Chapter 795: Hunger Marketing

The recipe of pure meat wontons is actually not bad.

While its buff is breathtaking, it's at least guaranteed in terms of sales. Selling 30 copies a day is basically a steady 30 positive reviews, unless someone who is not pursuing art eats it.

Sixty points a day, five days is three hundred points, this score is not high, and it is definitely not low.

This time, there were five recipes, and the dishes reported by Jiang Feng were pure meat wontons, eight treasure chestnut pigeons, crab stuffed oranges, chicken bean curd and braised pork.

Of course, braised pork is the kind that can't be helped.

The sales of these dishes are basically fixed, chicken bean curd is a scheduled dish, and twenty-three servings are sold every day, and Jiang Feng can't sell it no matter how much Jiang Feng can't sell - on the premise of ensuring normal operation, it is his limit to carefully hang a pot of clear soup every day, and no matter how much he really can't hang out.

Babao chestnut fragrant pigeon is also a pre-ordered dish, and the sales are slightly more, and Jiang Feng will make a maximum of 70 servings a day if he fights, so that he wants to vomit when he sees a pigeon.

The sales volume of crab stuffed oranges fluctuates greatly, when there are few, there may only be ten or twenty servings a day, and when there are more, it can also sell forty or fifty servings, this dish is time-consuming, mainly for waste apprentices, and the work of dismantling crab meat is generally done by Ji Xia.

Braised pork is the non-staple dish that should be put on after Jiang Feng studied his menu data sales this month. Home-cooked food, the price is not expensive, meat dishes, as long as the sales are not too low on the menu, it is a dish for stability.

Although pure meat wontons are not the best of these five dishes, they are definitely not bad.

Jiang Feng's dishes are like this, there are too many of his main dishes, each of them is very popular, and most of the processes are complicated, time-consuming and difficult. It is impossible for him to have a product like Sun Jikai that sells well and is fast like Fried Niuhe, which is super suitable for brushing up on dim sum comparable to white cases.

As can be seen from last week's points, most restaurants are like this, and Yongheju is losing in this point.

The reason why the Zhiweiju branch is high is because they have opened a sales hanging, and the white case and the red case are fighting sales, and the red case can only stand and sigh and raise the white flag to surrender. Similarly, if Zhiweiju can reach the finals and enter the normal cooking competition stage, the white case and the red case will compete for the richness of ingredients, cooking skills and cooking methods, and they will only have the fate of raising the white flag and surrendering.

Each has its own shortcomings, each has its own strengths.

The top restaurant club is high because they draw two good lots. One is the appetizer in the sales bursting package, which has high sales, is easy, and does not take time without technical content, and the other is the dessert drawn by Roland, which is the Internet celebrity dish of the top restaurant.

Needless to say, why Babaozhai has a high branch, it all depends on Zheng Siyuan, they still have takeaways in their store, and who can bear the fresh meat mooncakes drawn by lot.

Excluding those with more than 2,000 operating points in these three days, the operating points of other restaurants are all below 2,000 points. Jiang Feng felt that as long as Taifeng Lou guaranteed that the operating points were around 2,000 points this week, and he would not pull his hips during the weekend test, Taifeng Lou would be able to really make a beautiful comeback in the second phase of the competition.

No matter which restaurant he goes to, as long as it is not Zhiweiju, Jiang Feng is confident that he will be able to brush up on the sales of a report.

And as a senior variety show viewer, Jiang Feng felt that the second stage of drawing Zhiweiju must be Babaozhai, otherwise this game would not be able to be played at all, and none of the chefs in other restaurants knew how to make a white case, only Zheng Siyuan could do it.

Sun Maocai and Sun Jikai can make Cantonese dim sum, but Zhiweiju sells Soviet-style dim sum, and their profession is not right.

Wu Minqi didn't know that Jiang Feng's train of thought had run from now to next week, he thought that Jiang Feng was a little disappointed in the lottery of pure meat wontons, and hurriedly comforted: "Feng Feng, I think it's good to draw pure meat wontons." ”

"You see, there is a steady sales of 30 percent every day, and you can also have unlimited quantities, I remember that at the beginning of last year, your limited edition dishes were not divided into limited and unlimited quantities? ”

Jiang Feng was still studying which restaurant they had to draw next week to be more advantageous, when he heard Wu Minqi talking to him about the limited amount, and asked casually: "What is the limit?"

Wu Minqi repeated the sentence just now.

Jiang Feng suddenly felt that they were stable.

For the roar, the program team did not stipulate that the original limited dishes could not be turned into unlimited dishes.

It may be difficult to make a dish delicious, but it is not too easy to make it unpalatable.

"Kiki, you're so smart, I'll call the program team right now and ask if the program team can change the limited dish to an unlimited one. Jiang Feng slapped his thigh excitedly and started to call.

