Wu Jianye also had a headache about Li Xiuming's request to go back to New York to raise a baby, although Zhu Xian had already accepted the facts of Gong Yin and Zhou Huimin, and about Li Xiuming, in fact, Wu Jianye had already told Zhu Xuan.

Now it is not that Zhu Xuan accepts the question of Li Xiuming, but that Li Xiuming is not ready to face Zhu Xuan.

"Let's talk about this matter later!" Wu Jianye could only appease Li Xiuming first, anyway, there was still a period of time before Zhu Xian came to North America, Wu Jianye thought that he still had time to persuade Li Xiuming, after all, Wu Jianye was not very relieved to put Li Xiuming alone in New York.

Li Xiuming nodded, didn't say anything more, but the arm holding Wu Jianye tightened even more, she didn't regret it, but she was a little helpless.......

After the filming location was determined, Wu Jianye did not leave Hawaii directly, but took Li Xiuming to continue to tour the scenery of Hawaii.

.......

When Wu Jianye was looking for a filming location in Hawaii, the North American film market also ushered in its first wave of GAO tide!

After four years, "Back to the Future 2", the sequel to the classic "Back to the Future", which created the 1985 North American box office success, has finally been released!

In the overwhelming publicity around the world, everyone regarded this movie as the first bullet to open the year-end schedule in North America, and countless fans were looking forward to it.

After the movie was released, it did not live up to everyone's expectations, and in the first three days of the first weekend, the box office of "Back to the Future 2" was already as high as 38.3 million US dollars!

When Universal announced the news, newspapers and media in North America began to report on the incident, and many newspaper media predicted that the film's performance in North America would be infinitely close to the box office of the first part of "Back to the Future" based on the trend of the North American box office.

It is very likely to be the second film in the series to surpass 200 million at the North American box office!

"Spielberg and Zemeckis are back again, Back to the Future 2 is back!"

"Never doubt Spielberg!" - Variety!

"Back to the Future 2 will be a strong contender for this year's box office title!" --Los Angeles Times!

.......

Although countless newspapers and media praised the film, many fans praised the film for its brain-opening and interesting predictions about the future.

But Spielberg himself was not so happy.

Because the box office of this movie is actually declining in three days, although the magnitude is not large, it indicates that the film will have a certain degree of decline in the second week, and may even exceed the normal floating line.

At this time, Spielberg had just hung up the phone with his old friend Lucas, and the box office of the movie "Back to the Future 2" would directly affect the release of the third part, and "Back to the Future 3" was the most important weapon they used to snipe at the movie "The Future of Ghosts".

Looking at Zemeckis sitting on his lower sofa, Spielberg smiled, although he was a little worried, but now this movie looks like everything is still under control, after all, the box office record of 35 million + in the first weekend is already a very remarkable achievement.

The most important thing is that this movie was shot in 2 or 3 films consecutively, and the cost has been reduced a lot relatively speaking.

"Robert, don't worry too much, the box office of this movie still looks very good, and the box office of the first weekend has already exceeded the investment of these two films!"

"Back to the Future 2,3" is a continuous shooting, so the cost of the two movies combined, only $40 million in production costs, and now the first weekend box office of "Back to the Future 2" has exceeded $35 million, although for Spielberg's Amblin Entertainment, it is impossible to get all the box office, only about 40%, but this is already a very perfect result.

Coupled with the revenue from advertising placement, it has already recovered the cost for "Back to the Future 2,3".

The reason why Spielberg is called one of the most successful directors in Hollywood history is not only his achievements in film, but also his commercial operation of Hollywood films.

The so-called advertising placement, in fact, has long been not uncommon in Hollywood, why did Coca-Cola buy Columbia Pictures in the first place, didn't it want to implant its own products in the movies produced by Columbia Pictures?

Spielberg is even better, and his "E.T." is a classic of advertising placement, like Hansel and Gretel in "Grimm's Fairy Tales" who follow the crumbs home, and the protagonist Elliott lays jelly beans along the way to guide the aliens out of the forest and back home.

