2128 Advertising Effect
"Master...... What's that? Am I dazzled......"
The Zhiyuan has now sailed to London's satellite city, the small town of Basildon in the southwest, and the fleet is not far from Tower Bridge in London.
It is a new light industrial town, and because of its proximity to the Thames River and the city of London, it has attracted many London residents and of course many businessmen to set up factories.
As far as Xiao Lotian and Zaichun can see, there are more than 20 chimneys of light factories in the small town with a scale of tens of thousands of people, paper mills, wood processing factories, and machinery factories...... It was spraying black smoke incessantly.
Of course, there are also countless citizens who gather on the banks of the river, all of whom are blue-collar workers who cannot afford the high housing prices in the city, and whose bitterness can be seen in their greasy and dirty work clothes.
The British Empire is indeed the first power in the world, but there are also poor people, those housewives also have patches on their skirts, and the only thing that is stronger than other countries is that Britain has solved the problem of food and clothing at the moment, and that kind of desperate hunger does not exist.
It was here that Jae-chun was surprised to find that he should be the focus of the people's eyes, but at this moment, the people on both sides of the strait were being distracted by another novelty.
At this moment, countless British people even forgot to cheer, and stared directly at the Chinese paintings on the outer walls of the tall factories along the river.
Jae-chun also saw it, he couldn't believe his eyes, and desperately rubbed his hands with his hands, "Landscape painting......?
"No, you're not dazzled, this is a great gift from me to the Europeans, I want them to see for themselves what China is like......"
"And this is still a big killer to calm the chaos in London at this moment!"
Jae-chun refused to know all the plans of his master, and what mission Leo and Pierre's vanguard were carrying out, Jae-chun didn't dare to ask no matter how curious he was.
However, the later series of reports on the Oriental Chinese gradually made Jae-chun see a little way, and it turned out that propaganda came first!
But he never imagined that there would be such a way of publicity, and he looked at the master suspiciously, his eyes full of longing.
Xiao Letian knew that he couldn't hide it from him at the moment, so he chose what he could say to sort out the entire plan in general.
"These landscape paintings cost me 1.2 million taels of silver, of which the cost of purchasing Jiangnan silk reached 750,000 taels, and the rest are all labor costs......
"It took more than 1,000 women weavers a month to sew these large and small curtains, and there were as many as 1,240 pieces of canvas spliced......
"Even more expensive is the wages of the painters, and I hired more than 600 painters in the Jiangnan area who are good at ink painting style, and it took me three months to complete the imitations of these famous paintings......
"I don't dare to look for famous artists at all, they are all ordinary painters, anyway, they are also used to show Europeans, as long as they achieve this visual impact, after all, they are in a hurry......
"What, you think it's a bit of a fuss? No, no, no...... You misunderstood, it's not a big deal at all, the purpose of these ink paintings is not just to help the British restore order to chaos......"
"The cultural display is at the heart of our purpose, it's all reusable posters that can be sent to Birmingham, Liverpool and Edinburgh after a week in London...... Wait for the British city to go, so that the citizens there can also open their eyes!"
"Then there are Berlin, Hamburg, Eisen, Cologne...... and other German cities, and even if possible, they can be sent to Italy, Austria, Switzerland, Greece...... and so on. ”
"Think about it this way, is this more than a million taels of silver still expensive?"
"What? Do you say that more than a million people can't buy so much silk at all? Haha, don't mention to me the purchase price of your royal family, the Internal Affairs Office is the largest gathering place for corrupt officials in the whole world, do you know how much of your silver has been hacked?"
"My more than one million taels of silver, there is no gray cost in the middle, it is all the cost price that I simply bought directly from the merchant!"
"Don't talk about that, I'll analyze with you why these paintings can have such magic......"
Xiao Letian's talent is to be good at explaining complex truths simply, and these more than 1,000 landscape paintings are actually the same as the outdoor advertising effect in the metropolis in later generations.
The ultimate purpose of advertising, whether it is text or graphics, is to attract the attention of human beings and attract the attention of the public.
Therefore, advertising must be new, strange and special!
For Europeans, the style of ink painting is undoubtedly unfamiliar, with a new style, a strange painting style, and a special charm...... When human beings see something new that they have never seen before, their first reaction is of course to pay attention, not to mention that this is still a very wonderful landscape painting.
Why was there chaos among the 400,000 Londoners before? The central question was that the 400,000 people had only one goal in mind, and that was the scene of the ceremony, and all the excitement was focused on the diplomatic corps.
The only thought in the minds of these fans of the Oriental Chinese series is to see the little emperor and the head of state with their own eyes, including the Zhiyuan and the Chinese army.
It's okay for one person or two people to say that this wish is easily fulfilled, but what about 10,000 or 20,000 people? What about 400,000 people? So many people are crowded together, except for the people at the front who can see the details of the envoys, the rest of the crowd may not even be able to see the shadow.
The unfulfilled desires of so many people are a huge source of chaos, and crowding and even trampling incidents will occur 100% and are completely inevitable.
Not to mention that Benjamin has no choice, even Gladstone and the royal family are helpless in the face of such numerical pressure, and they can only rely on the most inefficient method of adding more people to solve the problem.
Raise the soup to stop boiling, it is better to draw salary from the bottom of the kettle!
Xiao Letian is playing a plan to draw wages from the bottom of the kettle, he directly starts from the emotions of 400,000 people, aren't you all focused on and excited at the ceremony site? Then I will reverse it for you, and I will change the excitement for you.
The sudden appearance of these new and peculiar posters on the street, these oriental ink and wash styles, shocked the people at once, and they even forgot their purpose for going to the street at that moment, and stopped on the street to look at these ink paintings dancing in the wind.
At this moment, people are reluctant to even move their feet, the beauty of the oriental world is unprecedented, those villages hidden in the mountains and forests, those small bridges beside the streams, pedestrians stopping on the road, leisurely shepherd boys...... There are also orchids and white clouds in the empty valley.
What kind of wonderful life it would be if you lived in the paintings, and when you looked up at the gray sky of London, the sordid reality and the pure wonderland, there was a stark contrast.
"With the contrast, there is naturally a difference between likes and dislikes, as long as it can attract their footsteps and make them reluctant to leave, then the pressure on the London military police will be easily solved?"