Film peripherals are divided into two ways: physical and licensing, which have formed a huge and mature industry in Hollywood, and have developed in parallel with the film industry. Commercial products based on the content of movies are physical objects, including dolls of movie characters and everyday objects. Whenever a movie is launched, these peripheral products will be on the shelves, and some will be released before the movie. According to Reuters, the "Star Wars 7" toy merchandise began selling in September 2015 and had already brought in $700 million in sales in the United States by the time the film was released in December.

The second way is to delegate. For example, image licensing, the characters of the "Star Wars" series appeared in some well-known fast food restaurants, and the characters of "Black Panther" were also put into the advertisements of brand-name cars.

We usually talk a lot about movie peripherals, but how did this concept come about?

The concept of cinematic peripherals originated in Peter Rabbit, which dates back a century. The original film was published in England in 1903, and the publisher first launched a peripheral product, the Peter rabbit plush toy, which was the beginning of the peripheral industry. Then fast-forward to the thirties of the last century, and an animated character named Mickey Mouse was born under the pen of Disney. In the 40s and 50s, in the United States, production of peripherals began, fast-food companies collaborated with food packaging, and movie characters were printed on breakfast boxes and sold in stores in large quantities.

What is the reason for the boom in movie merchandise?

Peripherals connect movies and audiences. The film industry, which has a huge amount of money, wants to win more audiences, and audiences want to be closer to movie idols, and they want to be the heroes of their favorite movie characters or superhero movies - this has always worked. Today, the output value of peripheral products has become so large that it is difficult to calculate, and the annual valuation of the film ancillary industry has reached 100 billion US dollars, including licensing and peripheral products have become the pillar industry of Hollywood.

Nowadays, many Hollywood commercial blockbusters are increasingly relying on the sales of peripheral products due to their huge investments, which want to recoup their costs and ultimately make a profit.

There is an open secret in Hollywood, that is, only 30% to 40% of the final revenue of the film comes from the box office, and the rest comes from the revenue generated by the sales of movie peripherals, such as the "Star Wars" series, the "Transformers" series, the "Despicable Me" series and Disney's animated films, all of which have long-term, stable and huge peripheral income.

In fact, sales of merchandise have far outpaced the box office itself. According to statistics, in 2015, the global sales of movie peripheral products were 251.7 billion US dollars, while the box office was 38 billion US dollars, and in 2016, the global sales of film peripheral products were 262.9 billion US dollars, while the box office was 38.1 billion US dollars. Nowadays, in Hollywood, there is also a phenomenon of peripheral industries feeding the film industry.

For example, in the "Toy Story" series, the income from the first three peripheral products is the main source of cost to support the filming of the fourth part.

How to deal with the surrounding industries to feed back the film industry?

The peripheral industry has become an important production element for Hollywood studios, and after the release of Disney animation and the "Star Wars" series, the peripheral industry has become a part of the production must consider. In fact, 40 percent of merchandise sales are made before the film is made, and these profits become the cost of the film's production, a financing method that is also prevalent in the animation industry.

What are the new developments around the movie?

Hollywood film peripherals involve a wide range of new developments, and this is a very broad industry.

Disney's D23 anime fan campaign has a wide range of merchandise, including dolls based on movie prototypes, games based on the movie, various apps, and service products such as themed cruises. In addition, you can also book Disney-themed weddings, such as Disney princess-themed weddings, and you can also buy a Disney-themed villa, as well as various other lifestyle products. So, it's a very big emerging industry. The film peripheral industry does have unlimited development potential and commercial value, and Hollywood's successful experience is worth learning and learning from.

Of course, movies don't just make money from the peripherals.

Take "I Am Not the God of Medicine" and "The Richest Man in Xihong City" as examples, they are both boutiques of the best, and within 10 days of release, they won more than 2 billion super high box office.

According to the data given by the WeChat index, the names of the two movies have appeared more than 9.89 million and 1.38 million times in WeChat alone, which shows that the public has a high demand for movies. Relying on the popularity of these two movies, online drainage has become another way to make money.

So how do you do it?

First of all, the paid channel is mainly for members who buy video playback software on the whole network, because many video platforms are priority for members to watch, and they can download the TV series first, and then share it with them. If it is an annual fee, it is actually not very expensive, and the advantage of this method is that it is convenient and fast, and it does not take time and effort.

Free channelsFree channels are mainly found through some resource websites, such as movie paradise, QQ group search, post bar community search, cloud disk search, official account acquisition, etc.

