Lu Menglin held a well-made brand new sample journal in his hand and read the contents of the publication very carefully.

Strangely, while he was flipping through the pages, the entire office area suddenly became quiet, and everyone was staring at his movements, and no one made a sound, as if they were afraid of disturbing him.

In reality, however, that's clearly not the case.

As senior media people, these people here have professional persistence, they believe in their own ability, for fear that this big boss behind the scenes will use the eyes of karma to deny their professional strength.

Ah V and Ji Hu seem very relaxed, they have all seen the sample magazine, and they are full of confidence in the content of this sample magazine, whether it is the design style or the content production, in their professional vision, it is definitely the top work of similar publications in the country.

They don't think that Lu Menglin can see any shortcomings, and ordinary readers, when they see such a new issue that exudes the fragrance of indifferent ink, they are probably only excited!

"I think there are still some problems. Who knew that Lu Menglin put down the sample magazine, raised his head, and said slowly.

"What's the problem?" said Ah V, surprised.

Obviously, Ah V's eyes are full of desire to fight at the moment, and it is not an exaggeration to describe it as a raging flame.

Ah V is an extremely critical person, picky to the point of being harsh, but when he believes that a work has reached the near and far beauty, he will use an almost paranoid attitude to protect it, and never waver.

Therefore, when Lu Menglin said that this sample journal that made everyone full of confidence was still flawed, it immediately ignited Ah V's fighting spirit.

"You just have to write your novel! If you don't understand the publication, don't talk nonsense. Ah V said very directly.

"Yes, there are some problems. Although Lu Menglin smiled, he didn't give an inch.

"What's the problem?" Ah V asked very unceremoniously and directly. Because this matter is a very serious matter for him.

All eyes in the office focused on Lu Menglin.

To be honest, hearing Lu Menglin say such things, many people even had some disappointment in their hearts.

The feeling that everyone has done their best to make achievements with so much effort is easily denied by someone, and because of this person's shares and status, it is difficult for his opinion not to be implemented, then this bad feeling will be doubled.

"Okay then! I'll just make a few brief points. Lu Menglin glanced at the audience and said eloquently.

"First of all, the quality of a publication, in my opinion, is roughly divided into two levels, one is emotional satisfaction, that is, whether the publication provides the pleasure of reading, including the story of the content, whether it is good-looking, whether the use of layout and pictures is brilliant, and the theme of the column is prominent, which is what readers want to know. ”

On the other hand, it is rational satisfaction, that is, whether it provides readers with reading value, which includes the experience summary of the content read, the forward-looking outlook and prediction of future trends, the restoration of unknown truths, and the in-depth interpretation of seemingly vague or complex events, etc., and even brings intellectual challenges and psychological satisfaction to readers. ”

When Lu Menglin began to say these words, everyone was listening carefully and chewing the information in them.

The calm fat uncle Ah Liang was the first to lose his composure, and muttered excitedly: "You mean, our content is only the pleasure of reading, but there is no rational thinking?

Without waiting for Lu Menglin to answer, the second girl Xiaoqu in a lolita skirt also stood up and asked: "Do you have any better opinions on the use of layout and pictures? I think it's already very good, no, it's very good!"

As soon as the two of them asked such a question, a few more people suddenly had eager expressions on their faces, and they also seemed to want to ask.

Lu Menglin smiled and replied, "Let's talk about the first question first! Why can't we go more in-depth? If we just introduce the game's customs clearance skills, instead of guiding players to pay attention to the trend of the game industry and let them learn more about new games, then where will our future market and advertising revenue come from?"

As soon as these words came out, everyone immediately understood, and immediately burst into laughter.

Ah Liang also nodded again and again, with a look of great benefit.

To put it bluntly, Lu Menglin pointed out that his content editing is too shallow, and although he has done it very carefully, he still lacks depth.

Of course, this is not that media people like Ah Liang can't do in-depth reporting, but the current game industry is a new thing in China, let alone a publication that introduces games, which is completely blank.

