Chapter 576: Adidas' Tricks (1st Update)

Germany, Adidas Headquarters.

At this time, the president Dogen and others shook their heads and smiled bitterly.

In the contract they reached with Shen Huan, if Shen Huan proves Fermat's theorem between the contract periods, then Adidas' sponsorship contract to Shen Huan will be converted into a lifetime contract.

originally thought that this contract might be realized in the next ten years, but no one could have imagined that less than a month after the signing, Shen Huan had already announced that he had proved Fermat's theorem.

Putting Fermat's theorem into the contract is still the meaning of Watnader, general manager of Adidas' North American headquarters, and Shen Huan himself has never proposed it at all.

If it weren't for the fact that Vatnade was an old employee of the company and a loyal and meticulous senior professional manager, who had no contact with Shen Huan in the past, they would have wondered if the two had colluded to cheat the lifelong contract.

"What now?" Dougan asked his two subordinates, and by the way, Vatnad on the other side of the video call.

"Actually, I think that's a good thing. Xu Deler, the director of promotion and operations who was a little opposed before, said eloquently at this moment, "Our spokesperson is a gimmick like a 17-year-old mathematician, which can be maintained for 10 years, even after 20 years, Shen Huan will not be outdated and old-fashioned." ”

"Well, if you seize the time to continue to launch products related to him in the past few years, it should still be very profitable. Cross laughed and said, "We can still catch Nike in advertising! Aren't they boasting about how good they are? Let them find a spokesperson who can solve world-class math problems!"

"It's a good point of publicity. Dougan smiled too.

Although Adidas is a sports product, don't parents who buy these sports goods want their children to be smart and become big scientists?

As soon as I saw Shen Huan's appearance, I would think of Fermat's theorem, and I would unconsciously feel that my children could learn from him.

As for other sports stars or something, there are many, many of them, of course, they are not as precious as a great mathematician like Shen Huan!

Vatnader, who was on the other end of the video connection, was relieved to see this.

He didn't expect Shen Huan to be able to play such a play.

Most of the time, when he was negotiating the contract, Shen Huan knew it in his heart, but he pretended not to understand and negotiated with himself, dug a pit for himself, and let himself jump down.

But then I thought about it, this pit was not dug by Shen Huan, but by him Watnader himself.

It's so depressing!

But listening to the president's conversation, they are not very disappointed.

Because no matter what, now is the time when Shen Huan is the most prosperous, and the emergence of Fermat's theorem at this time is just the icing on the cake.

"Vatnader, is it time for us to announce the terms of our contract with Shen Huan?" Dougan asked him at this time.

"It's not time yet. Vatnader adjusted his mind and said, "Now that Shen Huan has just sent out his paper and proof process, it does not mean that he has completely proved that he has solved Fermat's theorem, and he still needs the argumentation and review of many mathematicians.

According to what I have received, mathematicians from all over the world are now divided into six teams and have begun to carefully review every detail of his proof paper.

Only if all of them pass the audit, then it can be shown that Shen Huan's Fermat theorem is completely correct and has solved this eternal problem. ”

"Is Shen Huan sure about this?" Daogen frowned, "It can't be some gimmick, right?"

"According to what my mathematician friends know about Shen Huan, Shen Huan has always been a cautious person in academics. "Coupled with the fact that he has published many conjectures, algorithms, and theorems that prove Fermat's Great Theorem, everyone thinks that he is very sure of a breakthrough success this time." ”

"That's fine, don't let us all rejoice, that's what is embarrassing. Dougan nodded.

"How are Shen Huan's sneakers ready?" Dogen turned to Vice President Cross.

Cross is in charge of R&D and production.

Many of Adidas' new technologies came out of his side.

Since part of the reason is that Shen Huan was signed because of basketball, Shen Huan's basketball shoes are definitely Adidas' top priority.

"We have done all kinds of data analysis and comparison, and then we have also started to design and produce the shape. "It is expected that the finished product will be available by the end of May at the latest." ”

"It's too late. Daogen said: "The finals will be over in mid-June, if you wait until the game is over, Shen Huan doesn't have exclusive basketball shoes, wouldn't it be a waste of this opportunity?"

"But there is no urgency. Cross smiled wryly: "It's already very fast to complete all the design and production in a month." In this way, I can only make a few pairs for Shen Huan, and the mass production will at least wait until July, and it is very good to be able to supply them in August!"

"Will this become Shen Huan's only generation of basketball shoes, and then there will be commemorative and collectible value?" said Xu Deler, director of promotion and operations, with a wry smile.

