to the owner of the tourist company, but to the entire people; second, the official only has the obligation to manage and protect the ancient city, but does not have the right to take the opportunity to make a fortune. For the official, poor management, absence, enclosure to collect money, offside...

In the face of doubts, the local officials said for a while that many people did not care about the number of tickets, and then said that in the face of long-term interests and immediate interests, it is necessary and inevitable to still choose reform... ！

Locals will certainly say that the fees are for better protection of the ancient city, and the current maintenance cost of the ancient city is seriously insufficient. As soon as I checked the news, it was so... ！

The local government has its own set of sayings, in order to regulate the tourism market in the ancient city, to protect the interests of tourists, and so on, but normal people can't see that there is a dime in it.

The reason why we oppose the charging of the ancient city of Phoenix is not that the focus is 150 yuan higher than that of several Forbidden City and the Summer Palace, nor is the focus on the desire for profit in the scenic spot. The key point is, why does the government collect what it wants? Why does the government not want to try to let the people get some benefits, but tries to extract some benefits from the people? Why is it that a decision on fees that involves the interests of many parties is only formulated by the beneficiary and accepted by the injured party? On what basis does the official change from a provider of public services to a stakeholder?

No one will like the commercialized phoenix, it is no longer the border city pastoral song written by Shen Congwen. But what stinks more than the smell of copper is the musty smell of power. The market will not destroy the ancient city of Phoenix, but the official meeting of the market is not understood. The real market economy will make the phoenix nirvana, and the half-baked market economy will only make the phoenix become the frightened bird in Zhuangzi's pen... ！

Li Mobai didn't want to take such an old path. He wants to make money, but he will never make money in such a stupid way!

If the Ryukyu Islands become the next Phoenix Ancient City, won't it be all wasted? You can't do that!

In fact, to be honest, anyone with a little brain should not charge a high ticket price!

The ancient city of Phoenix defended itself by charging fees from Pingyao and other places at every turn. Facts have proved that such charges are not effective, and moreover, they restrict the development of the local tourism economy. The ancient city of Pingyao has been charging for more than 10 years, and the ticket revenue is only 14500000000000 yuan. Previously, the ancient city of Pingyao had been operating at a loss, and its income could not be offset by expenditure. According to local official data, the total output value of the tertiary industry, which is dominated by tourism, was only 3.7 billion yuan in 211. This size is equivalent to half the size of a phoenix.

In comparison, the Jiangsu and Zhejiang regions are really smart. It is no wonder that the world can be rich, because people are truly far-sighted and long-term!

In Hangzhou City, which is close to Li Mobai's hometown, the West Lake is located here! It is one of the first batch of national key scenic spots in the Ming Kingdom and one of the top ten scenic spots in the Ming Kingdom. It is also one of the main ornamental freshwater lakes, and it is crowded with people during holidays. Moreover, the West Lake is also the place that the ancient literati and ink writers liked, the famous writer Su Shi left a well-known poem: "The water is clear and sunny, and the mountains are empty and rainy" The popular poem, Bai Juyi also used "failed to throw Hangzhou away, half of the hook is this lake" to express his attachment to the West Lake.

Hangzhou West Lake, which is so loved by everyone, did a bold and unfavored thing in the eighteenth: cancel the ticket fee and return the lake to the people. It's free for everyone.

This crazy move makes many people not understand, you know, as early as that year, the West Lake alone attracted more than 20 million yuan in ticket revenue. And maintaining the attraction also requires a very high amount of money. So no one was optimistic about West Lake's move at that time.

However, what is unexpected is that after the cancellation of ticket fees from the West Lake, the annual revenue is rising, and last year, the tourism revenue of Hangzhou West Lake reached an astonishing 360 billion!

That's right, other scenic spots are rising year by year, and West Lake has been free for 18 years, but West Lake has not lost money, but has made more money.

Although the West Lake does not charge any tickets, but there are a lot of merchants around the West Lake, the West Lake does not charge tickets, and naturally there will be a lot of people to come to play, which brings an infinite flow of visitors to the local vendors, and the tourists stay longer and longer, eating, staying in the store, buying goods, the merchants have money, the government has taxes, and the financial benefits have become more considerable.

Today's West Lake has created a profit of 100 billion yuan in one year. On the surface, the free attractions seem to have made West Lake lose hundreds of millions of yuan in ticket revenue, but it has made it more famous, and it has directly driven the local development, and the financial benefits have become more considerable. In addition, the West Lake is free and open, more talents are willing to come here, and it has also attracted a large number of investments, and a large number of Internet companies have sprung up like mushrooms after a rain.

In the end, this crazy decision of West Lake succeeded, and it also created a miracle of profit for Mingguo Lake. It is also known as the "West Lake Model".

On the other hand, other scenic spots are facing the embarrassing situation of "rising prices every year and losing money every year". At a time when most of the scenic spots in China are still immersed in the low-threshold, low-nutrition scenic spot development model that relies on ticket revenue to maintain, Hangzhou's West Lake, even after the successful application for the World Heritage Site, will still be free of admission to the end.

This is also more admirable for the vision of Hangzhou people, who have driven the development of the entire tertiary industry and gathered more wealth with a ticket money. West Lake has completed such a feat precisely because of its advanced vision, but it is against everyone's incomprehension that today's world cultural heritage has been achieved... ！