Zhou Fangyuan had seen many photos of Big Brother Ma's mansion on the Internet in his previous life.

At the time, I didn't know if it was true or not, but Brother Da Ma himself clarified it in a joking way on Weibo at the time, but it was obviously useless.

But it doesn't matter, Brother Da Ma is a businessman, and he is not an idol star who debuted, he needs to care about this and that, and as long as it is not illegal, it doesn't matter how much money is spent, who can say what? Zhou Fangyuan is just curious, what is the mansion that is more than a billion yuan at every turn? He is also rich now, anyway, there is no real estate in his name that can reach the level of more than one billion. The most expensive should be the villa I bought in the United States, which is only tens of millions of dollars, and this and the soft sister coin are just over 100 million.

And to be honest, the house over there in the United States is very low at Beverly Hills, after all, there are stars or something all around. As for Brother Da Ma's house, it is said that it is in cooperation with a developer, and the cost is more than one billion, so I ask you if you are afraid.

However, these are all rumors on the Internet, whether they are true or not, outsiders really don't know. Anyway, Zhou Fangyuan didn't know if it was true or not, this life was not the same as the previous life, he could talk to Brother Da Ma now, but this question couldn't be asked after all.

"I've heard that you've been trying to invest in a winery lately?"

Everyone sat in the living room of the small villa, drank some wine, listened to music, chatted, and talked, and Brother Ma moved the topic to the winery.

"Yes, Xiaoyuan and I went to France not long ago, and we fell in love with a winery, and it feels good, how about it, Ma Sheng, do you want to invest in it too?"

Brother Li asked with a smile.

The relationship between him and Zhou Fangyuan is the best, then the pony, and finally the big Malaysia, the main thing is that there is no direct cooperation between Brother Xiao Li and the big Malaysia, it is completely relying on this small circle of four people to know each other, not to mention how familiar they are, but with such a relationship, everyone can sit together a little, that's all.

"A little bit of an idea about that......"

Brother Da Ma pondered for a while, "I've been thinking about whether to invest in some traditional fields recently, Ali doesn't need me to worry much anymore, the people below work very hard, and I'm a lot easier, so I want to find something to do for myself." ”

Big Mago's reasoning is completely defensible and completely justified.

Basically, anyone who has achieved a little in their career will continue to expand their investment field, and there are not many people who really stick to it. In this regard, Ali in the previous life is a good example, on the surface, Ali is such a company, but in places that ordinary people don't know, Ali has invested in thousands of companies, large and small, and everything is done. This is a kind of self-enrichment and self-strengthening, constantly allowing yourself to have more tentacles and get involved in more fields, even if one aspect is hit, other parties can have the strength to come and replenish and even help each other.

Of course, there are not many entrepreneurs who invest directly in wineries. In other words, entrepreneurs who like to invest in wineries are probably successful and famous, and the company has long been on the right track, so they have the energy and ability to invest in wineries. In the early stage of entrepreneurship, or during the critical period of company development, all investments should be particularly beneficial and helpful to themselves. Therefore, if you are willing to invest in the winery, if your head is fine, you are basically very rich, your career is on the right track, and you have enough free time to take care of it.

Or, it is the kind of celebrity existence, this kind of person is different from entrepreneurs, and he will be very willing to invest in some wineries. However, unlike most of the entrepreneurs' investments used to enjoy, a large part of the celebrities invest in the winery, with the aim of entering a higher level of circle, of course, it doesn't matter what the purpose is, the important thing is that with the rapid recovery of China, there is a large number of domestic funds to buy various things all over the world, and the winery is naturally one of everyone's goals.

Now Zhou Fangyuan and Xiao Li's plan, to be honest, has not been fully exposed, but it has been circulated in the circle, and it has already attracted the attention of many people.

"By the way, Xiaoyuan, I've always been a little curious, the Minecraft launched by your company is really what you came up with?"

Brother Pony suddenly turned his head and asked.

He is a fan of "Minecraft", this is what he said, he talked to Zhou Fangyuan on the phone before, and asked Zhou Fangyuan to send him a server, he wants to lock it, he wants to play by himself, except for a few people who have been invited by him, he does not allow anyone else to enter it. Zhou Fangyuan naturally didn't care, and directly asked the people below to send Xiao Li a server. But through this, he also knew that Brother Xiao Ma really liked this game, and he also took the time to pay attention to it, and found that Brother Xiao Ma can actually guarantee to be online every day, although sometimes it can only be online for half an hour, and even a few minutes.

