653. New Product Launch
Sun Yang is an ordinary white-collar worker.
Go to work on time and leave work on time every day, and there is no difference from all ordinary white-collar workers.
On this day, he still went to work as usual, bought breakfast downstairs in the company, went upstairs, came to the desk, and turned on the computer.
While eating breakfast, I looked for it on the Internet.
He is a loyal fan, he chased more than a dozen at the same time at the starting point, there are various genres, he belongs to the cold and unscrupulous person, no matter what type you can watch very happily.
While there was no one in the company, every time he went to work, he took out the headphones from his pocket and plugged them into the computer, clicked on the distant music, and listened to the lecture while eating.
Just as I was enjoying it, a small window popped up in the distance music, in the lower right corner of the computer screen, with only a short sentence on it, "We are about to change the world." ”
Sun Yang was stunned for a moment, he thought it was a new single or new album from a star, there had been similar pushes before, he also watched it, and he liked the content pushed in it. This time, he also subconsciously clicked on the small window, and then a web page appeared in front of him, and if you look closely, it is the web page of a distant video.
"Video?"
Sun Yang was a little confused, he was completely habitual, so he clicked on the video.
The video began to play, and Sun Yang's eyes became more and more round.
The same scene is being played out in countless places across the country.
There are Internet cafes, companies, and homes, as long as there are computers with products of Internet companies under the Yuanfang Group, and they are in use, there will be different push messages on the computer screen. Of course, users can choose to click or not, but it has to be said that push messages have become a habitual action of all Internet products under Yuanfang Group. And because of Zhou Fangyuan's strong request and personal control, there are few advertisements in these push messages. Basically, as long as it is pushed, it must be a message of some value, so at this moment, at least hundreds of thousands of computers have opened the push page.
In the video, a huge booth slowly appeared, and a blockbuster news was about to appear.
Time is pushed back to a day ago.
Looking at the crowd below, the third brother's legs were a little weak, he sorted out his clothes, and wanted to button the suit, but because of his shaky hands, he failed to succeed several times.
"Third brother, I said that we have practiced a lot of this, didn't your previous performance be very good?"
Zhou Fangyuan looked at the third brother from the side and said helplessly.
"So, can that be the same? I, before, there weren't so many people before, okay, how did I know you brought all the reporters......
"Hey, isn't that the same? You can't see what's going on down there, so you should assume that the people down there are our own employees. Isn't it really okay, or I'll change people? Isn't it also to promote our products if I let you go up? Our domestic mobile phones must be promoted by Chinese people, I can't push Andy up, Andy must be fine, the question is that is okay?"
Zhou Fangyuan helped the third brother fasten the buttons and asked very seriously.
The third brother looked at Zhou Fangyuan and nodded helplessly for a long time.
"Okay, I know, I'll try to do my best. ”
After speaking, he stopped talking, but closed his eyes and silently prepared in his heart.
Zhou Fangyuan smiled, turned around and walked to the side.
Outside, hundreds of reporters from various media and the lucky ones among all the users of the Yuanfang Group gathered, everyone looked at the huge stage in front of them, and the overall black, full of mysterious decoration, everyone did not know what the Yuanfang Group was going to do. The reporter was invited, the lucky user was drawn, and neither party got any specific information about this conference before coming, but the Yuanfang Group sent an invitation, saying that it was going to hold a new product launch conference. And those lucky viewers were even more interesting, they just received an invitation letter, which stated that the Yuanfang Group would reimburse all the travel expenses and accommodation expenses throughout the process, and the result was that three hundred invitations were issued, and only more than 100 people came to the scene.
But it doesn't matter, it's enough to have these people.
As the minutes passed, just as the reporters and lucky users below were chatting, the stage lights suddenly turned on.
The reporters turned the camera completely instinctively, and everyone's eyes subconsciously looked at the stage, where the third brother was pacing out in a formal suit.
