"Unilever has gone all-out. After Chen Mo finished reporting to Yang Fei, he said, "They have completed the slimming of the industry, just to prepare for the next battle." In the second half of the year, our defensive battle will definitely be more difficult. ”

Yang Fei propped his chin in his hand, nodded slowly, pondered for a while, and said: "I bet that this restructuring of Unilever will not last for three years!"

Chen Mo was surprised: "Why? After they have been reorganized and reorganized in this way, their combat effectiveness has been greatly strengthened. Not to be underestimated. ”

Yang Fei said: "I think that the most effective of their four strategies is the last one, gradient transfer, factories should have been relocated to the mainland a long time ago! Metropolises like Beijing, Shanghai, Guangzhou and Shenzhen are not suitable for the survival of large factories, one is that land use costs will become more and more expensive, two is the pressure on environmental protection is getting bigger and bigger, and three is the labor cost is getting higher and higher." Ten years from now, workers' housing will become a big problem, because the price of land and housing will become expensive, and it will become a mountain that crushes the factory!"

Chen Mo said: "In that case, what should we do with our factory in Shanghai?"

Yang Fei said: "It will also gradually move to the mainland. In Shanghai, we will build a global R&D center and a global headquarters building. As an international financial metropolis, Shanghai is suitable for this kind of high-tech new enterprise gathering. Because most of the people who can stay in Shanghai are elite talents. ”

Chen Mo said: "According to what you say, if you don't have good enough talents, you can't even go to the metropolis?"

Yang Fei said: "It's not that you can't go, but you can't stay." If you can't find a high-paying job, can't adapt to the fast-paced work life, can't afford to live in a house, can't afford to drive a car, and sooner or later you will be persuaded to return. ”

Chen Mo said: "Unilever's restructuring has caused an earthquake in the daily chemical industry. ”

Yang Fei said: "Their biggest failure is the same problem as the early years of the Qing Dynasty. ”

Chen Mo thought for a moment and said with a smile: "You mean the feudal town?"

Yang Fei glanced at her approvingly, thinking that Chen Mo was really smart, and he knew the end.

"At the beginning of the Qing Dynasty, it was because of the division of the feudal towns that the power of the Qing government was greatly weakened, and the tail was not lost, forcing the Kangxi Emperor to cut the feudal domain with heavy hands. Only in this way can Emperor Lao Tzu hold great power and command the local governments. ”

"Well, though, Unilever has made a major restructuring plan. ”

"It's not enough. Unilever's 'multinational organization' has good intentions, but now its operations are scattered, management is inconsistent, and the operating model cannot be implemented, and there will still be problems. Because the companies in various countries are in power, the so-called generals are not subject to the monarch's orders, the will of the company's top management cannot be implemented, and there is a lack of cooperation within the group. In a word, such an enterprise is ineffective. ”

Chen Mo listened and smiled: "You can see the problem thoroughly, why doesn't Unilever rectify it in one step?"

Yang Fei said: "Do you think it's that easy? Once the feudal towns are formed, they will have their own interests and forces. Unless Unilever headquarters can make a painful decision to change the current paradigm and abolish the silos, disrupt and reorganize, and establish regional headquarters, so that service functions such as human resources, IT and finance can be shared, so as to improve the operational efficiency of the enterprise. ”

Chen Mo said: "With the growth of our beautiful group, is it possible that Unilever's current predicament may appear within our company?"

Yang Fei said with a serious face: "It is indeed possible." So, I've been thinking about how to avoid this situation. However, with our current management structure, there should not be a situation in which the feudal towns are divided. ”

Chen Mo said: "There is another problem, the human resources department managed by General Manager Jiang is only responsible for the recruitment, management, training, coordination and assignment of domestic personnel. However, our overseas human resources are in the hands of the CEOs of branches in various countries, and in the long run, it is easy to form a situation of centralization and decentralization. ”

Yang Fei's eyes lit up: "You reminded me." I've been aware of this question for a long time, but I haven't had time to care, well, do you have any good suggestions?"

"Considering the differences between countries, we can't do it all. However, financial and personnel management must be centralized at Headquarters. I suggest that every overseas company should be appointed by the headquarters to have one or more financial management and supervision personnel on the battlefield. Financial management is the core of the company's management, as long as the headquarters firmly grasps the financial work, it will choke the key points of other departments. ”

Yang Fei groaned: "It's not impossible for you to put forward opinions, but it will create a bad impression on the branch bosses, thinking that the headquarters is suspicious of them and supervising them." ”

Chen Mo said with a smile: "Everyone must be supervised, which is the foundation of social harmony. It is human nature that if there is no supervision, no one will be lazy. Especially for those who have power, once they lose their supervision, the harm caused by laissez-faire is even more terrifying. ”

Yang Fei said: "However, it is also difficult to train trustworthy financial personnel. Is there a way to form institutional supervision and management, rather than relying on a certain person to supervise?"

Chen Mo said: "Then let's study and study again, you can convene financial management personnel and hold a special meeting to discuss a set of effective management systems." It is also worth noting that Unilever has also made efforts in food. Is this shift beneficial to us?"

Yang Fei said: "There will be no impact. In the laundry industry, the brand promotion strategy is emphasized, while the food industry pays more attention to the marketing of the terminal. Unilever didn't taste the sweetness in the washing industry, so it wanted to borrow in other industries, which was to increase the leverage against us and Procter & Gamble, but I guess they will end up failing. ”

Chen Mo had a feeling that Yang Fei had swelled.

No matter what kind of actions the opponent had, Yang Fei didn't care, blindly despised and didn't care.

Chen Mo thought that this was a very dangerous behavior.

As soon as she thought of this, she said, "Yang Fei, as a friend, there is a sentence that I have to remind you." After a person succeeds, the most feared thing is to get carried away, and the water will overflow. ”

Yang Fei straightened up: "Thank you." It's very rare to have a friend who is willing to beat me. ”

Chen Mo was about to speak, when Ning Xin knocked on the door and came in, and said, "Yang Fei, I received the latest report that Unilever has made major moves in dealer management, and now there is evidence that they are absorbing and plotting against our dealers. ”

Yang Feijun raised his eyebrows: "Really?"

Ning Xin said: "I just received a call, and dealers in several provinces in East China have changed. If we don't take any more measures, our dealers will be poached by our opponents. ”

Yang Fei snorted, and did not rush to give any orders, but took out a cigarette and a lighter, looked at the two beautiful secretaries, put the lighter on the table, and only put the cigarette under his nose and smelled it.

Chen Mo and Ning Xin looked at each other and smiled.

Chen Mo stepped forward, picked up the lighter, and helped him light a cigarette: "It's okay, you can smoke if you want!"

Yang Fei smoked half a cigarette, coughed lightly, and said, "Don't pay attention to it! We will make a decision after half a month." ”

Ning Xin hurriedly said: "Yang Fei, half a month? The daylily is cold! You don't know how big the discount is given by the opponent!"

Yang Fei waved his hand: "That's it." By the way, we'll go to Shanghai tomorrow. Buy a ticket for the morning. Don't buy too early, I'm going to drink tonight, I'm afraid I won't be able to get up too early. ”

“......”

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