In terms of content editing, if we follow Lu Menglin's idea, it is not limited to interviewing and describing existing games and teaching players how to play games, but also has forward-looking thinking, guides players to understand new concepts in the game industry, and leads the trend, but there is more content to be produced, which also lays a solid foundation for advertising revenue in the later stage.

"I see what you mean, we can also do this publication according to the Wall Street Journal's DEE structure method. Ah V also suddenly realized.

The so-called DEE structure method is actually Description, Explanation, and Evaluation, which has not been done in magazines, especially in niche game publications.

As soon as the so-called connoisseur stretches out his hand, he will know if there is one. After listening to Lu Menglin's words, everyone knew that this understanding of the media was definitely not below them, and even more sophisticated.

At least at the beginning of the journal, Ah V and Ah Liang did not expect to innovate in content in such a bold way, but chose a more conservative way, which weakened the value of the content.

"Then I'll answer the second question! Your aesthetic is great, whether it's the layout or the illustrations, it's great, it's very advanced. Professionally, I don't have much of an opinion. However, I would like to make a suggestion, that is, the material of the new issue, I mean the printing paper, if it is replaced with coated paper, what do you think?"

"Coated paper?" Xiaoqu's mouth suddenly turned into an O-shape, and he froze in place.

Xiaoqu is undoubtedly one of the best designers and illustrators of this era, she has a very advanced aesthetic, but she is limited to her art major, and she does not know so much about the printing industry.

And most importantly, in '98, it seems that no magazine used coated paper.

Suddenly, Xiaoqu rushed to the bookshelf, found a paper book, and began to flip through it, completely as if no one was around.

"I found it! Coated paper is relatively thin and has a mediocre texture, but the color sense will be stronger after printing, and you even know this!

After carefully comparing the coated paper and the sample paper, she was already eager to try, and basically agreed with Lu Menglin's opinion in her heart.

Facing the amazed gazes and exaggerated expressions of the room, Lu Menglin smiled and said nothing.

In terms of the media, he has in his head the professional knowledge of the later generations who are almost 20 years ahead of this era, and if he can't get them to be dumbfounded, then he will be ashamed!

"Since everyone thinks it makes sense, then I'll just say a little bit more. Lu Menglin said with a smile.

"Say, say it quickly!" Ah V dragged a chair over, and sat in front of Lu Menglin with a big grin, looking humbly asking for advice.

"Hehe, my mouth is a little dry. Lu Menglin smiled casually.

Ji Hu rushed to the water dispenser with one arrow step, personally gave Lu Menglin a cup of pure water, and handed it over respectfully.

"Xiao Lu, you also point me to my work. Uncle Ji Hu said happily.

Lu Menglin took the water cup, took a sip, and then said with a smile: "Well, I'm just about to talk about this! I suggest making a few more advertising pages and asking for big names in the industry. ”

"Advertisement, but we haven't published it, and we don't have advertisers yet!" Uncle Ji Hu said stunned.

Lu Menglin smiled and said, "Then I have to ask Uncle Ji and Ah V to join forces to talk, we are the only industry publication in the country that fills the gaps, it shouldn't be difficult to use this gimmick to talk about advertisers, right?"

"And we can also say that the inaugural issue is collectible, the advertising is free, and it only works with the biggest brands. You can simply contact the Japanese side and ask them to come forward to find SNK, and put on an ad first, which is free anyway. ”

"It's free, why do you want it, and will it be even harder to sell in the future?" Uncle Ji Hu didn't understand a little and said worriedly.

At this time, Ah V was like an initiation, and all of a sudden his eyes were full of little stars.

"Praise! Ah Lu, you are amazing! This idea is absolutely amazing!" Ah V was so happy that he almost rushed over to take a bite, which frightened Lu Menglin and hurriedly retreated.

Everyone was puzzled, and Ah V's eyebrows danced and explained: "First for free, pull big brands into the house, this is just like those shops in the mall, the more positions next to the big brands, the more brands have to fight, because they can make themselves appear to be of the same grade as the big brands." And we even have advertisements on the inaugural issue, and other customers don't advertise obediently?