Standing from Zhou Fangyuan's angle, it can be seen that the third brother's route is slightly crooked, in fact, there is a faint fluorescent logo on the ground, but unfortunately the third brother can't pay attention to it at all, he is so nervous that he walks a little floating.
However, he still insisted on walking to the center of the stage, looking at the dense human heads below, the third brother took a deep breath.
"Hello everyone, welcome to the new product launch conference of Yuanfang Technology, I am the CEO of Yuanfang Technology, Fang Zhenbin. ”
When the third brother spoke, his voice trembled slightly, but when he said the back, his voice gradually calmed down.
In fact, speaking of which, he is also a person who has seen big scenes, if it is the third brother in the past, let alone talking, it is estimated that he will not dare to go up, he has also experienced a lot over the years, with Zhou Fangyuan, although he has not seen much of a scene like this, but he is no longer the ordinary he used to be, so even if he is very shy and worried, he still insists on saying what he should say.
There was sparse applause below, and the reporter's lucky audience was there, because everyone was full of doubts, so the applause was not enthusiastic.
"I'm glad that you're all busy with this new product launch, and our theme today is very simple......
As he spoke, the third brother suddenly waved his hand, and behind him, the screen that had been pitch black suddenly lit up, and then a line of huge Chinese characters appeared in front of everyone.
"We're about to change the world!"
The new product launch conference has officially begun.
At this moment, there are only these few people looking at this place, but everyone knows that from tomorrow onwards, the whole world will be a sensation because of them.
At the new product launch conference, the third brother first briefly described the development history of Yuanfang Technology, how to establish the company, how the group attaches importance to the company, how the leader of the group, Zhou Fangyuan, explained to them the future he "imagined" in person, and how he invited Andy and his entire team. Then the third brother invited Andy to come up, interacted with Andy, and explained Andy's life in Huaxia to the reporters and lucky users below.
When Andy's non-standard "bombing roar" came out, many people chuckled.
After Andy briefly talked about his experience in Huaxia in the past two years, he praised Zhou Fangyuan very much, saying how he attaches importance to the field of mobile phones, and how he cares about Andy and their team.
After that, we finally got to the point.
When the third brother took out a mobile phone that had no buttons at all and only one screen, the people below widened their eyes one by one, for fear that they would miss any detail.
The third brother, from the perspective of a user, began to explain the functions of the mobile phone in his hand.
From how to turn on the phone, to how to use, finger swipe interface switching, virtual keyboard dial-up typing, open mobile APP, watch news, read comics, watch some simple short videos...... When one function after another was displayed in front of everyone, the people below went crazy. The reporters began to take pictures frantically, and the lucky audience members had already stood up from their seats and couldn't wait to jump directly onto the stage.
When the third brother gave a brief demonstration, and the logo would randomly select five lucky viewers and five lucky reporters to test the stage, good guys, the following is really crazy.
Everyone is jumping to their feet, reaching out, and shouting.
The third brother smiled slightly and asked the staff to bring two small lottery boxes.
"Ladies and gentlemen, on the invitation letter sent to you by Yuanfang Technology, there is a string of numerical codes. When you entered the hall just now, we have taken away the supplementary card, now I will draw the supplementary card, who is drawn, you can compare the numbers on the main card of your invitation letter, and those who have the same numbers can come to the stage to test the machine. ”
The third brother said, and then the lottery began.
In the end, five lucky winners were drawn, a total of ten people, and then ten mobile phones were sent to them for test on the spot.
Needless to say, the test results of this I1 mobile phone, its performance, compared with those smartphones of later generations, is completely incomparable, and the mobile phone configuration can be said to be extremely low, but for people who have never seen a smartphone, this mobile phone is too fast, so fast that they can't believe it. That kind of smooth operation interface, since the different operation methods, as well as rich applications, have given great praise to all the test people.
And when the third brother announced that the ten mobile phones would be given to the ten lucky winners, the scene was even more sensational.
However, the third brother also said that in order to thank everyone for coming to the press conference, even students who did not get mobile phones can get some small gifts.
