Chapter 1420 Asking for Dividends from Lean Distribution

Beauty Group's performance has declined recently.

It's not just a problem that Meifang has encountered.

It's just that the performance of Meifang Factory has declined more obviously.

This is not the result of a single person's mismanagement.

Whether a factory is well managed or not, Yang Fei will judge it through various reports, and will also inspect it regularly.

There is still a solemn ability, but after a comprehensive weighing, Yang Fei still chose to let Han Yiyi be the first president of Beautiful Jiahua.

Han Yiyi's talent made Yang Fei feel admired from time to time.

Managing a business is a complex process.

It's not who has a high degree of education, who graduated from a good school, or who has been in the factory for a long time, who can manage better.

In the personnel management of enterprises, Yang Fei rarely discusses seniority.

Beauty Group has a small assessment every month and a big assessment every quarter.

Everyone in the group has a fair opportunity to participate in all assessments.

What they don't know is that every assessment result will be fed back to Yang Fei.

Yang Fei will select the top 100 assessment results for key attention.

If there is a staff member who can enter Yang Fei's field of vision every time he is assessed, three times in a row or even more than once, ranking high and with excellent results, Yang Fei will call up this person's file to look at it again, and then pull it to a talent attention database established by himself.

In this talent pool, Han Yiyi's overall score is the highest, higher than Chen Mo and Ning Xin.

This is also the reason why Yang Fei is willing to give Han Yiyi more opportunities.

It's just that others, including Zheng Zheng, don't know about the existence of this talent pool in Yang Fei's computer.

Before reusing a person, Yang Fei will also "test the gold" through various things and slightly higher positions to test the overall level of talents.

Today, Yang Fei's words woke up the solemnity in the confusion.

Zheng Zheng is a capable person, but his work attitude is not recognized by Yang Fei.

In the most important exam that decided to take his career seriously, his casual and casual attitude can be seen.

In the many assessments since then, Zheng Zheng's scores have also been very unstable, sometimes high, sometimes low, sometimes participating, sometimes not participating.

Yang Fei's assessment is all open-book, you can check the information as much as you like, but if you copy the information, you will definitely not get a high score.

Students who have experienced open-book exams should know that the questions in open-book exams are the most difficult, and they may not be able to find the answers even if they turn over the books.

solemnly put down her posture and humbly discussed the problem of Meifang Factory with Han Yiyi, only to find that her views are indeed unique.

This era is developing too fast, and if you can't change yourself to adapt, you can only be eliminated by the big wave.

In the chat with Han Yiyi, she solemnly learned that when she was spending time drinking outside, she was eager to read a lot of books.

Han Yiyi has collected all the information of the daily chemical industry at home and abroad, and she has tried her best to collect all the information that can be collected through various channels on the market, and then conducts big data-like analysis and summary to find the reasons for the failure or success of her predecessors.

She also bought all the daily chemical products that could be bought on the market, analyzed and studied, compared them with the products of her own group, and found out the gaps in formulas, ingredients and processes.

This kind of scientific and rigorous learning style makes Zheng Zheng sigh to himself.

It was only in the second half of the third year of high school, in order to sprint to Qingda, that Zheng Zheng had such a thirst for knowledge that he forgot to sleep and eat.

Han Yi's attitude towards others made Zheng Zheng feel ashamed.

She is always so soft-spoken, modest and cautious, she never feels that she knows much, and when she opens and closes her mouth, she asks for advice in a tone of inquiry and worship.

Zheng Zheng finally understood why Yang Fei chose Han Yiyi.

He had always thought that Han Yiyi had hooked up with Yang Fei just by virtue of his hue, and this was the only way to get to the top smoothly.

Now, he has completely subverted his perception of Han Yiyi.

If Zheng Zheng is the boss, he will also choose her between himself and Han Yiyi.

The core of Han Yiyi's plan is: to ask for dividends from lean distribution.

The market demand is becoming more and more diversified, and the channels are becoming more and more segmented, which puts forward the requirements for lean distribution of daily chemical products.

In addition to meeting the mainstream needs through mainstream channels with the highest cost performance, it is also necessary to appropriately supplement and meet the needs of other different segments through other different channel forms.

To this end, Han Yiyi put forward a new distribution concept on the premise of summarizing the sales model at home and abroad.

With the gradual disappearance of the growth opportunities of local franchised single stores, standardization, chaining and scale have become the inevitable trend of franchised store development.

This means that there will be more products and channels like Meifang.

Those who are familiar with the current situation of global daily chemical channels know that in fact, in developed countries such as island countries and the United States, it is difficult to find a franchise chain with a single category, and consumers usually go to drugstores to buy daily chemical products.

In addition to medicines, drugstores also handle cosmetics, daily necessities, health products, snacks, beverages, and more.

Due to China's special medical system and market management system, it is difficult to replicate this essence in the short term in China.

But Han Yiyi believes that this does not prevent the spread and prosperity of similar "quasi-cosmeceutical models".

In fact, due to the limitations of the impact of daily chemical products on people's lives, daily chemical products such as Meifang products will inevitably evolve in the direction of drugstores.

And the development of drugstores by Beauty Group is advantageous.

With the comprehensive advantages of the group's management, operation, logistics, team, capital and other aspects, nationwide, through the means of annexation, the rapid acquisition of domestic cosmetics agents and chain institutions of 100 million yuan, with the shortest time, to expand sales outlets.

Han Yiyi also proposed in the plan that the drugstore model is accurately positioned, which is the channel for low-end people.

Whether it is Meifang or other brands, once you step into a drugstore, it is like entering a cold door and the sea is like a deep sea, and you can no longer smoothly advance to the high-end channel market.

This requires planning the positioning of Meifang products in advance.

If you focus on the low-end market, then you don't have to change, if you need to enter the high-end market, you need to subdivide now, take out a few products or a category as a high-end product to market.

As soon as this detailed and novel plan book entered Yang Fei's vision, he immediately expressed his profound approval.

After Yang Fei recommended it to Zheng Zheng, Zheng Zheng also relied on his professional knowledge and ability, and immediately concluded that this was an excellent planning plan, and it was this article that he was striving for.

Compared with Han Yiyi's plan, he was so eager to tear up his plan a thousand times.

At the end of the plan, Han Yiyi proposed that Meifang Factory should make a breakthrough and try to launch "private customized" products for some chains and industry alliances.

The channels are ever-changing, and the private customization remains the same.

The market segment faced by drugstores is the most representative, and the requirements for private customization are inevitably the most demanding.

Sticking to a certain recipe to eat the old business philosophy, it's time to change!

At the same time, the "drugstore" channel proposed by Han Yiyi will also be an important channel for the entire beautiful home products, and Meifang Factory will become the most important member of this channel.

After talking to Han Yiyi, I solemnly felt like I had been reborn!

To Han Yiyi, solemnly and heartily respected!

And for Yang Fei, who discovered a talent like Han Yiyi, he was even more in awe.