Zhou Xingchi walked out of the headquarters of Standard Chartered Bank wearing a normal suit and a suspicious expression on his face.

"Click!"

Wu Jianye stopped the filming in a timely manner.

It's just a shooting with a switched lens, and it's not difficult, so I'll just get over it!

As for why it is Standard Chartered Bank, it is naturally arranged by Wu Jianye.

In later generations, how to insert advertisements into the plot of movies without traces has always been a headache for some filmmakers, who want to earn this money and at the same time can't let the audience see the abrupt feeling.

This in itself is a difficult thing to do.

Except, of course, for those who don't want to be disciplined, who can make a movie alive as a commercial.

But the movie "Chu Xing's World" is different, the plot of the movie allows them to legitimately implant advertisements into the movie, because in the movie, the world where Chu Xing is located is a variety show, and product placement is also something that should exist in the movie.

And this also creates convenient conditions for Wu Jianye's industry.

Standard Chartered Bank, Very Coke, LUCK Sports, Tunan Technology, Taiwei Electric, and a series of other products will appear in this movie.

If it weren't for the fact that Tesla cars had not yet been developed, Wu Jianye would even want to make the cars in the movie use the Tesla brand.

Of course, these companies should not miss a penny of advertising money for Tangting Culture.

It's just these advertising revenues that have allowed Tangting Culture to recover its investment costs, and there is still surplus!

These are actually additional income from movies, with the development of the film industry, what Wu Jianye has to do is to give domestic studios a different idea, that is, movies are not just box office revenues!

In fact, when the film "The World of Chu Xing" began to be filmed, advertising recruitment had already begun to work.

After this news came out, many studios were paying attention to the operation of Tangting Culture.

The leaders of the major studios across the country also called Wu Jianye, wanting to know the first-hand news, Wu Jianye once taught the cadre training class of the film academy, and these people have now become the leaders of the major studios, relying on the teacher-student relationship established with Wu Jianye, there is not much politeness.

For their questions, Wu Jianye did not hide it!

The advertising revenue of "The World of Chuxing" is as high as 33 million yuan!

And the investment in the movie "The World of Chu Xing" is only 10 million yuan!

In other words, the movie has not yet been released, and Tangting Culture has not only recovered the production cost, but has also earned 23 million!

This kind of income makes the major studios envious.

Here is a set of data, which can let everyone clearly see the dilemma of major domestic studios.

Yanying Factory, working capital of 3.8 million, Shanghai Film Studio, working capital of 4 million, Changying Studio, working capital of 8.6 million, Tianshan Factory, working capital of 878,000, Xiaoxiang Factory, working capital of 1.75 million!

These are the most well-known state-owned studios in China!

Now the major studios are basically living on loans, the annual loan interest of Yanying Studio is about 900,000 yuan, the annual loan interest of Changying Studio is about 700,000 yuan, and the annual loan interest of Shanghai Film Studio is about 1.5 million yuan.

The most important thing is that the country has been tightening the scale of lending in recent years, which means that it is difficult for several major studios to borrow money now.

With the early announcement of the (3) document, now the major studios are also carrying out reforms, first of all, they have also adopted the system of survival of the fittest, because a group of old directors can no longer keep up with the trend of the times, and most of the previous studio system is to adopt the system of seniority, which greatly limits the development of domestic films, and now the system of survival of the fittest has also provided a lot of opportunities for young people.

At the same time, studios have also begun to absorb funds from the society, in fact, they are cooperating with private capital to make films.

There is also the fact that major studios have begun to develop their own tertiary industry to promote the development of films.

One of the first to step into this step was the Shanghai Film Studio, which in 1979 had already begun to focus on developing side production outside of the production industry.

For example, the development of special and daily cosmetics, the publication of cassette tapes, and the shooting of advertisements.

During the four years from 1980 to 1983, a variety of operations created a total profit of 1.31 million yuan for Shanghai Film Studio, with an average annual profit of 330,000 yuan, compared with the figure of 9.6 million yuan realized by Shanghai Film Studio at that time, although it was insignificant, but the average cost of a single film of Shanghai Film Studio at that time was 380,000 yuan.

330,000 yuan shows the potential for diversified operations.