Weibo drainage replied "I have XX, pay attention to the keywords of the private message reply to get it" or directly reply "The disk has been saved, plus the new xxx".

In addition, you can also change your Weibo avatar, username, and profile to more obvious information, so that the fans you get will be more accurate.

Baidu Tieba can use Tieba to insert ads into posts to guide people where you want to lead. First of all, you need to prepare a Tieba account. Operation mode: manual posting + machine top posting. Choose a movie with a high degree of attention, and enter the post bar to post and drain traffic. You can write your contact information directly in the post, but be careful to be subtle, or send a picture and write your contact information on the picture. In addition, because there are a lot of people who are drained through movie resources, the post will sink soon, and then you have to use tools to top the sticker, otherwise the manual top post will definitely be tired and half dead.

Baidu knows that when we want to find a network resource, but can't find it, what will we do, of course, "Baidu", or directly in Baidu to know the question, I hope that friends share resources, just imagine if we answer, don't you answer the publicity method and resources together~~

A certain treasure store openly sells movie resources in a certain treasure store, and it will definitely be closed, so many stores are disguised as "online reservation of national movie tickets" or disguised as "movie peripherals". But in fact, when you open it, you will find that it is boring, and it turns out that it is using Baidu cloud to buy movie resources. There are so many movies released every month, as long as you get the resources, after purchasing, the system will automatically ship them, and such a store is simply lying down to make money~~

There are also circles of friends who sell videos and get resources, like the picture below to send a circle of friends, basically someone will come to buy it, but it's best not to use your own private account, after all, the social circle is very important, if you are a movie resource agent, you can play like this. Weibo's idea of selling video Weibo selling movie resources is similar to that of the circle of friends, but in the posted Weibo content, guide others to chat with you privately, and after chatting with you privately, you tell him, "It's not easy to get resources, see if the official can reward some network fees" or directly ask for rewards in Weibo content.

In addition, there is the establishment of a QQ group, WeChat group when we drain traffic, in order to facilitate management, we can create a group, to enter the group need to send red envelopes or build a paid group. In this way, fans can communicate and interact with each other, become opinion leaders, carry out more detailed management of resources, and increase the stickiness of fans, and can easily turn resources into cash.

Of course, these methods are actually undesirable, at most they are just a side game, and as the state grasps copyright more and more strictly, sooner or later it will lose its effect.

So here, it's going to talk about another way to make money, in fact, it belongs to the same category as the top periphery - figures, or models, in short, it means the same thing.

Figurines are very profitable, and can even be said to be very profitable.

To give a simple example, Zhou Fangyuan once saw a figure model at a friend's house, which was from Dragon Ball.

For many post-80s and post-90s fans, the "Dragon Ball" series can be regarded as a classic, and it is worthy of being an anime masterpiece on the same level as "You Hakushu" and "Slam Dunk". As for collecting the figurines of the anime characters of the "Dragon Ball" series, it has become a hobby of Dragon Ball fans. And among the many Dragon Ball characters, Kakarot, who is a Saiyan, is also known as Son Goku, who is even more loved by comic fans. So collecting figures about Goku has also become a "compulsory course" for Dragon Ball fans.

What Zhou Fangyuan saw were two figures, one of which was a skill-based theme figure. And what Wukong in the super three states of the figure uses is enough to make the blood of fans boil with the dragon fist explosion. And this figure actually comes with a dragon fist special effect, with Wukong's punch, the golden dragon slowly rises, which can be described as quite expressive. In particular, the fog effects and electric shock effects that linger on the dragon in the figure make the dragon image come to life, and the overall momentum of the figure is improved a lot. In addition, the image of Wukong in the figure is an extremely domineering super three state. So the overall picture effect of the figure also makes many comic fans who like Wukong can't help but want to collect.

As for the second one, it is the theme figure of "Dragon Ball GT", and the impact that this figure has brought to Zhou Fangyuan is not trivial.

This figure is extremely expressive, both in terms of overall image and character portrayal. In particular, the presentation effect of Wugeta, Vegeta, Monkey King, and the golden giant ape appearing in the same picture can be described as quite shocking. It is worth mentioning that the figure also has different accessories to choose from, and the moon with a similar background is actually part of the figure, as for the red moon image on the left, it is a classic, and it can be chosen by fans. As for the golden giant ape on the base of the figure, it is the highlight of the figure.

