Chapter 403 preemptively won the bid king

Mei Xingsheng did not notice that Sun Wang's attitude had turned cold. He muttered in his heart: "$3,000 for 15 seconds? The most expensive one is $200 per second? This advertising price is not right? It's about the same as giving it away for free, is it really the only CCTV in the mainland?"

And Sun Wang picked up the shelf, leaned back on the chair, and asked with a faint smile: "Mr. Mei, have you shot a commercial? If it's a selfie, you need to review the editing." If you haven't filmed yet, I can recommend a crew from our TV station. Is it just the cost......?"

"Yes, there is. Mei Xingsheng hurriedly replied, "We are selfie commercials this time, there are nine in total, all of which are produced by American advertising agencies." ”

"Huh, nine?" Sun Wang couldn't help but exclaim, "Is it filmed in the United States?

"All of them, all of them. Speaking of this, Sun Wang was a little proud. Even in Hong Kong today, few people are willing to spend that much money to create advertisements in the United States.

In fact, the reason is not complicated at all. Jing Jian doesn't have so much time to waste, he has already begun to prepare, through three-dimensional advertising bombardment, to fully open the domestic market. And the United States now produces an advertisement, that is, the cost of about 50,000 US dollars, and there is no need for any famous movie star endorsements, and they use unpopular advertising models such as members of Elf Birds. Anyway, I don't know any international movie stars in China. Come on with blonde hair, and it's a tall mess.

However, when he heard Sun Wang's ears, it was a completely different feeling. At that time, it was very rare to see the faces of third-rate stars from Hong Kong and Taiwan on mainland television, where could you see blonde hair and blue eyes? Sun Wang immediately became enthusiastic: "Mr. Mei, can I watch those advertisements?"

"The ......?" copies of those advertisements are still in the hotel. Fortunately, Mei Xingsheng reacted quickly: "Of course it's no problem." Just need to have an agreement first?"

"Yes, yes, yes. Sun Wang regained his enthusiasm again, "Then what time periods of advertisements are you going to buy?"

"That's right. Our first nine commercials, the most important of which were in the time period after your news broadcast. Of course, other periods should also be scientifically distributed. We at Seed Advertising would like to sign up for an advertising package. For three years, not less than 100 million yuan per year. If that's okay, we'll talk about the details. Mei Xingsheng didn't know that this was Jing Jian's request, and he chose the famous bid king period in the future.

Unexpectedly, in an exclamation, "100 million!?" Sun Wang's legs were weak, and he almost slipped under the chair. At this time, CCTV's annual advertising revenue is just tens of millions, yes, it is tens of millions of yuan. As soon as he opened his mouth, he was ready to sell 100 million yuan? All of a sudden, Sun Wang felt that either he was hallucinating or that the Hong Kong man in front of him was crazy.

In fact, in this era, no one has discovered the value of CCTV advertising, and it is unimaginable that Chinese people basically have no immunity to advertising. In the history of the previous life, it was not until 7 years later in 95 years that the first CCTV bid king bidding, which made the whole country suddenly wake up to the fact that advertising has such great power? In less than ten years, CCTV's advertising revenue easily exceeded 10 billion.

"Yes, 100 million, 100 million a year. Mei Xingsheng affirmed with a smile.

"Wait. Sun Wang's words were not very sharp, "Mr. Mei, I will report to the leader immediately." Please wait!"

And Jing Jian didn't care about those "little money" at all. More than 50 million US dollars (official price) in three years can allow its nine brands to win the bid king period? As for the follow-up advertising production, of course, Mei Xingsheng can be produced in Hong Kong or Beijing.

Several factories in Nanwan, factories in Chongming Island in Hujiang, and three factories in the mainland will be put into operation one after another. And this wave of Chinese strategies will sweep the momentum of these factories to expand rapidly again......

......

However, no one expected that the first round of "storm" would actually blow from Xinhua News Agency: "...... An advertising agency from the United States today signed an agreement with CCTV for a staggering 330 million yuan in total advertising (including the months to the end of the year). According to Mr. Mei Xingsheng, the general manager of that advertising agency, from Hong Kong, we are very optimistic about China's advertising market, and we are even more optimistic about the CCTV platform......"

Various domestic media have reprinted it. Such a large amount of money immediately attracted countless eyeballs. In this era when 100,000 or 100,000 are rare, "100 million" suddenly appeared?

It didn't take long for this batch of advertisements to be played quickly, leaving everyone stunned, and the quality of the advertisements was even more unexpected. Of course, compared with the stupid "Yan Dance Advertisement" in this era, it is completely an alien beating of primitive people.

Those advertising songs quickly became popular, posters quickly became popular on the streets, and even the dresses of those advertising models were also imitated by teenagers. All of a sudden, it became a phenomenon.

And those manufacturers also appeared in local news and newspapers, and quickly became local star enterprises. On the contrary, those manufacturers were caught off guard, and the trucks picking up the goods were still blocked at the factory gate in three shifts. What a blissful annoyance!

......

However, Jing Jian was indifferent to these. Allocated to each factory, with an advertising budget of more than 11 million yuan a year, is it necessary to spend time?

In mid-August, Jing Jian and Zhao Xia returned to Los Angeles. Zhao Xia was busy going back to school to prepare for the start of school, while Jing Jian accompanied Qin Zi, and after teasing the little beauty for a few days, she finally had her own business and received a guest from the United Kingdom.

Although Hoffman had been asking to see him for several days, he still maintained good etiquette for dinner today: "Bramble, it has basically been negotiated. The location of Portsmouth's new stadium and training camp has been decided, so we'd like to hear what you think. ”

"Hmm. Jing Jian was not in a hurry, eating lobster, and smiled slightly at Cao Haiyan beside him, as if he didn't care about Hoffman's words.

Instead, Cao Haiyan's eyes widened with curiosity and asked in Chinese: "Portsmouth Club?

Smiled apologetically at Hoffman: "Just as we love football, a beautiful lady loves shiny things. ”

To Hoffman's laughter, Jing explained: "I just bought an English football club. That's what Mr. Hoffman is here for. I'm going to build a new stadium and training camp for the club. Of course, I would like Mr. Hoffman to satisfy me. ”