452. Ruthless
The development of online video is the trend of the times, because they have advantages that traditional media do not have.
The first is the extremely rapid pace of content production, with only a few hundred thousand films and TV shows produced from 1888 to the present on IMDb, the largest online movie database, preserved on IMDb, less than a million. In the future, 60,000 or 70,000 videos will be uploaded on YouTube every day, that is, in terms of quantity alone, it will only take about 15 days to produce the same number of videos.
The second is the diversification of content sources, and the coexistence of grassroots and professionalism. Video websites mainly use Adobe Flash Video technology to present a variety of user-generated video content, including movie clips, TV clips and music videos, etc., as well as content from video podcasts and various short original videos, which lowers the technical threshold and is more conducive to video uploading.
Thirdly, videos can be embedded on other web pages, and many video sites allow users to watch videos on web pages other than their own websites. Users often insert uploaded videos on social networking sites and blogs, and the number of clicks climbs through these external links.
Finally, user interaction, in the future, with the development of Web 2.0, more video websites have increased user interaction characteristics to encourage users to participate more, however, the user's enthusiasm for participation is not high. But this is something that traditional media can't do, after all, when you watch TV, you can't immediately communicate with other viewers watching TV, but on the Internet, the comment area below the video and the barrage in the video provide a way to communicate.
As for making a profit, in fact, it is not difficult to be honest, even if it is a single video website, as long as it can maintain the number of users, video ads, web ads, and membership fees, these are all profit points.
Moreover, the website can also participate in the production, select good dramas with a unique vision, compete with upstream producers, and jointly produce programs with professional teams.
After the emergence of a new form of media, with the advantages of technology and model, it will attract a large number of users in a short period of time, and this stage must be 'channel is king'. However, as this media develops to a relatively mature stage, the focus of competition will become 'content is king', and at this time, everyone is competing for high-quality, exclusive content and the ability to integrate content resources.
Of course, if you really can't find suitable resources, you can also directly buy ready-made film and television dramas, and then distribute the copyright after purchasing the drama. In an era where more and more attention is paid to copyright resources, it is undoubtedly one of the most correct ways to include distribution revenue as part of the website's profitability. It is also a profit point to grasp a large number of copyright resources and make profits through copyright distribution channels.
At the same time, you can also invest or co-produce, and directly join forces with external content resources to obtain high-quality differentiated content. In order to obtain stronger resource support in terms of self-made content, it is necessary to cooperate with upstream film and television drama producers to form their own unique side.
In addition, you can also work with the strength team to create self-made high-quality content, and produce variety shows such as interviews, dialogues, outdoor, studio, funny, reality shows, quizzes, etc.
It can be said that the video website is a new type of TV station, and it is a TV station that can be watched at will, with extremely rich content, so you don't have to worry about missing the program, and you can communicate with other people...... How can such a form of media fail so easily?
Brother Xiao Li was moved, he looked at Zhou Fangyuan and nodded vigorously.
"I have to say, Xiaoyuan, your idea is really good, I'm starting to be interested in your video site. ”
"That's right, if you want to cooperate, video sites don't necessarily become a new direction, and not only video sites, but also music sites are also very good......"
Zhou Fangyuan finished selling his own video website, and then took advantage of the trend to promote his own music website.
In fact, it's still the same set, which is nothing more than holding the copyright and then promoting the channel. As long as the channel is done well, the promotion will not fail, and as long as the promotion is successful, you can make money from music. And to be honest, whether it's a video site or a music site, it's really not really important whether you make money or not, the most important thing is that this is a platform. With this platform, you can enter the entertainment industry by taking advantage of the trend, which is a more convenient channel than traditional media companies. As long as the number of users is sufficient, it will inevitably become a channel that both brokerage companies and artists attach great importance to, with such a channel, what kind of artists does Zhou Fangyuan's Yuanfang Media want to use, and it is not easy to catch?
