An Xiaoqi glanced at Wang Erhammer, who was immersed in his own little abacus and had not yet extricated himself, and looked like a turtle who had never seen the world.

"Does that make your jaw drop? I haven't said mangoes, apples and pears yet......"

An Xiaoqi was about to continue, but Wang Erhammer suddenly turned sideways, stretched out his right hand and pinched An Xiaoqi's face.

"What are you doing?" An Xiaoqi slowed down and tried to steer the direction.

"I want to see if that's true, hahaha......" Wang Erhammer laughed recklessly.

An Xiaoqi was not angry, and then introduced the situation of mangoes, apples and pears.

After introducing the nutritional value of their respective ingredient contents, An Xiaoqi made a comprehensive estimate and priced mangoes at 84 yuan/jin, apples 55/jin, and pears 48/jin.

Wang Erhammer was happy, but he was not carried away by the prospect in front of him. After a short period of excitement, he said: "This kind of pricing is far more than the price of similar fruits." That raises two more practical questions. ”

"First, is there market recognition for such a price? How do we design the initial promotion methods? Second, such a price is by no means affordable for the general audience, in other words, we are targeting a niche customer group, so how can we create a broader market?"

Wang Erhammer's two questions are indeed to the point. Although the quality of their own fruits far exceeds that of similar fruits, the market has formed a certain solidified thinking.

At the level of perception, grapes may only be worth 6 yuan, and apples are only worth 5 yuan. Even if everyone thinks your fruit is delicious, but the price has increased by 10 times, how many people are willing to pay for the value of your kernel?

And the price is extremely high, even if it successfully intervenes in the high-end customer market, but such groups are only a minority after all. You may be able to earn more premium income in the high-end market, but this is not necessarily a good thing in the long run.

Wang Erhammer gave An Xiaoqi his thoughts in detail, wanting to listen to her professional opinions.

After listening to Wang Erzhu's thoughts quietly, An Xiaoqi said confidently: "I have also thought about your concerns, but the reason why I still choose such a price is not just about short-term high premium returns. ”

"On the contrary, I made this decision based on the need to create a unique market position in the fruit world. ”

Wang Erhammer's eyes suddenly lit up, unscrewed a bottle of mineral water and handed it to An Xiaoqi, signaling An Xiaoqi to speak more carefully.

An Xiaoqi took a sip of water and handed it to Wang Erhammer, and then continued: "Judging from the statistical results of our procurement in the village last time, there are various types of fruits planted in the village, and the yield level is at most one million. ”

"There were two drawbacks to this from the start. First, a variety of high-quality fruits, the sales cycle will be very short, and second, the output has not formed a sufficient scale to achieve the goal of simultaneous promotion of all our sales outlets. ”

Wang Erhammer agreed. You may not be able to imagine it, but that's exactly what it is.

Our country eats 68% of the world's pears, 67% of watermelons, 58% of peaches, 49% of apples, 27% of citrus, 17% of grapes, and 10% of mangoes every year.

The million-level output is completely insufficient to support the fruit world's plan for future market development. Therefore, it was destined from the beginning that fruits of such quality as Longji Village would not take the inclusive route.

"Therefore, if we want to build a unique position in the fruit world, we must first find our own positioning in the market. ”

"Although I had the idea of opening a breakthrough from the high-end market after I ate your grapes at the beginning, it was only after I found an evaluation agency to evaluate various varieties of fruits that I strengthened my previous judgment. ”

"Looking at this kind of pricing alone, it is indeed different from similar fruits. But compared with the same high-end imported fruits, in fact, it is only between the best. ”

"And our fruit is actually much better quality than imported fruit. ”

"It stands to reason that the better the thing, the higher the price, but considering the subtle mentality of the audience that the moon is relatively round, I made a partial compromise at the beginning of the development. ”

Wang Erhammer nodded, deeply shocked that An Xiaoqi had already made so many comprehensive considerations for a small price.

"Then what is the route you planned?" Wang Erzhu continued to ask.

An Xiaoqi pursed his lips and continued: "My plan is that good steel will be used on the blade. ”

"Make the fruits of our Longji Village a star brand of head products. Then take this as an opportunity to expand the market from top to bottom with other grades of fruits. ”

"As for how to open up the popularity of the market, I have made a professional DM list of the evaluation institutions and data results, and co-sell them in the fruits sold. ”

"In this way, consumers in the high-end market can understand where our fruit advantages are, so that they can consume clearly. After our fruits conquer their taste buds, the market effect of high-end brands will naturally be formed. ”

"In addition, I also want to make a special brochure with the specific data of the fruits we sell, which will be displayed and sold in our flagship store. ”

"Of course, for a broader inclusive audience, we can't completely ignore it and choose to give it up completely. My plan is to select one day a month and sell a variety of high-quality fruits at inclusive prices. ”

"In this way, we not only open a breakthrough in the high-end market, but also form our own high-end brand impression while earning more premium value. ”

The opening of high-end fruits on specific dates not only gives back to the inclusive audience, but also obtains more word-of-mouth channels. Over time, the brand effect is formed. ”

"This is the most suitable development route for me based on our current situation. After An Xiaoqi finished speaking, he glanced at Wang Erzhu, and the meaning was self-evident, are you satisfied with this arrangement?

Wang Erzhu stretched out his thumb, "What a virtuous helper!"

"Your analogy doesn't seem appropriate, right?" An Xiaoqi glanced at Wang Erzhu.

"You have a problem understanding, I'm not a metaphor, it's a compliment. Wang Erzhu nodded approvingly.

"Phew, you want to take advantage of me again. An Xiaoqi said angrily.

Gag, An Xiaoqi relaxed.

Now in front of Wang Erhammer, there is no longer the unfamiliar sense of distance when they first met. Sometimes, An Xiaoqi doesn't understand why she can act like a little girl in front of this person.

"Then how is the opening celebration of the No. 1 store arranged today?" Wang Erhammer asked.