The word-of-mouth of a movie after its release can often determine its subsequent box office direction, so the potential business born around this point is paid by many people.

Gan Jing has always had a natural attitude in this regard, and he attaches more importance to the fermentation brought by the quality of the film, and he also feels that a platform similar to [above] is actually more effective in such an era.

Now when he heard that the film review water army he saw in the morning actually had another purpose under his sight, he couldn't help but be surprised.

""Black Fall" got a box office of 20 million in one night, which is not bad. Gan Jing opened with the updated box office results at eight o'clock after the official convening of the company meeting, and then said, "Have you all read the film reviews of the Huaxia Film Forum?" Mr. Zhang, can you tell me?"

Zhang Tianshun is in charge of the company's publicity and public relations, and he is so busy during this time that his feet do not touch the ground, and the publicity and distribution tasks of "Million Dollar Baby" and "The Martian" are too tense, and he only paid attention to some budding film critics on the way here.

"Mr. Gan, the focus of our publicity has always not been on the forum score, and the praise of our previous works during the maintenance of this batch of accounts has chosen a very tricky time. ”

"They didn't praise us when we first released it, they evaluated it when it was hot two or three weeks later, but it didn't end, and if it was just released, it would save us public relations costs. ”

"The time is too short, I can't find out which company did it for the time being, at present, these accounts have completed the task of brushing the score of "Black Fall", and the second is to complete the task of discrediting our Beijing Blu-ray, and the efficiency is quite high. ”

Zhang Tianshun observed the expressions of the executives at the conference table, and muttered slightly: "According to recent speculation, Xinyu has a bad relationship with us, and they have a lot of public relations resources, so it is reasonable to list them as the first priority of suspicion." ”

"However, if it weren't for Xinyu pouring dirty water, it would not be impossible for other companies in the circle to take advantage of this to provoke our relationship with Xinyu again. ”

"For example, Kangrun, such as "Boxer", such as the peers in the circle who think we are too popular. ”

Zhang Tianshun shrugged: "Or, fans who are dissatisfied with Mr. Gan also have a motive to spend money." ”

There was a chuckle in the room.

Gan Jing thought about it, as if this was indeed the case, and he said: "Then we make a statement to talk about this, and we can't let them smear it like this." ”

Zhang Tianshun frowned and said: "The statement is to be made, but the effect may not be much, this kind of thing is sometimes a free heart certificate in others, nothing can be said, the black dot is placed by others, it is easier to be listed 12345." ”

He paused and continued: "The way to cure the root cause is to find out these accounts from the Huaxia Film Forum and find the public relations company behind them to sue, the problem is that they are giving us good reviews, and the result of the prosecution is not easy to say." In addition, this is very difficult to achieve, not to mention how public relations companies cover up their own operations, and the Huaxia Film Forum may not help us. ”

Gan Jingmo rubbed his chin: "Well, my account is still banned by the forum." ”

"In fact, this kind of thing stirs up quickly and sinks quickly, we do our best, it's just a sideshow. Zhang Tianshun smiled, "As long as the two works of the New Year's Day file and the Spring Festival file are still successful, there is no market for them to smear them, and these will only sink when we don't do well." ”

"Well, that's up to you. Gan Jing turned his head to look at Chu Hui, "Mr. Chu, let's talk about our work arrangements during this time." ”

Chu Hui lowered her head and flipped through the documents, and began to talk about the work content of Beijing Blu-ray from New Year's Day to the Spring Festival, at present, in addition to the release of "Million Dollar Baby" and the production of "The Martian", there are also considerations for film festival awards.

The meeting lasted for an hour, and at ten o'clock, several people, including Zhang Tianshun, looked down at their mobile phones at the same time.

Chu Hui sensed the sudden situation that this kind of action might represent, and stopped speaking.

"Well, boss, "Black Fall" held a press conference over there, denying the PR trolls, saying that they didn't buy forum ratings. Zhang Tianshun said with a strange expression, "They also accused us of deliberately smearing them with such an operation, well, it was mentioned at the end of the press conference, which is accusatory." ”

"We—which of us? are we talking about the film and television industry or the Beijing Blu-ray?" Gan Jing asked.

"Beijing Blu-ray. Zhang Tianshun replied briefly.

Gan Jing laughed: "This is strange, "Black Falling" said that they didn't spend money? Which peer is so idle to pick such an opportunity to play tricks?"

"Not necessarily, they may have to deny it even if they buy it, because something went wrong, but this can be understood, after all, the road is not familiar. Yu Jing expressed her opinion, "From last night to this morning, they reacted quickly, maybe they just took advantage of the trend." ”

"Just take advantage of the situation and pretend to be confused and splash dirty water on our faces?" Gan Jing smiled, "This is also possible, that is also possible, a basin of dirty water in the east, a basin of dirty water in the west, your circle is really messy." ”

"The information is a bit small, you have to contact to see how to further rule out the possibility, anyway, don't hesitate to speculate with the greatest malice. Zhang Tianshun said calmly.

"Okay, look at the reaction of "Black Fall", do they have to blame for our small actions in the end when they tested the waters?"

"Wouldn't it? Could it be that the mentality of the first film was to break our record if we took it? There is no evidence that we and we ourselves have not obtained the evidence. Yu Jing pursed her lips, "It's not good, it's not good, it's not a good thing, I feel a little brainless at their press conference in the morning." ”

Gan Jing shook his head: "It's not brainless, it's just arrogant." ”

Zhang Tianshun glanced at the boss and hesitated: "Then what kind of reaction are we going to give?" We still have Spring Festival stalls later, in case "The Martian" fails to play or does not perform well......"

A company's decisions often cause a chain reaction, and as the saying goes, there must be an effect...... Now that there are too many words, the gray face may be extremely ugly by then, and you have to pay attention to the people who fall into the well.

"Without discrimination, if Xinyu holds such a press conference, what will we respond to, and what will happen now. Gan Jing said calmly.

Zhang Tianshun nodded, and said in his belly, then boss, you are not allowed to cross the ocean to the door of the old American company for an interview.

The company meeting continues, and the matter of film criticism is expected to come to an end, and now it is more important to see the final production of "Million Dollar Baby" and "The Martian", which will be released in front of us.

However, the relevant remarks on the Internet intensified because of the press conference of the main creative team of "Black Fall".

The water army account of the forum was spontaneously picked up by netizens in the evening, and "Black Fall" reacted as soon as possible the next morning, and the media quickly followed up, Beijing Blu-ray issued a statement at the second time in the afternoon, and the Huaxia Film Forum belatedly said that it would verify the account in the afternoon of the third day.

Gan Jing, who was barely one of the parties, did not appear in the media's field of vision, and it was not until the premiere of "Million Dollar Baby" on the evening of December 31 that he was finally blocked by the media and had to respond to the relevant turmoil head-on.