It is an indisputable fact that the animation industry in Fuso is going downhill.

When did this start? Probably when the Internet boomed.

With the development of the Internet, the impact on the powerful publishing industry is indeed very huge. And Fusang is a country that is really strange to say, and the development of the Internet seems to have derailed from the world.

Shueisha, one of the largest publishing houses in Fuso, has almost stopped promoting and distributing on the Internet.

The well-known cartoonist Yoshihiro Tomiyasu once publicly expressed his dissatisfaction with the heavy tax deductions imposed by the publishing house, and it is said that about 70% of the income of the cartoonist belongs to the publishing house, which is really a very exaggerated proportion. In addition to him, some other cartoonists also came out again to complain about the "inaction" of the publishing house in the promotion of their works.

According to incomplete statistics, the percentage of decline is about 15%, and such a large decrease really has to attract the attention of all parties, especially the cartoonists who rely on royalty income for their jobs, so they pointed the finger at the publisher. As a publisher of comics, their initial response was also quite intriguing, on the one hand, they pushed the responsibility to the distribution of "pirated publications", and on the other hand, they pushed it to the development of the Internet.

Due to the influence of relevant policies, Chinese people have been unable to access high-quality content from the outside world in a proper way for a long time, and the internal supply has not been able to meet people's urgent needs. In this way, the existence value of pirate manufacturers has emerged one after another, and they have made up for batch after batch of domestic animation lovers. But this is only for the domestic situation, but the Fuso region, where high-quality content creation itself is booming, and they have already entered the ranks of developed countries, they have not been as poor as the Chinese people in terms of material consumption needs. And it has never been said before that the authors are seriously dissatisfied with piracy in Fuso, so why will such a reason appear in the future?

In this regard, Fuso's comic creators have actually complained: "The publishing house doesn't care about our creation and publicity now, and even doesn't post its official Twitter, if it weren't for our creators themselves to promote their own works on the Internet site, we think the decline in sales may be doubled, because we have seen a lot of examples where the creator was unknown before he didn't push it, and then he became famous overseas through the Internet."

In fact, in the final analysis, it has nothing to do with piracy at all. No matter how many pirated posts there are on the Huaxia side, Fusang's comics themselves will not be able to flow into the country for a long time, and it is impossible for Fusang to get relevant profits, so many years have passed, and Fusang has not said anything. Anyway, they didn't have this income in the first place, and whether there is piracy here in Huaxia really has little to do with them.

In the final analysis, it is the development of the Internet that has led to the impact of the physical publishing industry. Then, as an issuer, it failed to keep up with the trend of the times, so that the already worrying circulation was hit by a new impact.

So, why don't publishers do Internet promotion? Is it because they don't want to make money? No, businessmen are mercenary, and when there are profits, how can publishers not pay attention to related things?

Or is it because publishers don't promote the Internet, because they are too lazy to do it? Or are they not doing it well? In fact, judging from some of the things that publishers have already done, such as opening Twitter, we can draw such a conclusion. The publishing house once had such an Internet transformation, but found that its team did not have the so-called Internet genes, so after a large investment, after making ends meet, it gradually withdrew from the operation of the Internet, and also laid off a large number of staff who were once responsible for the Internet, and the remaining editors and employees were already in a state of "work saturation" with the creators. So, even something as simple as clockwork Twitter, they failed to do it, that's the truth.

Then there is the second question, can the publisher's own publicity bring greater benefits, or the creators' own propaganda can bring greater benefits? In addition, the creators mentioned such a phenomenon: "Some works were not popular before, but after pushing them on the website, they become best-sellers", what does this mean? Does it mean that the communication channels that the creators can control will be more accurate?

In fact, it is more inaccurate than thinking so, after all, the publishing company has its own methods and methods, and it cannot be arbitrarily judged that the methods of the publishing company are incorrect.

It can only be said that the publisher is really not doing well in terms of the Internet, not that they don't want to do it. It is also incorrect to simply cry about the propaganda of the publishing house, just like a son crying about his poor father, blaming his father for why he can't buy him a sports car, why don't he work together on his own? The publishing house also has difficulties, and the reason why the ship is small and good to turn around is a clear proof that it is impossible and undesirable for the publishing house, especially for such a large volume as Shueisha, to change its door, so when they are unable to develop the package of Internet promotion, they can only carry out propaganda in the field they are familiar with.

The publishing house has done what it can do, and the author is naturally obliged to provide a boost for his work. Of course, the relationship is very complicated, and it is meaningless to simply say who is right and who is wrong, but it can only be said that the Internet development in Fusang is too primitive, and compared with other regions, especially North America and China, Fusang's Internet industry is like someone has broken a leg, and it has been completely deformed.

Finally, let's talk about whether the development trend of the Internet is irreversible or not, and whether it will bring about a decline in sales to a certain extent.

At this point, it is already certain that the impact of the Internet is irreversible, and it is still irresistible. Therefore, the decline of physical publications is an inevitable era, if the publications can not find a reasonable Internet transformation, such as the paid reading of electronic publications, then such a market share will inevitably continue to decline, which is not something that can be avoided by "publicity". Look at the world's big newspapers and magazines, with the maturity of the Internet, all of them have been impacted. Even the kind of media that covers the whole world has been affected, and it is not surprising that Shueisha, or other publishing houses in Fuso, has been affected.

However, even so, it is not easy to take a stake in Shueisha, after all, they have not yet become the level of serious decline in sales in later generations, and they have only been affected to a certain extent. And even if he can buy shares, this thing can't be done in a day or two, so during this time, Cao Yan's main attention is still on China.

Now, with Zhang Bin's efforts, more than a dozen Fusang cartoonists have been attracted to Huaxia, and Zhou Fangyuan has given them a good treatment, and he has given them more shares in terms of sales shares, so that they can live and work in China.

