Stern is known as the most successful president of the NBA in history because he helped the NBA open up the global market.

This is also the reason why the NBA, which can only rank third among the four major professional leagues in North America, can make the salary of players in the league the highest among the four major professional leagues.

In 1989, Stern took a video of an NBA game, went to Yanjing, waited for two hours in the corridor of the CCTV building, and then met CCTV's CCTV outsourcing commissioner Li Zhuang, after 30 minutes of talks, CCTV signed a contract with David Stern, and CCTV also opened the road of domestic broadcasting.

In fact, before 96 years, the NBA seen in China was broadcast!

Now Stern is talking about Wu Jianye's influence in China, and Wu Jianye's first thought is that Stern wants to let himself negotiate with CCTV and change the broadcast to live broadcast!

However, Wu Jianye knows that this kind of thing is basically impossible, although the current CCTV can no longer be described as poor, but if you want to broadcast NBA games, there are still countless technical problems and financial problems.

Although the price given by Stern is free, other costs are still not what CCTV can afford now.

"Mr. Stern, the situation on CCTV is a bit complicated, even if I open my mouth, some problems cannot be solved right now!" Wu Jianye said seriously.

Now that the Lakers have been acquired, Wu Jianye doesn't want the relationship with Stern to be too stiff, so this kind of thing must not be agreed.

Stern smiled slightly and said, "Director Wu misunderstood, inviting you over this time is not actually a matter of Huaxia, but a matter of ATV under Xiangjiang Fengge Media!"

Wu Jianye suddenly realized that he had been thinking about the situation in China before, but he forgot that ATV is now the largest cable TV in Southeast Asia.

If Stern wants to promote the NBA, it is naturally impossible to miss the Southeast Asian market.

In that case, what could be better than working with ATV!

Wu Jianye smiled and said: "It turned out to be ATV, ATV does have its own sports channel, if we can, we also very much hope to cooperate with the NBA, but I don't know how Mr. Stern is going to cooperate?"

The NBA needs ATV to expand its influence in Southeast Asia, and Wu Jianye also hopes to work with the NBA to increase ATV's influence.

In fact, this matter is a win-win situation for both Wu Jianye and Stern, and the choice of timing is also destined to be the reason for who is up and who is down in the relationship between the two parties.

If it is ten years later, ATV will definitely have to compete with many TV stations for the NBA's live broadcast rights, but now the influence of the NBA has not gone out of North America, but it has a supreme position in the professional basketball circle.

What really made the NBA go to the world was the Atlanta Olympics in 92, and the emergence of the Dream Team allowed the world to see the top stars of the NBA, and only then did I know that basketball could still be played like this.

When Stern heard that Wu Jianye had no objection, he immediately smiled and said bluntly: "Of course we hope that ATV can broadcast NBA games live!"

Now the two sides basically belong to the stage where Lang has a concubine, but Wu Jianye didn't intend to agree to Stern's suggestion just like that, and he wanted to get more benefits if he could.

For example, the sponsorship of Cold Water Drink to the NBA, or the sponsorship of LUCK Sports to the NBA.

However, it is a little difficult to get these two sponsorships, and now the NBA's beverage sponsor is Coca-Cola, and the sports sponsor is Adidas, and it is not easy to beat these two opponents.

"Mr. Stern, I do have some connections with Fengge Media, but if you want them to broadcast NBA games live, the league had better show more sincerity!"

David Stern is also an old and cunning existence, and immediately understood what Wu Jianye meant, and asked with a smile: "I don't know what ATV needs?"

Wu Jianye said with a smile: "ATV has always had a good partnership with Xiangjiang's Cold Water Drink and LUCK Sports, I wonder if these two companies can become the exclusive sponsors of the NBA?"

David Stern was slightly stunned, he didn't expect Wu Jianye's appetite to be so big, he wanted to become the exclusive sponsor of the NBA, and now the influence of the NBA is increasing day by day, and there are countless companies that want to become the exclusive sponsor of the NBA.

