Friday, April 7th.

Shen Huan got on Kobe's private jet and flew directly from Huajing to Los Angeles.

Outside the airport, thousands of fans were sending Shen Huan off, hoping that Shen Huan would come back with a good result.

As a Chinese who has been very weak in competitive sports in recent centuries, I am very eager to stand on the stage of China and become the protagonist.

When Da Yao went to the United States before, he had such a posture.

But Da Yao can only be regarded as a superstar of the era of the league, and he can't become a unique superstar.

Some people are even belittling Da Yao, saying that he is not even a superstar, but can only be regarded as a character superstar, which is too demeaning for him.

Da Yao at his peak, even O'Neal is not afraid of fighting alone, and he is a hegemon under the basket.

If it weren't for the fact that the Rocket team was too clumsy, who was in tune with Da Yao, they would replace someone, and Da Yao injured his knees and body because of weight gain, so Da Yao's athletic career was so short, and he didn't get the coveted honor.

Shen Huan is different.

He had never trained in basketball before, but he practiced his own, and then at the age of 17, he came out of nowhere, and with his amazing talent, he caught the attention of the NBA.

By the time Shen Huan was 18 years old, he participated in his first playoffs.

Originally, everyone thought that Shen Huan could have such an experience and such a playoff experience, which was already a very valuable asset on his life path, and he would do even better in the future.

No one could have imagined the result, including Kobe Bryant and Iverson, who didn't expect that Shen Huan was extremely amazing from the first playoff game, hammering the opponent in one breath and beating the opponent 4:0.

Since then, people have been witnessing miracles.

Shen Huan is invincible on the basketball court, both offensive and defensive ends are jaw-dropping, and no one can resist at all.

Witnessed by basketball fans all over the United States and even around the world, Shen Huan swept all the way, easily won the NBA championship, and won the title of FMVP.

This is also the most convincing FMVP in the past 20 years, and even Boss Qiao, who has always felt that he is the god of basketball, praised Shen Huan for being able to compare with himself.

You know, Boss Qiao often praises people, but basically never says that others can stand shoulder to shoulder with him.

Of course, this is also related to the fact that Boss Qiao was the first person who wanted to sign Shen Huan.

As the first Boss Qiao to recognize Shen Huan's development prospects in the NBA, he now relies on Shen Huan to prove that his vision is excellent.

No matter what bad vision I had before and after, anyway, with Shen Huan here, then you have to admire me Boss Qiao, who has the best vision in the world!

As for the fact that because Boss Qiao was stingy, he passed by Shen Huan, it didn't matter.

He didn't care at all.

Even Boss Qiao appreciated and praised Shen Huan so much, not to mention the domestic fans.

Since the day Shen Huan played in the NBA playoffs, Huaguo's basketball fans have increased at a crazy rate.

After a playoffs, at least 50 million die-hard fans have been added, as well as hundreds of millions of passerby fans.

The NBA's business activities in China immediately saw a significant increase, with a 300% increase in performance.

Take last year's 16-17 preseason as an example, the three teams came to China, which caused a huge sensation, and the intangible brand value increased by at least about 5 billion US dollars.

So it's no wonder that after Shen Huan announced that he would return to the NBA, the NBA's business department was so excited that it posted more than 30 tweets in a row to express its happiness.

The NBA's sponsors are also happiest.

Many of them are related to Shen Huan, such as Adidas, such as High Pepsi, such as McDonald's, such as BMW, such as VISA credit cards, etc.

Shen Huan re-signed with the NBA, and their product sales in the past six months can be described as a blowout.

Even BMW, which is the most difficult to increase sales, the two models endorsed by Shen Huan - X3 and 3 Series, have an average monthly sales of about 15,000 units in China, more than double the previous one.

Globally, although the sales growth is not as terrifying as Huaguo, a 50% increase in performance is easily achievable.

BMW is thinking about whether to sign a lifetime sponsorship contract with Shen Huan.

Even BMW, let alone other sponsors.

Especially Adidas, the income cannot be described as "full of money", and the word "madness" can be used directly. ——Even the basketball is printed with the LOGO of Shen Huan's avatar, what do you say they dare not do for the sake of sales?

According to the statistics of Nielsen Data, Adidas in 17 years is likely to surpass Nike for the first time in 25 years and become the No. 1 sporting goods company in terms of sales.

Not to mention sales and profits, Adidas' market value has skyrocketed by tens of billions of dollars, do you think this is scary?

At this time, who would dare to say that the lifetime contract given to Shen Huan was inappropriate, it would be scolded as shit by Adidas' shareholders and management.

These sponsor companies have made a lot of profits because of Shen Huan, but they are not carried away because of this.

Instead, they have added sponsorship to the NBA.

Because they know that only if the NBA develops better and better, the greater Shen Huan's influence in the NBA, the more fans will buy it.

Then their business will get better and better.

It's a very good cycle pattern.

Naturally, the NBA can't do nothing.

They had already quietly held several meetings, specifically for Shen Huan, including the protection of Shen Huan on the field, and whether Shen Huan could blow the whistle for some foul actions, etc.

If the rules are unfavorable to Shen Huan, then the audience will not like it.

The NBA is a commercial league of games, and everything is based on the needs of fans, which is why Boss Joe was able to enjoy the strongest protection treatment back then.

Aren't you deliberately going against the parents when you punish the superstar that the audience likes, or let others violate the superstar?

The fate of going against the parents of food and clothing is really understandable without saying.

The NBA has been doing business for decades, and you can't go wrong with that.

In particular, there is another aspect in which they have already given the most severe warnings.

Whoever dares to say that Shen Huan is a Chinese, the players face a minimum of 20 game bans and millions of dollars in fines, and the fans face a lifetime ban on entering the stadium and will be referred to the police for processing.

Look.

That's what modern business models look like.

Every link in the whole cycle must contribute and benefit.

In this way, there is a more and more prosperous business model!