At a time when public opinion is coming, Adidas has already set off a sales frenzy vigorously.

Shen Huan's T-shirt, which was originally in warehouses around the country, was transported to the city as soon as possible, and was quickly transported to the stores in all directions by car.

The largest warehouse of Adidas Huaguo is in Dahuhai.

The first batch of 2 million T-shirts was distributed to 100,000 pieces in the Huaguo warehouse and 10,000 pieces in Huhai.

After the second game of the Western Conference Finals, it was only around 12 noon in China.

At 2 o'clock in the afternoon, Adidas's ads began to go live.

First, the sports channel, in the tireless rebroadcast of the game and the discussion of Shen Huan's program, inserted Adidas's commercials.

It is said that since late April, the sports station has basically become Shen Huan's one-man TV station during the day.

is either broadcasting the live broadcast of the Lakers' game, or replaying, or calling three or five experts to analyze Shen Huan's performance in the game one by one, and even appreciate his intoxicating majesty at both ends of the offensive and defensive ends.

It's just that the fans are especially buying it, no matter which show, the ratings are frighteningly high.

In such a month or so, the overall ratings of the sports channel are second only to a set of news channels, beating all other channels, and it has made a big splash.

So at least twenty or thirty million viewers, just watching the show, saw the advertisement prepared by Adidas.

This advertisement is very simple, it is the scene of Shen Huan wearing that red T-shirt, standing on the empty court, and exercising desperately.

There is no need to speak, there is no need to have any sensational words, it is just the picture of Shen Huan constantly sweating and resolutely repeating the training with his eyes, which is enough to make the audience unable to take their eyes off.

The final scene is framed on an enlarged version of the red T-shirt.

There is also a line of words next to it: "Major stores across the country have been listed one after another, welcome to buy." ”

In addition to TV stations, meagre and forums on the Internet, advertisements are also directly disseminated.

Countless people clicked on the advertisement at the same time and saw the news of the launch of Shen Huan's version of the T-shirt.

The only regret is that Adidas, the advertisement of Watermelon.com, cannot get in.

There's no way around it, who told them to look away at the beginning and didn't hold the advertising contract of such a popular video site?

Nike's bold investment has given them an advantage, at least the cost of benefits can reach more than 5 times, which can make Adidas envious.

Of course, Nike is even more jealous of Adidas.

A manager who was in charge of negotiating with Shen Huan was ruthlessly fired by the boss.

The reason is that he has such a natural helper as Kobe, but he is still so arrogant and slow to act, so that Shen Huan was snatched away by Adidas.

This is a completely unforgivable thing!

It also puts a lot of pressure on Nike's future endorsements and advertising.

Some analysts even pessimistically said that Nike is likely to not be able to keep the biggest piece of basketball cake, and will be divided by Adidas at least 30% of the share.

It's a bit of a heart-wrenching.

You say that in such a situation, if an idiot like you is not fired, who else will be fired?

Come back to the present.

There are more than 200 Adidas stores in Shanghai, and there are as many as 38 directly-operated stores.

But the resources allocated here will certainly not be the same.

Located in the most prosperous neighborhood, Huaguo's largest flagship store is sure to receive the most pieces.

Without knowing how many there are in this batch, everyone must run to the flagship store as soon as possible.

Tao Bin, who was working in the business building 500 meters next to the flagship store, saw the advertisement and immediately found an excuse and slipped down.

Then he ran all the way to the Adidas flagship store.

As a result, when he was on the road, Tao Bin was shocked to find that there were still many people running like him, and they were all running in the same direction.

And watching them run, some people who were in a hurry also began to run.

Those who were originally running in front of them accelerated their pace.

The people who were walking normally next to them were frightened and thought something had happened.

Even Uncle Cha, the policeman, clenched the intercom in his hand, ready to deal with these unexpected accidents at any time.

Nima!

Pill!

Tao Bin looked at at least hundreds of people in front of him, and this spectacular situation made him have a bad premonition.

