In fact, in the original time and space, the investment in the TV series "Desire" was 1.02 million, but the current price is not so high, coupled with the complete equipment of the court culture, the cost is relatively less.

However, many viewers actually didn't expect that although this TV series caused a huge sensation at the time, this TV series actually didn't sell much.

The most important thing is that TV stations now buy TV series based on minutes, so in another time and space, this TV series only sold about 500,000.

However, this TV series has entered the hands of Wu Jianye, and the advertising promotion he represents is the most important.

CCTV actually doesn't suffer a loss, although it is only 50% of the income, which is almost hundreds of thousands of income, but CCTV has gained its own influence.

Of course, the court culture will also gain their own influence.

The last favorable condition, whether it is TV or movies, can be called classics, is because they can let the audience eat more to watch, and when other TV stations want to buy the second and third rounds of broadcasting rights, the investment capital will come back.

The whole country mourns Liu Huifang, the whole country scolds Wang Husheng, and everyone sighs Song Dacheng!

This is the impact of the TV series "Desire" in China!

Zheng Xiaolong and Zhao Baogang happily left with the script of "Desire".

.......

Jingle bells!

The phone rang in Wu Jianye's office.

"That?" Wu Jianye asked after picking up the phone.

"Old Wu, me. Zhou Tao's voice came from the other end of the phone, but I don't know where he called, the voice was a little unclear, and there was a lot of noise on the phone.

"What's wrong?" Wu Jianye asked.

"Haha, where do you guess I'm calling you now?" Zhou Tao's voice on the phone seemed very excited.

"There's something to say, there's a fart!" Wu Jianye hated guessing the most.

Zhou Tao didn't care about it: "Haha, I'm at the airport now, I'll fly to Yanjing in a while, you hurry up and find someone to pick me up!"

Although Wu Jianye wondered why Zhou Tao didn't let someone from Yaoguang Group's Yanjing office pick him up, he still said: "Okay, I know, I'll arrange someone to pick you up later." ”

"Okay, I'll show you a gift when I get to Yanjing!" Zhou Tao said excitedly, and then hung up the phone.

Although he didn't understand what Zhou Tao said about the gift, Wu Jianye still asked Xia Xiaohong to arrange someone to pick up Zhou Tao.

In the evening, Wu Jianye was sitting in his office, drawing a storyboard of "New Dragon Gate Inn".

Although there are not as many characters in "The Last Emperor" as there are in "The Last Emperor", and the scene is not as grand as "The Last Emperor", the pressure on Wu Jianye is not less than that of "The Last Emperor".

When filming "The Last Emperor", Wu Jianye almost invited the top behind-the-scenes and guidance in China, and with their escort, they provided great help to the filming of "The Last Emperor", but this time it was different.

The theme of "New Dragon Gate Inn" is a relatively unfamiliar subject for many people in China, although there are also a lot of martial arts films filmed in China, but the domestic martial arts films in this era are too rough.

Therefore, many details need to be arranged by Wu Jianye himself, which also greatly increases his psychological pressure.

Soon Zhou Tao's hearty laughter came from outside.

"Haha, Lao Wu, I'm here!"

Wu Jianye rubbed his head, put away the storyboard that had been drawn, and Zhou Tao also walked into Wu Jianye's office.

Zhou Tao was still carrying a handbag in his hand, which was bulging.

"Old Wu, this is the gift I brought you, guess what it is?" Zhou Tao shook the handbag in his hand.

Wu Jianye smiled: "Mobile phone!"

", Lao Wu, you are really god, how do you know?" Zhou Tao showed a surprised expression.

Wu Jianye explained with a smile: "At this time, in addition to the matter of the mobile phone, it can make you so excited, that is, the laptop, but this handbag obviously can't fit the laptop, and then think of the kind of squeamish energy you just made when you called, it's easy to guess." ”

"It's boring, I want to surprise you!" Zhou Tao said with some disappointment, took out a brick-sized mobile phone in his handbag, and handed it to Wu Jianye.

Although Wu Jianye has seen the era of smartphones, he still looks a little excited when he sees this mobile phone.

People are nostalgic, especially when they see an object that resembles a myth.

Although this mobile phone has become an antique when Wu Jianye was reborn, every post-80s friend must have grown up listening to the story of Big Brother.

