511. Benefits

Why?

Quite simply, it is not only because these companies have achieved Disney's hegemony era in the future, but more importantly, these companies also have great support for Zhou Fangyuan's industry.

Pixar is proficient in computer animation production, and Zhou Fangyuan wants to get involved in the animation industry, he has poached a lot of talents from Fuso, and is ready to work hard to cultivate the domestic market and talents, in the future, he wants to become a distant comic into a distant animation, and then become the largest animation company in China, when the time comes, it will not only launch TV animation, animated films are bound to get involved, and computer animation is the general trend, hand-drawn animation will gradually be eliminated with the problem of pictures and working hours. The same is pretty much the same for D animation, especially for animated films, pure D animation doesn't make much sense anymore.

It's not that it can't be done, but the center of gravity will inevitably shift towards the 3D animation defense line, and that's when the importance of Pixar comes.

And Lucas, not to mention this, an industrial light and magic is enough to explain everything. Some people may say, isn't there still Blizzard? Yes, there is Blizzard, and Blizzard is also a big player in terms of computer special effects, but so what? Don't forget what kind of company Blizzard is, Blizzard is a recognized film and television company, no, it's a game company. Blizzard's main business is games, and the main content must be games, of course, computer special effects can be done, and you can occasionally participate in film production, but the premise is that it cannot affect the production and development of games, so Zhou Fangyuan will definitely want a professional special effects production company in the future.

ILM is also one of the top special effects companies in the future, so its importance cannot be overstated.

And Lucas himself also has the copyright of the Star Wars series, and the status of the Star Wars series in film history is quite a deal. As mentioned earlier, when it comes to the box office revenue ranking in film history, in addition to James Cameron's two classic Titanic and Avatar occupying the top two, the third place is the seventh Star Wars: The Force Awakens, the most classic work in space opera. And this is the first film of the Star Wars sequel that Disney has rebooted after acquiring Lucasfilm. As for how to describe the influence of the Star Wars series, let's take a very simple example. In the not-too-distant future, on April Fool's Day, the Reddit website held a "pixel" event: on a huge canvas, each user can click a pixel on the canvas every 5 minutes, and the activity lasts for 7 hours. Ordinary people must think that among the fans participating in this event, people from various countries will consciously huddle together, occupy an area, and draw their own national flags. But this is only half the guess, of course, there are flags of various countries on the final canvas, but the largest area is not the flag of any country, but the story of Darth Preggs told by Palpatine to Anakin in Star Wars 3: Revenge of the Sith.

Look at it, that's the status of Star Wars.

Recall that on May 5, 1977, a little-known science fiction movie was released in 37 theaters in the United States, and there were no big-name stars, no first-line directors, and even familiar stories in this movie. This war film that takes place in outer space, no one has been optimistic about her future from the beginning. But it is such a science fiction movie that has been despised in advance that not only refreshes the box office record in the history of the United States, but also will become an important part of the culture of the United States in the following days. The movie is called Star Wars.

As of Zhou Fangyuan's rebirth, it has been 41 years since Star Wars came out, and in the past 41 years, the influence of this series has never declined for a day, and as time grows, Star Wars will continue to expand her fan base, making more and more people like this set of science fiction movies. The entire Star Wars franchise of eight films has now grossed more than $6 billion worldwide. What's even more terrifying is that the film's peripheral products: toys, models, clothing, DVDs, etc., have long exceeded the $10 billion mark, making it the most profitable sci-fi film series in film history, with influence all over the world. Star Wars is already a culture that is deeply implanted in the hearts of European and American fans.

And as the creator of this movie, Lucas himself is indeed an amazing person.

George Lucas was born on May 14, 1944 in California, USA, graduated from the University of Southern California with a degree in film, and became friends with Francesco Pola as a student, and the two influenced each other because of their common hobbies. While in college, Lucas made a black-and-white 0-minute sci-fi short film called TH-1138, which he adapted into a film in 1971 and made it a dismal box office, but it also showed great imagination and cinematic skill.

In order to escape the gloom of a box office fiasco, Lucas formed his own company with the intention of making a blockbuster film to salvage his reputation. Since the sci-fi theme is not favored by the public for the time being, it will be changed to youth-themed films, which are almost loved by everyone. Based on his own personal experience, the film "Rice Style Painting" came into being, and the film was a huge success, with a low-cost investment of 750,000 US dollars, in exchange for a global box office of more than 100 million US dollars!

Because of the fact that the United States style painting took the lead, Lucas immediately got the opportunity to start making a big-budget film. Star Wars was already in the making, and the script was being refined through constant revisions.

In May 1973, the Star Wars script was finally completed. Having just taken this first step, the road ahead is already full of difficulties. Because science fiction movies have not been box office darlings for decades, the previous best-performing science fiction movie was Stanley Kubrick's 001: A Space Odyssey, which grossed $4 million in the United States. The film has left MGM with a painful experience of working with the production company, and the long production cycle has left MGM executives with lingering fears, and other large companies are also cautious about setting up science fiction films.

Star Wars was rejected from the start, and was doomed by Universal when it took shape, and Universal didn't know what a bad decision it had made. There are thousands of horses in the world, and naturally there will be Bole. Alain Ryder Jr., the newly appointed administrator of Century 0 Fox, discovered Lucas's genius script, and also discovered the huge business opportunities hidden behind the project, which made Star Wars the biggest cash cow for Fox in the future.

