Chapter 378: Marketing Strategy
As soon as Jiang Feng stepped into the back kitchen of Taifeng Building, he was greeted by Jiang Jiankang's fatherly luxury supreme version of pickled vegetables, abalone and sea cucumber fried rice.
Jiang Feng had eaten Jiang Jiankang's fried rice for so many years, it was the first time he had seen such a luxurious fried rice, although he had already eaten a large bowl of bone soup noodles just now, Jiang Feng felt that as long as he squeezed it, he should still be able to stuff a portion of fried rice into his stomach.
After all, in the Jiang family's theory, the stomach capacity is like water squeezing in a sponge.
It's not yet time to open and preparations are in the final stages. In order not to cause chaos for everyone, Jiang Feng deliberately moved a small bench to sit at the door to eat fried rice, and by the way, he could take care of the situation in the back kitchen and the lobby, and fulfill his responsibilities as the boss behind Taifeng Building.
As long as people eat, they will relax, and as long as they relax, they will want to talk about some gossip. Just as Zhang Guanghang was picking up a plate in front of the cabinet near the door, Jiang Feng remembered the chat record he saw last night when he was so noisy that he couldn't sleep and scrolled through the WeChat group chat message, so he asked in passing.
"Lao Zhang, I saw yesterday that the chef group was talking about the opening of the mall, do you know about it?" Jiang Feng asked, because Ji Yue kept Lao Zhang shut up every day, everyone was led astray by her, and the first reaction when he saw Zhang Guanghang was to call Lao Zhang.
"Are you talking about SJ?" Zhang Guanghang picked up a plate with a green bottom, looked at it and felt dissatisfied and put it back, "That shopping mall is quite close to us, it's only 5 kilometers by car, I will pass by there on the way home, it seems to be about to open." ”
"Are you talking about the mall that will open on the 8th of next month?" Tang Tang sat at the cold food table, wanting to join the group chat.
"Do you know that mall?" Jiang Feng asked.
"You know, I'm familiar with that piece. It used to be a small shopping mall, with a small area and no shops, so business has not been very good. Last year, the boss who came from nowhere bought all the surrounding land and built a new shopping mall, which is larger than the one next to us. I've heard that the mall is full of luxury brands and high-end restaurants, and the cost must be very high. Tang Tang said.
"I've also heard that there will be a restaurant with two Michelin stars, but it should be a branch. Over the years, there have been many Michelin-starred restaurants in Beiping, but they are all a little unadaptable, which should not affect our store. Zhang Guanghang stretched out his hand to the top layer of the plate with yellow edges, and gave up and retracted before his hand could touch the plate.
Jiang Feng nodded, suddenly realized, and took another bite of fried rice into his mouth.
Zhang Guanghang continued to pick plates, but the red, orange, yellow, green, blue, and purple could not satisfy him, and he began to look for plain plates that were mainly white. Jiang Feng saw that the time was almost up and it was about to be business hours, so he sped up his meal and swept away the fried rice on the plate in two bites.
At the end, Zhang Guanghang finished picking the plate, Jiang Feng also finished eating the fried rice, and Jiang Feng didn't forget to ask: "Those restaurants are not adaptable, what kind of water and soil are they not adapted?"
Zhang Guanghang thought for a while and said, "Maybe it's because it's too expensive." ”
Jiang Feng: ......
He couldn't find the words to refute it.
Jiang Feng's work at noon today was relatively easy, considering that he had to rush over to work immediately after a tiring journey, the handling of the Eight Treasure Chestnut Pigeon, including stuffing and pine needles, had Zhang Guanghang and two old men doing it for him, all Jiang Feng had to do was to thicken the juice and the final thickening.
After the business ended at noon, Jiang Feng suddenly realized a very serious problem.
The eight treasure chestnut pigeons he made are recognized as good, and because this dish is not a buff dish, it can be served in unlimited quantities, so even if this dish has not yet been on the menu, it is already recognized as another signature dish of Taifeng Lou after Ji Xue's Watan Huadiao Chicken.
So now the problem is, Jiang Feng has been making eight treasure chestnut pigeons a lot these days, but it seems that they are all given as gifts.
The giveaway seems to be a bit inconsistent with the noble status of the dish of Eight Treasure Chestnut Pigeon.
Jiang Feng found Comrade Wang Xiulian, who was about to sneak into the monitoring room for a nap, and raised this question.
Comrade Wang Xiulian fell silent.
"Yes, why should it be given as a gift?" Comrade Wang Xiulian watched her own children smash and fell into deep thought.
Comrade Wang Xiulian thought about it for a long time, and felt that it might be because whenever she wanted to send something, she would always involuntarily want to send out the dishes made by Jiang Feng. Just like the pickled vegetable dumplings that were given to every Qixi set meal like a binding sale before, Comrade Wang Xiulian often ignores the value of the eight-treasure chestnut fragrant pigeon dish itself.
Comrade Wang Xiulian felt that the main cause of such consequences was Lai Jiangfeng. Originally, when I was in the healthy stir-fry restaurant, because Jiang Feng frantically practiced the eight treasure chestnut pigeons for a period of time, the eight treasure chestnut pigeons were unsalable all year round during that time, and everyone opened and closed their mouths to eat a pigeon smell, and everyone became the reincarnation of pigeon essence, and sometimes even if it was sold as a special, it could not be sold out.
It is precisely because the memory of that period of time made the profiteer Comrade Wang Xiulian too profound, leaving her with the impression that the eight treasure chestnut pigeons are always unsalable and cannot be sold, so every time she sends something, she always can't help but want to send the eight treasure chestnut pigeons out.
But for this reason, how could Wang Xiulian, as a good mother who loves her son, bear to say it.
"Smash, this is called marketing strategy!" Wang Xiulian said seriously.
"Although your Babao chestnut pigeons are all given as gifts, the objects of the additional additions are all high-end customers, and they are basically high-end VIPs. Your dish will be on the menu in October, and Mom will help you build a reputation among customers before October to ensure sales. Mom won't hurt you, don't worry!" Comrade Wang Xiulian patted Jiang Feng on the shoulder, "When did Mom hurt you? Mom hasn't even deceived you for so many years!"
Jiang Feng was persuaded on the spot, and even a little moved, Comrade Wang Xiulian actually didn't even make money for him.
"Thank you, Mom. ”
"As long as it's for my son to smash you, it's okay for mom to be tired and lose some money. Wang Xiulian couldn't help but be sincerely engaged as she acted, as if this was really the case, and then the conversation changed, "But smash, you have to learn from your father in some aspects." ”
"Look at your dad, even pickled fried rice can be developed into abalone and sea cucumber pickled fried rice, your dad fried a rice in a few minutes, let's have a smaller amount and price 168 a piece, and the profit will come out. Those dishes of yours... Mom didn't say that it was bad, your eight-treasure porridge is very good, but no matter how delicious it is, the eight-treasure porridge can't be sold! Haven't you been learning sea cucumber dishes from your grandfather recently, do you want to try boiling porridge with sea cucumbers? Leave the leftovers from your daily practice, take it back and boil a porridge to practice more. Wang Xiulian's little abacus crackled in her heart.
Jiang Feng: ???
Mom, you're changing the subject a little too fast.
How did our pure mother-son relationship suddenly become contaminated with the dirty smell of copper from money.
"I try. Jiang Feng began to talk nonsense.
He wants to make dishes that can be sold at a good price, whether it is baked lobster in soup or two-color prawns, whether there is a special effect buff or not, which dish can't be sold at a price?
Isn't this the strength that doesn't allow it.