For Guo Yongkun, coming to the United States this time and meeting the crew was purely accidental.

In this case, it's better to vote, anyway, Jianlibao is looking for various advertising opportunities every year, who is not investing?

And if you invest, you will definitely not lose.

However, this kind of trivial matter does not cause him to worry too much, since he has already made a decision, there are naturally people under him to do it.

He came to New York this time and had several important things to deal with.

......

Empire State Building, 19th floor.

The headquarters of Jianlibao Company in the United States.

The office, which had been closed for a whole year, was next to the general manager's office and did not have any signs, and it was opened again.

Guo Yongkun has been in it for five days.

In the past five days, the various reports he has seen are estimated to be two meters high. He carefully reviewed the development of Jianlibao in the United States over the past year or so through data.

Overall, it's not bad, Jianlibao's annual sales in the United States last year were $27 million.

In fact, he doesn't care about this number, because judging by this number, it must be a loss.

Jianlibao has just entered the U.S. market, while advertising a lot, while laying sales networks everywhere, and building factories or something, the initial investment is very large.

It's unrealistic to want to recoup your costs in a year.

He is more concerned about the growth rate of sales.

Jianlibao's sales growth rate here has exceeded 15% for 6 consecutive months.

That's what makes him really happy.

Don't underestimate this 15%, but it's a very scary statistic.

If the sales are small, you may not be able to see the clues, for example, if you sell 100 cans a month, then you can sell 115 cans next month.

It doesn't really feel like that.

But what if the sales volume is 1 million cans a month?

Then you can increase sales by at least 150,000 cans next month!

If this growth rate can be maintained for a long time, in a few years, Jianlibao's sales in the United States will be quite scary.

This can also reflect that he really did not misunderstand Feng Jiawei.

This person has two brushes, and the book is not read in vain after all.

"Jiawei, hard work. ”

Feng Jiawei was sitting next to him at the moment, and the two of them were sitting casually on the soft leather sofa in the office, and the tea fragrance was overflowing on the coffee table in front of them.

It was the top red robe that Guo Yongkun specially brought over from China to reward Feng Jiawei.

He doesn't seem to have any other hobbies, except for tea.

Feng Jiawei said with a smile: "Shijun Zhilu is worried about the king, with an annual salary of one million, I can't make any achievements, and I don't have any face myself." ”

This kind of ideological consciousness is very good!

Therefore, Guo Yongkun never hesitates to give his subordinates a high salary, as long as you have the ability to take it.

"I came to you today to ask you about Red Bull, the goods from Austria have arrived, right?"

"Arrived, at the port warehouse. ”

Talking about this, Feng Jiawei subconsciously frowned.

"Mr. Guo, I'm not surprised that you bought Red Bull, this is a very marketable drink, and it is also well-known in Austria, and it is only a matter of time before it enters the European market.

"But what I don't understand is, why did you introduce it to the United States and sell it at the same time as Jianlibao?"

Guo Yongkun looked at him and asked, "You mean these two drinks will have a conflict?"

Feng Jiawei nodded and said: "It's almost inevitable, the two are both functional drinks, and you told me on the phone that you also adopt the model of sports marketing, how can there be no conflict?" To be honest, I'm worried." ”

"Tell me about it. Guo Yongkun picked up the white porcelain cup and took a sip of the red tea.

"I'm worried that after Red Bull enters the market, it may have an impact on the good sales momentum of Jianlibao, which we have worked so hard to manage, and eventually lead to a decline in sales. When the time comes, should we be Red Bull or Jianlibao? Will we put the cart before the horse? After all, Jianlibao you have an absolute controlling stake, while the controlling stake of Red Bull is in the hands of others. ”

"Hmm. ”

Guo Yongkun smiled and said, "I'm very pleased that you can think so far-reaching." Your worries are not unfounded. But if I let you do it, I naturally have my plans. ”

Feng Jiawei put on a look of listening carefully.

He really couldn't imagine how two drinks of the same type could survive in the same market without fierce competition.

After all, there are only two functional drinks in the U.S. market, and people will inevitably compare Red Bull and Jianlibao.

Objectively speaking, Jianlibao is not as functional as Red Bull.

The ingredients of the formula of the two are different, and Red Bull really has medicinal herbs included in it.

"Let me ask you a question first?"

You say. Feng Jiawei raised his hand and made a gesture of invitation.

"I'm sure you've learned about Red Bull, do you think it lasts?"

"No, I can't. ”

Feng Jiawei shook his head and said: "I do know its ingredient formula, and I have drunk it, it contains a lot of taurine and caffeine, although these two things have no side effects on the human body, but if you take too much, it will cause high spirits, perhaps...... It also produces some hormonal effects. ”

"Then how do you think this drink should be drunk, and when should you drink it?" Guo Yongkun asked with interest in his hands around his chest.

"When you stay up late, or when an athlete needs to replenish energy urgently, take a can and drink not much in a short period of time. ”

"Good. Guo Yongkun nodded with a smile and asked again, "What about Jianlibao?"

"Jianlibao has no scruples, it does not contain pharmaceutical ingredients, it is just an electrolyte drink, if you are not afraid of diabetes, you can drink it as water. ”

"So isn't the difference between the two coming out?" Guo Yongkun clapped his hands, and then spread them out to the side.