The NBA is not without a bottom line, if they can, they naturally hope to cooperate with internationally renowned brands, cold water drinks and LUCK sports, I have never heard of it in North America, and it must not be compared with Coca-Cola and Adidas.

The NBA itself also needs to be forced, although Stern hopes to get the support of ATV, but if the NBA league is asked to get exclusive sponsorship in exchange, Stern will not agree.

"Director Wu, I'm afraid this matter is a little difficult, you may not know that our alliance and other companies have signed long-term contracts, and the liquidated damages are all a lump sum. Stern politely refused.

Wu Jianye showed a trace of regret, and then said, "What if you just become one of the sponsors of the NBA?"

This is the real purpose of Wu Jianye, it is basically impossible to make Very Coke and LUCK Sports the exclusive sponsors of Lianmei, but it is still possible to become a partner of one of the many sponsors of the NBA!

Before, he was also worried that Stern would not be able to look down on very Coke and LUCK Sports, so he opened his mouth first, and then waited for Stern to bargain.

Sitting on the ground and paying back the money on the ground is the essence of negotiation!

Stern really thought about it seriously, and he was quickly analyzing the pros and cons of this matter.

"Mr. Stern, now ATV, as the largest satellite TV in Southeast Asia, has a network of more than 200 million viewers in various countries in Southeast Asia, and such a huge viewing group will bring what kind of influence it will bring to the NBA in the future, I think you should be very clear!"

200 million viewers!

This reason attracted Stern, although he knew that it was impossible for 200 million people to watch the NBA, but as long as one-fifth of the population watched, the impact on the NBA was incalculable!

Compared to the 50 million population, among the sponsors of the NBA, plus Very Coke and LUCK Sports, it is insignificant.

"Director Wu, you are a very good negotiator, so can we talk about the details now?"

Wu Jianye spread his hands and said with a smile: "I'm just looking for conditions that are beneficial to both you and me!"

Then the two began a long conversation

Although the two have generally agreed, the details will still make the two argue, such as the years when ATV broadcast the NBA for the first time.

Stern is very confident in the future development of the NBA, so he also believes that the NBA will have a very high influence in the future, and now he is using ATV to improve the league's influence in Southeast Asia, but in the future, the influence of Lianmei will rise, and he will naturally have to consider the interests of Lianmei.

What Stern knew, Wu Jianye knew better, so he also wanted to take this opportunity to increase ATV's live broadcast to the NBA, and save Stern's price in the future.

At the same time, Wu Jianye also hopes that ATV has the exclusive live broadcast rights of the NBA in Southeast Asia, while Stern only hopes that ATV only has the right to broadcast live, not the exclusive right to broadcast live.

After many battles between the two sides, it was finally agreed that ATV would have the exclusive broadcast rights of the NBA in Southeast Asia for a period of five years, and ATV would need to pay the NBA $1 million a year.

At the same time, Very Coke and LUCK Sports will also become NBA sponsors next season.

Seeing that the negotiation between the two Rao had been completed, Wu Jianye put forward a condition that gave Stern a headache.

"Mr. Stern, I hope to add an article to the agreement between ATV and the NBA, that is, any player in the league and the management of the team, the management of Lianmei has a clear rule, that is, they cannot publish any malicious political speculation with Southeast Asian countries and Huaxia, if there is such a person, whether it is management or players are prohibited from appearing in the NBA!"

Wu Jianye said seriously!

Stern glanced at Wu Jianye in embarrassment, and said: "Director Wu, the United States is a country that pays attention to freedom of speech, if this article is added, it will make many people have bad thoughts about the NBA!"

Wu Jianye shook his head and said: "Mr. Stern, this condition is not negotiable, I mean that this player or manager can express his own opinions, but he can't maliciously speculate about a country's politics, which actually does not delay their freedom of speech, and you must know that if such a person appears in the NBA, it is also a very detrimental thing to his development in that country, I am actually thinking about your league!"

Stern naturally understands what Wu Jianye means, but this kind of thing belongs to the unspoken rules, and if it is brought to the surface and becomes an explicit rule, it will still have a certain impact in North America.