The program team may have expected that after the announcement of the dishes, there would be contestants calling to ask or give opinions, and the phone was answered almost instantly, and before Jiang Feng could open his mouth, there was a crisp, standard, Chinese-style customer service English on the phone.

“Excuse y I help you?”

"Can you speak Chinese?" Jiang Feng didn't understand or speak, but he just didn't want to speak.

"Okay, it's Jiang Feng, do you need help with anything?" The phone cut Chinese in seconds, and it was obvious that it was the staff of Good Taste who answered the phone.

"That's right, the dish I drew this week is pure meat ravioli. If I follow the previous sales method, my pure meat wontons are limited to 30 servings per day, can I change it to an unlimited amount?" Jiang Feng asked.

"Okay, I'll record your problem on my side, and I'll give you the result soon, up to half an hour. Do you have any other questions?"

"Nope. ”

"Okay, please do my ...... later. Oh no, have a great day. ”

The phone hangs up.

Jiang Feng: ?

What did you good taste staff do in the first place?

After hanging up the phone, Jiang Feng and Wu Minqi discussed with Sun Maocai and Sun Jikai in the WeChat group about the dishes they had drawn, and they were all good. Sun Jikai drew his former proud Wenchang chicken, this dish Taifeng Building only Sun Jikai does, Ji Xue doesn't know how to do it, Sun Mao is unwilling to do it, of course, the weekday sales and dry fried Niuhe are incomparable, but it is also okay, if the guests want to eat, they can only order Sun Jikai's.

Exclusive monopoly is so confident.

Sun Maocai's lottery this week can be called very good, he drew Dinghu Shangsu, which is one of Sun Maocai's main dishes in Taifeng Building. Generally speaking, as long as this dish is on the menu, people who can grab Sun Maocai's dish will definitely order this dish, unless they don't know anything and don't like vegetarians at all.

And Dinghu Shangsu also has an advantage, fast cooking.

Compared with Jiang Feng's eight-treasure chestnut pigeons, chicken bean curd and crab stuffed oranges, the speed of Dinghu vegetarian dishes is simply swishing, faster than braised pork.

It can be said that Taifeng Building's 2,000 points this week are basically stable. If Jiang Feng's pure meat wontons are unlimited, and the majority of students who pursue art don't mind eating something that lacks soul and cut corners, Taifeng Building is expected to hit 3,000 points.

Soon the program team called Jiang Feng back.

I won the limited dish, and I want to make the limited dish, which is not an excessive or unreasonable request, and the program team certainly agrees. But the program team also has a requirement that all limited dishes except for Jiang Feng's scheduled dishes must be changed to unlimited.

Then, there was a contradiction between the two sides.

In the eyes of the program team, changing the limited quantity to unlimited is just a matter of one word.

But here in Jiang Feng, limited and unlimited can be the difference between a buff.

That's a big difference.

It can make people cry and make people laugh.

The program team couldn't understand why Jiang Feng insisted on deliberately marking a few copies as limited, and the rest was unlimited, and Jiang Feng had no way to make the program team understand.

He can't always tell the chief director that you come and taste it, and you will know the difference when you taste it.

In the end, the program team gave in and asked Jiang Feng to change the menu to the same as when Taifeng Building first opened, but it had to be the other way around. Taifeng Lou's original menu was a dish with the same name, and the limited amount was more expensive than the unlimited quantity, but this time Jiang Feng had to be unlimited and limited to expensive.

For example, if the yam is now sold for ninety-eight copies, then the unlimited amount will be sold, one hundred and eight or even one hundred and twenty-eight.

Pure meat wontons are sold for one dollar, and unlimited quantities are sold for two or even three yuan.

This sounds like a pure meat wonton is more advantageous.

It is not Jiang Feng's job to set the price of the dishes, it is Wang Xiulian's job, and she will let her mother negotiate with the program team, and the two sides redetermined the price of the dishes after an hour-long tug-of-war.

At the end of the tug-of-war, the phone exchange was in Jiang Feng's hands, and the staff of Good Taste couldn't hold back the curiosity in their hearts and asked.

"May I ask? Why are these dishes limited, and I don't think it's necessary to set a limit on wontons and shredded yams. ”

This question really stopped Jiang Feng.

Jiang Feng thought for a moment.

"Hunger marketing knows, it's hunger marketing. ”

"Then why are you hungry to market wontons for a dollar? It's not profitable. "The staff lady still doesn't understand.

"You don't understand this, it's because you don't make money that you have to be hungry for marketing, otherwise the sales are too good and there will be no profit. ”

Miss Staff: ?

Is this what I understand as hunger marketing?

"By the way, this paragraph can't be broadcast. This is a trade secret of our Taifeng Building, and I tell you that you must not broadcast it!"