During this time, as it became a fact that Shen Huan would play another season in the NBA playoffs, various advertising brands related to Shen Huan also began to go crazy.

On the one hand, there's the madness of their advertising campaign.

For example, in TV, thousands of TV stations around the world will have Shen Huan's advertisements.

More than 2,000 cities around the world will have posters of Shen Huan.

Even people who have never seen Shen Huan play, after seeing such a crazy publicity momentum, will go through various channels to see what kind of basketball superstar this is.

As a result, most of them immediately became Shen Huan's fans.

I don't dare to say what kind of hardcore it is, but I definitely like Shen Huan.

The NBA has also put a lot of effort into this.

They edited the highlights of Shen Huan's total of 16 games into thousands of videos and scattered them on the Internet.

This kind of clip made by the party is much more exquisite and shocking than that of ordinary basketball lovers.

Whoever watched Shen Huan's crazy performance of raging the basket and defeating all opponents, there was no one who did not ignite the flame of youth and set off a love for sports.

Especially young people.

According to a report, in the past 4-10 months, because of Shen Huan's performance and influence, the number of children aged 6-12 who like basketball around the world has increased by more than 70 million.

The number of teenagers aged 12-18 has also increased by more than 150 million, with the largest increase in Asia, exceeding 90 million.

It is impossible for any sport to be joined by generations of children to become the backbone of the development of basketball.

Whether it's playing ball or watching basketball games, they can't be missing.

Basketball has always been a part of being beaten compared to football.

If it weren't for Stern's blindness when he came to Huaxia TV to hand over the free videotape and asked to play the NBA basketball game video, I'm afraid its popularity today would be even worse.

Fortunately, because of the increase in fans in Huaguo and the entry of Da Yao Dazhi UAE and others into the NBA, the influence of the NBA is increasing day by day, and finally breaking the third place monopoly of ice hockey and taking a step forward.

But around the world, basketball is still far inferior to football.

But because there is now a Shen Huan and a superstar who is simply the king of basketball, it is impressive.

Do you think that they in the NBA can not cooperate with those advertisers to seriously promote Shen Huan?

Of course.

The long-term benefits are definitely NBA's, but the current benefits are more for major brands.

People in basketball uniforms ate burgers at McDonald's, drank Pepsi Cola off the court, and used Shen Huan's signed VISA credit card to pay bills...... And so on, all of which have brought a lot of benefits to brand owners.

Even Burberry, who recently signed a contract with Shen Huan, has increased their sales in their headquarters in London by 50% in just one month.

Shen Huan's height of 186 is not short at all compared to ordinary Europeans, coupled with his natural hanger and fame that is popular in the sky, of course, more young people will be willing to follow in his footsteps and buy the brands he endorses.

It's the same on the Huaguo side.

In the 30 cities with Burberry stores in China, sales increased by 270% year-on-year in one month, and their sales director shouted that they could finally produce a little more this year, and there was no need to destroy it!

Burberry is still a little more expensive.

More popular are the products of sports companies like Adidas.

Adidas has hundreds of large and small product categories.

Even those sportswear are not suitable for Shen Huan's use, but there are also LOGO versions that can be made.

For example, the Adidas Shen Huan co-branded basketball that they quickly launched recently has sold 7 million in just 3 weeks.

In fact, Adidas's basketball sales are far inferior to that of Spalding, who uses the NBA's ball, and the price of ordinary basketballs on both sides is about the same, but Spalding's sales can be many times that of it.

The NBA's side-to-side balls are all Spalding brands.

Although Adidas' basketball is of good quality, it just can't compare to others, and there is no way to do it.

It's the same with football brands.

Do you dare to say that Nike's football is worse than Adidas?

It's also billions of dollars thrown into it, so why has it always been your Adidas football as a World Cup ball?

If you get Nike's football, it will be weaker for no reason, and its sales will be much worse, and it can't compare to Adidas in the football world.

All right.

The topic comes back.

After Adidas decided to make Shen Huan's co-branded basketballs, it didn't spend much effort to bring the millions of basketballs stored in the warehouse back to the factory, and add Shen Huan's avatar LOGO.

But just such a change directly made Adidas's basketball instantly sell well.

Even because of this change, Adidas directly raised the price of the co-branded basketball by 50%, which still triggered a rush to buy.

Not to mention, on the Huaguo market, 3 million were directly sold.

The fans in the North American market who were looking forward to Shen Huan's return also killed 2 million.

Japan and South Korea, the two fans who worship Shen Huan the most, also grabbed 1 million together.

Look!

Rocket-like growth in sales, it's that simple!

In just half a month, the data that the sales volume that could not be reached in the previous half a year can be reached at once.

From this point of view, you can't say that it is wrong for other brands to spend sky-high prices to hire spokespersons.

Meeting the right person is indeed a good role in driving sales.

Basketball is a variety.

Printing Shen Huan's avatar on the backpack is also a kind of comical operation.

Adidas obtained Shen Huan's consent, and after paying the portrait royalty like the co-branded basketball, Shen Huan's avatar was made into a cartoon and placed next to the Adidas LOGO.

Of course, the price is also increased by 50%.

The colors of the avatars were also made into seven different colors.

It was also such a simple change, this backpack that originally looked ordinary suddenly became a bestseller, selling 3 million pairs in 20 days.

The most exaggerated thing is that some wealthy female fans have also specially collected backpacks of seven different colors to show off on the Internet.

As a result, many consumer market experts have shouted that they can't understand it.

But there is no doubt that Shen Huan's promotion of various products can also be recognized by people.

I don't know how many consumer goods merchants are annoyed that they didn't catch such a fast train.

I knew that I would sign Shen Huan if I was bankrupt!

Because Shen Huan represents a large amount of profits!!