The owner worked hard. ”

"Well, it's hard. Let's talk about it. ”

On August 4th, the Monday regular meeting of Beijing Blu-ray, Gan Jing sat in the main seat, with a tiredness on his face that could not be concealed.

"As of today, the boss still has 5 programs to be broadcast, the latest is "Food Man" in Shencheng on August 20, if it goes well, this is already able to cover the exposure before the release. ”

Gan Jing listened expressionlessly, and suddenly interrupted and asked, "What kind of show is this?"

Chu Hui, who was turning the page next to her, replied in amazement: "Shencheng is a very popular food program, just the one you recorded on the 31st at the end of last month." ”

"Oh yes, I'm a bit of a mix-up, it sounds like a fashion show. Gan Jing nodded, remembering that there was such a thing, and couldn't help but complain, "Who did this?" I recorded all day, and kept tasting the food, and I was about to vomit! Forget it, go on." ”

Chu Hui was a little embarrassed, and reported in a good mood: "We are lucky, there is no problem with the content review of "Kung Fu", and the next step is to wait for the technical review." ”

Gan Jing nodded slightly, this is indeed good news, the review of movies is sometimes more metaphysical, some movies can be reviewed within a few days, and some are several years, there are many factors mixed in this regard, such as the director's personal reputation and the actors who appear will have an impact.

Once the content review is over, the technical review is basically a formality, and some of these links can even be completed in a few minutes.

The people in the conference room also heard the latest news, obviously in high spirits, the publicity and distribution activities for more than a month have been facing a problem, when will the movie be released?

The conventional practice is undoubtedly to announce it after the file is finalized, but "Kung Fu" is as unconventional as its starring role, and therefore, the strategy of publicity and distribution activities is to favor the program and reduce theatrical marketing.

At the moment, it seems that the effect is okay.

Gan Jing listened carefully to Chu Hui's report, asked a few words of detailed arrangement, and then looked at Zhang Tianshun, the head of the publicity and distribution department, his initial impression of this person was that he did not respond in time to the controversy of the film and music forum last time, but he had more contact with it in the past month, and his ability to feel good was good.

"Zhang Tianshun, how is the feedback on the film scheduling in the theaters? We haven't done too many activities in the theaters, do they have any opinions?"

"There are opinions but not too many, after all, the popularity of the show is not only for the audience to see, but also for the theater to pay attention to the situation of "Kung Fu". Zhang Tianshun joked, "If there is heat, the theater will be happy, and the publicity and release of our movies in the past did not pay too much attention to offline, they should also get used to it." ”

Zhang Tianshun saw that the boss listened carefully, and continued: "However, our film schedule is definitely not as good as "The Great Sage", especially, they are still released before us, "The Great Sage" is to take over the summer file, last month Kang Run's "Teacher, Goodbye" got a box office of 700 million, according to the judgment, "The Great Sage" with the concept of Journey to the West is more suitable for the schedule at the viewing level. ”

Bow your head.

"The Great Sage" will definitely be the best film scheduled when it was released on August 15, "Teacher, Goodbye" is almost about to be released, and there is no big competitive movie except for us. Zhang Tianshun glanced at the people in the conference room slightly, "I said that this is not exactly bad news, excluding Jinrun and Jingle, the two large cinema lines that are very likely to be ranked low, all things considered, it is not a problem for "Kung Fu" to get 20% of the film schedule. ”

The conference room fell silent, and everyone was silently weighing the 20% number.

After a few seconds, Yu Qian, the vice president who was quite able to stay out of the matter because he was in charge of the Blu-ray market, asked, "How much can you get for "The Great Sage"?"

Zhang Tianshun glanced at this innocent "Mediterranean" and replied: "30%-40%." ”

He paused slightly and added: "If Xinyu pushes hard, it may still be able to get more than 40% of the scheduled films, and whether it will go up or down depends on the box office results." ”

Yu Jing, who was listening, couldn't help but shake her head and said: "This data fluctuation is too big, if Xinyu gets 40%, wouldn't it be twice as much as ours? ”

"There are a lot of factors that go into this. Zhang Tianshun explained in detail, "Xinyu's cards, the fame of their lineup, our company's first attempt at kung fu films, uncertain specific schedules, etc., can get 20% because of the high popularity last month, which is very good." ”

Yu Jing frowned: "This is one-third less than the schedule of "Charlotte's Troubles". ”

Gan Jing has been watching the discussion in the conference room on the wall, and he will see that the other people who did not speak changed from excitement to a little solemn, and said with a smile: "It can't be compared like this, the specific situation faced by each schedule and each work is different, 20% is okay." ”

He ended the discussion about the film schedule with a comment: "It's better than when "Infernal Affairs" was released." ”

As soon as this sentence came out, many people in the conference room reacted, yes, the original schedule of "Infernal Affairs" was less than 20%, and it ended up with a box office of 10+ billion, which shocked countless glasses!

The process of the regular meeting continues, Gan Jing's announcement tour has ended, but there are still bits and pieces of small work to be completed, some new posters, photos still need to be followed, and he can now spare more energy to pay more attention to the company's various arrangements.

Half a day in the morning to discuss, research, half a day in the afternoon to make a decision, start to implement, in the evening, part of the Beijing Blu-ray involved in the promotion of more than a month of people watched the release version of "Kung Fu" with Gan Jing.

And then...... They combined with the chicken soup from the boss to have the effect of beating the chicken blood.

"I don't know if you know this, but from today onwards, I hope you can clearly understand the biggest law of the commercial market, whether it is a film schedule or an actor, all of these must follow the principle of box office, and all factors will automatically and quickly adjust in the face of the 'box office'. ”

"How did the box office come about? I think the laughter from everyone watching the movie together tonight speaks for itself. ”

"Next, stand on the last shift, get the company's box office bonus, and then we moved to Chaoyang Cultural Industry Park and have a new base, just sauce. ”

At ten o'clock that night, Gan Jing received a phone call from Chu Hui on the way home informing him that "Kung Fu" had passed the trial and had won the dragon mark.

He barely hesitated, and set a pre-negotiated date on the phone, August 22, 7 p.m. on Friday, and it will be released nationwide.

It happened to be the day of the release of "The Great Sage" for a week.

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