Chapter 342: The Ideal of a Five-Yuan Movie Ticket

Xu Fan said to Ge You: "Teacher Ge, what is going on, you can tell me." Ge You pondered for a moment before saying: "Director Feng's thoughts, ordinary people can't solve it, Brother Zhao provoked it, don't ask me, I haven't figured it out." ”

Feng Xiaogang introduced Zhao Guoqing, and at this time, Xu Fan hurriedly greeted warmly: "Brother Zhao, it turned out to be you." Gangzi always mentions your affairs to me, sit down, sit down, I'll cook for you. ”

As for Ge You and Ye Ming, these two are acquaintances, basically, they are not guests, and Xu Fan has nothing to greet them or not.

Sitting on the sand of his home, Feng Xiaogang finally regained some of his feelings, as if his lost soul had returned to his body anew.

Feng Xiaogang let out a long sigh and said: "Brother Daring, you are really bold, I thought that I was more bold when you walked a few nights before, but I didn't expect that in such a situation, you would be even more bold than me."

I didn't even dare to think of such a thing. You say, what do you want, if I can help you, I can't help you with this. It's useless for you to find anyone. ”

Zhao Guoqing didn't know that it was impossible for him to do this, so at this moment, he also said decadently: "This thing is an idea of mine in Emei Film Company, at that time I just said that there were some ideas, and the opportunity was not very mature, and now I have just been transferred to the new film association, and I see that the time is almost ripe, so I think it is time to practice my ideas." ”

Feng Xiaogang asked curiously: "Brother Daring, you'd better finish everything at once, what is the time to do, what do you want to do." Leaders support or not, the latter one is the key. If you don't have the support of the leadership, then you don't have to talk about such things. ”

What are you going to play without the support of your leaders, it's obvious.

Zhao Guoqing spoke eloquently and said his ideals: "Actually." In one such case. The idea is to have a few good movies in our country, if there is no such prerequisite. It wouldn't have been possible in such a situation.

Although it is said that it is a little earlier than a hundred flowers are blooming now, but in the end, it means that there are a few good movies, and my idea is that the current movie tickets are not too high, and if you lose, it will be lowered. Then I think there are still more people who are willing to go back to the cinema to watch movies.

I've done a lot of market research, in fact, it's not that everyone doesn't want to watch movies, our generation still likes to watch movies, but the ticket price is too expensive, only three or five hundred a month, and a movie ticket costs more than 20 yuan. ”

It's a stab in the market. No, it's almost easy to say that it's not a stab, but a big bomb thrown down.

Feng Xiaogang thought that Zhao Guoqing was very bold, and what he said must be very shocking. Therefore, he had already been mentally prepared at this time, but he didn't expect that Zhao Guoqing would actually say that he was so vicious that he would start on the ticket price. This is almost against the entire film market.

Feng Xiaogang stopped talking, he had nothing to say, at this time, Ye Ming was shocked before he said unsatisfied: "Brother Daring, do you think the current movie ticket price is more appropriate?"

Zhao Guoqing said very formally: "Five yuan, I think, five yuan is more appropriate, this is an answer I got from surveying more than 2,000 audiences of different classes, and it is also relatively in line with our current living standards, if a person goes to watch a movie with a small half-day salary, ordinary people can afford to watch it, I think, in such a situation, it must be said that there will be a lot of people going to the cinema to watch a movie." ”

This is an ideal, at least an ideal of Zhao Guoqing, he thinks like this, and he does it for the sake of dropping an ideal like this.

Ye Ming nodded and said: "If you can really implement such a ticket price, then I think, there is still hope for this matter, five yuan, this is a more suitable price, even if it is said that people who do group performances, they are willing to spend five yuan to watch a movie, the key is, does the leader support you to do this?" This is the point, Feng Xiaogang has already asked such a question just now, don't talk about it without the support of the leader.

Zhao Guoqing showed a smile at this time, nodded and said: "I went to the General Administration, in fact, it was for such a thing, the leaders knew my thoughts, and they were also very embarrassed, they didn't affirm anything for me, but gave me a policy, as long as I can find a suitable theater, then I can be given such a policy, in a small range of experiments, if successful, it can be promoted nationwide." ”

After all, leaders are far-sighted, and they can see a drawback of the film market, but they are also able to see the deep-rooted habits of the market. After all, the high ticket prices in the market already have a powerful interest group, and it is impossible to do it all in one size.

A small-scale test is understandable, advance can be attacked, retreat can be defended, the leader is the leader, this hand Tai Chi is not an ordinary chic.

At this time, Feng Xiaogang came from a hard life after all, nodded and said: "If it is said that there is support from the leadership, then it doesn't mean that you can't try it, anyway, now our country's film factory is not a pool of stagnant water, it is almost the same, once it is officially accessed to the WTO, it must be said that it will face a strong market impact, and I think it is necessary to test it earlier." ”

Ye Ming didn't expect Feng Xiaogang to say that he was on the side of Zhao Guoqing in such a situation, and said with a smile: "That's what I said, but you have to pay attention, the leader said, you have to find a suitable place, the new film association is all the profiteers of high ticket prices, are they willing to experiment? Are they willing to give up the profits they have made?"

