787. Animated Films
Zhou Fangyuan hopes that Yang Mingjue can put more on animated films in the future.
There are many reasons for this, first of all, animated films are relatively high. Compared with anime, animated films are higher than Guoman in terms of level, level and audience acceptance, and the money path is relatively clearer. Of course, it's not that Guoman is bad.,It's just how to say it.,The majority of post-80s、90,All grew up watching Riman,Most people,He's used to Japanese dubbing,Accustomed to the rhythm of Riman。 If you look at Guoman again, you will feel all kinds of unaccustomed and awkward. But on the other hand, the same animated film, there will be no such problem.
Because it's already a movie, it's not a theatrical version, and it's not an OVA, people's psychology will subconsciously regard it as a completely different product, and what they ask for will become different.
And once it succeeds in the field of animated films, it is equivalent to stepping into the field of film, and in the chain of contempt in the entertainment industry, film actors will always stand on a very high position, which seems to be the same common in all countries in the world. Needless to say, such as drama actors, opera singers, opera actors, or national teams, because there is no need, these people are not exactly mixed in the entertainment industry.
In the entertainment industry, the film circle is definitely a high-end circle.
The same is naturally true in the animation field, those who can make animated films will definitely not want to do TV animation, or in other words, only those who can afford to win the first place in the TV animation field can participate in the field of animated films.
Since Sister Mingjue has this idea and is willing to develop in the field of animation, Zhou Fangyuan naturally hopes that she can make achievements in the field of animated films, of course, he does not look down on serialized animation, but he naturally raises some expectations for the people close to him.
Animated films, to be precise, refer to films made with animation.
Theatrical films are a branch of animated films, and what we call animated films includes theatrical versions, OVA. However, the difference between an animated film in the strict sense and the theatrical version of an animated film is that the story of the animated film is not taken from the animated drama or OVA. Those that are based on anime dramas or OVAs are called theatrical or cinematic animations.
The world's animation powers, of course, are rice and Fuso, and the styles of animation works in the two countries are also different.
The animation of the United States is mainly digitalized computer production, and it is known that "there is no 'animator in the United States'". It is characterized by exaggerated characters and movements, and the rhythm is fast, reflecting the straightforward and refreshing character of the Chinese people. Representatives include Disney, Warner and other companies. Fuso's animation, on the other hand, is mainly drawn with celluloid and airbrush, reflecting an aesthetic style. It is characterized by beautiful character modeling, rich dialogues and plots to attract the audience, but on the contrary, there are more freeze-frame pictures and the pace is slower. Represented companies such as Gainax, Sunrise, Ghibli, and Toei.
As long as this topic is discussed, many "experts" will say this: "The shadow puppet circulated by the people is the originator of animation, and after the founding of the People's Republic of China, "Havoc in the Heavenly Palace" and "Nezha in the Sea" have set a historical precedent......
And what about the future?
In 2006, GDC produced China's first fully 3D animated film "Morbius Ring", as well as the Chinese painting style "Peach Blossom Spring" animated short film has won international awards.
It was not until the 21st century that China's animation changed, and Huaxia animation finally no longer only had children's films, but also "Qin Shi Mingyue" and "Extreme Hurricane" suitable for middle school students.
From "Iron Fan Princess" in the thirties of the twentieth century to "The Storm and Storm" in the 21st century, "The First Appearance of the Super Frog Warrior", "The One Hundred Thousand Urgent", "Tibetan Mastiff Dorjee", etc., China's animated films have an unbroken history. Chinese animated films are still exploring, we have the exaggerated "Baolian Lantern", the beautiful "Kuiba", the "Qin Shi Mingyue: The Dragon Soaring Ten Thousand Miles" and "Super Frog Warrior" that seek innovation in the cracks, and the "Pleasant Goat and Big Big Wolf" that children love to watch.
In fact, Zhou Fangyuan has always believed that the Chinese will eventually explore their own style of painting - like Fusang and Mi Guo.
The most important thing is that there are a group of independent animation and comic book producers in my country who love the animation industry - "Ming Ji", "The Adventures of Li Xianji", "Hit, Hit a Big Watermelon" and so on.
