Chapter 23 High-Level Endorsements and Low-Level Collaborations

No, it can't be said that it has become a general trend for a while.

But Meng Xiaoxuan has been the general trend since the Spring Festival Gala.

In the past two months, her entertainment news has been overwhelming. An artist who is obviously still acting and the traffic should have subsided, but the traffic exploded during the dormant period, which is completely unreasonable.

"Penguin didn't sign a contract with you?" Li Yuan couldn't believe it, Penguin's musical heart is so big, and they didn't catch up on Meng Xiaoxuan's popular traffic at the first time?

Meng Xiaoxuan shook her head and said, "Before, my penguin and I were just an ordinary cooperation contract, not exclusive. The company talked to me about three seven points, three for me, and seven for penguins. I disagree, I ask for at least five or five points. And then it was a stalemate. ”

As soon as Meng Xiaoxuan explained, everyone knew the specific situation.

That's why everyone is even more surprised.

Yang Ying has long been a senior partner of Penguin Music, and in this huge resource gap, Meng Xiaoxuan was able to beat Yang Ying to top Penguin Music's new song list and pop list successively.

This is pure strength crushing!

It seems that Huang Yiyun Music knew the news, so he wanted to compete with Penguin Music. Li Yuan analyzed.

While they were chatting on the side, Xu Yuan slowly exited the room and dialed Ningmeng's phone in the corridor.

"Hey, how is it, I think I've got what you're looking for. Ningmeng's voice was very confident.

"Not bad. Xu Yuandao, "What step have you talked about with Huang Yiyun?" ”

"Proportionally, I haven't communicated with you about this piece, and I can't talk about it. Ning Meng said, "However, I have had preliminary communication with the people on Huang Yiyun's side, and what they signed with Meng Xiaoxuan is definitely a high-level cooperation contract, which will be the biggest concession." ”

"In the case of high-level cooperation, the division is generally divided into five or five. ”

"It's not enough. Xu Yuan shook his head, if it was five or five, Meng Xiaoxuan would not need to leave Penguin Music at all.

The music platform itself will not be biased, so even if Meng Xiaoxuan is an ordinary contract and Yang Ying is a senior cooperation, Penguin Music is also a bowl of water.

Even after Xu Yuan bewitched Ning Meng, this bowl of water was actually tilted towards Meng Xiaoxuan.

In all fairness, Penguin Music has done a great job.

The reason why I feel that I can leave is because Penguin has a strong musical background and will not give in easily. And Huang Yiyun Music has begun to decline in terms of copyright, and his attitude is slightly weaker in the face of large traffic.

On the other hand, Xu Yuan knows what level of music he brings, and with his own music, Huang Yiyun's future will be very bright. He had no reason to let Huang Yiyun take advantage of him in vain, but he still didn't admit it.

He knew these things, but others didn't know, and he couldn't tell anyone.

"You go and negotiate a gambling agreement with them, and within two months, Xiaoxuan will release another single. To reach the top of Huang Yiyun's hot song list as the winner or loser, if you can't reach the top, then we accept the division of four and six, and we are four. But if we get to the top again, we want three seven, we have seven!"

"Climb to the top again?" Ning Meng's voice was extremely surprised, "Impossible, no singer can top the hot song list with two consecutive songs, unless the king and queen of heaven come out again, but I think it's ......"

Ning Meng didn't know how to popularize these conventional knowledge in the industry with Xu Yuan, a layman.

This is not a new song chart, anyone can win it for a second time. This is the hot song list, even for first-line and super first-line musicians, it is considered a standard to be able to break into the top ten.

"I don't want you to think, I just want me to think! This one will do as I say, and you can watch and talk about the rest. I've already transferred your salary to you, see you on Alipay. ”

Xu Yuan hung up the phone.

When everyone was still immersed in Meng Xiaoxuan's "Little Luck" topping the Huang Yiyun Hot Song Music Chart, he was already thinking about what to do next time to reach the top again.

Xu Yuan's salary for Ning Meng was very high, higher than what he said at the beginning.

Because Ningmeng is also better than she said at the beginning.

Meng Xiaoxuan's little luck once again topped the music charts, and the shock caused was not inferior to the first time she reached the top before.

The impact is even greater.

The most immediate impact is ...... Haoyue Film and Television finally couldn't hold it back.