The Hershey's Pieces jelly beans used by the little boy in the film have become so popular that some scholars have called the film a real mark of "the birth of product placement" and become a classic case in the history of the film industry.

It was a huge success in every way: it became the highest-grossing film of the '80s in the United States at the box office alone.

It also made Hershey's Reese's Pieces the star of the placement, even if it was unexpected.

The script was originally arranged to appear in Mars's star product M&M Bean, and the movie has been launched, but the conservative Mars refused the filmmaker's invitation, and only then did he contact Hershey, which can be described as a mistake.

Jack Dodd, the head of marketing at Hershey's at the time, recalls a day of discussions with the filmmakers, when Reese's Pieces had only been in the North American market for two years, and it was such a risky decision to invest $1 million in the partnership that he didn't even reimburse the company for the cost of the trip.

As a result, the film was able to use the Reese's Pieces brand in the film, which first appeared in a set of about 90-second shots, where the little boy first eats a few jelly beans and uses them to lay a clue to lead him to the house.

In a later four-minute episode, he returns some jelly beans to the little boy and follows the clues into the house. After the movie was released, many movie theaters began selling Reese's Pieces, and even launched a guessing contest for viewers to guess the number of jelly beans in the glass jar. Hershey, on the other hand, invested $1 million in the promotion of the film, which was used to make promotional materials such as posters and stickers.

This model of cooperation is so typical, so routine, that no one thought it would lead to such great success. In this way, the filmmaker has been promoted among potential audiences. After the release of the movie, Hershey's received a quick response from the market, and the sales of Reese's Pieces soared by 66%. Dodd said it would cost $15 million to $20 million to achieve such results.

It is with this case that Spielberg also began to try this kind of operation many times in his own films and the films produced by his own company, and by the time of the "Back to the Future" series, Spielberg had already played these things with pure love.

In the "Back to the Future" series, the most successful advertising placement is Nike's products, and everyone remembers Nike's sneakers full of technology.

Zemeckis smiled: "Well, don't worry, I'm just a little unwilling, this movie can actually be more successful!"

Spielberg said, "It will work!"

In fact, in the second week, the box office of "Back to the Future 2" fell to a certain extent, although it is not a cliff-like decline, but at this time, no one imagined that the box office of this movie in North America could reach 200 million, and now they are looking forward to a box office record of 150 million!

By the time Wu Jianye and others came back in Hawaii, it had been more than a month since the release of "Back to the Future 2", and at this time everyone knew that it was impossible for the film to exceed $150 million at the box office, and the final box office should be around $120 million.

This box office is actually good for "Back to the Future 2", whether it is Amblin Entertainment, which produced this movie, or Universal, which is responsible for the distribution, they have received considerable returns, although the taxes in North America are relatively heavy, but these companies have their own reasonable tax avoidance methods, not to mention them, even Phantom Entertainment has its own tax avoidance methods.

How to avoid taxes reasonably is something that any company in North America should seriously study, for which they will hire lawyers and finances with very high salaries.

The global release was also scheduled by Universal, and the movie was still very profitable in the end.

However, there is a saying that the greater the expectation, the greater the disappointment, although the money is made, but it does not meet the expectations in your heart, this is the disappointment of Amblin Entertainment and Universal.

However, the film's performance of more than 100 million box office in North America still makes many people have great expectations for the third part, which is the success of a series of movies, and they will accumulate their own fixed audience, which is the basic box office of this movie.

Although it is no longer a hit movie, in the eyes of many people, such a movie is enough to snipe Wu Jianye's "Human Ghost Love"!

Regarding the thoughts of these people, Wu Jianye naturally won't bother with them, he is now busy accompanying Li Xiuming to spend his first New Year's Day in North America.

I also took time to attend the premiere of Cheng Long's "Western Regions Dragon".

Cheng Long's "Western Regions Weilong" was officially released in North America, and this schedule is already a very good schedule for Cheng Long.

