As the second largest sporting goods company in the world, Adidas' headquarters are not located in large cities.

It was still a small town when it was created.

The name is Herzogenlauch and it is located in Nuremberg, Germany.

It is also home to the headquarters of Puma, another international sporting goods giant.

After all, the founders of Puma and Adidas are brothers.

At this time, it was already nine o'clock in the morning German time, and in the board office of the headquarters, President Dogen, Vice President Cross, and Director of Promotion and Operations Schüdler were all sitting together.

Across from them was a large screen, which was now being video-linked.

The man who appeared on the screen happened to be Watnader, the general manager of Adidas North America, who appeared at Shen Huan's house an hour ago.

It's 0:00 a.m. in Los Angeles.

Vatnade looked excited, "President, colleagues, today I found someone who can make us Adidas the trump card! ”

"Say it!" Dogen nodded.

Vatnade explained in detail the cause and effect of his search for Shen Huan today.

In detail, every word Shen Huan said was clearly explained.

The three of them listened to each other a little bit of a face-to-face.

"If I'm not mistaken, you should be talking about Shen Huan, Shen Huan is our future trump card?" Xu Deler said in surprise, "But he only played so many NBA games, no matter how good he is, even surpassing Jordan, once the limelight passes, won't he have no value?"

"In basketball, yes, yes. We can borrow Shen Huan's fame for a year at most, and after a year, many basketball fans will no longer remember him. "But what about outside of basketball? As I said, isn't his popularity in China and his excellence in mathematics long-term?"

"You mean to say that you don't have to limit yourself to basketball and can be promoted to the level of an idol for a full-fledged product?" Kroos kind of understood.

"Yes!"

Vatnade raised his voice and said: "I think everyone knows the nobility and difficulty of Fermat's theorem, if we sign Shen Huan and wait until he solves Fermat's theorem, it will be enough for people to remember him for the rest of their lives! This honor, no matter how many balls you play or how long you have been an idol, you can't compare it at all!"

"But what if he can't do it and someone else does it?" Dogen asked lightly.

Even so, he's only 17 years old this year. Can you have such an achievement at the age of 17, isn't it the idol of teenagers all over the world?" Vatnader said, "I just specially asked my colleagues in Huaguo to investigate the news, Shen Huan is very popular in China, and he has long been the idol of tens of millions of young people and adults. Even if it's just selling Chinese products, can't it bring us great returns?"

"Well, that's true. Operations Director Hüdler nodded.

With a population of 1.5 billion, China is definitely a huge market.

The key Chinese people are still getting richer and richer, and their spending power is no less than that of some moderately developed countries.

"And what do you mean?" Dougan asked.

Vatnade said without hesitation: "I have two plans, if the company feels that it needs to be stable, then give Shen Huan a 3-year endorsement contract." In this way, we can at least borrow Shen Huan's NBA journey in the first year to have a good sneaker sales. Coupled with sales in China, there will be no loss.

If the company wants to make a big move, I suggest trusting Shen Huan, trusting this genius who can create miracles, and signing a 10-year contract for him, and the price can be slightly higher. Even a lifetime contract is fine.

People can have several lifetime contracts with Nike, so why can't we? Is it because of Maddie's failure that we don't try anymore? What if Shen Huan is our Jordan and our James?"

The three people at the headquarters nodded as they listened.

"You wait over there for a while, let's discuss it first, and then we'll connect in an hour!" Dogen decided, "Thank you! ”

"It is my duty to serve the company and discover talents for the company. Vatnade said firmly, "I hope the company can make the right decision, Shen Huan must be someone we can't miss!"

"Okay! We'll talk about that later. ”

Dougan said, and cut off contact.

Waiting until an hour later, Vatnade could tell that the three bigwigs were tired.

Apparently they also went through a heated argument.

"Vatnader, after our discussions, we feel that a three-year contract is definitely the most suitable for now. Dougan's first words left Vatnad disappointed.

"The president ......," he subconsciously wanted to fight again.

But Dougan raised his hand and motioned him not to speak, "But as a sporting goods company, as the world's No. 2 Adidas, we have lagged behind Nike in all fields, which shows that many of our previous strategies are inappropriate, or insufficient! ”

Hearing this, Vatnad suddenly perked up.

That's a nice twist!

That's right!

Seeing that Nike's market value is about to exceed $70 billion, and Adidas's market value is only what is it?

More than $20 billion alone!

Not even one-third of Nike's market capitalization!

In the field of basketball, where Nike has an advantage, Nike has absolutely crushed Adidas for so many years.

But now in the field of football, where Adidas has a huge advantage, Nike has also developed by leaps and bounds in recent years, and has been able to keep pace with Adidas, what a terrible thing do you say?

That's why Adidas needs to make a change.

Vatnade didn't speak, but listened as Dogan continued.

"We also checked all the information about Shen Huan just now, and learned what he did in Huaguo, as well as the various welcomes and respects he received. "We deeply understand that such a genius with excellent moral character and enthusiasm for charity is a great help to the positive image of Adidas! ”

"Great!" Vatnad slapped in the face.

"Now we authorize you to negotiate with Mr. Shen Huan about the power of the 5-year contract, and the amount is set at 100 million US dollars, and the upward fluctuation is 10 million US dollars. "If Shen Huan can win the championship this year and win the honor of FMVP, the contract will be automatically renewed for 5 years under the same conditions."

If Mr. Shen Huan successfully proves Fermat's theorem during the contract, then the contract will be converted into a lifetime contract, and new favorable conditions will be given. ”

Vatnad laughed bitterly at the ear.

I thought that a few of them were finally going to fight, but I didn't expect to be so cautious.

Such a condition is actually not much different from the 3-year contract he said.

It is only after combining all the considerations that the contract is bound and expanded with progressive conditions.

Of course, such a contract is certainly not bad, and it is the kind that obviously I will reward you for your achievements.

Compared to the 10-year contract that Watnade had envisioned at the beginning, the terms were not much worse.

But compared with directly issuing a lifetime contract, sincerity and courage are a little worse.

But in any case, this condition is much more generous than what Adidas originally wanted to give Shen Huan.

Vatnade believes that if others knew that Shen Huan would not play in the NBA again, I am afraid they would not be willing to give such good conditions!

......

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