And when this part is enlarged, the domineering of the golden giant ape, as well as many details of the image portrayal, are fully revealed. And the delicate treatment of the golden giant ape's hands can be described as quite realistic. In addition, as far as the facial image of the golden giant ape in the figure is concerned, it is also impressed by comic fans. After all, whether it is the eyes of the golden giant ape or the open mouth, they are extremely vivid. In particular, the details of the teeth of the golden giant ape are clearly visible, and the production level of the figure can be seen.

All in all, the above two Wukong figures, whether it is Dragon Fist Burst Wind or the Golden Giant Ape version, are quite good.

Not only does it reflect the settings in many anime, but the handling of special effects details is even more eye-catching to fans, and they are all exquisite figures worth collecting.

The price is also excessive, 3000 yuan.

Yes, you read that right, 3000 yuan!

It's not that kind of large figure, nor is it a medium-sized figure, but a careful figure, not much bigger than a slap.

The so-called figure, the official name should be unpainted resin mold kit, is a kind of collection model, but also a kind of Fuso anime periphery, the original English text is Garage Kits (GK), is the set of modules. Refers specifically to the uncolored assembly of the model kit, which requires players to polish, assemble, color and a series of complex processes by themselves, and the difficulty is much greater than that of general model making, and the main material is resin. Later, due to misunderstanding, the figure was also used to refer to a humanoid work made of all resin materials, including the finished product, but the original meaning was to refer specifically to an unpainted module. It is also used as a generic term for the humanoid, i.e., all collectible character models.

However, whether it is painted before leaving the factory, or taken home to paint it yourself, as long as this thing comes down from the assembly line, it is actually worthless.

Just look at the material.

Cast resin, commonly known as PU resin, Cast resin is actually Japan's HEI-CAST resin, which is the abbreviation of non-foaming polyurethane resin. The color is white, beige, ivory white, etc., the weight is relatively light, the plasticity is also very good, the best material for the performance of details, and the feel is very good, after fine grinding, it is simply an ivory-like feel, so Cast is the best material for GK models. However, the price is more expensive than other materials, equivalent to more than 300 soft sister coins (one kilogram each for A and B, and the total weight is two kilograms). The figures made of cast resin are relatively easy to process, and the figures made of cast resin are mainly originals.

The material of the Japanese version of the figure is generally marked as Cold Resin Cast Kit, which refers to the forming process - cold forming, which means that the material does not need to be heated and melted before entering the mold. Other plastics must be heated and melted before they can be injection molded. resin is resin, and kit refers to kit. So the translation is the meaning of the cold-formed cast resin kit.

The main models are 8012, 8014 and 8017 resins, which are the more common models in AB water.

Then there is Polystone polystone powder resin, a material made of resin mixed with stone powder, a kind of cold resin. The price is cheap, less than 1/3 of the price of cast resin, and the English name is poly stone, which is the main material for the early completion of the humanoid. Basically, it is not suitable for hand-made materials for figure lovers, and it is the most unsuitable material for GK models, which is impact-resistant, heat-resistant, hard, particularly heavy, not easy to cut, and has poor plasticity. The color can be changed by adding toner, which is heavier in weight and brittle and very easy to break.

Finally, there is PVC, short for PolyvinylChloride. That is, polyvinyl chloride. Europe and the United States are mostly called soft rubber materials. The difference between the uncoated components made of soft rubber (referred to as soft rubber components) and the first type is that the material of this type of component is soft plastic, the price is low, the same shape can be bought for less money, and in terms of modification, there is more freedom than resin.

However, even if it is cast resin, the price of 300 yuan for two kilograms is also very cheap, one of the most common, palm-sized figures is only two weights, two hundred kilograms of raw materials on the assembly line, how much can be done after removing the loss? Of course, the authorization and production line and so on are all to calculate the money, but a figure is 3000 yuan, part-time and money grabbing is no different. Don't worry about no one buying, otaku are the ones who can't resist these temptations.

Take the cheapest gacha as an example, in Fuso alone, it can sell 31.9 billion yen a year, and another data, Bandai, sold 3 billion gacha in 17 years, so I ask you if you are afraid?

So making figurines is really profitable, so as early as the first release of the Warcraft movie, Zhou Fangyuan acquired several factories, and made various models crazy during the release of the movie, and now that "Warcraft 2" is released, the factory is working overtime to make Alsace figures, which are not expensive, a 99 soft girl coin, the cost is only a dozen yuan, which is almost no different from grabbing money.