"Who says it's not?" Dogen sighed and said, "It's still too short, if Shen Huan plays for two or three more years, then there will be no problem!"

There was silence for a while.

All in all, it's impossible to wipe out the cost of hundreds of millions of dollars in basketball.

After a pause, Dogen, who put aside this thought, asked again: "Regarding Shen Huan's special sports T-shirt, how are you preparing?"

"Shen Huan has made the final confirmation, and we have also sent the order to the production department in Huaguo, and the factory in Huaguo has already started production, and it is expected that the first batch of goods will be shipped to Mi in 5 days at the earliest. "This time we have 5 million T-shirts of all sizes, and the pre-order price is $50. You can add more orders at any time. ”

The ordinary version of a set of jerseys in the United States is $50 if there is no tax increase, and now there is only one T-shirt, and $50 is not cheap.

"Well, increase it to 10 million pieces! Let them start producing it right away!" Dogen muttered, "2 million pieces for Europe, 5 million pieces for the Americas, and 3 million pieces for Asia...... After all, I also know that Shen Huan still has a lot of fans in Japan and Taiji. ”

"Yes, understood!"

Vatnad rejoiced.

The president's optimism about this matter proves that he has a good vision.

Shen Huan has fans in the country of Japanese benzene and Taiji, and there were a lot of them when he used to "Love Letters".

Everyone loves this "unparalleled beauty boy in the world".

But at this time, because of the NBA ball game, Shen Huan set off a storm all over the world.

Shen Huan is Asian, and Asians can beat them on this basketball court, which has always been dominated by black, white, and white, which suddenly made countless Asians have a strong affection and admiration for Shen Huan.

Especially the Japanese and Taiji people who worship the rice country, and they worship Shen Huan as a god.

Every game with Shen Huan can have super high ratings in both countries.

Jiang Zhenkun, the boss of Watermelon.com, is regretting, why not add another $30 million or 50 million and directly buy out all the live webcasts in Asia, then it is really a big deal!

"When is it scheduled to go on sale?" Kross asked.

"Whether it is the Lakers defeating the Golden State Warriors to enter the Finals, or announcing that Fermat's theorem has been successfully proved by Shen Huan, as long as one of the conditions is met, it will be released immediately. Vatnade said his arrangement.

"Well, that's good!" Dougan was very pleased with his resoluteness and speed.

However, Xu Deler, the director of promotion and operations, remembered another thing, "Today's Shen Huan version of the T-shirt is only about basketball, sports and the concept of Huaguo, and does not add elements of Fermat's theorem!

Vatnade was stunned, "Then what do you mean ......?"

"That's it!" Schedler has a lot of experience, "and then make a new version, just print some symbolic formulas of Fermat's theorem on the back, etc., and write Shen Huan's name, proof date, and result at the same time...... This is equivalent to a special commemorative model! Such a T-shirt, even if it is more expensive, someone should buy it, right?"

Several people's eyes lit up at the same time.

That's right!

How did I not think of it?

Compared with this commemorative model, that commemorative model, Shen Huan's commemorative model that proves Fermat's theorem, is the real cowhide!

It's almost a once-in-a-century experience!!

Such a T-shirt comes out, it is guaranteed to sell very well, I don't know how many people will grab one and go back as a souvenir!!

"That's right, Schedler!" Dogen couldn't help but clap his hands.

HΓΌdler himself was delighted with his inspiration.

He went on to add: "But this T-shirt can't be printed in advance, we need to prepare all the elements, as long as the mathematicians association recognizes that Shen Huan has successfully proved Fermat's theorem, then the time, name and achievement will be printed as soon as possible, this will have real commemorative value! ”

"Not bad. Cross nodded repeatedly, "Then prepare another 3 million pieces of materials?"

"Yes!" Daogen said, "Let's see if the sales are hot, then with the productivity of Huaguo, there is also the ability to prepare raw materials...... No problem, right?"

He asked Vice President Cross, who also happened to be in charge of production.

"No problem, the Chinese are definitely no worse than us Germans in the production of light industrial products. Cross affirmed.

"Okay, let's do it!" Dogen decided, "Everyone do a good job, and we must start building momentum in this aspect of publicity, and we must take this opportunity to fight a beautiful battle in the world!"

"Yes!"

The crowd replied in awe.

Shen Huan signed a contract with the whole brand.

If it can really succeed in this regard, it will greatly offset the loss in basketball.

When the time comes, just by selling clothes and other goods, you can also get out of a broad road!