Because of an accident, the promotion of "33 Days of Broken Love" was advanced by one day.

At the same time, Liu Neng also expressed his gratitude to Lin Chen again, because this hot search that arranged for his ex-girlfriend to give him a CD was actually a malicious smear by his peers.

In order to make the brand of Yalan company stink.

The peer competition is extremely fierce, either you die or I die, and cutting off people's wealth is killing parents.

For this reason, after seeing the farce of the wedding of the son of the director of Yalan Company, how could other companies not want to step on it?

In particular, the recent development of Yalan Company is also very good, and it is even more difficult to black.

Of course, Liu Neng didn't say these in detail, but Lin Chen also understood.

This is the same as the entertainment industry, not to talk about the company, just talk about the actors, in fact, how can many actors have any hatred?

But the roles, endorsements, etc. are all competitors, even if you don't fight, you have to fight.

Why are there so many plastic sisters and knife teachings?

If you don't believe it, look at the performance of a certain female teddy in the Teddy Sisters' group after the accident, and the others are very surprised.

Since it has been publicized in advance, Lin Chen also needs to talk to the publicity director of the film department of Mile Film and Television.

The cooperation method was set before, because Miller Film and Television did not have any hope for "33 Days of Broken Love", and because the finished film has not yet come out, and Miller Film and Television did not plan to watch it.

Their attitude is very clear, this is to sell Lin Chen a face, but it is impossible for them to lose money.

So I didn't say anything about the distribution method, the publicity and distribution fee was paid by Xinghuo Film and Television, and Miller Film and Television only charged a fixed distribution agency fee.

This is also the most secure distribution method for Mile Film and Television, and Lin Chen is also a distribution method that cannot be sought.

Everyone is satisfied.

Publicity and distribution is not just simple publicity, which includes two links: publicity and distribution, and it also includes various activities, Lin Chen cannot do it himself.

Everyone must think it's easy to say this, isn't it just publicity and distribution?

However, in the publicity, it can be said that it includes offline such as billboards, large-screen projections, bus stop signs, etc., and there are more online, such as micro-Boda V, Moments, post bars, forums, live broadcasts and other self-media, ticketing websites, various types of ticket-grabbing websites, etc.

This is just publicity, and as for the distribution, it is quite complicated.

For a movie, quality is the key, like "33 Days of Broken Love" If there is no quality, it will not be successful even if it is promoted to the top.

However, publicity is equally important, if "33 Days of Broken Love" does not have a textbook version of publicity, then the quality of "33 Days of Broken Love" is useless.

I have to mention "Flash Girl" again, there is no way, who made the promotion of this movie too fucking talent.

Half an hour later, Lin Chen came to Miller Film and Television.

"Hello, Director Lin. ”

Responsible for receiving Lin Chen is Zhong Yong, the publicity director of the film department, and this time the publicity and distribution of "33 Days of Broken Love" is fully responsible for Zhong Yong.

"Mr. Zhong, I originally wanted to talk about the publicity work of "33 Days of Broken Love" in a few days, but now I have to advance because of the filming of the wedding scene today. ”

Lin Chen looked at Zhong Yong and said, "So today we have to talk about the promotion and distribution of "33 Days of Broken Love". ”

"Yes, after all, time is too tight. ”

Zhong Yong also smiled bitterly: "This Qixi Festival is also the last month of the domestic protection month, so the competition for domestic films is like a cloud, in fact, if possible, Mr. Lin, I still suggest that the release of "33 Days of Broken Love" can be postponed, even if it is postponed for a month. ”

"I also told you on the phone before, there is no turning back when you open the bow, and all the publicity of "33 Days of Broken Love" revolves around the schedule of Qixi Festival, so it is impossible to change the schedule. ”

Lin Chen waved his hand slightly and said, "So, Mr. Zhong, let's talk about the promotion of "33 Days of Broken Love"!"

"Alright then!"

Zhong Yong has already received an order from Lin Zhongjun, after all, the publicity and distribution cost of "33 Days of Broken Love" is 8.5 million, which is absolutely okay for a movie with a production cost of only 5 million.

Therefore, Lin Zhongjun's meaning is quite obvious, take people's money, do things for people, and listen to Lin Chen in general.

Since Lin Chen wants to use "33 Days of Broken Love" as cannon fodder, and we are not signing a box office share, then let's go with Lin Chen.

"Alas, why bother, to be in such a hurry to die. ”

Zhong Yong sighed, but still regained his spirit and said: "Mr. Lin, according to the normal publicity routine, it should be divided into three stages, namely the warm-up period, the official period, and the auxiliary period, and the three stages are different, but now the time is tight, and we can only bomb together." ”

"The official V of "33 Days of Broken Love" has been registered, so the exposure of the theme song is the first stage, and the trailer and poster should also be released in the next few days to reach an intensive bombing period. ”

"We have a good cooperation with Anhui Satellite TV, not to mention that you also have a good relationship with Anhui Satellite TV, so you need to take the actors to do an interview with them again. ”

"The follow-up publicity is naturally hard and wide, online and online, we are preparing 6 video websites to put all the trailers, and now the hot search of the slag wave micro blog is back, we can also put it on, at the same time, offline, buildings, elevators, stop signs, buses, subways are all bombed, at the same time, the theater piece, we have a slightly better relationship with the other three theaters, and we can also ......"

