313. Get the first step
The reason why I thought of strong liquor was because Guo Yongkun took a roundabout way of thinking, and at that time he thought: Can you not fight with these liquor brands?
Besides, like Moutai and Wuliangye, they can't be scared.
Since he wants to make a product, of course he wants to be the first in the industry.
It's not about ambition, it's more like an autosuggestion - buddies are reborn people after all, and if you can't do these people now, it's a bit embarrassing.
Then he thought that the 90s was the era of the blowout development of China's health care products industry, and there were countless drinks in the name of nourishment, and some people made a lot of money standing on the tuyere, why couldn't he borrow the wind?
You don't have to make liquor.
Then, according to the idea of "health wine", it was natural that he thought of strong wine.
This factory, from where he is now, is no more than a hundred kilometers away in a straight line.
Of course, it is not called a strong liquor company now, it is called "Imperial Wine Factory", which belongs to a small county town.
In all fairness, Jin Liquor has developed very well in the future, becoming undoubtedly the No. 1 health wine in the country, and it is also a brand that the people of the province are proud of. Because of this, as a fellow countryman, Guo Yongkun knows this company very well.
He thought, if he was asked to do it, he would have taken fewer detours.
Eventually, it was transformed into a private enterprise. In this case, it is better to cheapen Comrade Wu than to cheapen him.
It's a big deal to do more charity than Comrade Wu, donate some money, and contribute more to society.
He was quickly persuaded by himself to do what he said.
The general manager's office of Jinshan Distillery, which was also recently vacated, grabbed the microphone and dialed out a phone call.
After a while, a gray-haired man knocked on the door and walked in.
He actually doesn't look so old, eighty percent of him is a young man, of course, it may be in a hurry. The figure is really not good, the belly collapses and covers the belt, the face is haggard, and the nasolabial folds are very deep.
"Mr. Guo, are you looking for me?"
"Old Peng, are you okay today?" asked Guo Yongkun with a smile.
I just want to do something...... Peng Hailin thought to himself. Shook his head.
"Okay, you go to the industry and commerce and register a trademark. ”
The Jinpai trademark was registered in 1988, that is, this year, so after thinking of making Jinjiu, Guo Yongkun, a sinister and cunning guy, first thought of doing this.
Go your own way and leave others with no way out...... I don't know which buddy said it.
"The factory is going to be renamed?" Peng Hailin asked.
"Do you think the brand Jinshan can still be made?"
Peng Hailin was silent, he knew very well that this was the case, but he still didn't feel good in his heart.
Jinshan Distillery has a longer history than Gaoshan Milk Factory, founded in 1950, has a history of 38 years, and has experienced three directors, the first two of which have been operating well, but when it came to him, it almost closed down, thanks to the young people in front of him to contract it.
"Change to what?"
"Change the name of the company system, it will be called Jinpai Co., Ltd. ”
"Jinpai?" Peng Hailin muttered two sentences, unable to get its meaning.
It's just an order from his boss, he couldn't resist at all, and after reconfirming with Guo Yongkun, he nodded, said goodbye and left, with a kind of loss in his back that was difficult to hide.
After this matter was done, Guo Yongkun began to think about the next plan.
He knew that the recipe of the strong wine came from a palace wine master, the so-called court, of course, refers to the Qing court, and the old gentleman can live until now, and his age is really not small.
But the problem is that he doesn't know this person, let alone where the other person lives, and he can't even remember the name.
In addition, he had to consider that even if he could find the old gentleman, there was no guarantee that he would succeed in getting the formula.
The other party may have completed the transaction with the Royal Wine Factory, after all, in the previous life, they registered the strong liquor brand this year, and it is likely that they have already obtained the formula. It will also take some time to restore and deploy the estimates.
"That's how it should be......"
After careful analysis, Guo Yongkun could almost conclude that the Imperial Distillery had now obtained the recipe for the liquor. It's entirely time-based.
"Then what should I do, buy the Imperial Tasting Distillery?" Guo Yongkun pondered.
It shouldn't cost much to buy a county-level distillery, but the problem now is that there doesn't seem to be a precedent for that.
Although the other party is not far away, it is not from the same city as them, and now he has contracted the Jinshan Distillery, and then crosses the city to buy a state-owned unit...... This operation, in this era, may be a bit of a riot.
He wasn't sure if he could.
"Hey, Vice Mayor Lei?" he thought, grabbed the microphone again, and made a phone call to the municipal party committee.
"It's Xiao Guo. Vice Mayor Lei heard him.
After Guo Yongkun answered, he really organized his language before he said his purpose, "Vice Mayor Lei, that's the case, I've been thinking about how to turn Jinshan Distillery into a profit recently, to be honest, it's very difficult......
"Comrade Xiao Guo, it's been a hard work. ”
It's not hard, it's not hard, you can let me finish talking first...... After expressing his gratitude, Guo Yongkun continued, "Because it is the first time I have come into contact with the wine industry, I have done a lot of homework for this, and in the process, I have found a business opportunity, I think it can completely revitalize Jinshan Distillery, but now there is a problem." ”
"Oh?"
Through the microphone, Guo Yongkun seemed to be able to see Vice Mayor Lei's eyes light up.
"What kind of problem, you say, the municipal party committee will definitely give full support. ”
The key is that your city is useless, people are from another city...... With "their own people", Guo Yongkun did not hide it, and continued: "In the city next door to us, there is a small county town, and they have a winery, although it is small, but the health wine they make is very promising. I want to take this brewery over, do you think it can be operated?"
There was a sudden silence on the other end of the line.
