Since the beginning of the new millennium, the daily chemical industry has been fighting for several months.

Competition in this kind of industry is beneficial to consumers for the time being, but in the long run, when a new situation is formed and a new monopoly is created, prices will also be monopolized, which is not a good thing for consumers.

For daily chemical companies, this war of attrition and protracted war is tantamount to a nightmare.

Especially those small and medium-sized enterprises, with small sales and thin profits, are gradually being dragged down in this endless war.

For the same pack of laundry detergent, small businesses could have relied on a slight price advantage to win over a group of consumers.

Under the daily chemical war, big brands, such as white, myomy, tide and other internationally renowned brands, have also reduced prices, and at the same price, consumers of course choose the products of big brands.

In this way, the living space of small brands is infinitely compressed and squeezed out.

At the beginning, small enterprises in China still felt that they were doing justice and cracking down on the monopoly of the beauty group.

They thought that if they wanted to survive, they had to defeat the beauty group.

Under the leadership of large enterprises such as Procter & Gamble and Unilever, small enterprises sharpened their knives and besieged together, launching the Guangmingding Battle of the daily chemical industry.

Everyone felt that the beauty group would definitely not last long.

They are even more sure that as long as the beauty group falls, their future life will be better.

However, months have passed, and the Beauty Group is still standing.

Small businesses, on the other hand, are already in jeopardy.

Small and medium-sized entrepreneurs, look forward to the end of this war.

However, the nature of war is such that once it is involved, it will not stop dying.

Unless a super-corporation comes forward and releases a super-invincible atomic bomb to shock all people and brutally end this war with irresistible violence.

Moreover, the long-term continuous war has made small and medium-sized entrepreneurs realize that the ambitions of big foreign brands are far greater than they imagined.

The beautiful group is here, and the banner of the domestic daily chemical brand is there.

With this banner, consumers will at least consider buying domestic brands when choosing daily necessities.

Once the beauty group is defeated, there will be no one in the entire domestic daily chemical industry who can compete with foreign brands, and at that time, the entire industry will be monopolized by foreign brands!

As the saying goes, under the nest, there are no eggs?

If the people lose all confidence in domestic brands, it will be the end and tragedy of real domestic daily necessities.

Based on this perception, some companies are beginning to regret participating in this war.

But they had forgotten why they had joined the war in the first place.

And now, they can't retreat even if they want to.

This war without gunpowder is far more brutal than the real war.

You can't surrender, you can't admit defeat.

Fight it or go out of business.

The time has entered July, and the daily chemical enterprises have been miserable.

Beauty Group has its own raw material supply chain, and has its own research and development of advanced intelligent production lines, sales channels are also stable, and the overall cost is much lower than that of its peers.

Therefore, in this daily war, the advantages of the beautiful group are very obvious.

Someone began to shout publicly, asking Yang Fei to stand up and save the entire domestic daily chemical.

Yang Fei couldn't help but laugh when he heard these voices.

At the beginning, it was they who listened to the words of others, recklessly and recklessly, or took the initiative to provoke the war, or listened to the incitement to devote themselves to the war against the beautiful group.

Yang Fei was just forced to fight.

Now that they can't support it anymore, they want to ask Yang Fei to come forward to clean up the mess?

Of course, Yang Fei also wants to end this endless war.

If you continue to fight like this, no one will be able to get any benefit.

The beauty group itself is also a piece of chicken feathers.

With the deepening of the development of collectivization, all kinds of contradictions and conflicts, faults and diseases have become increasingly prominent.

On this morning, Wu Guohong, vice president of marketing of Beauty Group, walked into Yang Fei's office.

After careful consideration, Wu Guohong once again improved the distribution system proposed last time.

Wu Guohong believes that distribution is a good channel to relieve the worries of manufacturers and dealers.

But it must be used well to become a sharp weapon.

Every product, or even every brand, has a different distribution network.

For example, the distribution network of high-end liquor is very different from that of low-grade liquor.

As a distributor of high-end liquor, he is accustomed to making a net profit of dozens or even hundreds of yuan per bottle of wine, and if you ask him to be the kind of distributor who only makes a profit of three or five yuan for a case of wine, he will not be interested.

In the same way, being accustomed to being a distributor who can ship hundreds, or even thousands, of products a day, and you make him sit in the store every day and sell one or two cases of wine, he will definitely feel very uncomfortable.

Although from the perspective of profits, the two are not much different.

This is true for selling wine, and it is also true for selling other products.

How do I find the right distributor for my dealer?

How to make distributors willing to sell goods for manufacturers and dealers?

How to ensure the profit balance between dealers and distributors?

And most importantly, how do you control distributors?

Wu Guohong proposed that manufacturers should dominate the product structure and supply of distributors and monopolize the category operation of distributors.

After a distributor's business for a year, there are not many products that can bring it 80% of the profit, at best, three or five products.

Some people may say, doesn't a distributor who has opened such a large store and the retail business that is so good every day generate profits?

Anyone who really does business knows that the distributor is already happy that the little retail business can keep his store rent, and the bulk of his profit is still in the distribution of his core products.

Therefore, what manufacturers need to do is to become the distributor of their core profit sources, control their dominant profits and the market on which the network continues, and control them.

Wu Guohong believes that the control of distributors is sometimes a relationship of mutual need, and the more such control, the more harmonious the relationship, and the greater the rights that manufacturers can fight. Therefore, helping distributors grow, in a sense, is helping enterprises to grow themselves!

When the inflection point of the product has appeared, the distributor can feed back the enterprise, help us to achieve the market blowout after the inflection point as soon as possible, seize the market share at the fastest speed, form a strong sales of products, and earn the loss of advance in the early stage of the market.

After listening to his tirade, Yang Fei only said one sentence: "I will leave the market to you to do, and I will only look at the results." I'm giving you a limited amount of time, three months!

"Boss, one month is enough!" Wu Guohong straightened his waist and replied in high spirits.

"Very good!" Yang Fei nodded with satisfaction, "In order to cooperate with the establishment of the distribution system, the company is ready to launch new products and new brands!

In this siege battle of Guangming Peak, Yang Fei is ready to turn things around!