At the beginning, in order to sign Meng Xiaoxuan, they made a large part of the concessions, the biggest of which was the share of music income, and they almost didn't take it!

This is the main reason why they were able to successfully sign Meng Xiaoxuan.

But now, Haoyue's boss and Wu Jinlong's intestines are repentant.

But they didn't leave a hand unkept.

In terms of music, they have made profits, so they have achieved high points in terms of drama contracts and endorsements. This is also the reason why Wu Jinlong was so irritable after Meng Xiaoxuan rejected Gu Fang to sign Chang'an.

That's a lot less money!

In terms of endorsement, due to Xu Yuan's non-cooperation, there has been no big income.

Sitting on a treasure mountain and not being able to cash it out is simply the most uncomfortable thing in the world.

So, when Meng Xiaoxuan was in the limelight again, they took advantage of Dongfeng to talk about a senior endorsement that was enough to satisfy Xu Yuan.

Wu Jinlong couldn't wait to send the contract to Xu Yuan and let him look at it.

Xu Yuan opened the file and saw it, and a sneer immediately crossed the corner of his mouth.

Donkey signs?

It's really high-end, an internationally renowned luxury brand, and it definitely doesn't drop the price!

Spokesperson of Huaguo District!

The level of this endorsement is very high, but after carefully reading the contract, Xu Yuan found that this is not the case.

Usually, the endorsement of a brand, from high to low, is roughly the global spokesperson, intercontinental spokesperson, China spokesperson, full line endorsement, series endorsement, single product endorsement, brand ambassador, brand friend, promotion ambassador.

Due to the rise of the Chinese market, luxury brands have entered one after another, and the first batch of donkey brands to enter China have been violently impacted. The sales amount of donkey brands around the Spring Festival this year fell by more than 30% year-on-year, and this trend is still increasing.

To salvage the market, they need a huge amount of traffic.

The Four Little Diva is their target.

Meng Xiaoxuan has been in the limelight recently, and the traffic has become the largest at present, so the donkey brand chose Meng Xiaoxuan.

But they put forward harsh requirements in the contract.

Time limit!

For spokespersons of this level in Huaguo, the contract is basically signed once a year, or even once every two years, which is a trust in the partner. But in Meng Xiaoxuan's contract, the donkey card gave her a quarterly sign.

Trimester!

This is how much the donkey brand trusts Meng Xiaoxuan.

In other words, although Meng Xiaoxuan is the endorsement of Huaguo, if it weren't for her traffic, Donkey would give her a chance to be a brand ambassador or single product endorsement at most.

This is the pride of the donkey brand, and it is also the inexplicable superiority of the crooked nuts.

Earning Huaguo's money, and still looking down on Huaguo in the international community, it is really a bit cheap.

Moreover, in order for Meng Xiaoxuan to accept this contract, they also added an article. That is, if this cooperation is pleasant, then after this cooperation, Donkey will send another series of endorsements.

What does that mean?

It means "Lao Tzu just spends this endorsement fee and uses you for three months"!

Because Donkey is sure that within three months, the part of Meng Xiaoxuan's traffic that belongs to their customers will be excavated and retained. After that, Meng Xiaoxuan was useless.

The subsequent series of endorsements should be regarded as a "gift" to Meng Xiaoxuan!

In other words, Meng Xiaoxuan's Huaguo level endorsement has been downgraded, and the series endorsement is your real level.

This kind of contract lacks the mutual respect and favor of the spokesperson and the endorsed brand.

To put it bluntly, you just want to use your traffic.

This kind of endorsement, maybe some celebrities who are eager to make money, or artists who have no confidence in their future, may grit their teeth and accept it, and then pretend to be beautiful on the surface, but in fact, they know what they are.

But Meng Xiaoxuan is definitely not this kind of person!

Whether it is Meng Xiaoxuan or Xu Yuan, they will never accept this endorsement! Three months later, the endorsement downgrade will deal a fatal blow to Meng Xiaoxuan's commercial value and popularity!

"Hey, this endorsement, Xiao Xuan took it!"

Xu Yuan dialed Wu Jinlong's phone.

On the other side, Wu Jinlong's laughter came.

The voice was very harsh, as if to say, so you are like this!

It's a pity that Wu Jinlong can't see it.

If he could see the cold smile on Xu Yuan's face, he might not be able to laugh.