With a BP machine pinned to his waist and a big brother in his hand, the standard configuration of domestic tyrants in the 90s!

In fact, Big Brother is only a special title in China, and the origin of the title Big Brother is actually related to Xiangjiang movies.

At that time, the gang brothers in the Xiangjiang movies often carried the big brother in one hand and the beautiful woman in the other, and there was a group of younger brothers shouting next to him: Big brother!

Then Big Brother replaced the title of mobile phone in China.

"This is the Tunan 1100 produced by our Tunan Technology, which has been negotiated with Huhai, Guangdong Province, Pengcheng and other places, and I came to Yanjing for him this time!"

"That's okay, I won't keep you!" Wu Jianye waved his hand, leaving the eldest brother behind and letting Zhou Tao leave.

"What's the situation, you just have this attitude, this is the most important project of our Tunan Technology in the next few years!" Zhou Tao said dissatisfiedly.

"At the beginning, you were going to manage Tu Nan Technology yourself, and you have already handed in the report on Tu Nan 1100, what do I have to worry about!" Wu Jianye glanced at Zhou Tao.

"By the way, I would like to remind you that the main market of Tu Nan mobile phones is not in China, but in Xiangjiang, RB, Korea, Singapore and other places. ”

The price of the Tunan 1100 is 19,000!

This is the price set by Wu Jianye himself, because in November this year, Motorola's big brother 3200 took the lead in entering China from Guangdong Province, with a price of 20,000 yuan and a network access fee of 6000.

When Motorola first entered China, it only provided 700 units, and now Yaoguang Group took advantage of its first entry into China and domestic high-level management, and took the lead in launching mobile phones, and at the same time surpassed Motorola in quantity.

Huhai, Pengcheng, Guangdong Province, Zhujiang and other places, respectively, 1,000 units.

This time, Zhou Tao came to Yanjing, and the number of launches was also 1,000 units, but before that, he had to communicate with the Yanjing Telephone Bureau.

In fact, at this stage, the more important thing about Tunan Technology is market occupation, although in later generations, Motorola has withdrawn from the top ranks of global smartphones because of policy mistakes, but Wu Jianye clearly knows the development process of mobile phones.

Wu Jianye wants to do not only the simple mobile phone industry, but also the research and development of all its supporting equipment.

Let's put it this way, just because of the production of a mobile phone at this time, Tunan Technology has spent $30 million on the patent purchase alone, not to mention other research and development expenses.

At this time, the two major scientific research rooms of Tunan Technology are the most money-burning in all industries of Wu Jianye, and in one year from last year to this year, the two major scientific research rooms burned 50 million US dollars!

That's 50 million in 1987!

It's fucking dollars.

According to Zhou Tao's meaning, every time he saw someone from the scientific research room walking into his office, he wanted to run away!

"This mobile phone can only be used in Shanghai, Pengcheng, Guangdong Province, Zhujiang and other places, if you want to use it, you have to wait until I finish talking to Yanjing!" Zhou Tao said.

"It's okay, I'll just take a look at it as an ornament!" Wu Jianye said with a smile, first, it is rare and good, but if Wu Jianye wants to go out for a walk with such a turn, he really can't do it.

It's no different from carrying a brick in your hand.

Don't say it, there really is!

It is more expensive than slab bricks.

"By the way, what's the phone number?"

"901088!" Zhou Tao glanced at Wu Jianye proudly, "How is it, Fa Fa!"

The mobile phone number in this era is still six digits, and 9010 is like 139,130 in later generations, which cannot be changed.

Wu Jianye nodded: "Okay, let it go!"

Soon on the street of Yanjing, an eye-catching signboard appeared, on which was the pager and mobile phone Tunan 1100 produced by Tunan Technology.

Although pagers will soon be driven to the corner of history by mobile phones, from now on, there is at least eleven or twelve years of golden development period.

Therefore, Wu Jianye did not let Zhou Tao really give up the research and development of the pager, and this time the Tunan pager and the Tunan mobile phone 1100 were also matched.

As for the content of the billboards.......

To be honest, a bit vulgar, an elite man in a black suit with gold-rimmed glasses, who is classified as being worn by successful people in this era, holds a photo of Tunan 1100 on the phone.

The advertising slogan is also vulgar, the choice of successful people!

However, this set is more recognized by domestic consumers.