In 2011, a fantasy series of animated films "Kuiba's 100,000 Urgent" originally created by Qingqingshu Animation Technology Co., Ltd. and distributed by Huaxia Film Group Company was completed. The preparation of the first animated film "Kuiba's 100,000 Urgent" lasted 4 years, 3 years of drawing, and was well-made, with an investment of more than 30 million yuan in soft sister coins.
In May 2012, the first disaster animation film "Today and Tomorrow" was launched in China, with the help of pandas with Chinese characteristics as representatives to tell the knowledge of earthquake prevention and disaster relief, so as to popularize the knowledge of earthquake prevention for children.
In June 2012, GDC launched "Submarine Story 2", which used full 3D domestic technology and achieved a box office of 17 million in the first month of release, which shows that the market for animated films in China is very huge.
In 2013, the first finger skateboard-themed cartoon "Top of the Wings" in China was launched, which was produced by Aofei Animation, created by Qianqi Animation, and produced by teachers and students of Star Power Animation and Game College. The successful completion of the production of the play marks the gradual maturity of the training model of school-enterprise cooperation in Star Power Animation.
In 2013, Qingqingshu Animation originally produced a fantasy series of animated films "Kuiba's Great War Yuanyangjie" released by Huaxia Film Group Co., Ltd. "Kuiba's Battle of Yuan Yangjie" took two years, and the box office was quite good, which was definitely a boost to the domestic animated film market and producers at that time.
In 2013, the first 3D cinema animation film "Frog Kingdom" independently produced and produced by colleges and universities in China was born, and was highly praised by the **** "the best 3D animated film since the founding of the People's Republic of China" in the approval stage, moving to a new height for the development of domestic animation industry.
In 2015, it was a step further, a "Journey to the West: The Return of the Great Sage" broke 300 million in seven days, and as of 12 o'clock on July 19, 2015, the cumulative box office of "The Return of the Great Sage" was 443.4 million, setting a box office record for domestic animated films, with a single-day highest box office of 64.65 million, refreshing the single-day box office record of domestic animated films. The film has a score of 8.7 on a well-known domestic film website, which is widely acclaimed.
Of course, this is not to say that these works do not have shortcomings, there are definitely shortcomings, sometimes they are serious, but while seeing the shortcomings, the aspects of progress also need to be seen.
And one thing that must be faced is that animated movies are not just a form of expression for children, and many adults are also very fond of animated movies nowadays. Because the center of expression of an animated film is definitely no worse than a film that has been shot normally. In today's film industry, the proportion of animated films is growing rapidly, and it can be said that the extent of growth is beyond the imagination of many people. This is because animated films have a great advantage.
First, it doesn't require people to shoot hard, because there must be a gap between what is filmed and what is expressed in computer design, and many things people can't play, but animated characters can be easily produced.
Second, animated films can have a strong imagination, and many scenes can give designers more room for development, which is not possible in films shot by characters, although many special effects are also very powerful, but this still can't be compared with animated films.
Third, animated characters can exaggerate their inner thoughts, feelings at this time, etc., which makes people feel interesting and vivid.
The popularity of animated movies started with several Disney animated blockbusters. At that time, animated films may have been dominated by the United States, but now when it comes to animated films, it is definitely not the only Disney in the United States. A lot of anime are making their own theatrical versions, and these theatrical versions are even longer than the time of a regular movie, and they all take a year or two to create a theatrical version, so it is extremely watchable. And many anime have their own group of fans, so once the theatrical version is released, the box office is still quite objective.
In this regard, Fuso has a lot of say.
Several very classic anime in Fuso have their theatrical versions. For example, "Naruto", "One Piece", "Crayon Shin-chan", "Detective Conan" and so on. And just a few years ago, the animation work "Pleasant Goat Big Wolf", which was well received by children and parents in my country, also produced their own theatrical version, and the box office was also very popular. In addition, the theatrical versions of "Naruto" and "Bleach Are" are also participated in by distant anime, which is to do technical work, which can be regarded as a kind of short-term training, and the development of Fuso animation is indeed good, which must be admitted. Since you are a good person and have the opportunity to learn from your side, why not get involved?