As a result, he ran to the door of Adidas' flagship store, and he was immediately frozen.

Because a zigzag fence had been arranged at the door, at least more than 300 people were waiting in line.

There is also a notice next to it, if you buy Shen Huan's version of a T-shirt, you will line up here, and you don't need to buy anything else.

"This commercial has only been on the air for less than 10 minutes, right? Why are there so many people!?" panting in the queue, Tao Bin couldn't help but complain.

"I've already asked you that question. A man in the front row looked back with a smile and said, "Many of them watched the tidbits after the game, so they ran here to line up, although the clerk said that there may not be one today, but they still lined up to talk about it...... As a result, they were lucky and waited for it!"

"Yes, it's not the first batch! The goods arrived before the advertisement came out, and they started selling them. Another girl said, "I knew I saw them queuing up earlier, so I should have rushed over as soon as possible! ”

"Shouldn't it?" Tao Bin hurriedly said, "This is the largest flagship store in the country, if this place is sold out quickly, won't the rest of Adidas' stores only have a few dozen pieces?"

"Not necessarily. Another fan joined the discussion, "Don't you know the thinking of foreigners? They think that the most important markets are Europe and the United States, and the next step is Japan, South Korea and South America, and then we are China." If their estimates are insufficient, the first batch will be sold out quickly!"

"Hehe, that's why we rushed to line up!" said a fan in his 40s with a smile, "I have liked basketball for more than 20 years, starting from Dazhi back then, then to Da Yao, then to Ah Yi, and now Shen Huan." It's rare that Shen Huan has played a god-level performance, which has surpassed Da Yao's ability, why do I have to buy a T-shirt endorsed by him to collect!"

"Uncle, you're right!" a teenager was excited at the time, "If Shen Huan wins the championship in his first NBA trip, this T-shirt will have historic significance! I have made up my mind, one piece will be worn by myself, and the other will not be worn, and I will keep it at home and use it as a souvenir in the future!"

His words made the eyes of everyone present who could hear it shine.

That's right!

Why am I so stupid?

Why do you just want to buy one?

Is it bad to buy one or two more?

Whether it's for later wear or as a souvenir, it's very meaningful.

"But they seem to have limited the purchase of two pieces, otherwise one person will be round, how can we buy it?"

"Yes, that's fair. ”

Fans have expressed their approval.

A female white-collar worker in her thirties smiled and said to the young man, "Little brother, you are really rich, 350 pieces, 2 pieces directly!"

"For Shen Huan, I took out all my New Year's money!" the young man said, "You don't know, right? This T-shirt uses very special materials, and it is very difficult to imitate it outside! So 350 is not too expensive! The most important thing is to support Shen Huan!"

"Yes!"

Tao Bin nodded again and again on the side, "Those of us, whether they are fans or fans, are all here with an attitude of supporting Shen Huan, if you buy it, you have to buy the genuine version, otherwise what is it like?!"

"yes!"

Everyone agreed with him.

As time passed, the queue continued to grow longer and longer.

By the time Tao Bin came out with two Shen Huan T-shirts, there were already at least thousands of people queuing up densely.

"Brother!" a man in his thirties looked at the two handbags in his hand, and immediately stepped forward to talk, "500 yuan a piece, how about transferring it to me?

Tao Binli ignored him, turned around and left.

What a joke!

Just now he heard the salesman say that there are only 10,000 pieces in the whole of Huhai, and there are only 2,000 pieces in their store.

As far as he can see, almost everyone buys the 2 pieces that are restricted from purchasing, and there are five or six hundred people in front of him, how many are left at this time?

Most of the people queuing up now can't be bought, they can only queue up in vain.

If he sells the two T-shirts in his hand, he will have to wait at least three or five days, seven or eight days, right?

When the time comes, the hardcore fans will be able to wear it everywhere, and he can only watch, what a blow to him!

As for selling one of them, he has no interest either, just 150 yuan, and he can't buy his faith!

Taking the first version of Shen Huan's T-shirt to collect it, of course, is more meaningful than the later one.