Compared with Shanghai Film Studio, other studios started relatively late, but they were also at least a year ahead of time and space.

At the beginning of this year, Zhuying Factory opened 24 tertiary industry units in one go, with a total investment of 7.596 million yuan.

In February this year, the West Film Studio established the West Film Industrial Development Corporation to carry out unified management of the extension enterprises that were originally engaged in a variety of operations.

Since 1985, West Film Studio has successively established 16 companies, including Chang'an Cinema Co., Ltd., Chang'an Hotel, and Xiamen Egret Film and Television Company, and its business projects involve tourism, commerce, film and television production, service consulting and other industries.

At present, the tertiary industry of Xiying has a total fixed asset value of more than 30 million yuan and a total working capital value of more than 2 million yuan.

Yanying Studio actively founded the lucrative Beijing Film and Audio-visual Company at the same time, and Tianma Tourism Development Co., Ltd. co-founded Yanjing Film Tourism City, mainly on the basis of some antique architectural scenes in Beiying, funded by the other party to develop into an entertainment place for people to play, Yanying Studio is also actively preparing to build Tianpeng Industrial Development Company, using the new technology of polymer technology to produce arts and crafts simulation and computer application and development (mainly to produce cartoons and home software).

In fact, in later generations, everyone saw the loneliness of several large state-owned studios, but they didn't know that in the nineties, several major studios were also carrying out self-help measures, but the general environment of the domestic film industry, coupled with their own various problems that have accumulated and are difficult to return, and they are unable to keep up with the reform trend of the times, and finally fall lonely.

This is not something that can be explained clearly in one or two sentences!

As for the placement of advertisements in films, it is actually a good attempt for several major studios, and their annual production plans are almost more than ten, as long as there are two or three modern films among them.

Of course, it is impossible for them to achieve such advertising revenue as the movie "The World of Chu Xing".

The reason why "The World of Chu Xing" was able to get such a high level of advertising placement was not because Wu Jianye was the boss behind these companies.

It's because of Wu Jianye's fame.

The market for these products is almost not only the domestic market, and these products are now available in the global market.

And the movie "The World of Chu Xing" is also destined to be released worldwide, which is why the advertising placement cost of this movie can reach such a high level.

Li Jing, president of Standard Chartered Bank in Qiong Province, was also watching Wu Jianye's filming on the set at this time.

Li Jing has a very good resume, graduated from Fudan University in Huhai with a major in finance, and joined the talent reserve office of Yiwang Group after graduation.

After studying in the talent reserve room of Yiwang Group for a year, he was discharged into the personal credit officer of Standard Chartered Bank in Shanghai Branch, and his work performance has been the first in Shanghai Branch in the next two years.

Sitting next to Li Jing was his assistant named Sun Peng.

"Mr. Li, you don't need to come over in person for the filming of a movie, right?"

In the movie "The World of Chu Xing", the headquarters of the Qiong Provincial Branch of Standard Chartered Bank is only a borrowed sales office in this community, not the real headquarters of the Qiong Provincial Branch of Standard Chartered Bank.

Li Jing came here in person today, in fact, he made a special trip to visit Wu Jianye.

Sun Peng didn't know Wu Jianye's true identity, but Li Jing knew that whether it was the talent reserve room of Yaoguang Group or the talent reserve room of Yiwang Group, they would be told who was their real boss when they entered the talent reserve room.

At the same time, Wu Jianye will also be there to speak for them during their employment!

"You don't understand this, remember what I told you, wait here honestly, Director Wu doesn't end there, we can't go over and disturb!" Li Jing said seriously.

Sun Peng looked at Li Jing suspiciously, as Sun Peng's assistant, Li Jing naturally knew what kind of existence his boss was in Qiong Province.

Although because the branch of Qiong Province never gives loans to real estate companies in Qiong Province, it has become a joke in the banking industry of Qiong Province.

But Standard Chartered's reputation is so great that even if it doesn't lend to real estate companies, it still gives loans to many other companies, such as the tourism industry in Qiong Province.

In fact, Sun Peng is unable to understand the requirements of the head office, everyone knows that the real estate industry in Qiong Province is prosperous, and if you want to become bigger in Qiong Province and seize the market, you must take out loans for the real estate industry.

