Shen Huan didn't expect the fans to be so crazy.

Originally, the trip in Huajing was a day, but because tens of thousands of Huajing fans refused to leave in front of the Adidas flagship store for a long time, he had to change his ticket and delay it for another day.

He will do the same the next day, coming in the morning to give away autographed sneakers to the fans, then hosting the campaign and then inviting the fans to interact for a while.

Then Shen Huan couldn't leave, and after a simple lunch, Shen Huan would sign the sneakers purchased by the 1,000 people who were randomly drawn until he went back to the hotel to sleep at night.

On this night, Adidas' flagship store is closed day and night, and it continues to sell.

At the same time, everyone tightly clutched the number plate in their hands, hoping that like the lucky group on the first morning, they could go in alone and get the signed sneakers presented by Shen Huan.

The ones you buy and the ones you give away are actually pretty much the same, but the feeling of luck is different.

Since many lucky fans went home and sent the photos, it has aroused the envy and jealousy of many people.

The Internet has listed a high price for Shen Huan's signature version of sneakers.

There are rich children who are willing to buy it for 10,000 pairs.

A few rich ladies were even more exaggerated, and when they couldn't get the signed version of the sneakers as they wished, they offered a sky-high price of 20,000 pairs, and they collected as many pairs as they wanted.

However, the number of transactions is very small.

Although one or two thousand is enough, it can't buy the hot feelings of the fans.

Maybe when they are middle-aged, they will change, but now, Shen Huan's championship-winning version of the sneakers is never changed.

The behavior of Huajing fans also inspired fans in Shanghai and Guangdong.

So by the time Shen Huan finished the trip, it was already 8 days later, and it was already August.

During this period of time, more than 3 million pairs of Shen Huan's championship-winning sneakers have been sold around the world, of which more than 400,000 pairs have been sold in these three major cities in China, which fully allows Adidas to see the potential of the Chinese market.

Didn't say it.

This time, 8 million pairs must be stable, and it is impossible to sell unsalable.

Adidas' sales of 13 million pairs of Shen Huan's championship-winning sneakers this time will reach an astonishing $1.12 billion!

With this alone, their net profit reached more than $200 million.

With the addition of the previous two T-shirts, the outside world exclaimed that Adidas had almost earned Shen Huan's lifetime contract back.

Because of the huge sales effect brought by Shen Huan, and because of Shen Huan's hard work and cooperation, Adidas also specially approved a "remuneration fee" of 10 million yuan to Shen Huan this time.

As a result, Shen Huan didn't enter the account, so he turned around and handed it to Adidas, asking them to use the money to buy a batch of the company's shoes and give them to those children in poor mountainous areas.

Seeing this, Adidas hurriedly took out another 10 million to make up 20 million shoes, ready to give them to children in poor areas in southwest China.

This gave Adidas another opportunity to put on a show, and both the Chinese headquarters and the global headquarters were very satisfied with it.

Cooperating with Shen Huan, there are really endless surprises!

Now no one in the headquarters dares to make irresponsible remarks about giving Shen Huan such a big contract, but instead praises the executives for their insight and foresight.

......

After the event, Feng Yushou, president of Huaguo District, specially invited Shen Huan to have a light meal.

Feng Yushou is not a Chinese, as a German, he just followed the customs of the countryside after coming to Huaguo and took a Chinese name.

In fact, he doesn't even know Chinese, and he speaks English when he talks to Shen Huan.

When he was eating, he frequently told Shen Huan about Adidas' recent changes in sales.

Not only the T-shirts and sneakers related to Shen Huan, but also various Adidas products have seen a substantial increase in performance, with an average growth rate of more than 20%.

It can't be said that it's all due to Shen Huan, but a large part of it is related to Shen Huan.

It is his super popularity that has led to the great improvement of Adidas' brand image.

Especially in China.

Not to mention the children who like basketball, even those ordinary sports lovers, they can't help but choose Adidas.

Adidas' sales in China have grown the fastest and the most, reaching more than 40% in one month, and this year's performance is definitely very impressive.

How else to say that the Germans are rigid and do not know the sophistication of human feelings?

Feng Yushou said so lively, if he was replaced by another person, he would definitely think, I brought you so much, but you didn't say that you would give more rewards or anything, am I at a loss?

However, Shen Huan naturally couldn't have such an idea.

When people don't know the sales volume, they dare to give a lifetime contract, which is a kind of courage and trust in the widow.

Selling well now only proves that my charm is amazing, what am I not satisfied with?

As he spoke, Feng Yushou took the topic back to sneakers.

Compared to clothes, Adidas' shoes are the biggest source of profits.

"The headquarters estimates that the second batch of 8 million pairs of sneakers should be sold out in August. So they're all thinking about whether to release another limited edition sneaker at the end of the year. Feng Yushou revealed the grapevine.

"Still coming?" Shen Huan was surprised, "Won't this be exhausted." ”

Shen Huan also deliberately used easy-to-understand English for the word "fishing".

No way, foreigners don't know anything about these beautiful and esoteric ancient Chinese idioms.

Feng Yushou shook his head, "This is different, didn't you win the championship and FNVP this year? This is your year! Plus you will never play in the NBA again, this limited edition is out of print, if you don't come back in the future, it will be impossible to have it again!"

Shen Huan thought about it too.

Isn't it all like that in business?

Sell more while it's hot, no matter what version it is, as long as it can be sold, you can sell it all and make the money you should make.

"And this limited edition will not be too much, just like the limited edition of Shen Huan's Fermat's theorem, there may only be 1 million pairs. Feng Yushou said, "Because this represents the most important commemorative significance, we will do it very carefully, so that fans can buy the best and most commemorative shoes." ”

Shen Huan smiled.

The best and most memorable, doesn't that mean it's very expensive?

Ordinary foreign sneakers are actually not expensive, 50-100 US dollars are everywhere, including Nike and Adidas, and they are the main force of sales.

This time, Shen Huan's championship-winning version of the sneakers, priced at $99-199, is actually a little more expensive, more expensive than the regular version of James' sneakers.

Of course, AJ actually don't look at the three to five thousand yuan a pair at every turn, that is, five or six hundred US dollars, but the shipment of such expensive sneakers is also small, that is, one or two thousand pairs, thirty or fifty thousand pairs.

AJ sneakers that are really sold in large quantities are different from $100?

Feng Yushou didn't know what Shen Huan was laughing at, but he still continued to speak: "Of course, the company hopes that you can have 1000-2000 pairs of signed editions by then, and mix them to sell to those fans. ”

"I'll sign 5,000 pairs!" Shen Huan said angrily, "Anyway, it's just such a one, it's good to give more feedback to fans around the world." ”

"You are such a generous and enthusiastic person!" Feng Yushou smiled with a wrinkled face.

It's a great decision to cooperate with Shen Huan.

Not only does it not have the slightest weird temper of a superstar, but it also does not have a lot of messy things in the team of agents.

Not to mention, people actively cooperated, but also took the initiative to ask for an increase in the amount of tasks.

If the cooperating stars are all like this, even if Adidas pays a little more, what does it get?