Chapter 911: Spend 30 million to hype

Yang Fei wanted to help Li Yanan open an art exhibition, purely on a whim, but Yang Fei has always wanted to do it one by one, and he will do it.

After reading the poster, Yang Fei booked the exhibition for next weekend.

When booking the venue, the person in charge reminded Yang Fei that not everyone can come to the Harvard exhibition hall, and it must be an artist who has been famous or accomplished in the art world for a long time.

Yang Fei said a long list of titles.

What is the honorary president of the Chinese Artists Association, what Jingyi Award, what ingenuity award, a lot of things have been said.

Anyway, all the awards were won in China, and Americans would not check it.

The person in charge heard that the painter had a great background, and it was the first time for him to exhibit in the United States, and most importantly, he had already recognized that the person who booked the venue was actually Yang Fei, that is, the owner of the beautiful group who was in the limelight at the opening ceremony, and the sole donor of the Harvard Beautiful Library.

In this world, if you have money and power, you are superior to others, but those who have no money and no power refuse to admit it.

And those who are rich and powerful are also happy to talk about the equality of everyone in order to stabilize people's hearts and minds.

Needless to say, Yang Fei successfully got the venue.

Half a month seems like a long time, but it is very nervous about arranging an exhibition.

First of all, Li Yanan's paintings are still in China, so they must be mailed first.

The paintings on display must not be on paper, but must be framed.

Three-point painting, seven-point mounting.

You can see the importance of framing.

Yang Fei informed Qingqing's sister-in-law and asked her to go to the reservoir villa, find Li Yanan's paintings, carefully pack them, and mail them to the United States.

After a while, Qingqing's sister-in-law called back, saying that an American reporter had just finished an interview from Peach Blossom Village and was about to return to the United States.

Yang Fei laughed when he heard this, and said of course it is possible, it will be safer and faster if Quan Xiuyan takes it back to the United States.

contacted Quan Xiuyan and said that she would bring a painting, and the other party agreed.

Yang Fei asked her, did she interview anything interesting in Huaxia?

Jeon so-yeon said that the materials are all ready, and she will be in retreat for three months to create. As for what the interview will take, wait for the sample to come out, and you can read it again!

Yang Fei admires this kind of journalist and creator with attitude and personality, and although he is curious, he no longer asks questions.

The paintings will arrive tomorrow, and Yang Fei's top priority is to find a master who can frame them.

There are many oil painting framers in the United States, but none of them meet Yang Fei's requirements.

What he was looking for was a master of Chinese painting framing.

This is also difficult for Yang Fei.

He called on the Chinese Society, and the Chinese students immediately helped him find more than a dozen masters of Chinese painting mounting.

The Chinese in the United States have long been in their own ecosystem, and the famous Chinatowns in various places, as soon as they enter, they are as cordial, familiar and convenient as returning to the motherland.

Yang Fei has never held an art exhibition, and this is the first time that ducks have been put on the shelves.

But this is not difficult for Yang Fei.

He has the ability to run a business and has experience running several brands.

The so-called art exhibition is actually a kind of marketing.

It's just that the product has been replaced with a work of art.

On the day the venue was set, Yang Fei advertised on the five major TV stations in the United States.

"Ms. Li Yanan, a beautiful Chinese painter, made her debut in the United States with more than 300 exquisite paintings, conquering the most appreciative audiences in the world with colorful ink. ”

The advertising slogan highlights the theme of the exhibition and also earns the attention of the audience.

Quan Xiuyan came, brought the painting to Yang Fei, and asked curiously, "What a heavy thing, what specialties did you bring?"

Yang Fei laughed: "It's not a specialty, but it's like a specialty." I'll open your eyes. ”

He opened the bag, took out a painting, and slowly unfolded it.

Li Yanan paints oil paintings, but the most painted paintings are Chinese paintings.

Chinese painting pays attention to artistic conception.

The picture has a sense of meaning, there is a spirit outside the picture, and there is a painting outside the picture.

The layout of Chinese painting pays attention to dense and impermeable, and it can run horses, that is, it is dense and compact.

Chinese painting also pays attention to poetry, calligraphy, painting, and printing.

Li Yanan's paintings not only have freehand paintings, but also realistic paintings, which are meticulous and immersive.

Quan Xiuyan looked at the paintings, listened to Yang Fei's introduction, and said in surprise: "These paintings were painted by a female teacher in Peach Blossom Village? Why didn't you say it earlier? Then I can interview her." ”

Yang Fei said: "You can also report now, I want to make this exhibition successful, and I can't do without the help of your media reporters." ”

Quan Xiuyan said: "This has nothing to do with our financial reporters." ”

Yang Fei said: "Art has nothing to do with finance and economics, but commercial exhibitions have something to do with you. ”

Quan Xiuyan shook her head: "If there is no shining point, it can't attract the attention of financial people." ”

Yang Fei said: "The flashes are all made. You can advertise that Li Yanan's paintings are priceless and have been auctioned at sky-high prices in China. ”

Quan Xiuyan's eyes flashed: "How much is the sky-high price?"

Yang Fei said: "Thirty million paintings." ”

"Dollars?"

"Renminbi. ”

According to my understanding, generally speaking, works of art and antiques are more valuable, and paintings of living people are relatively not worth such a high price. ”

"That's dividing people, too. ”

Quan Xiuyan knew that Yang Fei wanted to hype, and said, "Mr. Yang, this kind of hype is not good. No one will believe it. ”

Yang Fei said: "Then you write, this painting, someone once offered 30 million, but Li Yanan did not sell it, this time he also came to Harvard University to participate in the exhibition, looking forward to someone who is destined to come to bid." ”

Quan Xiuyan said: "Gimmick?"

Yang Fei said: "Yes, but on the day of the exhibition, there will definitely be experts who know the goods and come to spend a lot of money to buy this painting, and the price will definitely not be less than 30 million." ”

Jeon so-yeon believed it.

With Yang Fei's strength, what is the difficulty of spending 30 million to hype up a painting and coax a painter?

Moreover, the money went around and returned to Yang Fei's own pocket.

This is an exhibition, not an auction, and there is no handling fee.

Shrewd people are bubbling with cleverness everywhere.

Quan Xiuyan said: "I will help you this time, and then, I will go on retreat to write." I won't be in touch with the outside world until the manuscript is finished. ”

"Retreat, not working?"

"I was writing while I was working, and I was scared that I wouldn't be able to write the book well. I have asked for leave from the newspaper. ”

"Can the newspaper give you such a long vacation?"

"I said it was maternity leave because I was pregnant. ”

"Ah, congratulations. ”

"Fake, of course. The world is full of lies. Because reality forces us to lie. Maternity leave in the United States is the shortest in the world, at 12 weeks, and it is unpaid, and you must work for one year before you can take maternity leave. Do you want to say, capitalism is all evil? Yes, I think so too. However, I think three months is enough time for me to write a book. After all, I'm writing a bestseller and doesn't need much word count. ”

“......”

Yang Fei has to say that people, in order to live, sometimes really hard.