It is best to be able to come up with good works, and it doesn't matter if you can't get good works, it is also a good choice to be able to teach their painting skills to young people in China.

Yuanfang Comics has already released the announcement of the comic training class on the official website in advance, and all aspiring young people can sign up, in addition to paying for travel and accommodation, Yuanfang Group does not take a penny, which can be said to be full of conscience. Moreover, the location of the training course is placed in the two places of Haishi and Beijing, after all, these two are the economic and political centers of China, and they are also the center of gravity of the country. The first phase of registration has been closed, and the training scale of 600 people has been determined.

All the cartoonists will be divided into two groups according to their own styles and characteristics, and then take turns to go to the training course. Their work is not complicated, just to introduce simple drawing techniques and creative concepts, Fuso's manga, after so many years of development, has already had a system of its own. This is currently in short supply in the Chinese comic industry, after all, after many years of trough in the Chinese comic industry, the brain drain is too serious, and the inheritance is almost severe. Re-excavation and development, of course, is not impossible, but it is a slow work, if you want to be faster, just like now, directly introduce foreign creative ideas, and suddenly cultivate a group of domestic comic talents.

In fact, looking at the comic talents that emerged when the country began to pay attention to the animation industry in later generations, a large part of them returned from Fuso, and even if they weren't, their teachers were probably such international students. In the future, the domestic animation industry has long been filled with all kinds of comic talents related to Fuso, and what Zhou Fangyuan is doing now is just to advance this time a little bit...... That's all.

Cartoonists began to be hired in batches to China, and the money spent, although it was a lot, was not much, mainly because it was different from acquiring a company, not a large sum of money at one time, and many of the profits promised to cartoonists would be considered at the end of the year, or even after the work was listed, so it was not difficult for the Yuanfang Group to bear such consumption.

In addition to cartoonists, the introduction of related talents is also in full swing.

To create a comic, perhaps the cartoonist is the most important, an assistant or something, and you can find enough people in the country.

But what if it's anime? Comics and anime have never been separated, good comics will inevitably be adapted into anime, and the domestic animation industry will flourish in later generations, so it can be said that everything is very good, but there is only one thing that Zhou Fangyuan can't bear, and that is dubbing.

It's still the same sentence, maybe he's watched too much of Fusang's anime, and he's used to listening to Fusang's dubbing, and when he first listens to the domestic dubbing, he always feels a sense of disobedience. So much so that there are obviously a lot of excellent Chinese comics, but he has almost never seen them, and he can't watch them at all if he has seen a little bit. I have to say that in terms of dubbing, domestic voice actors are generally not as good as Fusang's. Of course, it's not that there are no good dubbing in China, but how much do those god-level dubbing cost? And how many are there? Their work is very heavy, movies and TV series need dubbing, games need dubbing, TV show narration needs dubbing, and now even anime needs dubbing, as far as those top dubbing masters are concerned, Zhou Fangyuan can afford it, and he is willing to spend money to invite it, do they have so much time and energy?

Of course, the following voice actors also need to be trained, but unfortunately the cultivation of talents in this area is currently in a state where the cultivation of talents in this area is not paid attention to, and many voice actors are even halfway home, with a better voice, and after similar special training, and then they will be on the job.

Of course, when I say this, it doesn't mean that there are no good voice actors in China. Yes, there are quite a few, but because of the development of the industry itself, these people are either buried, or they are still struggling in a corner, and there are not many people who can persevere, and even fewer can persist until the animation industry develops greatly, and then transform with the trend. The vast majority of them are still half-baked, with an average level and average strength, and as a result, the dubbing of Guoman is always a little less meaningful. Although Zhou Fangyuan also wants to tap out these people with potential and ability, it is too difficult.

The recruitment advertisements of Yuanfang Comics have long been sent out, and there are very few applicants, so let's just say that those who apply for jobs, how many can really have the ability? This is where Zhou Fangyuan is extremely helpless.

So what he has to do now is to do both.

On the one hand, we will introduce talents from Fuso, and then cultivate domestic talents, and at the same time, we will try to tap those buried dubbing talents as much as possible.

Oh, by the way, the voice actor is actually the so-called voice actor of Fuso.

Later generations about the two titles of voice actor and voice actor,There is a lot of conflict in the industry and the people.,Many people think that voice actors are tall.,Voice actors are short.,In fact, it's completely wrong to think so.。

The so-called voice actors, and voice actors, are actually the same kind of creatures, and there is no distinction between superior and inferior.

Everyone thinks that the voice actor is tall, just because many people, like Zhou Fangyuan, are used to hearing the dubbing of Fusang, and they feel that the voice actor is good, so they feel that the voice actor is synonymous with being tall. In fact, it doesn't have to be like this, Fuso already has a very mature industry and training system, and the platform is large enough, so the development of voice actors is better, and talents can be retained. And in China, because of various reasons, talents have not been discovered for the time being, and those unearthed are all people of average level, and there are few masters, so I feel that domestic dubbing is not good.

Zhou Fangyuan is convinced that the domestic voice actors are not bad at all, and a few top masters are even stronger than those on Fusang's side, after all, our population base is there, and if you pick a big one among the shorts, you can also pick out a large number of talents. What is urgently needed now is actually to give them a space and platform to play and grow, as long as this group of people grows up, the day when domestic voice actors will become famous will not be too far away.

Well, that's a long way off.

In short, Zhou Fangyuan feels that he has a long way to go, but before that, he still has to meet the "voice actors" he invited, there are several, but the voice he liked more in his previous life has now been invited to China, and he has become their boss, so he has to listen to it on the spot.

Thinking so, Zhou Fangyuan quickened his pace and walked in the direction of the second conference room.

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