This was something that no one had thought of before, of course, Zhou Fangyuan had thought of it.

How to make a profit from making a public bicycle? It is nothing more than two aspects.

One is to rely on the cost of riding, but this money, to be honest, is really hard to say whether it can be earned, and Zhou Fangyuan is more than ninety percent sure that he will lose money in this regard. That's why you need to use the second option, advertising!

That's right, rely on advertising to make money, this era, is not more than ten years later, the Internet is highly developed era, and even in the future, public bicycles will undertake all kinds of advertising, push is never outdated. It's just that the original time and space, public bicycles are basically government behaviors, profit is still a trivial matter, mainly political achievements, and the improvement of urban transportation, environmental protection, etc., so profit is ranked behind, even if it is not profitable, it doesn't matter, anyway, there are government grants.

But for Zhou Fangyuan, this matter can't be seen like this, he is starting a company, he wants to make money, since he can't make a profit by riding fees, then he must rely on ground advertising to make money.

Nowadays, our lives are surrounded by advertisements, and mobile phones, television, newspapers, magazines, streets and other media are filled with all kinds of advertisements. Under the frequent advertising brainwashing, the customer's desire to buy will be guided and stimulated. Compared with modern advertising, there were many advertisements in ancient times, which were not only diverse in form, but also full of charm. In fact, advertising is not a foreign product, advertising has appeared since ancient times. In the Zhou Dynasty, advertising was dominated by selling. In "Chu Ci", there is "Shi Wang is in the wild, and the drum knife is raised", Shi Wang refers to Jiang Taigong, and the drum knife refers to the knife of slaughtering pigs and sheep, and the poet vividly shows the scene of Jiang Taigong in the market, knocking on the knife and selling meat.

There is a story recorded in "Warring States Policy: Yan Ce": Someone sold horses in the horse market, and no one patronized them for three days, so he found Bole, hoping that Bole could go to the horse market to pay attention to his horse, and take another look at his horse when he left, if so, Bole could get paid for a day. The next day, Bole came to the horse market, and according to the plan agreed in advance, Bole "looked at it and took care of it", and the result was "once the price of the horse was ten times higher". Bole made the first celebrity endorsement advertisement in history and also got the first endorsement fee.

Celebrity endorsements are too costly for the average businessman and cannot be used frequently. Text advertising has attracted the attention of merchants because of its low cost and targeted characteristics. In "Han Feizi", it is recorded in the "Foreign Reserve Says the Upper Right": "The Song people who sell wine, the promotion is very flat, the guests are very cautious, the wine is very beautiful, and the banner is very high" It is said that there is a boss in the Song Dynasty, who is good at making good wine, and he erects a high wine flag at the door of the hotel to attract customers.

In the Han Dynasty, restaurants along the street would build empty large wine jars into high platforms, called "垆", select young and beautiful women, stand on the wall, and attract the attention of passers-by while beckoning customers to enter the store to drink. Sima Xiangru, a talented son of the Western Han Dynasty, eloped with Zhuo Wenjun and opened a tavern in Linqiong, Sichuan.

In ancient times, there were not only commercials, but even charity advertisements. During the Eastern Jin Dynasty, there was a story of "inscription poems for the old grandmother". One day, the book saint Wang Xizhi was on a stone bridge in Shaoxing, and saw an old woman carrying a basket to sell fans, and no one patronized them for a long time, so Wang Xizhi said to the old woman that he would inscribe on the fan, and the fan would sell better. After obtaining the consent of the old woman, Wang Xizhi inscribed five words on each fan. He told the old woman that when he was selling, he said that this fan was inscribed by Wang Youjun, and each fan asked for "100 yuan". Nowadays, there is also an arch bridge called "Fan Bridge" in Shaoxing City, which is said to be the place where Wang Xizhi's inscription poem sold fans.

For a long time, text advertising dominated the ancient advertising landscape. Advertising developed in the Tang Dynasty, and a new form of advertising appeared. The Tang Dynasty was strong, and many Hu people from the Western Regions went to Chang'an to set up wine shops. In order to promote the sales of wine, sanle pulp, dragon paste wine and other fine wines, Hu Ren liquor stores hired orchids, performed songs and dances to entertain them, and chatted with customers to relieve their boredom. Poets such as Li Bai, Li He, Cen Shen, Wang Ji, and He Chao left many poems describing Hu Ren's wine shop. The performance advertisements of the Hu Ren's liquor store became a microcosm of the prosperity of the Tang Dynasty.