But even if it's only a few minutes, he still insists on going online, this is amazing, if you don't like it to a certain extent, few players will be online for such a short time, if there is not enough time, the average player will rather not go online, Xiao Ma is like this, he can definitely be called a loyal fan of the game.

"yes. ”

Zhou Fangyuan nodded shamelessly in acknowledgement.

"How did you come up with this game idea? I saw all kinds of analysis on the Internet, in fact, I wanted to ask you for a long time, I didn't have a chance before, but today you have to talk about it. ”

As soon as Brother Xiao Ma said this, Brother Da Ma and Brother Xiao Li also turned their heads to look at it.

"Actually, it's nothing, I just saw Lego bricks, and then I suddenly had some inspiration......"

Zhou Fangyuan had a modest expression on his face.

In fact, the original idea of the game Minecraft, in the original time and space, also came from Lego bricks.

"Lego?"

Brother Xiao Ma obviously doesn't understand this.

"A building block in Europe, very famous, Pony you should pay more attention to it, in the future, there are relatives of children on their birthdays, you can send this building block. ”

Brother Xiao Li explained beside him.

Lego is indeed very famous, as a building block, as a toy, its business has long been out of the simple "children's game toy products". LEGO's main business has become to provide LEGO bricks to all ages, including children and adult players, to fulfill their childhood dreams. Lego is a childhood playmate for many people, and it has become a feeling, a culture, and a consumption habit. In 2015 alone, LEGO sold 3,600 types of bricks totaling 72 billion pieces.

The company was founded in 1932 when the Great Depression, which had spread from the country, was affecting everyone in the world.

In Denmark, a Nordic country at the time, there was a small town called Billund, which was once a secluded place surrounded by no people, and was called "the place abandoned by God" at the time. It was in this town that a carpenter named Ole Kirk Christiansen decided to convert the woodworking workshop, which consisted of only seven people, to produce other products, including ladders, ironing boards and wooden toys, because he had not received orders for his original woodworking workshop during the year.

The first wooden toys produced by the workshop were very simple toys made from high-quality wood offcuts, including yo-yos, trucks and ducks on wheels. The carpenter's children became the first players of these toys, which they tested and then brought to market. Because in this year, the carpenter's wife died, and he had to live with his four children, and toys became important companions for the children. At that time, no one could have imagined that this company, which was born in the midst of a bleak storm, would become one of the most famous toy companies in the world.

In 1934, due to the good sales of wooden toys, the carpenter decided to register a trademark for the toys he designed and produced, called "LEGO", which is derived from the Danish words "leg" and "godt", which together mean "to play well". For a carpenter with a low level of education, Ole's philosophy of doing things became the key to the early success of the infant company, and he paid special attention to the quality of the toys. There is still a saying in Lego today: "Only the best is good". This sentence was reprimanded by Ole for his son Goth Fred.

At that time, the little doll was helping in the workshop and reduced the three spray spray sprays on the toy to two, and considered it an "innovation" to save money. When Ole learns of his son's innovation, he reprimands him and orders the future CEO of LEGO to run to the train station to chase back the toys that are about to be sent and touch up the paint overnight. Today, the phrase is engraved on a wooden plaque and hung in the LEGO Group headquarters.

After the outbreak of World War II, Germany invaded Denmark in 1940. ** Controls were imposed in occupied Denmark to ban the import of toys, as well as the use of war resources such as metal and rubber in toys. This is an opportunity for LEGO to fly - the toys and bricks produced by LEGO are all made of wood. However, in 1942, an accidental fire destroyed Lego's toy factory, along with all the toy inventory and toy blueprints. With the help of his family and employees, the carpenter survived the devastating blow, and in 1944 Ole opened a new toy factory.

