"According to the content of the previous class, in today's two lessons, we will briefly extend the concept of 'Internet celebrity economy'. ”

As he spoke, Li Yumin wrote down three questions on the podium.

1. What is an influencer? (background)

2. What are the manifestations of the influencer economy?

3. What is the future direction of the influencer economy?

"Today we are going to focus on these three issues. ”

Li Yumin looked at everyone with a smile and asked, "Have you ever thought about becoming an Internet celebrity?"

"Yes!"

The classmates in the audience answered him almost in unison.

"Then why do you want to be an Internet celebrity?" Li Yumin asked again.

The students' answers were varied, some hoped to gain popularity, some felt that they made money quickly, and some felt that the work of Internet celebrities was easy......

So Li Yumin stepped off the podium, casually clicked on a classmate, and asked, "Come, tell everyone why you want to be an Internet celebrity, I see you just shouted the loudest." ”

It was a male classmate, he blushed slightly, scratched his head a little embarrassedly, and said with a smile: "Actually, it's nothing, it's just that the psychology is a little unbalanced, and I think that Internet celebrities make money too easily and too quickly." ”

Li Yumin asked, "What made you have this idea?"

The male classmate shook his head and sighed: "My former girlfriend is now a small Internet celebrity in the live broadcast platform, she just graduated from high school, and then she became popular on the Internet by chance, she sings every day or broadcasts a few games to fans, and she can earn tens of thousands of dollars a month, and she still dislikes me for not earning as much as she does when she reads, alas." ”

This is a very honest young man, Sika is also listening, and he didn't miss the keyword, 'previous girlfriend', why he didn't say why he broke up, but guess is not far from ten, no wonder this classmate has some psychological imbalance with Internet celebrities.

Professor Li didn't ask any more questions, he motioned for the classmate to sit down, and picked another female classmate.

"I, I'm just very envious of Internet celebrities who have so many fans, and I think it's a super face-saving thing, and if it is appreciated and sought after, it should be a very happy thing. ”

Sika glanced at her, she looked relatively ordinary, and she was one of the more easily ignored people in the crowd.

Li Yumin ordered another classmate.

"The work of Internet celebrities is easy! They are doing what they like to do, they don't need to have a degree, they don't need to work from 9 to 5 every day, they don't need to think about the future, they just need to play their interests, in fact, they don't hide it from the teacher, my current major was chosen by my parents at the beginning, I don't like it myself, I'm afraid the future work will not be what I like, when I think of these, I envy the Internet celebrities. ”

Li Yumin chose a few more classmates later, and everyone's answers were slightly different, but the core was nothing more than in these three aspects, fast money, high inner satisfaction, and easy work.

He didn't say anything, there was no right or wrong for any reason, and this was just a small microcosm of the phenomenon of the modern influencer economy.

After a small interaction, Li Yumin started today's lecture, which is just an extension class, and the students who listened to the lecture were more interested than ever.

Almost everyone who has come into contact with an Internet celebrity will fantasize about becoming an Internet celebrity themselves, and many people are working hard for it, but they have never been able to find a breakthrough, looking at the few fans on the account, they have to sigh that it is bad luck.

"Personality is the most important part of Internet celebrities, there are so many kinds of people in the world, and there are so many strange things, but why do some people become Internet celebrities?"

To put it bluntly, it is his personality, the ultimate goal of Internet celebrities is to make profits, and his entire life experience and comments on hot spots will mainly echo the views of a large number of young people, so that everyone seems to have found an organization, which is the guarantee of traffic. ”

"The essence of Internet celebrity is actually content, see if it can arouse the seven emotions and six desires in your heart and your superficial five senses and six senses. ”

"When you get a lot of traffic online, then it's time for Internet celebrities to monetize their traffic, through advertising, variety shows, endorsements, and even self-management, there are various channels for traffic monetization. ”

……

Li Yumin's lectures are very vivid and do not stick to the teaching materials, for example, when it comes to character design, this is a topic that can resonate with the students, not to mention the people around him, even there are many celebrities whose character is broken.

At this time, Li Yumin lifted Sika, who was listening carefully to the lecture, high.

Sika: "Meow?"

Li Yumin asked everyone with a smile: "Do you think Sika is an Internet celebrity?"

"Of course it is! Six million followers, big Internet celebrity!"

"I'm a fan of Sika anyway, and I'll ask for Sika's footprint autograph later!"

"I've been paying attention to it since the first video of Qili Xiangxiang!"

Li Yumin put Sika down and asked, "Then why do you like it?"

"Because Sika is super cute, super beautiful, super cute!"

"Sika is smart!

"Sika is very warm, she will feed the little goldfish, and send paper to Qili Xiangxiang!"

Li Yumin nodded and continued: "This is Sika's character of becoming an Internet celebrity, cute, smart, and warm, which just fits the thoughts of most people about cute pets now." ”

The classmates nodded their heads, and they wanted to have a cat like Sika.

Li Yumin laughed and said: "Actually, Sika is just a big lazy cat, he only sleeps in the sun every day, likes to sleep with a mop, and refuses to take a bath once a month." ”

Sika: "Meow?"

Hey, hey, is it really good to poke my personality like this!

Li Yumin wanted to see everyone's reaction to the rupture of the character, but everyone's reply surprised him.

"Wow wow! It's even cuter!!"

"What a personality!!I like to sleep with a mop, I think it's super cute!!"

"It's so real! It turns out that Sika doesn't like bathing! But I think it's still fragrant!"

Li Yumin: "......"

Well, this is probably the brain-dead fans in the fan group, but why have even passers-by become brain-dead fans?

Li Yumin was puzzled, and Sika was even more reckless, so he simply jumped off the podium and walked down to the students.

Due to the class, everyone didn't dare to move too much, but many girls and children still took out delicious food from their school bags to lure Sika over.

Sika walked by, and the things were eaten correctly, but definitely not over.

It walked over to Lime, then jumped into her arms and arched her with its big head.

Sika: "Meow~"

Su Lime: "......"

So Su Lime enjoyed the envious, jealous and hateful eyes of everyone.

"Sika is a big cat!

"Depowdering, depowdering!"

"It turned out to be a scumbag cat, and it was closed!"

Su Lime was a little surprised, she picked up Sika and put it on the table, Sika didn't leave, just lay on her stomach on the table.

"You're good. ”

The lime touched its back, and its heart was also happy.

"Wow, I'm so angry! Sika ate my shredded squid, why don't you come to me!"

"Haha, it's probably 'I don't want you to sleep tonight'. ”

"There are cats listening to the lecture together, and I cry with envy. ”

Li Yumin didn't tell her to go back, and continued to lecture, and Sika lay on the lime table, her two front paws tucked under her chest, watching her listen to the lecture and take notes.

Lime's handwriting is delicate and clean.,And there are two Q version kittens drawn next door to the book.,It's estimated that she secretly drew it when she was in class.。

When she finished memorizing a paragraph, she gently touched Sika's little nose with the tip of her pen, and Sika opened her mouth to bite the pen and not give it back to her, making Lime giggle.

Su Qingling secretly took out her mobile phone and took a photo of Sika, and then sent it to Li Wanqi.

"Sister Late Seven, your Sika is on my desk now!"

"[Image]"

"[Image]"

……

.

.