"Mr. Lin, this is not good, if "Love Apartment" is just broadcast on the Internet, then we will really lose money. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ”

"That's right, Mr. Lin, if no satellite TV is willing to accept it, then the price offered to us by the video website is unlikely to be too high. ”

"Yes, I still suggest that since there is no chance to be on Star TV, then we can choose it directly on the provincial TV station. ”

......

The entire conference room can be described as a mess, and now Lin Yang's studio has also doubled, Lin Yang can't do everything personally, and Zhang Yan is not only a problem of lack of ability, she can't take care of many things at all, so Lin Yang simply recruited his old friend Gou Dajun.

There is a way, Gou is rich, don't forget each other!

At the beginning, among Huayi Records, Lin Yang had the best relationship with Gou Dajun, and Gou Dajun was also a typical Huai Cai, as the vice president of the marketing department, almost the credit was taken away, and the black pot often carried 666.

Therefore, after Lin Yang called Gou Dajun, Gou Dajun directly said excitedly: "Just wait for your call!"

Gou Dajun has always liked radical marketing strategies, which has been the case since "The First Close Contact", and since Mi Feng and Lin Yang formed a bond, Gou Dajun has begun to carry out public opinion propaganda.

Take advantage of it!

Even Gou Dajun in Song Hailin's tearing PK has the same idea, and he boldly hires a water army to muddy the situation, this time "Love Apartment" suffers from many difficulties, and Gou Dajun's idea is similar to Lin Yang's, thinking that this is also saving publicity costs.

However, he just calculated everything, but he didn't expect Lin Yang to do this.

It's not an adventure anymore, it's just a gamble!

Gou Dajun, who thought he knew Lin Yang's character better, also persuaded: "Lin Yang, although "Love Apartment" has now been rejected by Shangxing TV, the provincial TV station is relatively good, and Yanjing and Yangcheng are also interested in talking to us again, you don't need to be so extreme." ”

"No, listen to me. ”

Lin Yang shook his head slightly: "I am not so arrogant that everyone is not optimistic about "Love Apartment", I also want to tell everyone that this TV series is very hanging, this TV series can set records, these words are at most to deceive outsiders, so there is only one way at present, that is, to let "Love Apartment" be launched as soon as possible." ”

"Even if it is put on the shelves as soon as possible, but Mr. Lin, we shouldn't stop going online on the TV station. ”

Zhang Yan also said a little helplessly: "You must know that although the TV station is gradually declining now, IP web dramas still need to be supported by the TV station. ”

"That's right, Xiao Zhang, that's what I want to say. ”

Gou Dajun also said at this time: "Besides, a TV series must go through many rounds of broadcasting before it can be gradually fermented, you will broadcast it exclusively on the video website now, and the publicity in the early stage is not enough, it is inevitable to hit the street in such a situation." ”

"Yes, Mr. Lin, this will definitely not work. ”

"Yes, I think so, not really. ”

......

Seeing everyone's crusade, Lin Yang smiled and said, "Who told you that I was going to broadcast it exclusively on the video site?"

"What do you mean?"

Gou Dajun was a little incomprehensible: "Do you still want to upload it on multiple video sites at the same time?"

"Yes, that's what I thought. ”

Lin Yang nodded lightly.

"Love Apartment" also suffered from the same situation in another time and space, the first season was quite short of funds, and after the sample came out, Wang Yuan and Wei Zheng, as the main creators, found more than 100 young white-collar workers and college students to be "guinea pigs". The result was a good "laughing fruit", and the "guinea pigs" laughed 173 times in 90 minutes.

However, because the creative team is not well-known in the mainstream of the industry, most of the TV stations dare not try to broadcast this "somewhat non-mainstream" TV series, and only Jiangxi Satellite TV bought its broadcast rights at a price lower than the cost of creation. But on the Internet, the video of the first season of "Love Apartment" was clicked like crazy.

And the second and third seasons gradually continued to become popular, reaching their peak in the fourth season!