Then Guo Yongkun also knew that his words hit the blind spot of Vice Mayor Lei's power.
But it's relieved to think about it, the secretary of the brigade in front of you, go to Xiali Bay, and you can use it as a fart.
"Tsk...... Xiao Guo, this is not easy to do, if it is an enterprise in this city, it is conducive to the overall development, it is a big deal to merge, this cross-regional behavior...... By the way, how is that distillery doing now?"
How do I know? After thinking a little, Guo Yongkun replied: "It's not bad. ”
As far as he knows, the history of the previous life of the Jinpai company can also be traced back to the 50s, relying on 5,000 yuan to start, and then after 2,100 years, the annual turnover successfully exceeded the 10 billion mark, how rapid the development is, how resilient it is, needless to mention.
Come to think of it, there shouldn't be too much of a crisis.
"That's even harder. Deputy Mayor Lei's voice came from the other end of the phone, "If you lose money, the city will take the lead, maybe you can still be contracted privately, but if it is a money-making enterprise, the other party will definitely not give this opportunity." ”
There's nothing wrong with that. A hen that can lay eggs, who is willing to give it to others to raise.
"Is there any other way?" asked Vice Mayor Lei.
"It's the best I can think of, their products haven't been marketed yet, but I'm personally very bullish. ”
Deputy Mayor Lei sighed again, he had no doubt about Guo Yongkun's ability and vision, and he also wanted to get his hands on such a golden rooster that laid eggs. It's just that things are really not easy.
"Xiao Guo, why don't you try it from Jianlibao......"
The nature of Jianlibao's enterprise is completely different from that of Jinshan Distillery, it is a joint-stock company, with individual major shareholders, which no longer belongs to the collective enterprise and is also free from regional restrictions.
I said Vice Mayor Lei, you're pretty bad...... Guo Yongkun thought angrily, he wanted to ask the city for help, but the other party made a move of Tai Chi and pushed it back to him.
There must be a way, otherwise Guo Yongkun would not have registered the trademark so decisively, to put it mildly, it may be more pretending to be 13, as long as the strong wine is favored by him, he can't run away.
But, again, trouble!
If only the city could help with it, that would be great.
"Okay, Vice Mayor Lei, I'll think about it again, thank you. ”
What do you call that...... Well, thanks a little more.
After hanging up the phone, Guo Yongkun couldn't help pouting. In fact, he had an almost invincible solution: let Ronghui Venture Capital rush over and buy the Royal Tasting Distillery.
He dared to conclude that the other county government not only did not know how to say half a "no", but also had to beat gongs and drums.
It's rare to ...... these days Probably not, small counties can attract large Hong Kong investment.
Yes, large Hong Kong-owned.
Ronghui Venture Capital is really not small now, a New Century Land, with a market value of billions of Hong Kong dollars.
That's right, the stock has been rising, especially after Chen Dashao shamelessly united with Goldman Sachs to dilute the stock market for several rounds, and then announced one day that he would become the second largest shareholder of New Century Land.
But this will expose his industry in Hong Kong City, and Guo Yongkun doesn't want to expose it for the time being, at least before 92, he has to stabilize it.
Therefore, this simplest, most effective, and invincible method was given up by him. The price is that it will be a lot of trouble. Mobile phone \ terminal one second remember 『' for you \ for \ wonderful \ reading
He planned to go on a business trip in a few days, and after the relevant administrative mechanisms on the Jinshan Distillery side were put in place, he would go on a business trip to the small county town and the Imperial Tasting Distillery first.
......
Royal Tasting Distillery.
One of the only two buildings in the factory, the third floor, is also the top floor.
This is the forbidden place of the factory, and ordinary workers are not qualified to set foot in it, and the factory attaches great importance to it and regards it as the core driving force of development.
This is the "Institute of Technology".
It is unimaginable that a county-level winery actually has a special R&D institution. It is even more inconceivable that the leadership should take this so seriously.
Since 1978, when health wine was introduced, there have been more than 10 kinds of nourishing health wines, such as "Lotus Cinnamon Tonic Liquor", "Imperial Tasting Liquor", "Imperial Palace Jade Liquor", "Caofu Lotus White", "Hibiscus Jade Liquor", and "Longevity Liquor".
In recent months, researchers have been concocting and innovating a new drink based on an old recipe. I even thought of a name, and it was called "strong wine".
"Director, this wine must be easy to sell. The taste is superb, and the nourishing properties are also high, especially for kidney function, which has a significant effect. ”
Several men in blue coats were gathered around a long table with a glass beaker containing a sauce-red liquid.
The person who is called the director of the factory is a middle-aged man with a high hairline. He leaned down at this moment, leaned his face to the beaker, took a deep breath, and said with a smile: "Fragrant! After adding a few flavors of Chinese medicine, it is indeed better than the original recipe!"
After getting his affirmation, the few people next to him were all smiling, and their hard work paid off.
At this moment, there was a sudden sound of footsteps behind everyone, like someone running wildly and a dog chasing after them.
The director of the factory suddenly stepped down his face, he had emphasized the discipline of the institute more than once, and those who were engaged in research were most afraid of being disturbed.
When I turned my head to look, I realized that it was my deputy.
"Why don't you know the rules?" the factory director criticized harshly.
"I'm sorry, I'm sorry. The deputy director apologized repeatedly, "It's really a bit urgent." ”
After he said this, his eyes fell on the factory director again.
"The factory director, the trademark of Jinpai has been registered. ”
"What?" The factory director was slightly stunned, thinking to himself that there were people who took the lead in this name, it didn't make sense, it wasn't a smooth word at all.
There is no mistake