"We need to think about this condition seriously!"

Wu Jianye said: "Mr. Stern, I hope you can seriously consider how much benefit the Chinese market, the Southeast Asian market, if in the future, with their help, the NBA becomes one of the most influential sports in the world, how much benefit it will bring to the league." ”

In the end, Wu Jianye gave Stern a hammer and said: "Mr. Stern, you are also here just now, I still have some influence in Huaxia, and my relationship with Huaxia CCTV is very good, if Mr. Stern does not agree to us under this condition, I believe that the NBA's expansion in Asia will be more difficult!"

Stern's face changed, he knew that Wu Jianye was already threatening himself, and the situation of hello and good luck on both sides just now was broken in an instant, Stern said with a calm face: "Director Wu, don't forget that the Lakers are also a member of the league, and the development of Lianmei is also the development of the Lakers!"

Wu Jianye smiled and said, "The Phantom only spent $80 million to buy the Lakers, and the Phantom doesn't care about this money!"

Stern was thrilled.......

Are the rich people so domineering now?

$80 million, that's it!

"Can Director Wu represent the Phantom's attitude?" Stern asked.

Wu Jianye's relationship with the Phantom now, there are not too many people speculating, if "The Love of People and Ghosts" is not successful, and the Phantom still continues to invest in Wu Jianye's "Jurassic Park", then it is bound to make the whole United States once again set off speculation about Wu Jianye's identity, but with the success of "The Love of People and Ghosts".

These speculations are gone.

At this time, Wu Jianye held the script, and he could cooperate with any production company in Hollywood, and they were all VIPs!

Wu Jianye smiled and said: "I am personally working with the Phantom on a new movie, both myself and the Phantom believe that the new movie will surpass the results of "The Ghost is Not Over", Mr. Stern, do you think this kind of cooperation is enough to show the relationship between me and the Phantom?"

This kind of relationship is actually not enough for the Phantom to choose to give up the investment of 80 million US dollars in order to support Wu Jianye, but Stern knows that the cooperation between the Phantom and Fengge Media is too much, and Stern does not dare to make this bet!

The sweet dates and the hammer were given, and Wu Jianye became calmer: "Mr. Stern, this is not our unilateral request, but for the development of Lianmei, and you don't want Lianmei to develop, because of a mouse feces and spoiling the whole pot of soup!"

Stern fell silent again.......

After a long time, Stern still chose to agree to Wu Jianye's request, as Wu Jianye said, he attaches great importance to the future development of the alliance, and does not want Wu Jianye's situation.

Seeing that Stern agreed to his terms, Wu Jianye smiled and nodded, sometimes, did he really doubt the in the heads of those players and management?

Don't know what the consequences of your words can be?

In fact, this is still because of the problem of identity.

But this is not something that Wu Jianye wants to delve into, anyway, in his own opinion, those rao heads are full of!

"In these two, ATV will send its own professional team to sign the relevant agreement with Mr. Stern, and I hope we will have a happy cooperation in the future!"

Stern smiled and said, "Happy cooperation!"

After ending the negotiations with Stern, Wu Jianye is ready to return to Los Angeles, with the painting of "Human Ghost Love", the preparation of "Jurassic Park" has been officially put on the agenda, the first thing to determine is the cast, as for the behind-the-scenes arrangement, in addition to finding a suitable assistant director, the others can follow the behind-the-scenes team of "Human Ghost Love".

The assistant director of "Ghost Love", David Fincher has already begun to prepare his own movie, so naturally he will not be the assistant director of "Jurassic Park" anymore.

After thinking about it for a while, Wu Jianye gave Zhao Fei a word to Ling, he had already returned to China before, and now that "Jurassic Park" has begun to prepare, it is time for him to return to North America.

Zhao Fei heard Wu Jianye's request and said that he would go to Los Angeles in the next few days.

At the same time, he mysteriously said to Wu Jianye on the phone, and he had good news to tell him!

Take a look at the latest chapter of "Huayu from 1980 to Claw Book House" to read for free for the first time.