In January 2014, the fourth season of "Love Apartment" landed on the screen and the Internet. On the day of the premiere, the number of hits on the whole network reached 150 million, exceeding 300 million times within 48 hours, and the cumulative number of posts of the TV series with the same name exceeded 26.6 million, ranking first in the mainland TV series Tieba with an absolute advantage. The peak of Baidu's index is as high as 4.706 million, surpassing all previous TV episodes and columns.

Although the sky-high online broadcast rights of more than 40 million in the fourth season still make iQiyi's traffic skyrocket, not to mention, all industry insiders also evaluate "Love Apartment 4" as one of the most cost-effective TV series of the year, as for iQiyi's advertising revenue, it is about to break 100 million.

In other words, "Love Apartment" broke out after the accumulation of one season and one season, in this case, Lin Yang might as well upload the first season directly to the Internet to earn popularity.

Tencent Video, as the traffic leader, is naturally going to start broadcasting on this network,In addition,Youdou、Land、The three major video websites of the big market Lin Yang have long been in opposition to them,Naturally, it is impossible to find them,But Aiyi、The two major video websites of Wonderful are still possible。

This was also Lin Yang's plan, and as a result, his plan was opposed by everyone.

is not broadcast on TV stations, but directly on online videos, and it is not an exclusive buyout to make money, the three major video websites buy it at a low price, what does Lin Yang want to do?

Many people were puzzled, and Lin Yang didn't bother to explain anymore, this time he was ready to be a domineering president directly!

"Brother Dog, you can talk to the three of them about this year, we can sell it to them at a low price, but they must support us in publicity. ”

Lin Yang said.

"What about the price?"

Gou Dajun frowned a little: "After all, "Love Apartment" has not been recognized by the TV station, and the actors are not traffic niches, they won't make too much money, even if Tencent cooperates with us well, I'm afraid that one episode will be 300,000 at most, but that's the buyout price, if it's shared with others, how can they make so much?"

"50,000!"

Lin Yang said suddenly at this time.

"What??"

Gou Dajun said in a lost voice.

The others also looked at Lin Yang in disbelief!

50,000 episodes!

The sum of the 3 video sites is 150,000!

20 episodes for a total of 3 million!

After careful calculation of this number, it seems that there is no miscalculation, so compared with the investment of 15 million in "Love Apartment" plus publicity, this is really a loss of pants!

Although everyone protested, Lin Yang finally explained, he believed that the first episode of "Love Apartment" could bring word-of-mouth and heated discussions, and at that time, the second episode of "Love Apartment" would become a sweet spot, and then it would be time for them to raise their eyebrows.

But what if the first season of "Love Apartment" becomes a joke?

Then the second season of "Love Apartment" is smashed in your hands, since this is why it is better to sell 40 episodes in one piece!

It's a pity that the protest was ineffective, so Lin Yang decided to do so!

"Lin Yang, although I want to persuade you, since you have made up your mind, forget it. ”

Gou Dajun said a little helplessly: "The only thing that can be thought of a little better now is that at least you can take advantage of the situation to publicize it." ”

"Brother dog, but there is one thing, the negotiation with the three major video sites will be handed over to you, in a word, that is, no matter what, they must promote it to us to the extreme. ”

Lin Yang said towards Gou Dajun.

Gou Dajun said: "You can rest assured about this, not to mention anything else, they almost bought "Love Apartment" at the price of cabbage, if the publicity is not given to us, then there is no need to cooperate in the future, just by virtue of your name, it is not worth this money." ”

"Hehe, then I'll leave it to you, Brother Gou, I'm going to go to the crew of "Love Apartment" for a conversation. ”

Lin Yang said: "They need to finish filming the first season as soon as possible, anyway, the post-production staff joined the team early, and they also need to edit it at this time." ”

"Lin Yang, if you really fail like this, you will really become a joke. ”

Gou Dajun thought about it and persuaded: "I still think it's too risky." ”

"Brother dog, isn't it a joke now?"

Lin Yang waved his hand slightly: "This matter has been doomed since the filming of "Love Apartment", either we will knock down all the people who ridicule and question, and then create the myth of domestic comedy, or we will be trampled under everyone and become the biggest laughing stock." ”

"Okay, I'll do my best to get the three video sites to give us more publicity and benefits. ”

Gou Dajun sighed: "After all, you are Lin Yang, if they want to hold any awards or music ceremonies in the future, they must invite you in the music world." ”

......

