In the hall of UEFA headquarters, there were cheers and cheers. It was a grand event of success, a grand occasion of victory, and a grand event of unity. Anyway, no one would mention it without amusement, Jing Jian's ban has not ended at all, and even the 100,000 Swiss franc fine has not been paid.

When it was finally time for Crown CEO Serena to appear, she was accompanied on stage by a pair of bouncing "cartoon dog men and women". Serena smiled and introduced to the guests: "This is Kava, this is Kani." They will be the mascots of the new Champions Cup, and I'm sure the fans will love it. ”

The applause was warm, not because of how cute the cartoon dog with football stripes was, but because it gave them another surprise, if the image licensing is done well, there will be more stable financial resources every year.

To be honest, everyone here is more or less passionate about football, and football is more sacred in their minds. However, there are two alternatives here, and they are two who have more right to speak - Jing Jian and Serena, they can't talk about any love, and they may not even be enthusiastic. The only source of motivation that drives them forward is - death for money!

And Serena's death required money and work in a hurry. The sale of naming rights, including naming rights for games, finals, national teams, etc. Especially the naming rights of the national team, let's say, this year is sponsored by Yikai. Then the entire qualifying tournament becomes the Yikai National Qualifier, and the team that finally gets the ticket will have the prefix "Yikai All" in front of the team name.

If it weren't for the great opposition within UEFA, Serena might have sold the naming rights of the Champions Cup. In her eyes, there is nothing that cannot be exchanged for money.

And then there's that all-out qualifier. Although it will not start until next season, the response from fans has been overwhelming, and according to opinion polls, there are at least 10,000 fans interested in it across Europe. So the entry fee came in, costing $10,000 each. You know, only after the professional team enters the qualifying round, that is, it is reduced to about 1,000 teams, will there be an appearance fee for the game. Before, all of them were unpaid, and even the referees were amateur referees who volunteered to help. As a result, it can be worth hundreds of millions of dollars every year.

Of course, for fans in rich countries, maybe the $10,000 doesn't care much. And how much does it cost to sell tickets for your amateur games? Anyway, almost all the fans are happy to participate, and many people don't care much. On the contrary, they are quite happy, after all, they may compete with their favorite stars?

What other tee rights, caddie rights, halftime performance rights, etc., etc., anyway, if there are conditions, they will be sold, and if they are not conditioned, they will be sold. It is that the sale of these rights and interests is relatively hidden, basically in the form of corporate sponsorship, and then "feedback" to fans. If it weren't really involved, maybe Serena would have wanted to make a torch relay and sell it all.

......

In the back seat, Bai Yang was translating for Jin Kang. Now the funds of the Football Association are very tight, and this time even the translator did not match Jin Kang. In fact, the Football Association still gave Jin Kang this place abroad as a benefit, and he didn't expect him to learn anything. It's that Jinkang really wants to learn more through this opportunity.

“...... The lady on the stage was talking about commercial development. The sports industry abroad has become a new industry, especially football, the first sport. There are still quite few people in the country who know about it. ”

"Oh, what do you mean? Not only does football not need state funding, but it also generates revenue for the state?"

"That's it. The professional clubs abroad are all supported by the people, and the capitalist countries in foreign countries do not have the idea of appropriation at all. Instead, they can bring in a huge amount of revenue from football. As it is today, commercial development is carried out in full swing. Also, if there is a legal gambling industry like the UK, it is legal gambling, and this income is huge. ”

"But football in our country is still very backward?"

"I don't know. But I think there are backward countries, not all of them are European football powers, they can rely on non-governmental support, why can't we in China?"

"I kind of get it. Jin Kang nodded, "It seems that we still have to find those foreigners who know how to do it, that Xiao Jing just now?"

Jin Kang shook his head, as if he had a deep grudge. And in his heart, he is still more superstitious about foreign countries, just now it was nothing more than a whim to contact it, but he didn't believe much in Jing Jian's energy. It's nothing more than shit luck and an opportunity.

......

Towards the end of the opening ceremony, heavyweight officials and guests were invited to the stage and answered a few questions from the reporters below. In fact, only from the perspective of profitability, the profitability of the crown company is not very high, but it depends on the social influence, as long as those who can come to power are all golden.

This is actually a bit similar to the membership of the Hong Kong Jockey Club. I don't care about that little money, the key is that identity. For example, a member of the Hong Kong Jockey Club who wins the first place in his race may receive less than the cost of a celebration dinner at a top hotel. But this honor is too important, and the celebration banquet is too important as a social occasion. As a result, those members are still enjoying it, and those who have not even joined are rushing to join the Horse Racing Association.

In a way, that's a person's status. So it's the same here, given that football is the number one sport, and to be here is to be in the top of the international sports world. In other words, as long as Jing Jian wants to sell some of the shares in his hands, no matter whether the crown company is profitable or not, or even have to post money every year, there will still be a large number of local tyrants rushing to buy it. And it is this status and identity that they value.

Of course, Jin Kang and Bai Yang know this situation, and they are a small number of people in China who have opened their eyes. Therefore, there is a little envy in his eyes. But they also know that their chances of coming to power in their lifetime are almost zero.

At the end, however, Serena declared: "The gentleman I introduced at the end may be familiar to all the gentlemen and ladies. Let's welcome Mr. Bramble!"

Applause, cheers, laughter, boos...... Ringing at the same time. Unlike the polite applause of the guests just now, this time the scene became very hot.

Jin Kang and Bai Yang were stunned for a moment, what was the situation? They definitely didn't expect that the reaction from below would be so enthusiastic?