It's a pity that Li Jing was still a little moved at the beginning, but after going to the head office, she completely broke off this idea.

Today's itinerary was originally to dine with a deputy mayor of Coconut City, who is mainly in charge of finance, but after making a phone call, he canceled the meeting and came directly to the filming site of "The World of Chu Xing".

The filming of "The World of Chu Xing" is also not a big news in Coconut City at this time, and many people know that the most powerful director in China, Wu Jianye put his new drama and filming venue in Coconut City.

Sun Peng, as Li Jing's assistant, also knew that Standard Chartered Bank advertised in this movie, although it was not an advertising agreement signed with the Qiong Provincial Branch, but they also privately spread that the advertising cost of Standard Chartered Bank in this movie was at least more than 3 million yuan!

This also made Sun Peng a little puzzled, is a movie worth 3 million advertising expenditure?

The most important thing is that after he and Li Jing rushed over at noon today, they saw that Li Jing had a lot of respect for Wu Jianye.......

Today, many of Sun Peng's things have been subverted!

After the crew rested for five minutes, they continued the filming later, and at this time Chu Xing already had a faint feeling that he was living in a fictional world.

Begin to explore the world in which you live.

Chu Xing, played by Zhou Xingchi, broke into an office building again, saw the appearance of the staff in the elevator, and the panic in his heart was vividly performed by Zhou Xingchi.

Wu Jianye, who was sitting in front of the camera, was also very satisfied when he saw this paragraph.

Because the movie starring Zhou Xingchi is a comedy, many people mistakenly think that Zhou Xingchi has no acting skills, but in fact, comedy, in the film industry, is recognized as one of the most difficult film genres.

Zhou Xingchi's acting skills, in Wu Jianye's opinion, are definitely the top existence.

At the same time, Wu Jianye was also very satisfied with Zhao Fei's performance, and the movie picture in the lens did not bring a trace of change because of Zhou Xingchi's running.

This kind of skill is not something that ordinary people can have, and now that the film shooting equipment is also being updated, Zhao Fei can quickly keep up with the changes in technology, and he is definitely the top existence in China today.

The next shot is the conversation between Zhang Guoli and Zhou Xingchi at the convenience store.

This is actually a more test of Zhang Guoli's performance, Chu Xing played by Zhou Xingchi is uncertain about everything in front of him, so his feelings are real.

And Li Chongnian, a friend played by Zhang Guoli, knows all this, he not only has to show the absurdity of the world he told Chu Xing about in front of Chu Xing, but also tell Chu Xing with a real feeling, how impossible your current thoughts are.

Li Chongnian, played by Zhang Guoli, while packing up the things at the convenience store, told Chu Xing with a casual attitude, how absurd the things you suspected.

"Click!"

Wu Jianye stopped filming again.

There was a problem with Zhang Guoli's performance.......

Zhang Guoli himself actually felt it at this time, so when Wu Jianye called a stop, he hurriedly raised his hand and said, "I'm sorry, it's my problem!"

Wu Jianye stood up, walked up to the two of them, and said, "Do you know what the problem is?"

Zhang Guoli nodded and said with a wry smile: "I know, the performance just now was a little too sincere!"

Zhang Guoli's performance just now was a little too natural, in fact, at this time, Ma Long played by Zhang Guoli will have a trace of guilt in his heart, but this guilt is not necessarily discovered by him.

This is the most difficult place for Zhang Guoli to play Ma Long.

Does Ma Long have any real friendship with Chu Xing?

Zhou Xingchi smiled on the side: "You are already very good, if it weren't for you, I wouldn't be able to act so well." ”

A good actor needs a good opponent, just like playing chess, a good player playing chess with a good player will improve his chess skills, but if he is allowed to play against the stinky chess basket all year round, his chess skills will definitely decline.

Wu Jianye didn't say much: "Okay, then prepare and shoot again!"

After speaking, Wu Jianye returned to his seat, ready to reshoot this clip.

Zhang Guoli stood there and began to brew his emotions, and after two or three minutes, Zhang Guoli put up an OK gesture in the direction of Wu Jianye!

Then this plot passed smoothly!

When this part is finished, today's shooting mission is over.

At this time, Li Jing walked towards Wu Jianye.