Zhou Fangyuan believes that animation films will develop more and more, not only in the big countries of animation works such as rice and Fusang, but also in China's animation film industry!
Another point is that Disney, which Zhou Fangyuan acquired, is one of the largest animation film companies in the United States.
In the history of the development of animated films in the United States, Disney will always be the one with the brightest light.
The starting point of animated films in the United States should be around 1907-1937, and the development of this time period created a precedent for cartoons.
In 1907, the first cartoon "The Humorous Gesture of a Funny Face" was filmed by Blackton, a native of the United States, and the history of animation in the United States officially began. The animated films of this period were only about 5 minutes long, and they were used for the pre-official encore, and the production was relatively simple and crude. Other animation pioneers of this period include Windsor McKay, Pat Sullivan, and the Fleischer Brothers. McKay is the founder of commercial animated films in the United States, and his representative works include "Dinosaurs" and "The Sinking of the Lustania". Created by Sullivan
The first animated character with personality and charm in the history of American cartoons, "Felix Cat". The Fleischer brothers' works include "Betty Pope" and "Popeye".
Walt Disney rose to prominence in the late 20s of the 20th century, with the first animated film with sound in 1928, the Steamboat Willy, and in 1932, the first color cartoon, The Flowers and the Tree.
The following period from 1937 to 1949 was the initial development period of American cartoons. In 1937, Disney released "Snow White", which was 74 minutes long, which was an unprecedented innovation in the history of American animation, and then launched animated feature films such as "Pinocchio", "Fantasia" and "Bambi". After the outbreak of World War II, the Disney Company stopped filming animated feature films, which did not recover until the late 40s. Chuck Jones' animated shorts such as Bugs Bunny and Duckling were also very popular during the war.
The period from 1950 to 1966 was the first boom period of cartoons in the United States. During this period, Disney released a classic cartoon almost every year, such as "Cinderella", "Alice in Wonderland", "Mademoiselle and the Rogues", "Sleeping Beauty", and so on. Other animation production companies closed their doors as Disney pushed them out, and Disney became the dominant player in the animated film industry.
But when it came from 1967 to 1988, it was the dormant period of rice animation.
On December 15, 1966, Walt Disney died of lung cancer, and the Disney Company fell into trouble, and the animation industry in the United States also entered a period of depression. At this time, television animation gradually developed, and Hannah and Barbara were the representatives of television animation, who created the TV series "Cat and Mouse", "The Simpsons", etc. Throughout the 70s, there were only a few cartoons, and the quality was mediocre. In the early 80s, the older generation of animators had reached retirement age, and Disney worked hard to train new talents, and in a period of combining the old with the new, it made controversial animated films, such as "The Legend of the Black God Cauldron". In the late '80s, Disney began experimenting with computer-based animation, and in 1986's "Wonderful" was the first computer-animated scene of the London Clock Tower. At the same time, the company appointed a professional business manager, Mike Eisner, to take over the company.
It wasn't until 1989 that the animation of the United States finally flourished again. Disney launched The Little Mermaid, which was a huge success, marking another boom in Chinese animation that lasted until 2002. There are many representative works of this period, such as "The Lion King", which created a box office miracle, "Toy Story", the first fully computer-produced animated film, and "Dinosaurs", which can be realistic, and so on. In the late 90s of the 20th century, various major production companies set foot in the animation industry, making the animation of the United States during this period colorful.
But in this, Disney is still the strongest one, and the animation kingdom is not a joke. Now this animation kingdom has been fully incorporated under Zhou Fangyuan's command, although he only owns part of the shares, but he is the largest individual shareholder, not to mention the transformation and development of Disney, which is currently placed on the Yuanfang Group, after all, the Yuanfang Group is backed by a super huge market, and Zhou Fangyuan's people have great power to speak within Disney. This helps Zhou Fangyuan to make full use of Disney's power, and there are Disney elements in Yuanfang Park, and now Yang Mingjue's upcoming animated movies are also Disney's old business.
Zhou Fangyuan has thought about it, he is going to send Yang Mingjue to the United States, follow Disney to study for a while, and learn how to create an animated movie from scratch.