A total of 20 songs appeared in the final release version of "Charlotte's Troubles", except for Xie Xin, Xu Wen and others, the other episodes are not complete.

When the Beijing Blu-ray Company first held a meeting to review the content of the movie, they were quite puzzled, but when it came to the announcement, they understood why the songs were half and half songs, and it turned out that everything was for publicity.

Similarly, when the official promotional video clip was released, some of the attracted music fans were also confused, this should be regarded as a promotional song, right? But shouldn't the promotional song be released in its entirety for everyone to listen to? If it's a song that is incomplete, it's fine, but it seems that none of the short films released over time are complete.

This is not normal, and it doesn't seem to be sincere enough.

This phenomenon was discussed in music forums.

"This "Charlotte Troubles" is a cat cake, I've never seen such an operation!"

"It's so insincere, resolutely resist, I won't go to see it!"

"Agreed, I won't go to see Cai Kun during the Spring Festival this year...... Wait, Cai Kun who seemed to have watched it last year, forget it, I won't watch movies during the Spring Festival this year. ”

"It doesn't seem to be fun if you don't watch movies, and the party is getting more and more boring. ”

"Then again, the song does seem to be good, I've heard four, uh, four and a half songs, and the tune is really good. ”

"It's still standard, after all, I won the Golden Melody Award, and I also cooperated with Xie Xin and Xu Wen, "Infernal Affairs" doesn't also pull the hammer, I still think that this one who changed careers and concentrated on making music is better than making movies. ”

The video promotion short film of "Charlotte's Troubles" is not a preview or display of the content of the movie, its shooting is very professional, and the director Xia Yan, who finally joined the Beijing Blu-ray in this autumn, did a very serious combing, and the first thing she did when she came to the company was to shoot a short story with half a song as the core.

If you want to draw an analogy, these short videos are more like Douyin videos that Gan Jing has seen, only for a longer period of time, and the music is only broadcast at the right time.

I have to say that professional directors and professional actors are quite brilliant when they settle down to do some short video shooting and editing, even if they are thrown away from the promotion behind the company, its quality can spontaneously attract netizens to click and comment.

Under such publicity, there are people in the film and television forum who still want to see Gan Jing because they can't get enough of watching "Infernal Affairs", and there are expectations and rejections in the music forum, and no one will doubt that there is a problem with the words "go to the movie to find music" in the announcement.

There is only one person, a forum user who has clearly sent a blade to Gan Jing [Love to listen to music] is a little suspicious, because she has chatted with Gan Jing in a private message, so this time she sent a private message again after silently watching the short video of the Beijing Blu-ray.

- "Hey, is there really a full version of that music in the movie?"

- "You can't finish the usual episodes. ”

- "Are you lying to us?"

- "Are you planning to wait for the movie to be released after it is released?"

Gan Jing usually doesn't go on the Huaxia Music Forum very much, but this day he coincidentally wanted to see the effect of the publicity and went to take a look, and he saw the private message of "Love to Listen to Music" coldly.

To talk about this user, he is still quite impressed, she also gave herself the idea to let her daughter draw seeds to grow in the soil, that is very meaningful.

Because of such a factor, Gan Jing couldn't bear not to reply, and replied to the private message with a rhetorical question in a relaxed mood: "Am I such a crazy person?"

- "Also, you just want the box office, not so." It's okay, for Chen Yongren's sake, I'll go to see the Spring Festival stalls. ”

"Thank you for your ticket. ”

Gan Jing ended the private message conversation with a thank you, and this kind of music + short film as the core of the publicity method still seems to have a very good effect.

If it's okay, the online marketing after the release should also be good.

According to the plan, "Charlotte's Troubles" will have an easter egg section after the screening, encouraging the audience who comes to the music to continue to bring their friends into the pit, and in addition, there is also an activity to encourage the audience to take the initiative to fill in the lyrics, and then the song with the highest score will be voted for and the original work will be released for comparison.

Of course, all this marketing will be based on the quality of the film, and "Charlotte's Troubles" should be able to complete the task of amusing the audience during the Spring Festival.

This kind of publicity and marketing plan is to make several company executives feel that the angle is more strange, and when Ma Hammer, who participated in the arrangement, knew, the music master was stunned for a long time, and vaguely felt that it was a big mistake to agree to Gan Jing to participate in the music link of "Charlotte's Troubles" this time......

However, whether the thief ship is good or not, Ma Hammer can only set the itinerary of traveling abroad with his family during the Spring Festival with some subtle apology to the music fans.

Time flies, and the month flies and it has entered the Gregorian New Year, and the announcement of "Charlotte's Troubles" seems to be in full swing within the Blu-ray culture in Beijing, and the official accounts of different forums can receive threats from music fans every day, but from the outside world, Gan Jing, who won the schedule championship with "Infernal Affairs", is simply too low-key.

He didn't appear on the show, didn't send a press release, just accepted an exclusive interview with "Jingle Weekly" and was surrounded by reporters once when he was filming at the base.

Such a low-key style doesn't look like an actor standing on the ascending channel at all, and therefore, with the announcement of the nominations for the shortlisted works of the Beijing Film Festival, many people have excluded Gan Jing who is trying to eliminate his sense of existence.

said that it was ruled out, in fact, everyone generally predicted that Gan Jing would win the trophy but not the grand prize, at least, there would be another best screenwriter.

"Gan Jing, do you want me to introduce a few judges to you? When I was chatting with a senior the day before yesterday, he mentioned you, which was a little too cold. ”

Zhang Zhonghui called Gan Jing after "Infernal Affairs" was officially shortlisted and received 9 nominations, and said very sincerely that he could help.

Gan Jing was approached by Zhang Zhonghui once before, but this time his voice seemed to be more calm, I don't know if the public relations effect satisfied him.

"No, I'm more casual, it's good to have it, and it doesn't affect me. Gan Jing still refused.

"I heard Chu Hui say that you don't have any film appointments recently, anyway, if you have time, it's better to work hard for the award, you are still young, get the award early, and the road will be smoother and smoother in the future. Zhang Zhonghui did not give up persuasion.

Gan Jing smiled and said: "You are directly funding competitors, if I win the award, what will you do? Don't you really want to start your comeback as an actor?"

Zhang Zhonghui said: "If you want to win an award, you don't necessarily want to win the actor, the best film and the director can try to operate." ”

Gan Jing was very moved, this old Zhang is really kind, and he is willing to carry himself like this.

"But I still like the actor's trophy the most. He said sincerely while being moved.

“…… Well. Well, let's change the topic and talk about the movies you are going to release during the Spring Festival. ”

"Okay. ”