With good artists and good scripts, it's not easy to make money by making dramas? Looking at the previous TV stations and film companies on Hong Kong Island, aren't they all doing this? It's just a change of routine, a website. But the reason is still the same, as long as you master these two channels, you can implicitly control the artist, and controlling the artist is equivalent to controlling the entertainment industry, plus some other means, it is not too easy to make money. And video sites and music sites can also make money in themselves. Brother Xiao Li will not lose money in the first place, he can also follow Zhou Fangyuan to make shooting investments, and then share box office dividends, which is also a way to make money.
The most important thing is that he can establish a cooperative relationship with Zhou Fangyuan, so he doesn't have to worry about not having the opportunity to make money in the future.
So after Zhou Fangyuan only made a simple persuasion, Brother Xiao Li agreed to it all.
There is nothing to think about, he himself is not stupid, he naturally knows how big the business opportunities are, there was just no one to remind him before, so he couldn't think about it all of a sudden, and now Zhou Fangyuan has said what he can say, if he still doesn't understand, then he is really a fool.
"But Xiaoyuan, I don't have ...... money now."
"Then wait until when you should invest again, don't worry, Brother Li, I am not short of money now, I will not accept other people's investment casually, so you can be regarded as my first investor, and when you have money, it is not too late for us to discuss." ”
Zhou Fangyuan said with a smile.
Brother Li's expression looked a lot better, and he smiled and nodded, "Then it's decided!"
"Of course, it's a deal. ”
Zhou Fangyuan also smiled and nodded.
Then the two chatted for a while, and the hotel where Zhou Fangyuan was located arrived.
Zhou Fangyuan said hello to Brother Xiao Li, opened the door and got out of the car, don't forget, there are still people waiting for him.
He's looking forward to it.
Walking into the hotel, Zhou Fangyuan quickly went upstairs and returned to his room.
After waiting in the room for a while, he heard someone knocking on the door, he walked over and leaned on the cat's eye to take a look, there was a person with sunglasses and a hat standing outside the door, although it was very tightly covered, but from the face of Zhou Fangyuan, he still recognized the identity of the other party.
It's none other than the big star Xingru.
Zhou Fangyuan opened the door and let the other party in, then he looked outside, and only after making sure that there was no one else in the corridor did he close the door.
As soon as the door was closed, a graceful body came up, and then a small tongue also stretched out.
Zhou Fangyuan still knew how to be polite, and immediately picked up the other party and walked straight towards the room.
......
After a hard battle, Zhou Fangyuan lay on the bed and hugged the beauty.
The beauty was still gasping, obviously Zhou Fangyuan had tossed a lot before.
Of course it's not light, do you need to talk about it?
Now that what should be done is done, the wonderful fingers in his arms drew circles on Zhou Fangyuan's chest, and finally said his true purpose.
"Honey, I heard you invested in a movie?"
"Yes, invested in a foreign film, do you want to star in it?"
"Well, I want to give it a try. ”
Without any nonsense, get straight to the point.
But that's fine, everyone is not a child anymore, there is no need to talk nonsense. The purpose of both sides was clear, and Zhou Fangyuan had already cleared the door, so he didn't think there was anything wrong with this.
"If you want to play a role, you can, but it depends on the chief director at that time, if the chief director is not satisfied, then I can't help it. ”
Zhou Fangyuan shrugged and said.
It's not that he's ruthless, it's a fact.
After all, this time the director he prepared for the Warcraft movie was Cameron, Cameron's personality, needless to say.
Tyrant on the set is the best adjective for him.
Such a director is destined not to be disturbed too much by the outside world, especially when filming "Alien 2", because the filming did not go well, and in the process, Cameron gained a "good name" as a "tyrant on the set" because of his violent temper. The filming of the film took place at Pinewood Studios in the United Kingdom. At Pinewood Studios, Cameron had to deal with the British, who made up more than half of the crew. And Cameron's resolute style of acting is incompatible with the lazy work habits of the British, which has generated a lot of contradictions, and the set is full of gunpowder.
The most unbearable thing for Cameron is the "tea break" that the British can't shake, no matter how busy they are at work, they always put down their work on time and go to afternoon tea leisurely. The British staff didn't care how the film went or what the quality was, and they didn't watch "The Terminator", thinking that Cameron was a hairy boy and megalomania from the United States.
