"What other measures does Yuanfang Group have to benefit the people? Let's talk about it together, I am really curious, I know that many entrepreneurs will do charity, but generally donate some money or something, I want you to spend money directly to do the facts, I have really never seen it, and I am really curious, can you say more?"

"Of course," Zhou Fangyuan nodded slightly, this is not an unsightly thing, "Yuanfang Group is now integrating agriculture and food-related industries, we have launched a special large-scale agricultural products supermarket in Beitong City, it is expected that a supermarket will cover at least 50,000 people's living area, last year, we established five such large supermarkets in Beitong City, this year we plan to complete the supermarket department in the province, and next year we will consider the nationwide layout......"

"Layout the whole country, that's a big game of chess. ”

Uncle Long raised his eyebrows in some surprise.

"It's not easy, so it's just a plan at the moment, and it's not certain whether it will succeed then. ”

Zhou Fangyuan smiled modestly, but there were actually a lot of untruths in his words, just like saying that the layout of the whole country, this at least requires a five-year plan, but it is impossible for him to announce all the group's plans in front of ordinary audiences and a large number of media, so he just said a few words casually, and everyone can listen to them casually.

"I'm even more curious when I hear you say that, how did you come up with the idea of making a farmers' supermarket? According to the general people's thinking, supermarkets should sell everything, and there are very few supermarkets that specialize in selling agricultural products. ”

"Not much. ”

Zhou Fangyuan nodded, "This is the group's development plan, we agree that the market for agricultural products is large enough, but it is also loose enough, agricultural products are related to the daily life of the people, and more related to the income of the majority of farmers. At the same time, we can also ensure the income of farmers within our own channels, so that their income will not fluctuate drastically due to market fluctuations, as we did in Beitong City. ”

Zhou Fangyuan said with a smile.

Supermarkets were first created in 1930 in New York, the United States.

In August 1930, Michael Coulomb, a native of the United States, opened the first United Store in New York State, the United States. At that time, the country was in a period of great economic crisis, and Michael Culomb accurately designed a low-price strategy based on his decades of experience in the food business, and pioneered the pricing method of commodity varieties. His average gross profit margin was only 9%, which was astonishing compared to the 25-40% gross profit margin of the average store in the United States at that time. In order to ensure the low price, the purchase price must be low, only a large number of purchases can lower the purchase price, Michael Culomb opened a semicolon in a chain way, established a sales system to ensure a large number of purchases, he pioneered the self-service sales method, to take a one-time centralized settlement.

After the Second World War, especially in the 50s and 60s, it developed rapidly around the world.

China is a relatively late introduction in the world, before the development of supermarkets, most of the mainland people in some grocery stores to buy daily necessities. However, in the early 90s of the 20th century, supermarket culture gradually entered the mainland, and foreign supermarkets began to operate, such as Carrefour supermarkets in France. In the next few years, the domestic supermarket industry has sprung up like mushrooms after a rain, and now it is full of supermarkets.

There are various business models of supermarkets, and most of the types are guided by price discounts, which are determined by the attributes of the commodities operated and the chain management mode adopted, that is, the attributes of the basic necessities of life are low prices and high turnover, and the chain management mode makes it possible to sell at low prices. With the acceleration of changes in market demand and the increasingly fierce competition in the market, the differentiation of business formats is an inevitable phenomenon, so it is the primary issue that the retail industry has to consider to better grasp customers and meet the specific needs of different customers.

Initially a supermarket mainly deals in a variety of food products, but has since expanded to include clothing, household goods, household appliances, toys, furniture, and medical supplies. Generally, there is a handbasket or trolley at the entrance for customers to use, and customers put the selected goods in the shopping basket or shopping cart and go to the cash register at the exit to settle the bill.

In addition, the characteristics of the supermarket are mainly manifested in: the goods are packaged in advance in a mechanized way, classified according to a certain weight and specifications, and placed on the shelves respectively, the price is clearly marked, and customers implement self-service, can choose at will. Extensive use of electronic computers and other modern equipment. It is convenient for managers to quickly understand the sales situation, preserve, sort out and package goods in a timely manner, and automatically mark and calculate prices, so as to improve work efficiency and expand the number of sales. The variety of goods is complete and easy to choose. People can buy most of the goods they need for daily life in a shopping mall, and they don't have to worry about it. Automatic pricing, pricing and settlement are highly efficient, which also saves customers' time. And because the shopping mall has good operating efficiency and reduced costs, the price of goods is relatively low, which is welcomed by the majority of customers.