"Western Regions Weilong" in another time and space, the production cost is very high, reaching 55 million US dollars, but now it is naturally impossible, first of all, Cheng Long's salary cannot be so high, at that time, Cheng Long has been officially promoted to Hollywood's first-line movie star with "Rush Hour 1", and the salary is naturally high.

Coupled with Owen Johnson's salary, the two directly shared more than half of the production costs, but now it is different, it is no longer Owen Johnson who is partnered with Cheng Long, but another white movie star, and his status in Hollywood is only second-tier, so the salary will naturally not be too high.

Coupled with the price and other reasons, the production cost of this movie is only 30 million US dollars, but even this has exceeded the production cost of 23 million yuan for "Human and Ghost Love".

The box office of the first weekend of the movie also came out during the New Year's Day, reaching 33.5 million US dollars, exceeding the production costs, and the most important thing is that the box office trend of the three days of the weekend is also very good.

This makes Cheng Long very happy, if his film can achieve such results in North America, then it will be a very successful battle for him.

In fact, in North America, there are many festivals before New Year's Day, such as the previously released "Back to the Future 2", which is actually for this period of Thanksgiving.

However, Wu Jianye was mostly indifferent to the festival of Lao Mei, so he just accompanied Li Xiuming and the two to spend a romantic Christmas, as well as New Year's Day with Cheng Long and others.

After New Year's Day, Wu Jianye left for China!

In the end, Wu Jianye still did not convince Li Xiuming, and when Wu Jianye left to return to China, Li Xiuming also returned to New York.

Wu Jianye did not return to China directly, but used Xiangjiang as his intermediate station.

Zhu Jian has returned to China, Wu Jianye went directly to Repulse Bay, for Wu Mansion Gong Zhen never went over, in fact, in the middle of the mountain, Wu Jianye still bought a villa for Gong B, but Gong Bin seems to prefer to live in Repulse Bay.

Wu Jianye didn't say anything about this.

Gong Bin was holding Wu Qichen in the living room at this time and waiting for Wu Jianye, at this time Wu Qichen had been more than a week and could already speak, but when he saw Wu Jianye, he was still a little jerky.

Gong Bin complained on the side: "Look at you, if you haven't been in Xiangjiang for so long, the children don't know you anymore!"

Wu Jianye said with a smile: "It's okay, children are easy to coax." ”

After finishing speaking, Wu Jianye asked Chen Le to take out the gift he had prepared for Wu Qichen in his bag, and teased Wu Qichen for a while, and the little guy's sense of strangeness was not so strong.

Then Wu Jianye went to take a bath, and then began to hold Wu Qichen and began to tease, at first he didn't hug one because he was in a hurry, Wu Jianye was worried that there were bacteria on his body that would be passed on to Wu Qichen, and another one was that he wanted to hug, and it was estimated that Wu Qichen couldn't let him hug it.

It took an afternoon for Wu Qichen to get acquainted with Wu Jianye, and he also shouted 'Dad'!

This made Wu Jianye very happy.

When it was time to go to bed at night, the little guy was also by their side, and he had to sleep with them, which made Gong Zhen give Wu Jianye a roll of his eyes.

Xiao Bisheng is newly married, and even his son is in the way at this time.

However, children are always easy to fall asleep, and after Wu Qichen fell asleep, Gong Bin asked the nanny to come over and take the child away!

.......

Following!

Gong Zhen, who was asleep, felt the dazzling sunlight, opened his eyes in a daze, and saw that there was no longer Wu Jianye by his side, turned to look at the window, Wu Jianye was already standing in front of the window, holding Wu Qichen in his arms.

Looking at the scene in front of him, Gong Bin had a happy look on his face.

"Wake up, I won't stay in Xiangjiang for a few days, I'm going back to pick up my mother, Xiaochen should also meet his grandmother!" Wu Jianye hugged Wu Qichen and said to Gong Yan with a smile.