......

Obviously, Zhong Yong is very professional in this regard, and they have released many big movies, and the operation of "33 Days of Broken Love" seems to them to be just two words-

so easy！

After this crackling speech, Zhong Yong said confidently: "After this circle, then at least within a month, "33 Days of Broken Love" will definitely be able to maintain enough popularity." ”

"Yes. ”

Lin Chen nodded lightly: "But Mr. Zhong, in addition to these routine operations, we can also use some ways to touch people's hearts about this promotion, I have already sent people to various cities to shoot short films, and then we can launch the topic of "33 Days of Broken Love" on Weibo ......"

To be honest, at the beginning, Zhong Yong was a big head when he heard that Lin Chen began to meddle in propaganda.

In the past few years, the most annoying thing for him is that whether it is the producer or the director, he always meddles blindly when he has nothing to do.

Publicize that we are professional, do you understand it as an amateur?

It's okay to command blindly, this one doesn't work, that one doesn't work.

MMP。

After the blind command was finished, the box office was not good, and they blamed them for not giving profits.

Therefore, when Lin Chen made a suggestion, Zhong Yong's first reaction was to play with the calf, but with Lin Chen's suggestion, Zhong Yong's eyes gradually lit up.

If you play according to Lin Chen's routine, maybe you can really kill another way.

"Cheng, Director Lin, then we will warm up first. ”

Zhong Yong smiled at this time: "When you think it's feasible, we'll build momentum again." ”

"Okay, then trouble Mr. Zhong. ”

Lin Chen said and stood up: "I have to continue to go back to the crew, we will contact us by phone if there is something." ”

As soon as Lin Chen left, Zhong Yong also convened a meeting of people from his own department.

Sure enough, when everyone heard that Lin Chen was going to make a suggestion, they hadn't heard it, and they protested directly one by one.

Lin Chen is the director, and everyone is convinced.

Can it be publicized?

Does Lin Chen understand?

As a result, when Zhong Yong proposed Lin Chen's propaganda routine, everyone in the conference room was silent for a few seconds, and then instantly fried the pot.

"Fuck, Lin Chen really understands?"

"This routine is simply amazing!"

"That's totally fine. ”

......

Everyone in the conference room was discussing, but Zhong Yong waved his hand and said, "Okay, now I'll arrange it, Xiao Li, you are in charge of the online ......."

In this way, the promotion of "33 Days of Broken Love" officially began.

I have to say that Miller Film and Television's actions are really fast.

Next, an emotional big V on Weibo posted an article called "Falling out of love is not a bad thing, maybe it is the beginning of the next happiness"!

This article is mainly about a sister paper who suffered a boy's leg split.,And then gloomily injured.,Finally, I stood up bravely.,In short, the story is all men's fault.,Sister paper is not wrong at all.。

Very perfect emotional Zhihu sticker.

This article was also forwarded by the marketing account of the group.

Everyone talked about their love, some were deceived by scumbags, some were deceived by scumbags, in short, they were all chicken feathers, but they all said that they came out.

The heat came up easily.

In addition, as a disdain to be in a group with these marketing accounts, Wang Qi'an looked at this article and started complaining again: "Please, can you make up a story a little more careful? This sister paper is talking about the man's scumbag all the time, how good is she, I'll just ask, how blind is she? In addition, this sister paper said that she has been talking to her boyfriend for 5 years? Please, you still talk about such a scumbag for 5 years? What are you proud of?"

Well, one sentence ruined the little freshness.

Then Wang Qi'an successfully pulled the blame.

Some people said that Wang Qi'an was a straight man, and even condemned the victim instead of the perpetrator.

Originally, Wang Qi'an made a living by complaining on Weibo, and he has always been relatively strong in combat, so the two sides fought.

But in any case, as a first step, the promotion of "33 Days of Broken Love" can be regarded as a successful completion of the effect.

As for the second step, it is natural to continue the emotional bombardment.

This time, it was a success in igniting another topic, called "Love, be crazy, if you don't love, be strong"!

In the topic, at the beginning, it was still the story made up by the water army, such as how strong the one who fell out of love, how happy he was when he jumped off the building when he was out of love, and how happy he was when he found that the sky was full of little stars, and how strong he said that he would fuck if he fell out of love......

Fueled by the water army, these two topics have gradually been talked about.

At first, it was a water army, but in the end, it was directly talked about spontaneously.

Looking at the topic, as single dogs, they were in tears, fuck, you guys have a love to lose, we don't even have a love.

You're just out of love, hypocritical

Among them, the little fat man felt it the most.

Interviewing these 15 cities and listening to all kinds of lovelorn situations, he felt Lin Chen's deep malice.

For the malice of his single dog.

......

......