In addition to his tenacity, Ole is also characterized by his boldness. After more than ten years of producing wooden toys, he concluded that it was difficult for wooden blocks to be completely consistent in specifications, and the new plastic materials that appeared at that time could make the whole batch of products "exactly the same" and less prone to deformation than wood. In 1947, Ole, the carpenter, purchased a plastic injection molding machine, which was ridiculously expensive, equivalent to 12 times the previous year's Lego profit, and the risk was extremely high, but the carpenter bought it anyway, and he recognized the potential of plastic.

The carpenter's decision kept Lego busy with the painstaking work of plastic toy technology for the next decade. Because the plastic Lego bricks at that time, although the technology of inlaying plastic blocks had been adopted, the adhesion was still very low, and the houses assembled by the children were crooked and collapsed when touched. Retailers have returned orders for Lego bricks. This problem was not solved until 1958, when the Lego bricks were inserted into the slightly smaller holes of another brick by designing the protrusions of the LEGO bricks, and the friction of the ABS material was used to make the bricks fit together well, and in the same year, the carpenter Ole died. Goth Fred, who tried to cut corners but now registered a patent for Lego Particle technology, became the helmsman of Lego Toys.

The patent of this building block combination, it not only allows children to splice various forms of things no longer collapse, but also makes Lego the real overlord of the building block toy market, its toys can be firmly combined, and Lego has done the new production of building block parts can be compatible with the past building block parts, since then Lego is no longer a single molding toy, it produces only parts, in this way, the systematic thing is the responsibility of the player, the player can build from dozens to thousands of tens of thousands of Lego bricks, the real simulation of everything in the world, such as shrubs, streets, and even cities.

LEGO's success is not only due to the organization of the bricks, but also to their sense of innovation and the idea of keeping up with trends.

In the 1970s, LEGO turned its attention to the booming aerospace industry, and the development of LEGO space bricks gave LEGO bricks the ability to take reality even further, and now LEGO players can build space shuttles. At the same time, inspiration from medieval castles was also promoted, and with the help of the two major types of future universes and ancient castles, LEGO bricks won more players. The Lego simulation continues. Later, someone used 3.3 million Lego bricks to build a 1:1 size two-story building, in which the living room, bedroom and even the toilet can be used normally. Lego toys, which have developed to a boom period, once occupied 80% of the market share of building block toys and construction.

But in the 1990s, the LEGO company had a big challenge in its heyday.

The first is that the patent filed in 1958 expired. Since then, this brick configuration, which is linked by particles and holes, has become something that all toy manufacturers can use, and they can be cheaper than those made by Lego. It turns out that cheapness is one of the big killers in this type of building block market. In this regard, LEGO is not waiting for anything, they are putting more energy into media products. From the 1990s to the early 21st century, they successively produced pop culture products such as "Star Wars" and "Harry Potter", and launched their own artificial building blocks.

At the beginning of the 21st century, an even greater threat emerged. This is the computer-based video game, which offers players more infinite possibilities and emulation, coupled with the powerful challenge of the Internet and mobile terminals, and by the end of 2003, Lego's sales were down 30% compared to the previous year. At this point, people have begun to seriously discuss whether Lego toys will go bankrupt. In this case, Lego began to shrink its front, and they removed a lot of fancy products and refocused their main efforts on their fist products, such as the LEGO City bricks series, the DUPLO series, the Star Wars series, the Harry Potter series, and the Resident Evil series.

So now in China, there are not many people who know Lego, the reason is that Lego at this time is not very good, and it has not been able to be completely rolled out around the world.

The rapid development of the Internet has indeed had a huge impact on Lego, and not only it, but almost most of the traditional industries have been impacted, but to a different extent. Lego's words are more seriously impacted, but fortunately, the user's feelings are sometimes really important, and Lego's own efforts are also crucial, as long as they persist, it won't be long before the Internet penetrates into all aspects of human activities.

Human beings will turn around and wonder if this kind of life is what they want. Computers, mobile phones, ubiquitous networks...... Adults may not be able to resist the temptation, and for minors, the seduction ability will be stronger. In order for minors to grow up better, some parents will begin to take the initiative to find ways to let their children live a healthy life, instead of facing mobile phones and computers all day long.

As a result, Lego's fame will reach a peak in the coming years.

Hey?!

Zhou Fangyuan's mind suddenly moved.

If so, wouldn't it be a good choice to take a stake in Lego now?

All of a sudden, he was a little moved.