Supermarkets can also be classified according to the products sold, and there are about several classifications.

The first type, the traditional food supermarket, starts from traditional food and takes the first step in realizing the demand of consumers to buy enough goods at one time. The business area of traditional food is generally 300~500 square meters, and the types of goods it deals in are generally food and daily necessities. Food accounts for about 70% of all commodities, but less than 30% of food is fresh food.

Its functions are integrated by consolidating the single functions of traditional stores such as food stores, grocery stores, haberdashery stores, grain stores, and northern and southern goods stores. The main target customers of traditional food are housewives, it is the replacement of traditional small shops, and it is also the original original model, in the late 80s and early 90s of the 20th century, the earliest development of about 500m2 in China belongs to traditional food. Because traditional food is only a substitute for traditional small shops, the integration of its commodity management is not high, and the inability to truly meet the needs of one-time purchase of goods is its biggest defect, and this defect is reflected in the inability to comprehensively operate fresh food. When new business models such as standard foods and large-scale comprehensive foods enter the market, traditional foods are at a disadvantage due to huge competitive pressure.

At this time, the only advantage of traditional food was the proximity to residential areas and the convenience of shopping, but when the scale of convenience stores grew, this convenience advantage gave way to convenience stores. From a global perspective, the market space of traditional food is shrinking the fastest, so this kind of supermarket cannot become the main format.

The second kind, standard food supermarket, standard food is also known as fresh food, its business area is generally about 1000 square meters, different from traditional food, it is mainly engaged in fresh food, its business area of 50% ~ 70% The above should be used to sell fresh food, it can be said that the standard food is actually on the basis of traditional food, strengthening the operation of fresh food, therefore, it is a modern replacement for traditional stores in content and form, in order to ensure that consumers can buy enough basic daily necessities at one time to create the initial and more complete conditions.

Although standard food initially meets the needs of consumers to buy enough daily necessities at one time, it is also facing the danger of being replaced by large-scale comprehensive products. Judging from the domestic situation, due to the constraints of factors such as consumption habits, income levels, preservation technology, freezing technology, and agricultural product processing technology, none of the chain enterprises with standard food as the development model have succeeded, and even foreign companies with strong economic strength and rich experience in operating fresh food, such as Japan's Seiyu and the Netherlands' Ahold, were forced to withdraw from China's Shanghai market in 1999. However, these difficulties encountered in the development of standard food do not affect people's understanding of standard food, and it is impossible to surpass the stage of fresh food to successfully develop, and the operation of fresh food has always been the goal pursued by China's supermarket industry.

Then there is a large comprehensive supermarket, which is a combination of standard food and discount stores, with complete clothing, food and supplies, which can meet the basic needs of consumers in an all-round way.

Its business area can be divided into two categories: large comprehensive business area of 2500~6000 square meters, and super large comprehensive business area of 6000-10000 square meters or more. For super-large complexes, it is also necessary to equip a parking lot that is suitable for the business area, and the general ratio is 1:1.

The two most basic characteristics of a large-scale synthesis are:

First, the popularization and integration of business content adapts to the change of consumer purchase mode - one-time purchase;

Second, the flexibility of the business mode and the combination of business content, it can freely choose the size of the store according to the size of the business area and the characteristics of consumer demand, combine different business contents, and implement different business forms. Low cost, low gross profit and large flow are the characteristics of large-scale comprehensive operation. It does not deal in branded goods and precious goods, and generally deals in daily consumer goods of the public, and the gross profit is determined by the market, so the price will not be high. In such a situation, if a large-scale complex wants to be profitable, it can only operate in a low-cost manner.