As for the advertising words in Xiangjiang and Southeast Asia, it is naturally impossible to be so vulgar, in order to promote its mobile phones and pagers, Tunan Technology invited Zhou Yanfa in Xiangjiang, and RB invited Miura Youhe.......

are all the most famous male stars in their country.

Throughout September, the whole of Southeast Asia was invaded by advertisements on Tunan's mobile phones.......

And it is precisely with the advertisement set up by Tunan's mobile phone in the domestic book that a person sees the business opportunities in the advertising industry.

"You said you want to open an advertising agency?" Wu Jianye looked at Li Xiuming with some surprise!

Li Xiuming nodded seriously, "Well, now whether it is TV or media newspapers, there are more and more advertisements, we used to have an old saying that the fragrance of wine is not afraid of deep alleys, but now it is different, with the development of the times, more and more goods have entered our field of vision, I think the importance of advertising will definitely become more and more important." ”

Wu Jianye did not object to Li Xiuming coming out to open his own company, but he did not immediately agree, but asked: "How much do you know about the current domestic advertising industry?"

Li Xiu understood Wu Jianye and glanced at it: "Are you going to test me?"

Wu Jianye smiled: "As a teacher, shouldn't you take the exam?"

Li Xiuming: "Do your own calculations, how long has it been since you went to school?"

"Who said that the academy will open this year, and I will go too!" Wu Jianye immediately defended.

The Yenching Film Academy has already opened, and Wu Jianye naturally went to show his face once, gave a lecture to the students, and then never went again.......

But then Li Xiuming didn't ridicule this matter anymore.

"Now there are at least more than 8,000 advertising companies in China, last year's national advertising industry turnover was about 900 million, I believe this year will definitely be able to break through the 1 billion mark, the number of employees is more than 85,000 people, and now our country's advertising companies have been separated from the earliest art design and advertising decoration company management, change the way of operation, and develop a "creative-centered, to provide customers with comprehensive services" The new business policy is to gradually develop from a simple media agency to a comprehensive advertising agency, and continue to move towards specialization......."

With the development of economic reform, a series of measures introduced in 84 years have brought the commodity economy into the eyes of everyone, and the consumer goods market in China has become increasingly prosperous.

The advertising industry has also entered a state of rapid development.

As for the data mentioned by Li Xiuming before, they are also well documented, and later generations have statistics on the development of the advertising industry during this period.

The number of advertising companies rose from less than 10 in 1979 to 8,225 in 1987, the total advertising turnover in the country rose from 10 million yuan to 1.112 billion yuan, exceeding 1 billion yuan for the first time, the number of employees rose from 4,000 to 92,279, and the per capita turnover also rose from 2,500 yuan to 12,100 yuan.

From these data, it can be seen that at this time in China, the advertising industry is definitely an emerging and rapidly developing industry.

1984 is known as the year of the company in Huaxia!

And 1979 is known as the year of advertising in China.

On January 14, 1979, Wen Wei Po first published an article "Justifying the Name of Advertising"

In January 1979, Huhai TV formulated the "Implementation Measures for the Advertising Business of Huhai TV Station" and "Advertising Charging Standards at Home and Abroad"

On January 25, 1979, Huhai TV established the Advertising Business Division, marking the official opening of the era of TV advertising.

Many firsts in the domestic advertising industry were given in 1979.

For example, the first paper advertisement, Blue Sky Toothpaste, was published on the third page of the "Jinmen Daily" on January 4, 1979.

The first TV commercial: ginseng gui and nourishing wine.

The first radio advertisement: Spring bud medicinal hair milk

The first CCTV advertisement: domestic happiness cola

Article 1 Foreign Advertising: Rado Table

These have been recorded in the history of the Chinese advertising industry.

Compared with the domestic advertising industry, which is still simply advertising, foreign brands have already had other methods.

In 1980, Huaxia officially introduced the overseas TV version of the cartoon "Astro Boy" for the first time, which was very popular once it was broadcast.

And this animation was actually given to CCTV by Casio for free, and the adjustment was to add an advertisement for Casio's electronic watch when it was broadcast.

After listening to Li Xiuming's description, Wu Jianye did not object, and said with a smile: "Okay, if you want to open one, I will find someone to help you with the procedures and office space!"

Li Xiuming nodded excitedly.

.......

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