Faced with Rebus's question, Yu Qiu could only say, "Yes...... Shall I continue?"

Rebus smiled and reached out and made a gesture of please.

Yu Qiu cleared his throat slightly, and the first slide was finally broadcast.

[There are dreams, and the struggle is extraordinary. You say I can't, I speak for myself. 】

Then it entered the stage where Brother Shu and Lin Qingyi were familiar with each other, but this time the organization and effect of the entire plan were much better than the last time.

This is the first time Wang Peng has seen the plan prepared by the boss for this cooperation, and he is very excited.

The pattern is too high!

Gathering so many celebrities and brands, the cross-border cooperation played from the surface to the inside, and the all-round interaction between online and offline lasted for several months.

All under this theme: I speak for myself.

After the mortal body, the mortal will lead the trend of marketing again.

And this time it was more premeditated.

Rebus finally knew the reason why he was invited over, and it turned out that he wanted to stand up and promote Xiaomi and mortals at the same time.

Each family will use this wave of propaganda from mortals to promote themselves at the same time.

He had to say that it was a fun game to play. Last year's Double 11, Durex played a wave of brand interaction, but it was far less in-depth than this time.

It hits the heart of the brand's values.

In the plan, the adjustment was to rush out of the first wave as a star, and then Rebus rushed out of the second wave as the founder of Xiaomi and a mortal investor.

Yu Qiu said: "Internet communication has entered a new stage, and brands should shorten the distance with ordinary users and have a personality color. In the future, we will see more and more brand executives, using their influence to shape the public image of the brand. This point has been verified in the operation effect of several brand official micro-accounts that Feiye Culture has taken over. ”

Nian Chenggong has been listening carefully and has not expressed an opinion.

It's really refreshing.

The core communication copywriting is as good as last year.

The concept is even more than a lot, and the form is also a lot more innovative.

Moreover, their continued enthusiasm for the "Heartbreak" TV series, the League of Legends game and the Comic series of cinematic universes in the plan is convincing from the point of view of analysis. That means that this wave of operations can also eat a lot of long-tail benefits.

Yu Qiu finally said: "Regardless of whether the final direction of mortals is to be a platform or a clothing brand, they need to have their own products with very high recognition and a traffic base with relatively high loyalty. We also hope to use this program to help mortals explore brand co-branding in the field of clothing, as a new breakthrough point. ”

Rebus's eyes flickered again.

It's not simple.

This is the point of controversy when he and Nian Chenggong are now discussing in private.

Right now, mortals are already preparing for an IPO. Nian Cheng is confident and is ready to expand the product category of the mortal platform, based on the turnover and user base that mortal already has, and go public with the concept of an e-commerce platform.

Rebus doesn't see this differently.

The e-commerce platform already has too large opponents, and what mortals have to do is to continue to improve the existing advantages, take user needs as the guide, and use products to shape the brand.

What are the needs of mortal users? Because on mortals, you can buy clothes with very good quality and a certain style of design at a low price.

What the hell is it if there is a sudden appearance on a mortal who can buy a mop or even a kitchen knife?

This young man's plan just pointed out a new way for mortals in the category of clothing.

It is playing the fan economy, and it is to transfer the clothing needs of loyal users of other cross-border brands to the platform of mortals and to the clothing products of mortals.

It's wonderful.

Mortals now have such a foundation, they only need to get out of this path and they can go smoothly!

Other cross-border brands, if they want to do brand clothing peripherals, always need a professional partner.

Of course mortals can come and be this partner!

He turned his head to look at Nian Chenggong, only to see that he was still pondering.

Yu Qiu said a few more words and concluded: "This is the plan we have planned for the marketing of this year's mortal brand, please ask Mr. Nian, Mr. Lei, and Mr. He to ask questions." ”

He Wei took the lead and applauded politely, and then looked at Nian Chenggong.

"First of all, I would like to thank Mr. Yu and Mr. Shu for planning this plan for Eslite. Nian Chenggong put down his applause, frowned and said, "After the implementation of such a plan, the brand image of Eslite will inevitably be associated with other brands." Even in terms of products, it will make users blur the brand impression of our own products, how do you think about this?"

