Chapter 875: Mars Crashes into the House (4/5)
How does a song reflect when it becomes popular?
Is it a minute of Huang Yiyun's music reviews more than 100,000 plus?
Is it three minutes to break a million sales?
Is it more than 5 million retweets in an hour?more than 10 million likes?
Or did the topics, hot searches, and super talk all reach the top within three hours?
From an international perspective, on the day the song was released, it broke the single-day record for the number of global streaming media broadcasts, creating 30 million plays? No, to be precise, it started at 8 o'clock in the evening!
Or will you be parachuted into the Billboard Championship the next day?
This is Xu Yuan's second single to win the airborne billboard championship.
Over the past 60 years, there have been only 30 such songs.
Xu Yuan occupies two seats!
Hot!
The streets and alleys are all accompanied by the pleasant triangle.
"doctor", "actor", "lawyer" everywhere!
These professions were almost touched by Xu Yuan.
Of course, it also gives many politicians a headache.
Because after listening to this song, many big people said that they wanted to compete for the position of president.
It's messed up, it's all messed up!
《Be What? You? Wanna? Be" has 200 million global streaming views in three days!
500 million a month!
A global hit!
After Mei Mei forwarded the song, she commented: "It's Xu again, he can always create such songs, this kind of song that is sung to children, but can move all adults!"
Emma: "Xu is really attentive, this time the theme of "Flying House" seems to be the same, I heard friends inside Disney say that this is a cartoon for adults to watch!"
Kobe: "I don't know if you heard it, the rap in the middle is exactly the work that is not just below!"
James: "What? You're kidding me!"
Xu Yuan: "Here, I would like to thank all the children who have participated, and similarly, I would like to thank the famous reader, Mr. Kobe Bryant, for his contribution. ”
"Reader?" Kobe Bryant's black question mark face, which is especially the biggest mockery he has ever encountered in his singing career.
《Be? What? You? Wanna? Be" is the theme song of "Flying House Travel".
Now that the song is popular, it means that the promotion of the movie should keep up, otherwise this huge wave of traffic will be wasted.
Disney followed up almost immediately, and major media outlets also mentioned this when reporting on the song.
For a time, "Flying House" definitely became one of the most well-known movies in the world.
It's not an exaggeration to say that much is expected.
The promotion and distribution of movies has always been planned.
Disney's plan is to warm up in the early stage and fight with Fox Films' "Mars Needs Mom".
Because Fox advertised it in advance.
In fact, it was executed.
Then came the release of Xu Yuan's new song.
After that, combined with Xu Yuan's new songs, a large-scale advertising campaign was launched.
When the premiere is approaching, the plan is updated every day. Some behind-the-scenes stories of filming were revealed, as well as trailers for the movie, etc.
However, in the second step alone, Disney's most unexpected change occurred.
They never dreamed that Xu Yuan, who received questions about charity and public welfare, would be able to attract so much attention. Unexpectedly, in this context, the theme song of their movie became popular all over the world.
So Disney changed their follow-up plans.
Go to the special plan.
Just follow in Xu Yuan's footsteps.
Xu Yuan is the general trend!
Disney publicly announced on social platforms: "Fortunately, we made the right choice. It was an adventure to hand over a movie theme song to a famous singer, actor, screenwriter, and director for the first time. Xu, with the biggest success in the film industry this year, we have repaid our trust. ”
"As a token of our appreciation, we are announcing that the theme song for all Disney parks around the world for the next three years will be the "Be? What? You? Wanna? We also hope that we can do more for social welfare and contribute more to children all over the world, just like Xu. ”
Disney has already contacted Xu Yuan privately.
The copyright fees they have given in the past three years are terrible.
After all, Disney itself is an extremely copyright-conscious company.
There's a joke that if you're stranded on a desert island, don't panic, put a rock with a Mickey Mouse profile picture, and Disney will send a helicopter to pick you up and take you to court for infringement.
is different from "Flying House Travel", which is popular all over the world.
For a long time, in the North Rice region, the popularity of "Mars Needs Mom" has been above "Flying House Travel". But in recent days, because of Xu Yuan and his new songs, the popularity of the two has reversed.
In addition to relying on porcelain, "Mars Needs Mom" can still be remembered by everyone in the North Rice region, and in the regions outside the North Rice Region, no one knows at all that "Flying House Travel" has a very strong opponent.
It's a bit hot, and you can't rub it if you want to.
That's the sadness of Fox Films.
But Zemeckis has a different view on this.
In his opinion, it is better this way.
When the two movies are released, when "Mars Needs Mom" beats "Flying House" strongly, it will definitely be able to shock the global media, so as to frantically report the relevant content of "Mars".
When the time comes, the prosperity created by "Flying House" in front of you will be received by "Mars"!
What could be cooler than that?
Multiplayer sports can't be compared, okay!
......
Summer file, the first day.
Movies in the North Rice region are piled up.
Everyone knows that there will be a fierce battle today.
But the winner can harvest the first half of the summer file.
No one can resist this temptation.
"Flying House Travel", "Mars Needs Mother" and three blockbusters, which will be released at the same time, each showing its own means.
The main content of "Flying House Travel" is actually quite simple.
It is an old man who, after the death of his wife, is targeted by a real estate agent, and flies to the place where he and his wife once dreamed of going but never succeeded.
When he flies away, there is a little boy in the house, and the two of them embark on a journey to meet the "Strange Bird" and help the Strange Bird defeat another great villain adventurer who tries to capture the Strange Bird.
The plot, unremarkable, is definitely only suitable for children.
But on the contrary, this cartoon has attracted countless adults.
Because in the first ten minutes of the start, there was not a single line.
is a little boy and a little girl met, and then walked into the marriage hall together, and then grew old together, and finally the wife died.
Just like the MV of Xu Yuan's song.
The life of a person who is fast-forwarded in this way is the most elicit in the thoughts of adults.
There are a lot of details.
For example, when the two got married, the woman's parents did not look good. This shows that their marriage is not blessed by their parents. This situation, in the era of freedom of marriage, is too much, and it has aroused widespread resonance among young people.
After marriage, the woman was found to be infertile, very desperate, and then the man did not abandon and led the woman out of the gloom. It is also a reflection of the current social situation, children, not the only marriage.
Later, when they were about to save money, there were frequent accidents in the car and house, and they never saved the money, which was really bloody.
The two are getting older and older, their faces are old, and the boy has become the protagonist, a square-faced grandfather.
On the occasion of his wife's birthday, he bought two economy class plane tickets to Nanmi Chau, wanting to surprise his wife and take her to fulfill their two lifelong dreams of visiting Paradise Waterfall in Nanmi Chau.
However, the bad news struck, his wife was seriously ill, and in the end, the plane ticket did not come in handy, and his wife passed away.
In just ten minutes, the Tao is over.
In just ten minutes, it captured everyone's hearts.
This movie, even if you only watch these ten minutes, is worth it!