For example, the wire-controlled headset developed by Yuanfang Technology, Bluetooth audio, etc., in short, this conference was very successful.
And the next day, people who saw this video on the Internet were also attracted by the mobile phone in the video.
At the end of the press conference, the third brother announced the pricing of the mobile phone.
I1Mobile phones are not sold at a different price,Because there is no concept of ladder configuration,So the price of all mobile phones is the same,National unified price,6999element,Charger is included randomly,A screen protector,There is also a pair of wire control headphones。
There are three specific sales channels.
One of them is the official website of Yuanfang Technology, where you can buy a mobile phone and enjoy the reward of member points. This membership point has existed since the release of the S1 mobile phone and the S2 mobile phone, and it basically costs one point on the official website. This point can be used to exchange for gifts, including but not limited to items from other subsidiaries of the Yuanfang Group, such as in-game props, such as various snacks of Yuanfang Food, in short, there are many items that can be exchanged, and the price is not expensive. In addition, you can also purchase a variety of services, including the content of the mobile phone after-sales extended warranty.
In addition to the above, membership points can also be exchanged for tickets to the press conference, as well as tickets to the annual meeting, but the former is not redeemed, what about the latter, Zhou Fangyuan expects that the company will hold the first real annual meeting during the Spring Festival in 04, so the number of exchanges before these two items is still zero.
But it doesn't matter, with the development of Yuanfang Group, the exchange volume of these two items will definitely increase gradually.
This is one of them.
The second purchase channel is Malaysia's Dibao network, which has a page of Yuanfang Technology, which used to have only S1 and S2 two mobile phones, as well as some accessories for sale, and now there are more I1 mobile phones, and the price is 100 yuan cheaper than the official website.
The third purchase channel is dealers around the world. When Yuanfang Technology sells S series mobile phones, it has opened its own stores in major cities across the country, and there are also many ground dealers who have signed long-term cooperation agreements. These stores actually got the stock of mobile phones earlier, but according to the requirements of the head office, they can't put these mobile phones on the shelves in advance. Purchases can only be made after the launch event.
As a result, it has also led to the dissatisfaction of some people, who feel that Yuanfang Technology is doing this too much.
But Zhou Fangyuan doesn't care, anyway, it's not impossible to sell secretly, as long as he doesn't find out. Once the company finds out, the previous cooperation agreement will be cancelled. If the S series of mobile phones still need these people to help promote, then as soon as the I series of mobile phones come out, the position of the two sides has changed, anyone can see that the I series of mobile phones is indeed epoch-making, and there will be countless people rushing to cooperate with Yuanfang Technology and put the I series of mobile phones in their own mobile phone stores for sale, so Yuanfang Technology has enough confidence to cancel the cooperation agreement of some people.
......
After the press conference, there was an uproar in the society.
Countless people were shocked by the content of the press conference, and then they took the initiative to promote and promote to the people they knew.
In just one day, Yuanfang Technology has developed a smart phone that does not require traditional buttons at all, and such news has spread all over the country and even abroad.
Domestic and foreign media are scrambling to report on it, and domestic customers are beginning to find ways to buy this mobile phone.
One day, only one day, the official website of Yuanfang Technology received tens of thousands of orders, this is just the beginning, the sales volume of Dibao is higher than that of the official website, and the discount of 100 yuan is obviously more attractive. And the ground sellers have also stepped on the threshold, everyone asks everywhere where there is a distant I1 mobile phone sales, many stores that buy mobile phones do not know that there is such a mobile phone, and they are still at a loss when they are asked.
But some people quickly found a partner of Yuanfang Technology and emptied the inventory of the mobile phone store as quickly as possible.
Then I can't wait to start experimenting, take photos and post about my new phone online.
Now it's even more lively, post bars, forums, including blogs that have been tepid, have also attracted a lot of new traffic. The distant I1 mobile phone became popular all over the country overnight, and then began to spread abroad.
。 m.