Lucas received an initial investment of $8.5 million from Fox, and preparations for the film entered a substantial phase. The main characters, Luke and Princess Leah, are easier to choose, because the requirements for these two characters are actually quite simple. The man is handsome, the woman is beautiful, and a little acting skills can be competent. The two roles that are difficult to choose are Obi-Wan Kennoubi and Hansolo, two characters that are not only crucial, but also a challenge for the actors' acting skills. Obi-Wan is the central character of the film, he represents a symbol of justice and wisdom, he is also the original teacher of Luke Skywalker, and will also take on the role of spiritual mentor in the future, so the role of Obi-Wan must be played by an old actor with high morality.

The veteran British superstar Alec Guinness entered Lucas's sight, and his gentlemanly demeanor and wise appearance are simply the best image spokesperson for Obi-Wan. The crew immediately offered Guinness a high salary and a certain percentage of the box office commission, which made the famous British actor have to condescend. In the end, Hansolo was decided by Lucas to settle on Harrison Ford, who he had previously collaborated with in the American style painting, and Ford perfectly interpreted Hansouro as a bohemian classic character, and it was Star Wars that pushed Harrison Ford to the throne of superstars in film history.

In March 1976, the Star Wars crew drove to Tunis, a location in North Africa, for live-action shooting. The bad weather and harsh natural environment made the whole filming process of the film feel like a nightmare. The shooting cycle of more than 4 months in the desert was a great challenge for the entire crew, and the most painful thing was that they couldn't get a glimpse of the whole picture of the film, because many scenes needed to be produced with special effects in post-production, so the actors were often acting with the air, and everyone felt that Lucas was crazy and pointless to do such a thing.

After going through many difficulties and dangers, Star Wars was finally completed, and the special effects part of the film was produced by the "Industrial Light and Magic" special effects company created by Lucas, writing a new chapter in the history of film special effects. At the test screening, the audience reflected that it was divided into two poles, the good ones said they were the best, and the bad ones said they were the worst. Even Lucas was a little overwhelmed at this time, and he could only plan for the worst, that is, the film would at least guarantee more than $10 million at the box office, which at least would not end his film career.

Then, on May 4, 1977, which was an unforgettable day for all Star Wars fans, only 37 theaters in the United States released the film in the first round, and without huge publicity, Star Wars achieved a box office of $3 million in the first week, and then Fox immediately expanded the scope of Star Wars' release in the United States, and 3 months later, the Star Wars box office rushed to a peak of 100 million US dollars, becoming the highest-grossing movie of all time in one fell swoop, and the history of Star Wars began to be written here. At that time, when teenagers in the United States talked about this movie, they would not ask if you had seen it, but how many times had you watched it? Star Wars had such a powerful charm that it was irresistible.

After a period of box office bombardment, the still frightened Lucas has to undergo the baptism of the Oscar trophy again. On Oscar night in 1978, Star Wars, which received 10 nominations, finally won 7 technical awards, and she = this is also the most Oscar won in the entire Star Wars series, writing a glorious page for this myth.

It is because of this movie that Industrial Light & Magic appeared, although Lucas's life is not good or bad now, but in the future, just a Star Wars and an Industrial Light & Magic will be enough for Lucas to benefit immensely.

A Pixar is not having a good time at the moment, and a Lucas is also living a tight life.

As for Marvel, as I said earlier, life is also not easy.

But why did Disney buy Marvel? It is because of the superheroes in the hands of Marvel, Disney is good at IP marketing, and Marvel has this group of IPs, which is simply a perfect match.

And Zhou Fangyuan, naturally, also took a fancy to this, not to mention the history of Marvel, and those superheroes can be said to have accompanied the United States for two or three generations, although it seems to be declining now, but look at the future movies one after another, it is not difficult to see Marvel's horror potential. And not only that, comics, anime, movies, TV series, games, and peripherals, Disney is really a super bull in IP marketing, and film and television have lifted Marvel, which has gradually come to an end at that time.

But when it comes to it, none of the three companies are as important as Disney.

In fact, in the final analysis, Disney seems to be unable to do it now, and the main reason is that their market positioning is too narrow, which is also an aspect that Disney itself wants to reverse.

Disney's advantage is that they have the same characteristic as Marvel, that is, feelings.

In fact, Europeans and Americans are also emotional, and are those collectors really all just for showing off? No, there are many collectors who are actually really nostalgic. In fact, this kind of emotion is shared by everyone, and there is no distinction between things. Marvel has been impressed by two or three generations of people in the United States, isn't Disney there? Mickey Mouse, Donald Duck, Dumbo, Cinderella, and Snow White are all living screen images, and they have also affected the childhood of I don't know how many people.

But these memories of the past will not disappear, and even with them, the Disney name will not disappear. If compared with other companies, everyone has the same movie, and Disney must have an advantage in terms of production, plot, special effects, etc. Because the name "Disney" is so deeply rooted in people's hearts, people will instinctively choose the company they are more familiar with.

And Disney itself has many well-known IPs, and at the same time, it is a well-known big company in Hollywood, and the most important thing is that he has a complete distribution network, which is what Zhou Fangyuan likes the most.

You can not care about anything else, but the distribution network can't care less, with the distribution network, even if you don't have any good movies at home, you can also distribute the movies of independent production companies, which is already invincible. And if such a distribution network is allowed to start from scratch, not to mention whether it will be suppressed by other large companies, even if it is not suppressed, it is basically impossible to establish it without spending more than ten years of countless money and contacts.

And these companies, in this era, have not really grown, which gives Zhou Fangyuan the opportunity, if he can make a move at this time, he is very likely to be able to reap unimaginable benefits. But the problem is that he doesn't seem to have that much money!

Gritting his teeth gently, Zhou Fangyuan looked at the Disney headquarters in front of him, and had already made up his mind in his heart, not to mention anything else, Disney must be taken, even if he borrows money from all over the world, he has to find a way to buy Disney.