Cameron is often angry because of his slow progress, and more often than not, he has to bite the bullet and hold his anger. It wasn't until the end of the film that he couldn't help but curse: The reason why I was able to persevere was because of a belief: one day I will walk out of the gate of the pine forest and never come back, and you poor bastards will still have to stay here.
A few months of getting along didn't allow Cameron to build a friendship with the British staff, but the end result was soothing. "Alien 2" is the only sequel that maintains the same high reputation as its predecessor, and it is also the highest grossing in North America in the entire tetralogy. However, from this film onwards, Cameron's bad reputation as a dictator on the set also spread.
He can't stand other people's criticism of his films, not even as investors. So Zhou Fangyuan was not prepared to shoehorn anyone at the beginning, in the final analysis, it still depends on Cameron's attitude. It's not that he admires foreigners, but that this great director is indeed a world-class director, and Zhou Fangyuan also recognizes his level. In this case, in order for the movie to achieve his ideal effect, it is natural to give the other party enough rights.
And a large part of the reason why Cameron joined this movie is because of the message "give you enough freedom" released by Blizzard and Far Media.
So he didn't lie to Xingru, if his acting skills were passing, he would naturally be valued by the big director. But if the acting skills are too poor, I'm sorry, even if the big director doesn't say anything, this kind of person Zhou Fangyuan will definitely not be used.
The reason is simple...... He is responsible for his banknotes and Warcraft IP, and he can't destroy this big IP because of his selfishness, losing money is still a trivial matter, and destroying the IP will really regret it.
Without Zhou Fangyuan's promise, Xingru was a little incredulous and a little depressed, which was completely different from the script she had thought of.
But think about it, how many people can really joke about their own money for this little thing? Big bosses are rich, but it is precisely because they are rich that they will not take celebrities seriously. The reason is very simple, in the final analysis, the entertainment industry is a capital circle, there is no capital to play a ball, and how to play with capital is not a matter of words? I really think that because of this thing, I can influence the direction of a big investment.
Maybe it's the staff below, sometimes they use the little power in their hands to play some shady tricks, and even the slightly famous directors don't dare to mess around, after all, the future is more important than women, everyone knows very well. Of course, if you do have acting skills and a high level, then it is naturally no problem to give a proper handful. But if you don't have any acting skills, then I'm sorry.
What about Xingru's acting skills? Yes, her temperament is also good, and it is not impossible for Zhou Fangyuan to help her say a few words. But Cameron is not a person who can casually listen to the persuasion of others, in the end, it depends on whether Xingru's own quality is excellent, if he is not hard, it is not impossible to be brushed down by others.
But how can I say it? I have done everything, and Zhou Fangyuan is not really the kind of person who pulls out D ruthlessly, so he still has to help after all.
"Actually, I also have a variety show plan recently. ”
"Variety plan?"
Xingru, who was depressed, immediately lifted her spirits.
"Yes, my distant media is going to launch an outdoor program, this is an innovation, there are very few similar programs in the world, and there are almost no in China, I am ready to find a few stars to be the host, if you are willing to join this program, I can guarantee that you will be the only female guest among them. I believe that you understand the star-making ability of variety shows without me saying more, to be honest, I am very serious about this variety show, and I am willing to invest more money in this show to become bigger and stronger, if you want to join......"
"I do!"
Xingru immediately said loudly.
She won't let go of such a good opportunity, she originally wanted to participate in the movie directly, but now depending on the situation, she may not really be able to win this opportunity, in this case, it is not bad to be able to mix a variety show.
"Okay," Zhou Fangyuan nodded, "But I have one condition. ”
"On what terms?"
Xingru asked with a smile.
"It's very simple, I'll show up, bring your parents to the mainland, don't go back to Treasure Island in the future, just settle down on the mainland. ”
Zhou Fangyuan touched the other party's back and said with a smile, but there was no smile in his eyes, and it could even be described as indifference.
。 m.