Youth Bar!

"What? "Love Apartment" will be launched next month?"

Chang Yuxin said in a lost voice at this time: "Although "Love Apartment" has been filmed for 17 episodes, and the remaining 3 episodes can be filmed in about ten days, but editing, dubbing, soundtrack, and some other production in the later stage all take time, and it will be launched so soon, which provincial station are you going to choose?"

"No, the first season of "Love Apartment" will not be broadcast on TV stations, and this TV series will be broadcast on Tencent Video, Aiyi, and Wonderful Video Websites first. ”

Lin Yang shook his head slightly: "Of course, this still depends on the situation of the negotiation, but it is currently planned like this." ”

"Mr. Lin, you're kidding. ”

Chang Yuxin felt that either she was crazy and misheard, or Lin Yang was crazy.

"Love Apartment" was launched in a hurry, and it was not broadcast on TV stations.

Isn't that crazy what is it?

Several assistant directors were also in a state of confusion at this time, or they really couldn't understand whether Lin Yang was crazy or stupid?

Unexpectedly, "Love Apartment" was launched in a hurry in less than two months of filming, and the early publicity has not been fully rolled out, which is not suitable at this time.

A senior assistant director also said: "Mr. Lin, I know that you have enough confidence in "Love Apartment", but this also has to be bought by the audience, although the TV station is gradually declining, but a TV series that has not been identified by the TV station, how can it prove itself? Just starting to broadcast on a video website is definitely a rhythm to kneel." ”

All right!

Lin Yang had to reiterate his thoughts again, this time everyone can completely confirm it, Lin Yang is crazy!

"The first season of "Love Apartment" will definitely end at the end of March. ”

Chang Yuxin, who couldn't be persuaded anymore, sighed and said: "If the post-production is faster, it will be mid-April." ”

"No, it's too slow. ”

Lin Yang shook his head slightly: "Since this is the case, let's play it while filming, and get the first 6 episodes out first." ”

The entire behind-the-scenes crew of "Love Apartment" no longer wants to persuade Lin Yang, and they have completely understood that Lin Yang in front of them will no longer listen to persuasion.

It's over!

After Lin Yang left, a photographer also sighed: "To be honest, if everyone else has lost confidence in "Love Apartment", in fact, I still have a little confidence that I may be able to counterattack, but now it's over." ”

"It's really over, this Lin Yang always feels angry. ”

"It's not just anger, I feel like I'm completely fighting with others with this TV series. ”

"The problem is that he can't help it, the situation is not as good as follows, so he has to think of other ways, right?"

"Okay, let's not talk about it, let's honestly shoot the rest of the plot. ”

......

Whining is complaining, and the work has to be done!

Fortunately, the leading actors didn't know about it, so they were still full of passion for filming, but Pang Guokun, Sun Simiao and others obviously felt that the behind-the-scenes staff and even director Chang Yuxin seemed to be a little listless.

In private, everyone also discussed what was going on, but they never thought that it was because of the hasty release of "Love Apartment"!

On March 28th, Tencent, Aiyi, and Marvel's three major video websites announced at the same time that the first season of "Love Apartment" will premiere on April 3, which made the original "Love Apartment" have been reduced in popularity discussed again.

Especially the TV series that broke the news that "Love Apartment" was purchased at a price of 50,000 yuan for each of the three families, and now it can be very certain to say that Lin Yang's "Love Apartment" has already lost money.

"Fuck, 150,000 for a single episode? And it's not an exclusive buyout? Is this true or fake?"

"Damn, this, is this Lin Yang crazy?"

""Love Apartment" is about to start broadcasting so soon, why do I have a feeling that I don't believe it?"

"It's not just that I don't believe it, but what I wonder most at this time is whether the TV stations have given up on "Love Apartment"?

......

Everyone was discussing, and many marketing accounts did not forget to ridicule Lin Yang, re-forwarded Lin Yang's previous words and wrote-

"Comedy doesn't die, but those who shoot comedy do!"