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()       These days, Kent lives to the fullest. There are "guards" of reporters in and out, and they fight with Bill Gates every now and then. At the beginning, there was some guidance from Jing Jian behind it, but later, it was all Kent's free play. Kent only remembered one sentence from his boss - stir it up, fry it all up!

     Having been in the mail order industry for so many years, I must be well aware of such disguised advertising. However, the blowout of the White Lotus company's business still made Kent ecstatic, even a little unbelievable. Since the beginning of the incident, the daily order amount of goods has skyrocketed, and now it is close to 30,000 yuan, an increase of as much as 8 times. It is especially pleasing that the backlog of unsalable goods in the original warehouse has also been swept away.

    Kent never felt that he had such confidence. Through Jing Jian's Microsoft stock pledge and private guarantee, White Lotus Company obtained another two-year loan of 5 million yuan (this is a corporate commercial loan, and after the success of this storm, Zhou Bank increased Jing Jian's loan credit limit to 10 million). Of course, this 10 million can only be used on the securities market and is guaranteed and regulated by Caleb's investment company). The sales of the backlog of goods have returned a large amount of money. Kent almost burst into tears: "After many years, I finally don't have to worry about money." ”

    The company's business volume increased significantly, and it had to temporarily recruit three short-term employees. Now the White Lotus is not short of money and manpower, but Kent has to worry about another thing - just more than ten days, those goods ordered from China are almost out of supply?

     And this time Jing Jian is even more heroic, with a big stroke of the pen, he placed another order of 1.6 million yuan (of which 400,000 yuan is the profit left for Hong Kong Skull Sea, and the real purchase cost to Chinese mainland is 1.2 million yuan. I won't go into more detail about this later). And let Wang Guobin step up the organization and loot all the warehouse inventory of those OEM factories. And don't care about the packaging, only need the simplest outer packaging that can ensure the safety of transportation, anyway, when you arrive in Los Angeles, you also need Delong's fine packaging again. That's it, we can catch up with the shipping schedule, and we can basically guarantee that it will arrive before Christmas.

    However, Delong still has some objections to this purchase volume and feels that it is too large. He once suggested to Jing Jian whether it could be divided into several batches, or reduce it a little? After all, it is just a hot hype now, which has attracted the passionate consumption of consumers, and if the heat passes, there will definitely be a big drop in sales. If that happens, it will create a backlog of new products. In his heart, Kent was already poor.

    Jing Jian didn't think so, he patted Kent on the shoulder and said with a smile: "Hehe, don't worry, this is just the beginning!"

    Kent then remembered how the boss in front of him had all kinds of means? Although he "returned from a feather" in Microsoft's acquisition, he still "pulled back a game" in the operation of White Lotus.

    "Since that's the case, stupid as me, just follow the wise boss honestly!"

    ......

     Coming to the office, Kent took out the documents in his briefcase, suddenly saw a record, smiled slightly, and still put it back in the briefcase to put it away. This record was given by Jing Jian, it is a new album from Seed Music, I heard that it is a singing group called Elf Bird, it seems that this album seems to be quite successful. Kent couldn't help but sigh: "The capable seem to be omnipotent!" Kent plans to take it home at night and give it to his little daughter who likes pop music, which is also a very good gift.

    Actually, this is Jing Jian's unintentional insertion. For this album, it cost 50,000 yuan to shoot MTV, and spent 150,000 yuan on public relations and advertising to broadcast it on some local TV stations (I don't have the money to go to big TV stations). In all fairness, the music of this album is really mediocre, but the young boys and girls, coupled with the beautiful costumes and dances, immediately caused quite a stir.

    At this time, MTV has not appeared for a long time, often a singer is "squeezing his eyebrows" in front of the microphone, at most a few people behind him dance, MTV's choreography and picture are quite monotonous, and this time there is a sudden singing and dancing, which makes all the audience shine.

    After the album was launched, the sales in the first week were 18,000 copies, and in the second week, it exceeded 30,000 copies, and in the third week, as this MTV was broadcast by some big TV stations for free (seed music authorization, of course, it is even more unbelievable), the sales suddenly exploded to 160,000 copies. Looking at the current momentum, it is already ironclad that the sales volume of North will exceed 300,000 copies. Since the third week, the major record companies that have been negotiating overseas distribution and MTV tape sales have raised the buyout price to 2 million yuan.

     So it can be seen that this record is definitely a big hit. If the circulation can reach 400,000 copies, the profit will reach a terrifying 8 or 9 million yuan. Among them, Jingjian private investment of one-third can get nearly 3 million yuan, plus 70% of the dividends of seed music, it is about 5 million yuan. Of course, the money from seed music still needs to be kept on the company's books for the time being.

     I need to explain here that this does not mean that the release of records will be so profitable. It's nothing more than that the elf bird is a rookie contract, and those songwriters are not very famous, or bought out, or like Cheng Qinglun, it is also a rookie contract, so the record company will get the vast majority of profits. Otherwise, popular singers and famous songwriters can share a large part of those profits with guaranteed remuneration plus dividends. In the event that the record does not sell well, the record company's loss is also quite terrifying.

    And now it's in its fourth week, and it's surprising that there is a song on the album that is very promising to enter the top 45 of the North Music Chart. That song was composed by Cheng Qinglun, and Billy personally grabbed the knife and filled in the lyrics (mainly because he had no money, so he made do with it), but he didn't expect it to have some Chinese elements, which gave European listeners a very strong sense of freshness. Therefore, the success of this album has a great chance factor, not how good the music is, but nothing more than the freshness of MTV's energetic singing and dancing, and the freshness of Chinese elements.

    However, Billy doesn't care so much, he has rolled up his sleeves and stepped up preparations for the second album, and the main composer is Cheng Qinglun. While the enthusiasm of the audience has not dissipated, the surplus value is quickly squeezed. After all, it is easy to imitate the song and dance, and after the freshness of the Chinese elements has passed, the European audience will return to their original tastes sooner or later.

     On the contrary, Jing Jian has gained a little. He keenly found that in fact, the degree of immunity to advertising in Europe and the West is also not very high, as long as the propaganda techniques are clever, it is likely to turn decay into magic!

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