By the Song Dynasty, the society was prosperous, the economy was rich, the people were stable, and the development of advertising also entered a peak. In the Northern Song Dynasty painter Zhang Zeduan's "Riverside Scene at Qingming Festival", in the streets of Bianliang City, merchants placed a variety of signage hanging boards, some introduced store names and products, some were illustrated and textual, and some used poetry couplets to promote goods, these advertisements have been extremely similar to today's print advertisements.

In the modern era, the means of advertising have become more sophisticated.

In 1473, William Conks, the first publisher in England, printed many printed advertisements promoting religious content and posted them on the streets of London, which was the earliest printed advertising in the West, of course, three or four hundred years later than the printed advertisements of Liujiazhenpu in the Northern Song Dynasty of China.

In 1622, Nicholas Brown and Thomas Corcher founded the first English-language newspaper, the Weekly News, which was published in London. During the year, there was an advertisement for book borrowing. In 1650, in the section on "Several Proceedings of the Diet", a notice was posted about a horse hunt for the theft of 12 horses from a certain family. Later, in 1710, Addison and Steele published advertisements in The Observer magazine for the sale of tea, coffee, chocolate, books, real estate, and the sale of medicines, as well as for the sale of goods.

Before the independence of the United States, the first newspaper founded on April 24, 1704, the Boston News published an advertisement for a newspaper recommended to advertisers as a propaganda medium. Benjamin Franklin, who is considered the father of the advertising industry in the United States, founded the Pennsylvania Daily in 1729, placing the advertising column at the front of the first editorial of the first issue of the first issue. It was first published as an ad for soap. Among the newspapers of the entire colonial era, the Pennsylvania Daily had the highest circulation and advertising volume. It is not uncommon to see advertisements for ships, feather products, books, tea, and other goods.

Franklin was both an advertising writer, an advertising manager, and a salesman, and one of his most famous advertisements was a pitch for the Pennsylvania Fireplace Factory, which came to be known as the "Franklin Furnace." Franklin, like his time, cleverly advertised writers, emphasized the benefits of using the product rather than simply introducing it.

In this day and age, the means of advertising are more abundant.

Newspaper advertising, magazine advertising, TV advertising, movie advertising, online advertising, packaging advertising, radio advertising, poster advertising, POP advertising, traffic advertising, direct mail advertising, car body advertising, ticket advertising, lunch box advertising, etc...... There are countless forms of advertising. According to different purposes, advertisements are also divided into informative advertisements, promotional advertisements, image advertisements, suggestion advertisements, public service advertisements, promotional advertisements, and so on.

And most of them belong to local advertising, that is, the local promotion of advertising, in the highly developed Internet for more than ten years, local advertising is still very important, let alone now.

Nowadays, the Internet is not developed enough, and there is no shadow of smart phones, and the local push is basically the most important form of advertising in addition to television and radio, newspaper impurities and other means. The public bicycle, which has both fixed piles and mobile bicycles, is an advertising carrier that has easily entered the eyes of people with a heart.

As an international metropolis, Haishi is highly developed in commerce, so there are first businesses here to come to the door, followed by a large number of merchants who began to contact distant places to travel, wanting to advertise on the public bicycle body and pile.

For the customer's request, of course, there is no reason to refuse, and the specific advertising charges, Zhou Fangyuan has already discussed with the people below.

Bicycle body advertising, calculated in units of 100 bicycles, every 100 bicycles, hanging advertisements for a month, charging 50,000, two months is 100,000, or 200 vehicles a month is also 100,000, and so on.

In the case of the pile, because it is fixed, the price should theoretically be cheaper, but the pile has an incomparable advantage of a single vehicle, that is, it can have voice broadcast. The control tower of the pile can broadcast advertisements non-stop, and there are also broadcast advertisements when picking up the car, and the canopy of the pile has a huge layout, so the specific advertisements are still divided. The huge layout is 10,000 a month, the voice and image advertising of the control tower, calculated according to the specific time, in the way of a single month contract, every additional second, add 1,000 yuan, for example, a five-second long advertisement, once the merchant buys, a purchase is a month's time, a five-second advertisement is 5,000 yuan, loop play, a total of ten times a day in the main working time period, the number of plays, the broadcast time, these are not selectable, only the length of the advertisement can be selected.