"Other brands, none of them are clothing brands, and we don't think it's in conflict. Yu Qiu replied, "In addition to style and material, clothing also has the role of character expression. Around this theme, mortals can naturally make a number of flagship products to strengthen the brand impression in terms of style, material, color, and design style. ”

"I remember that in our bidding documents, we described the promotion needs of mortals as an e-commerce platform this year. ”

Brother Shu looked at Yu Qiu a little worriedly, this is the problem that Yu Qiu said last time that he had some ideas about mortal strategy.

At that time, he and Yu Qiu had an argument about it after reading the plan.

But Yu Qiu insisted on such a plan, and there would be a response.

Now it's his turn to cope.

Rebus was also over there, his eyes burning, to see how Yu Qiu answered the question.

I saw Yu Qiu open another slide, and then said: "E-commerce platforms, after all, also need products to bring traffic." There's nothing wrong with focusing on the product, unless the platform itself has features or promotional policies that are very different from other platforms. ”

He smiled and said to Nian Chenggong: "Today we take the liberty to talk about our understanding of e-commerce platforms. ”

This topic is successfully interested, not to mention that he knows that Feiye Culture participated in the operation of last year's Double 11 promotional activities on the first platform of e-commerce. So he said sincerely: "Mr. Yu, please speak freely." ”

Yu Qiu looked at Fei Ye and said confidently: "We believe that the competition at this stage of the e-commerce platform has ended. In the future, if there are new platforms that impact the status of existing e-commerce giants, their underlying logic will be completely different from now. ”

Nian Chenggong frowned when he heard this.

Doesn't this mean that mortals have no fun doing e-commerce platforms?

Yu Qiu said slowly: "Now the two giants, one based on the original B2B supply chain, have built their own C2C e-commerce platform, and have payment tools as a moat. The other one, starting from the 3C category, takes the B2C model, and at the same time forms its own moat in terms of logistics and services. However, the difference between the two will become smaller and smaller, the categories are complete, the models are available, and the logistics support and services will be strengthened. In this case, it is very difficult to catch up with them, or even form a three-legged situation. ”

Rebus couldn't help but nod inwardly, which was exactly what he was considering.

It's a pity that Nian Chenggong was a little blinded by last year's success, and stubbornly believes that there are still great opportunities in this field.

Yu Qiu continued: "In the next step, the change will be very huge. The biggest difference is that the platform traffic will quickly converge to the mobile terminal. In a short period of time, the traffic of the mobile Internet will exceed that of the PC side, and the gap will only get wider. ”

Nian Chenggong couldn't help but look at him with suspicion, while Rebus was amazed in his heart.

"The convenience of smartphones is terrible, and the 3G and 4G era will come quickly. In the new environment, it is too difficult to break through with the old methods. ”

Nian Chenggong didn't want to listen to him talk about difficulties, so he asked directly: "Mr. Yu said that the underlying logic of the new platform in the future is different, can you share this analysis?"

"Of course. Yu Qiu said, "If we talk closer, the logic of e-commerce will develop to be brought by content or opinion leaders." Because of the daily traffic logic of the mobile terminal, it will get rid of the traffic guidance status quo of search engines. It will be very convenient to jump traffic through mobile social platforms, communication tools, and various applications. I believe that Ray has always studied this deeply. ”

Rebus just smiled, not nodding or shaking his head.

"But that's not enough to shake the big two now, because they're going to do both of those things and they're going to do more. What can really form an impact is to start from the supply chain. Now, the factory capacity of various commodities has exploded rapidly, and although the ceiling of market demand has not yet arrived, there will always be an end. In the back, there are two directions with considerable potential. First, it has an advantage in the import segment and is the domestic market for overseas high-quality products. Second, with the help of logistics and e-commerce systems, it directly helps factories to destock. There is no need for intermediate agents and brands, and the platform will have a great price advantage. The factory directly sends inventory to the logistics partner according to the order, and the platform has no inventory pressure! ”

Nian Chenggong's expression changed, showing that he was violently impacted inside.

This is really a difference in the underlying logic.

Why can't the tripartite direct cooperation between the e-commerce platform, the logistics system and the factory?

The software system keeps up.

The reason why e-commerce has developed is not that the price is advantageous, but that it saves a lot of channel costs and ineffective logistics costs in the middle.

The old god is here, let's find out?

It's just that Fei Ye knows very well that mortals will not choose this path.