Why are the leaders not so one-size-fits-all, in fact, it is because it is already said that there is a huge interest group, and this interest group is the most terrible, five yuan, this price is very beautiful, but if it is said that it must be insisted on. Then a thing like this must be said to be boycotted by him, and even said that Huayi Brothers, Poly Bona, including our brilliant film and television. Some studios will boycott this. This is simply a certainty, and I am used to eating delicacies from the mountains and seas. Who is willing to eat Wotou, Brother Zhao, it's not me saying you, you are doing things for the people. However, it is almost impossible to succeed in this matter.

You are working against the whole film market, and there is no way to succeed. You know, even if you say twenty yuan, twenty-five yuan, the money that the film company will get is not much, and you suddenly reduced this thing to five yuan. The film company can't get by, everyone drink the northwest wind. ”

Ye Ming's tirade is basically based on his own experience, as well as some trends in his previous life. Not to say that it is a word-for-word, but at least it can truly reflect a phenomenon in the current film market.

Impossible, no one has the ability to do this, even if this problem in the film market is solved in later generations, no one dares to say that the ticket price will be reduced, but that more new theaters will be established, private capital will be introduced, and even private capital will be allowed to make movies.

This can solve a problem in the current film market. After Zhao Guoqing, no one dared to stand up and say that it was a problem to reduce movie ticket prices.

Ge You said with some regret: "After all, this song is an ideal." ”

But Ge You also understands very well that what Ye Ming said is not wrong, Zhao Guoqing's idea is to challenge the interests of the entire industry, and even to move the interests of film companies, which will not work at all.

Ye Ming took over and said: "There is nothing wrong with this ideal, but this is a Don Quixote-like ideal, just like a Don Quixote knight rushing towards that windmill, Brother Zhao, listen to me, you can't succeed, the leader's words have already indicated that you can't succeed." ”

This is an unsolvable game, or at least in such an environment.

Zhao Guoqing saw that although Ye Ming was young, what he said was actually very reasonable in such a situation, as if he was talking about the kind of people who were fifty or sixty years old, who had experienced vicissitudes of life, and said immediately: "Gangzi, Ye Ming's words are very old-fashioned, not like what a young man should say, but it is no different from what the leader said, in fact, the leader also said something like this to me when he came."

But I still want to try it and see if I can succeed in this kind of thing, if you can support me, then I will have a better chance of success. ”

At this time, Zhao Guoqing was seeking Feng Xiaogang's support, and Feng Xiaogang is now a very influential director, if he can stand up and support, it will be much easier.

Feng Xiaogang thought for a while and said: "This, it's not that I can't support you, but after all, I am a member of the Huayi brothers, if this thing supports you, it will be on the opposite side of the Huayi brothers." Forget it, when the time comes, I will support you in my personal name, if you really want to do it, then I will take [Party A, Party B] and [See you or leave] to support you, this thing is the biggest support I can do, brother. I can't even stand up for you, you have to understand my distress. ”

Zhao Guoqing actually understands very well that at such a time, Feng Xiaogang can show such a sincerity to support his words, which is already quite a terrible thing.

In such a clearance, he himself was still involved in the Huayi brothers, and he had to think about the company. Zhao Guoqing hesitated for a moment and said: "It is impossible for the New Film Association to support me, in such a situation, if the New Film Association says that it will not suppress me, it will already be quite a good result, I can't find a suitable movie theater for the trial, do you have a suitable contact to give me one?"

It can be said that Zhao Guoqing is now a high and widow, basically speaking, except for policies, there is nothing substantive at all, which explains a Don Quixote-like tragic filmmaker, although it is destined to leave a strong mark in the history of film, but it is a tragic color. At this time, Feng Xiaogang was a little embarrassed, how to contact this, isn't this offending people?

However, at this time, Feng Xiaogang looked at Ye Ming for a while, and suddenly thought: "Ye Ming, didn't you say that you have your own cinema line? And you have a foreign investment background, if you try it, it will always be more appropriate, those foreigners are very fast to accept new things? It just so happens that it is more appropriate to use your cinema line." ”

Ye Ming knew that Feng Xiaogang would always think of himself, what else would he be afraid of, and at that moment Ye Ming said with a very resolute face: "Teacher Feng, you are pushing me to the opposite side of the collective, in fact, it proves a thing, whoever goes against the collective will not have any good end, this matter, I can't agree to it." ”

Feng Xiaogang was persuaded by himself, and the more he thought about it, the more he felt that this thing was appropriate: "This thing, I think it's done, it's good, it's pretty good, don't talk about it, I think this is a good opportunity to start the popularity of your theater." A once-in-a-lifetime opportunity. ”

Ye Ming immediately denied and said: "Don't look for me for this matter, I am also a theater affiliated with the New Film Federation, although it is the operation of the **, but nominally it is still the New Film Federation." However, if Brother Zhao really wants to do it, it doesn't mean that there is no chance at all, if it is to say that you let the leader give an order, even if it is a verbal order, let us do it.

In this way, I can also pretend to be unacceptable to agree, in this way, in the face of other peers, I can also pretend to be a victim to exonerate myself, not that I am willing to do the experiment, in fact, the leader must, mandatory for us to do the experiment, so that I can have an explanation both internally and externally. ”

Obviously, it is impossible to succeed in knowing that Zhao Guoqing is like this, but in such a situation, in fact, a tragic role like Zhao Guoqing still deeply infects Ye Ming, if it is said that there is a suitable opportunity, Ye Ming thinks that it is better to be able to support it, provided that it is the same as what he said, don't put yourself in the water. Movie ticket price, this is quite deep water, if you don't do it, you will drown in it, Zhao Guoqing's ending is actually an example.

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