Feng Jiawei scratched his head, but he was still a little foggy, and he couldn't get his meaning at the first time.

Fortunately, Guo Yongkun did not go around in circles, explaining: "My idea is that even if the two are both functional drinks, they are different in nature, Jianlibao does not contain pharmaceutical ingredients, and in a certain sense, it can be drunk in unlimited amounts, which is more suitable for ordinary people."

"Red Bull, on the other hand, is more functional and contains pharmaceutical ingredients, even if it is not advertised, the market will be aware of this at some point. At least if I had a child, I wouldn't let him drink cow red. I'm sure other parents feel the same way.

"Then Red Bull's customer base is relatively narrower than Jianlibao, and it is more suitable for adults and even some sports enthusiasts. ”

He paused at this point, looked at Feng Jiawei and asked, "Is there a difference in customer groups in this way?"

"Yes...... That's true, but there is still overlap. ”

Feng Jiawei pondered: "Anyway, whether it is Jianlibao or Red Bull, adults are our largest customer group. ”

"Then find a way to further distinguish the two drinks. ”

Guo Yongkun said, "The customers may still be those customers, but we want to let them have different choices at different times."

"For example, one moment he chooses to drink Jianlibao, and another moment, he chooses to drink Red Bull. There is a strong pertinence, a psychological judgment. ”

"......" Rao is Feng Jiawei, and he was a little stunned for a while.

Can you still play like this?

"How?"

"Propaganda and guidance. ”

Guo Yongkun moved away from the back of the sofa, leaned forward, placed his elbows on his two thighs, and crossed his fingers.

"My idea is to give Red Bull a more precise and more core marketing strategy, Jianlibao focuses on ordinary sports advertising, while Red Bull focuses on extreme sports. ”

"Extreme sports?" Feng Jiawei couldn't help but light up.

It's like realizing something.

"That's right, you have been in the United States for so many years, you should know better than me, don't you all say that Americans have an adventurous spirit, are the least afraid of death, and the most capable of death?" Guo Yongkun shrugged.

Feng Jiawei was amused by him for a moment, and said with a smile: "I have indeed heard of it, but I don't know much about it, it should be like freehand rock climbing, skydiving, wingsuit flying and the like, right?"

Yo, I even know how to fly in a wingsuit, yes, Comrade Jiawei!

Guo Yongkun smiled and nodded, "That's right, that's it." The more you die, the better, Red Bull's next advertising direction, must highlight the word 'limit', to make people feel like drinking Red Bull is like playing chicken blood, and strive to guide Red Bull propaganda into the circle of sports enthusiasts.

In this way, even if Red Bull and Jianlibao have conflicts in customer groups, they will not in specific areas and at specific times.

"As I just said, I have nothing to do at home now, and I will open a can of Jianlibao to drink when I watch TV. But tomorrow I'm going to run a marathon, and I'm determined to run the whole marathon, so I'm going to buy a can of Red Bull to beat the chicken. ”

"Understood!" Feng Jiawei clenched his fists, even a little excited.

Although Mr. Guo's education is not high, it is said that he has not graduated from junior high school, but his business talent is really talented.

Today taught him a vivid lesson.

Let him understand that even if it is the same category, as long as the positioning is different and different advertising and marketing methods are used, direct competition can be avoided to the greatest extent.

It was a priceless lesson that benefited him immensely.

It can be called a martial arts stunt that avoids risks and surpasses similar types in marketing.

"Okay, let's do this today, you go back and think about it yourself, get a Red Bull promotion plan, while I'm still in the United States, when the time comes, let's see if there are any questions, we can also discuss and discuss in person." ”

"Okay. Feng Jiawei stood up with some excitement.

But as soon as he said goodbye and left, he took two steps and then stopped.

"That's right, Mr. Guo, there is a ball game the day after tomorrow, you may be a little interested. ”

Sorry, I don't have the first point, except for NBA championship night.

Seeing Guo Yongkun shaking his head, Feng Jiawei explained: "It's the championship game of Major League Baseball, and the New York Yankees play against the Boston Red Sox. ”

Guo Yongkun was taken aback.

If Feng Jiawei doesn't mention it, he is so busy that he is about to forget about the Red Sox.

"The Red Sox made it to the Finals?" he was honestly in the mood for it.

He still hadn't forgotten the Holy Child curse that had lasted for seventy or eighty years.

"Yes. ”

Feng Jiawei said with a smile: "But they are an old and strong team, and they often enter the finals, I don't know if they can win or not, anyway, in the past so many years, I don't know how many times I have met the Yankees, and every time they have lost, they have never been able to break the curse of the Holy Child." ”

"If the Red Sox team fights for gas this time, it will be cool if they win!" Guo Yongkun sighed.

"If you really want to win, Jianlibao will definitely make headlines the next day. Feng Jiawei also prayed in his heart.

Because once this curse that lasts for seventy or eighty years is broken, then those who are full and have nothing to do will definitely go back to the source.

Why did it break?

Why this year?

How is this year's socks team different from previous years?

Then there is no doubt that their use of "Oriental Magic Water" will inevitably be hyped up by the media.