For example, the number of employees is smaller than that of a department store, and the number of services should not be more than that of a department store, there is no shopping assistant, there is no home delivery service, etc. For example, Carrefour has been committed to promoting the concept of "large-scale integration" in China, that is, "one-time purchase, ultra-low price, free parking, self-service and new fresh quality". Its store area is about 10,000 square meters, equipped with 500~600 employees, with an average daily purchase of 15,000 people, operating 18,000 kinds of goods, and increasingly realizing the localization of procurement. In 2001, the sales of a store in Beijing exceeded 600 million yuan, and six stores have been opened in Shanghai, and will continue to open stores in the future.

What Yuanfang Group wants to carry out is almost a standard food supermarket, but the scale is larger, basically moving closer to the area of a large comprehensive supermarket, that is, to ensure that the agricultural products are more complete. Not just vegetables and ordinary meat, some meats, fruits, grains and oils that are relatively rare, or relatively rare somewhere...... As long as it is related to daily life food, you can basically find it here, one-stop shopping, but only limited to agricultural products. Of course, there are limitations, but there are also advantages, at least once successful, it is easy to achieve your own positioning in the market, as well as the advantages of the category.

This is something that even a large general supermarket cannot meet.

Of course, it's not easy to do well.

Since 2002, the total number of stores, total area, number of employees, total sales and total profit of China's supermarket industry have shown a steady upward trend. In recent years, the net profit margin of the supermarket industry was 2.35%, and the average net profit margin was 2.6%. Judging from the ranking of the top 100 chain enterprises in China, the concentration of the retail industry is increasing, and the supermarket industry is also showing the same trend.

The top 10 accounted for 2.7% of total sales and 52.8% of the top 100 supermarket chains in 2009. The number of top 10 supermarket stores and its proportion in the total number of top 100 supermarket chain stores also reached 34.1% in 2009.

The composition of the retail industry is closely related to the level of GDP per capita. When GDP per capita was between $1,000 and $3,000, supermarket chains and hypermarkets became popular and became the number one major business format due to their strong expansion nature. China's per capita GDP2003 has exceeded 1,000 US dollars in 2008 and will exceed 3,000 US dollars in 2008.

It is predicted that by 2018, China will be able to accommodate 4,801 supermarket stores, with an area of 48.01 million square meters.

Taking Shanghai as an example, the various retail formats in Shanghai are complete, the competition between domestic and foreign retail giants is fierce, and the local supermarket enterprises in Shanghai are generally small in scale although there are a large number of them. For a long time, supermarket brands such as Hualian and Lianhua have firmly occupied the Shanghai market in the small and medium-sized market. The invasion of international large supermarket brands has caused it to adjust its strategy, on the one hand, to consolidate the small and medium-sized market, and on the other hand, to step up the distribution of its large stores such as Century Lianhua and Hualian Jimaisheng. However, in terms of popularity, as well as the overall store placement, promotion and shopping environment, foreign and Taiwan-funded stores are more mature.

Brands such as Carrefour, Tesco, and Yichu Lotus in the market have been deeply rooted in the hearts of the people.

The supermarket industry is an industry that gives full play to the advantages of scale, and the support point of the scale advantage lies in the extensive spread of the logistics network. The scale advantage is transformed into the procurement cost advantage and quality control advantage through good logistics management ability, and the quality control advantage plus the cost advantage is easy to form a good reputation and brand image advantage. In order to cope with the competitive pressure of foreign giants, the Shanghai municipal government has also been actively promoting the merger of the two giants, Lianhua Supermarket and Hualian Supermarket.

Yuanfang Group is an advantage in this regard, and now there is no big group entry in the relevant fields in China, at most it is to establish a supermarket at the sales terminal. In the fields of production, transportation, processing, etc., can not be said to be blank, but there is still a large market share, the goal of the distant group is to create a whole one-stop agricultural and animal husbandry industry chain model, from production to sales, packaging all links, and finally to large supermarkets as the terminal, to establish a complete set of sales chain.

Zhou Fangyuan didn't say it in detail, just briefly talked about the concept, but Uncle Long on the other side was also stunned, not only him, but also tens of thousands of viewers around him were silently chewing on the meaning of these words, and everyone was stunned by Zhou Fangyuan's "crazy" idea.