Therefore, it can be seen from this that the paintings made by this scholar are too tall and lofty, and they are not suitable for his small shops that go in the middle and low streams.

When some town store treasures, it's okay, but when it's an ordinary jewelry that can be sold, it's not satisfactory.

"Uncle Mo, I just looked at it, and I found that this painting is extremely gorgeous, and it has the fragrance of books, which is very popular with some vassal and elegant literati.

However, it took three months to make an extra profit, and we only earned 80 taels when we were full, and the effect was not too good, I think it was still due to the wrong positioning of our store.

You see that our store is deserted, because the positioning of the store is wrong, you said how many shops selling jewelry there are in our entire capital. ”

Heng Zhi looked at this pattern, she was very serious and loved it, but the words she said made the old steward a little confused.

But this old steward has been in the rivers and lakes for so long, and he never knows what his face is, so he lowered his head and asked very modestly.

"Back to Miss's words, the old slave really doesn't understand what Miss said?

Some of our silver buildings or shops selling jewelry in our capital are probably not thousands but hundreds, and the word store positioning you just said is too novel.

The old man is also old, so he doesn't understand what it means, miss, can you explain it again?

However, you said that our silver only earned 80 taels, although the current effect is very small, but for a long time after our shop has played this reputation, there must be a lot of customers famous, I think it will be profitable for a long time, and the current words are just a small amount of money. ”

And it's not bad to get it back in three months!

Fang Bao Zhai's shopkeeper spent a lot of money and bought a lot of jewelry.

Although he didn't dare to say anything on his face, the old man muttered a lot in his heart.

"When I say positioning, I'm talking about who our store is going to sell to, who are we selling to, who is making money, why are they buying our things?

For example, Buzhuang next to him, his voice is so good, he has figured out his positioning.

He is dealing with ordinary women, women who love fine planning, and some purchasing housekeepers of merchants' families, or subordinates of large families, so most of the things sold will hardly be pressed into the warehouse, and they will be sold as soon as they are new.

Why is that? Because he understands what positioning means, what kind of customers he is dealing with, what kind of fabrics these customers like, what kind of fabrics they like, what kind of fabrics they like, what kind of clothes they want to make out of these fabrics?

If you understand this, the next time you buy it, you will do what you like, you say that this product is bought to make people feel satisfied, can you not sell it?"

After Heng Zhi said a lot, her throat was really thirsty, so she immediately picked up the cup and poured half a cup of tea with a bang, and then she was in the mood to look at the matter, and after a little thought, her expression changed suddenly.

This old man has been in charge for so many years, and he hasn't even figured out this, and this shop is doing well, is this the world different, or is he different?

Heng Zhi was suspicious, and then slowly reacted, it must be that this ancient person was not very good at business, so he had to be diligent, as long as he was attentive. Then we will be able to make this business work slowly.

It's not about making more money, but it's okay to make less.

So this is 12 months a year, this shop has two floors up and down, there are six guys in front and back, an old shopkeeper, and after removing some necessary costs, you can earn about 10,000 taels of silver.

Now the purchasing power of this ancient one or two is much more than Heng Zhi imagined.

One tael of silver is probably equivalent to a month's household of an ordinary person.

After all, Heng Zhi once read a famous ancient book, called Dream of Red Mansions, which has a very brilliant plot, that is, Grandma Liu enters the Grand View Garden.

Grandma Liu came to Jiafu and saw that Jiafu spent more than 20 taels of silver on a crab feast, and sighed in her heart that this big family was different.

These more than 20 taels of silver are equivalent to a small family, a year's worth of households.

Thinking that Grandma Liu was also a middle class in ancient times, right?

has a house, land, and spare money to buy some people to work for themselves, so he got 20 taels of silver from the autumn breeze in Jiafu, and he was moved to thank him again and again.

Therefore, Heng Zhi felt that this shopkeeper really spent a lot of money for comparison, and it was not in line with the positioning of the store at all, and he spent this unjust money to let the scholar draw jewelry.

Heng Zhi sighed softly, thinking about the appearance of these twelve scholars' jewelry, it is just one word, that is, beauty.

If you draw some pictures yourself, that is, you can draw all the current jewelry in this quaint way, and if you can also make jewelry, wouldn't it save a lot of silver?

Heng Zhi thought about it and decided to give it a try.

"Uncle Mo, it seems that you should have figured it out, I think, let's do business down-to-earth in the future, don't fix those vain heads, after all, these high-end treasures are not suitable for our store."

Instead of spending money to let others paint, it is better for us to spend some money and cultivate some artists who have a better aesthetic and can paint very well. ”

Yes, that's right. Heng Zhi didn't plan to do it herself.

He is not a jewelry design major, although he knows some modern jewelry looks well, but this carelessness will be OCC, which is not conducive to his long-term plans in the future, so Heng Zhi plans to be taught to fish rather than to be taught to fish.

He plans to draw some jewelry books, some classic looks, and train a group of young and loyal painters, and then use them for himself.

Including the acquisition plan later, after the cloth village next to it is coiled, and then find a group of embroidery girls with excellent craftsmanship and open minds.

Train these artists to have a sharp eye and skilled painters, design particularly popular jewelry looks, and then instill modern clothing aesthetics, and some matching skills, and so on, to these stinky girls, so that they can make more suitable and beautiful clothes.

Therefore, Heng Zhi has pieces of uncultivated territory and plans in his heart, and this step by step is meaningful.

"Miss Hui's words, but we don't have anyone who can be used at the moment, where can we find these talents?"

Manager Mo sighed in his heart and threw the doubts just now to Heng Zhi again.

It's also very strange in my heart, what idea does this master have in his heart?