The Edo International Film Festival is actually more famous than the Busan International Film Festival.

This has a lot to do with whether the country is strong or not.

In every aspect, Japan has crushed the Taiji Kingdom, so the Edo International Film Festival is naturally going to be better and more ambitious.

In the last "Love Letter", Zhu Mei chose to premiere at the Busan International Film Festival, which made the audience who saw this movie a little regretful.

They felt that a film like "Love Letter", which was full of strong Japanese benzene and fresh style, should be sent to the Edo International Film Festival to participate in the exhibition.

"When we encounter a good movie, will we be more stingy with awards than Tai Chi people?"

That's what a respected judge said.

Now, this time, "The Gift of Room No. 7", which is even more tear-jerking and sensational than "Love Letters", has finally made the Edo International Film Festival a stop to promote the exhibition, and they are certainly very happy.

The strength of Shanhai.com's advertising is absolutely unimaginable.

The advertisement of a literary film is usually based on the spontaneous dissemination of literary and artistic young people, and at most a little elegant poster and some specious movie footage clips are enough.

But the mountain and sea net is different.

"The Gift of Room No. 7" spent almost $10 million in publicity in Venice, which is usually equivalent to all the box office of an excellent Chinese literary film!

And that's not all, Busan also spent a lot of money, and now Edo spends even more.

Edo, the largest metropolitan agglomeration in the world, spent more than $20 million without blinking, all of which were spent in the two weeks before and after the Edo International Film Festival.

Whether it is posters, posters, pamphlets distributed on the street, or the selection of "Who is your favorite in "The Gift of Room No. 7", or the charter of 10 movie theaters to show "The Gift of Room No. 7...... All of this ensures that most Edo people will be able to see the movie "The Gift of Room No. 7" in these two weeks.

The most readable country in the world is Israel, but the Japanese are definitely in the top five.

The sales of the book "The Gift of Room No. 7" have already exceeded 10 million copies in Japan, which is equivalent to one-fifteenth of the Japanese people buying the book.

With such an achievement, there are only two or three people in Japan who can have a work that achieves such a result.

So if you think about it, "The Gift of Room No. 7" originally had such a big reputation, and now it has ushered in overwhelming publicity, coupled with the addition of the Golden Lion Award, it is strange that all Edo and even Nippon fans are not crazy!

The 10 movie halls at the Edo International Film Festival have become the first places where movies are broadcast 24 hours a day from morning to night.

It is also a lively place where people are queuing up 24 hours a day.

As in Italy and Tai Chi, fans of Ribenz burst into tears after watching it.

The daily crew meeting, although it is only less than 10 minutes, will always be crowded with more than 10,000 people, which is no different from a concert.

In this crazy situation, it is not unusual for "The Gift of Room No. 7" to become the winner of the Golden Kirin Award, including Best Director, Best Actor and Actress, and Best Screenplay.

"It's a shame for the film that 'The Gift of Room No. 7' doesn't win so many awards!" - Sogo Ohara, the famous host of Edo TV.

Although this time it is 10 movie halls that play 24 hours a day, but now the halls are all small halls, which can accommodate a limited number of people, and there are still more than 10 million fans who can't see the movie.

Now "The Gift of Room No. 7" is gone, but they rejoice at the same time.

Because, after the completion of the Edo International Film Festival, "The Gift of Room No. 7" will be officially released around the world.

Full release.

Then you won't have to worry about not having a place anymore.

You can watch it as many times as you want.

Coincidentally, among the movie fans who watch the movie the most repeatedly, Japanese benzene is in the top five.

Often a good movie, they watch it three or five times are small casts.

Therefore, before 2012, Japanese benzene has always been the world's second largest box office, and it is the most important overseas box office location in the United States.

Nowadays, with the continuous rise of Chinese films, the second largest source of overseas films has always been Huaguo.

But in the past, it was the southern faction among the four major factions in the film and television industry that made a significant contribution to this.

Zhou Dou, the chairman of Weibao Film and Television, is definitely a first-class character in running the market in Asia, and it is also worthy of admiration.

After decades of hard work, he has continued to export Chinese film works, such as Japan, Taiji and Southeast Asia, and gradually has a place for Chinese films, otherwise these places are firmly ruled by Hollywood, and Chinese films can only eat some leftovers.

Among them, the first superstar in China is Chen Hao, and it is his life-fighting kung fu movies that have opened the door to these film markets.

Then Sun Dahe, Jin Weijie and others from the southern department also quickly followed up, and with their wonderful plots and excellent performances, they captured a group of fans.

It is also strange to say that as a representative of the Beijing system, actor Ma Xing's acting skills are bursting and his sense of humor is full, but he can still only be the king and hegemon in the north of China, and when it comes to the momentum overseas, it is far behind.

However, the newly promoted Fei Qingyang, with his handsome appearance, natural modesty and desperate ability, impressed overseas audiences, and became a well-known Asian superstar from China.

Then Song Yan, who is the same age as Fei Qingyang, his comedy style is a bit messy, but because it is very interesting, it really makes people laugh, and it also lays a foundation.

For various countries in Southeast Asia based on Chinese culture, in fact, they are very interested in these stars and cultures of China.

In particular, they have a common education, so they can understand many jokes as soon as they hear them, even if they are in different languages, but they can feel the taste for the first time.

It's different in Europe and the United States, and a lot of the time they're in a daze, what's wrong? What's the situation? Why do you suddenly burst into laughter in the movie? The actors didn't say anything particularly funny?

Therefore, Song Yan's characteristics can be very popular in Southeast Asia, but it is also a pity that he can't open the scene in Europe and the United States.

And Song Yan is also from the southern department, and he is also a member of Weibao Film and Television.

So you can see that in fact, the only one that has a strong box office appeal overseas is Weibao Film and Television Company.

Shanhai.com, a company that has just stepped into the film and television industry, has no way to borrow a little momentum and turn it into its own strength.

Therefore, the eldest princess was so ecstatic after receiving "The Gift of Room No. 7", and regarded it as a magic weapon for the consolidation of the mountain and sea network and the further development of overseas markets.

The previous global distribution of "Love Letters" has actually opened a door for Shanhai.com.

But it's still not heavy enough, it's not powerful enough

In other words, because the release of "Love Letter" was not well publicized and foreshadowed, its effect was not maximized.

Without an overall and detailed plan, without a lot of plans that can be used alternately, the overall planning to continuously improve the popularity of the movie is missing a little meaning.

But with this experience, Shanhai.com spent a lot of effort when operating the movie "The Gift of Room No. 7".

From the beginning of the film project, to the shooting, and now to participating in various film festivals, Shanhai.com is doing subtle publicity at every moment, always making the movie "The Gift of Room No. 7" appear in people's sight, reminding them that this masterpiece is coming.

There is nothing wrong with such publicity, except that it costs a lot of money.

It's like a previous life.

Many people are marveling at the super high box office of "Avatar".

But many people don't know that the global promotion cost of "Avatar" is also the first in the world in film history.

Even in 2020, there is no movie that can compare with "Avatar" in terms of publicity and distribution costs.

I'm afraid that the only one that can break its record of publicity and distribution costs can only be "Avatar 2", which has been sharpening its sword for more than ten years.

"The Gift of Room No. 7" is also an extremely good movie, but if it weren't for Shanhai.com's shooting investment at any cost, and without Shanhai.com's desperate efforts to spend money on publicity all the way, it really wouldn't be as prosperous as it is now!

Good things are piled up with money.

This sentence, to some extent, still makes a lot of sense.