Chapter 781: We Can Buy It
Looking at Sayahu and the others, Jing Jian asked a question that seemed a little ordinary, but seemed a little unusual: "What do you think a computer is?"
It's a matter of looking at each person. It can be answered from a technical level, a business level, or even a social or philosophical level. Jing Jian didn't mean to embarrass them, and then said his answer: "I think that a computer is a tool, a machine. ”
Sayahhu frowned slightly, this answer was really too bland. Jing Jian continued: "The key to a tool or machine is to be used. I think there are two directions for development: one is to expand the scope of users, that is, universal access. So that everyone can not do without this tool, even more than the dependence on consumer goods such as watches, to the extent of clothes and shoes. In a word, computers are no longer ordinary electronic products, but some kind of daily consumer goods. The second is to expand the capabilities of the computer. It is not only used in the conventional field, but also to highlight the preferences of ordinary people, especially in entertainment. This should not be difficult to understand, after all, the average person has a computer, he will never continue to work in his usual leisure time, but needs to be cooler and more fun!"
Sayahu nodded, understanding what Jing Jian said. He asked, "Boss, if that's what you think, then why are you working on game consoles and mobile phones? Can't you concentrate on computers? And the performance of our Yikai series is really ...... It is too ordinary, and it is completely possible to carry out research and development of leading technology. Of course, there is no need for the kind of full-scale research in Wang An's laboratory before, but there are always a few key technologies that need to be guaranteed, right?"
Jing Jian smiled slightly: "You have all been immersed in the computer industry for many years, and you have found that no matter how advanced the technology is, it will be caught up in a year, and the development of computer technology is too fast." And we can now analyze the reasons for the failure of Wang An's computer. Why didn't we discover the rapid development of the PC market in time? Even after discovering it, why did the several PCs launched fail all? And this time, the Yikai series simply did not pursue performance, but only a price war, but succeeded?"
Sayahu and several other technical directors were thoughtful, and they also wanted to hear Jing Jian's views on the failure of Wang An's computer. Jing Jian smiled and said: "You have a misunderstanding here, a computer is a kind of tool, a kind of machine, this statement is correct! But...... You want to think about the user as much as possible, and even think carefully about how the user should use it, what to use for him? It was precisely this that made the company's strategy at that time very wrong. ”
"Huh?" All the people present were smart people, and they immediately understood what Jing Jian meant. And Sayahhu asked uncertainly, "Boss, what do you mean...... are we in too much control?"
Jing Jian nodded: "At that time, Wang An Computer has always had a misunderstanding, we are a high-tech company, so we have a high-minded attitude to teach you users to use it." What we think is important, you users must use. And what we don't think is important, it's very troublesome for users to use, or even impossible to use at all. In particular, the compatibility is quite poor, which eventually causes a large loss of users. ”
"But have users in the market lost trust in our technology? Not at all. On the one hand, the reason why the Yikai series is so popular this time is because the price is cheap, but on the other hand, is there no reason to believe in the original Wang An's computer technology? I have been saying that in the future, we must regard computers, mobile phones, and even websites and other things as consumer goods, and we must change this mentality. Preaching from above will not work. It is necessary to let users play by themselves, and they can play anything, and they must have fun. The key to this is that it is simple, reliable, and compatible, and that the pursuit of technology must give way to the previous points. ”
Sayahhu pondered Jing Jian's words, not only inspiring, but also he is the manager of the technical department, and the direction of future scientific research must follow the principles just mentioned, so he must understand the spirit thoroughly.
At this time, a technical director on the side asked: "Boss, there must be no problem with the Yikai series." But what about consoles and mobile phones?"
In fact, this is also the confusion of many technical personnel of Yikai, how to say, should also rely on Wang An's computer heritage, in the computer industry bigger and stronger, right? Why did they suddenly step into the two new fields of game consoles and mobile phones? To be honest, many people have no bottom in their hearts.
Jing Jian waved his hand and smiled in surprise: "That's a special computer, you should be easy to understand the game console, highlighting the game function." And the mobile phone is more important, in fact, you can see it as a portable processor. Otherwise, how will it be possible for everyone to carry it in the future? It is because everyone in the future will have a mobile phone. ”
"Huh?" Sayahu and the others felt a little incredulous, the current mobile phone is still a high-end business electronic product, the price is very expensive, and the cost of calls is high, and ordinary users rarely buy and use it.
Jing Jian smiled at Sayahu and them: "You can recall, how many years did it take for computers to evolve from large business machines to the PC era? The same will be true for mobile phones, even faster than the development of computers. After all, every household generally only needs a PC, and everyone needs a mobile phone. ”
In fact, some of you have been shocked by Jing Jian's "optimism", and they can't imagine that PCs can be popularized in every household, let alone that mobile phones will become a necessity for everyone. Of course, if it can be realized, then the prospects of Yikai must be quite optimistic.
However, Sayahhoo had one last question: "Boss, what did you just say...... We're definitely going to work on it. But in this case, we have to add a lot of new research projects, and in any case, we always need core technology and technical reserves, right?"
When Jing Jian heard this, he felt that this was still the same old routine of Wang An's computer, and any problems were solved by himself, and in the end, it was like sprinkling pepper noodles, anything could be done, but nothing was fine. He immediately smiled and reminded: "We can buy it, as long as the company has sufficient cash flow, we can buy what we need." You can buy the other company, you can buy patents, and you can even buy semi-finished products to complete it yourself. ”
"And what should we do in the technical department?" said Sayahhu, even more confused.
"It's also important to integrate the technology and provide a catalog of the technologies that are needed. ”
At this time, Jing Jian missed Chambers who had already switched to Cisco. When Chambers later took the helm of Cisco, it was this kind of buy-buy-buy that developed rapidly, with first-class vision and means, and it could also ensure long-term technological leadership.