Of course, this is because there are fewer advertisers at present, and after the increase of advertisers in the future, it will be divided into specific troublemaking time periods and general time periods, and the prices are not the same.

The time of the car pile broadcast advertisement is also calculated in five seconds, but this is not in the form of a monthly subscription, but is calculated in terms of the number of times. The advertising of the car pile is far from being sold many times, but a single sale, who wants to buy which car pile, then this car pile will not receive other advertisements, all the bicycles of this car pile, when picking up the car, will play voice ads, play a 100 fast money. Of course, the price of piles of different sizes is different in different locations.

In short, this is a very complex calculation work, but fortunately, there is already a set of charging models.

After more than ten days of negotiations, in the end, the hundreds of piles and tens of thousands of bicycles that Haishi already had, except for the most remote ones, were basically all sold.

In the end, the results show that the largest advertiser is the local catering leader in Haishi, who bought all the advertisements of 30 car piles at one time, and the circular advertisements are non-stop 24 hours a day, and one purchase is a year, only this one has brought nearly 20 million advertising revenue to distant travel. This is still discounted, and if it is not discounted, the number is even higher than this. But the other party is happy to buy it, why? Very simply, what this company bought were all car piles in the most prime area of the market, and they bought it for the whole time, even in the second half of the night, and the control tower would still not listen to the advertisement.

There are so many important areas, or all-weather advertising, and more importantly, there are at least two or three thousand bicycles that will carry the role of mobile advertising. Imagine how much does it cost to cover a year's worth of advertisements on the front page of major newspapers in the city? Car pile advertisements also include voice broadcasts and picture broadcasts, and in the same way, you can consider radio advertisements and TV advertisements, basically the trinity is accounted for, and there are also attributes of car body advertising, let me ask, is 20 million a year expensive?

It's not expensive!

At least for the merchants, this price is acceptable to them, that is enough, do you need to say anything else?

It's just such an order, and the Phoenix Factory has almost earned back the cost of making such a batch of public bicycles before, not to mention that there are other piles.

In the end, after all the investment promotion work of the entire sea market was completed, the distant travel recovered a total of more than 50 million advertising expenses, and this number alone does not know how many people's jaws have been shocked. People who used to scoff at public bicycles have all shut up all of a sudden.

Who says public bikes can't make money?

Of course, not in small cities, but in big cities, some people are willing to spend money in it, and for some companies, such an advertisement, as long as it can increase their profits by three to five percentage points, is far more than the advertising cost of 20 million.

Of course, there is also a share of the Haishi Investment Promotion Office and the Haishi Municipal Government in the advertising fee, after all, they also have shares, and such as Beijing and Fengtian, the government also has shares in the distant travel, and only by giving the shares can the status of the distant travel in these cities be guaranteed. In fact, the capacity of the father-in-law bicycle in a city is limited, and the long-distance travel is dominant, so it is naturally full of food and drink, but if other companies come to grab business, everyone will not be able to make money. Therefore, Zhou Fangyuan was ready to introduce government shares from the beginning, why, it is to make the two sides a community of interests, so as to ensure that distant travel will not be kicked away after the public bicycle becomes bigger.

After all, there is Professor Tian behind him, a person like Professor Tian doesn't feel majestic if he doesn't show his face, but in fact, there is a huge network of contacts behind him. With the blessing of the network, the local government that has invested in the shares must be measured, of course, if the real Guojiang Dragon wants to forcibly pick peaches, Zhou Fangyuan has no good way, let alone fight to the death with the other party. He just made a time difference and made a fortune before others reacted. If he can continue to do it, he will naturally continue to do it, and if he really can't do it, it is not too late to withdraw and retreat. Even he can directly introduce more investment by selling shares, or directly resell the advertising network of this public bicycle, and then it will be a large amount of income, so to speak, in order to make money, Zhou Fangyuan is now doing everything.