Yang Fei looked at the crowd of people who went to the shopping place in amazement and delighted, wondering if I said something wrong?

Yes, he said the word "rush to buy"!

Recalling the scene of the white natural soap powder press conference, Yang Fei said that the promotional goods were limited, and it also caused a crazy rush to buy, and finally temporarily transferred goods to save the scene.

However, it was a bag of laundry detergent for a few yuan.

And this is hundreds of skin care products and cosmetics!

Can it still trigger a rush to buy?

"Don't crowd, please line up, our products are enough!" Yang Fei shouted loudly with the microphone.

Someone muttered: "You have to queue up for makeup!"

Yang Fei smiled: "We have hired twenty beauty teachers, and if it is not enough, we can also transfer people to help." Everyone is a civilized person and a lover of beauty, and the beauty of the appearance is very important, and the beauty of the heart is equally important. Please also be polite and consciously queue up. ”

These words played a certain role, I heard that there were dozens of beauty teachers, and the people in front of the queue were not so crowded, and they spontaneously lined up in three rows, and the people in the back also lined up in a long line.

Ma Feng and others in the audience all secretly screamed that it was dangerous.

Originally, I thought that with two human walls composed of security guards, how could I maintain order on the scene, right?

Unexpectedly, as soon as the crowd rushed, the security team was broken up in an instant.

Fortunately, these people went shopping, not Yang Fei, otherwise, Ma Feng would not have had time to save the scene.

This is the end of the press conference.

Yang Fei walked off the stage and said to Su Tong, who was in charge of the performance guests: "Senior sister, wait for this wave of crowds to subside, and then officially start singing." ”

Su Tong smiled: "Yang Fei, your charm is too great, you see, the people in line are all women, and they are all bewitched by you." ”

Yang Fei laughed and said: "The main thing is that our products are good, and the two spokespersons are also powerful." ”

Su Tong said: "I estimate that the goods are too small, and I can transfer more goods now." ”

Yang Fei said: "This matter will be handled by other people." ”

Cardamom and Beauty are two brand new brands.

For this purpose, Yang Fei hired two professional managers, who served as the bosses of Beauty and Cardamom.

These two CEOs were selected from the Human Resources Department.

Yang Fei has long been laying out skin care products and beauty, and the reserve of talents has already begun.

The two branches have also been in intensive preparation.

Yang Fei has a sense of urgency to charge for the expansion of the enterprise, but he is not too aggressive.

As early as the end of '93, he intended to enter the skin care and beauty industry, but he has not moved, first practiced the basic skills solidly, and then won the two cities in one go.

The development of the skin care industry is changing with each passing day.

Yang Fei just talked about the era of mineral oil, the era of natural ingredients, and the era of pure natural cosmetics.

But in the past 20 years, skin care products have actually gone through several eras.

One is the antioxidant era.

While people are jubilant about the discovery of new natural ingredients, the skin is still aging prematurely, its metabolic functions are deteriorating, and the skin is not slowing down the aging process due to the constant application of new ingredients.

At this time, skin care experts were surprised to discover that the root cause of skin aging is "skin oxidation"!

Only antioxidant can stop skin aging.

At this time, skin care becomes the same as body care, which needs some functional effect, rather than protection and maintenance.

The most famous theory of this era is the free radical theory, and the most famous father of antioxidant is Dr. Ray Parker, who pioneered the theory of free radical oxidation with a group of scientists, and has gradually been applied by many enterprises.

There are two kinds of anti-free radicals, one is carbon-based antioxidants, such as vitamin C, E, grape seed extract, lycopene, lutein, etc., while scavenging free radicals, secondary oxidation occurs, and it itself becomes weaker free radicals.

There is also a category of hydrogen-based antioxidation, such as solid negative hydrogen ions, represented by daily hydrogen elements, which can scavenge free radicals without secondary oxidation, and the by-product produced by it is water, which has no side effects on the human body.

So this era is characterized by a combination of internal and external use.

The application of these high-tech technologies in the skin care industry requires consumers to be more knowledgeable and professional.

Slowly, the skincare industry became as private and professional as doctors and lawyers.

Many people with financial means abroad will hire professional private nutritionists and private beauticians.

The era of antioxidants did not last long, and it entered the era of zero burden.

After entering the new century, zero-burden products began to become popular in Europe, America and Taiwan.

In the past, we were too much in pursuit of plant-based and natural skin care products. Because of the development of society, and in order to meet the requirements of more people's special skin, there are more and more additives in skin care products, so many skin care products are actually natural and not necessarily natural, and many use natural ingredients and mineral ingredients due to the more ingredients of the product, which has caused unnecessary damage to the skin, and even allergies, which has sounded the alarm for the skin care industry.

At this time, the zero-burden product came into being, which became the most substantial change in the history of skin care development.

And the future development trend is the genetic era.

With the complete decipherment of 25,000 genes in the human body, of course, there are genes related to skin and aging that have been cracked, and the concept between skin care products and drugs is getting closer and closer, and many large pharmaceutical companies have intervened in the skin care industry to guide a new round of change.

Yang Fei has a golden finger, of course, he wants to be at the forefront of the times.

After continuous research and experimentation, Yang Fei found that most of the skin care products on the market are still in the era of mixing mineral oil and natural ingredients.

In pursuit of low cost and high profits, skincare companies know that mineral oil is harmful to the skin, but they still produce it.

This phenomenon will not be eradicated even after more than 20 years.

If there is a demand and a market, there will be a product.

Many girls, because of their professional needs, have to take care of their skin and makeup, but they can't afford expensive brands. After using low-cost, low-quality skin care products, the originally smooth and supple skin becomes uncomfortable, resulting in red spots, yellow spots and even dark spots.

After researching almost all brands of skin care and makeup products on the market, Yang Fei finally positioned his products on the index of pure natural.

The era of zero burden has not yet arrived, and Yang Fei can't afford to carry the burden alone.

The genetic era is not something that Yang Fei can want, but it has to be slowly transformed with the development and progress of science and technology.

Thinking about it, only the era of pure nature can be created by itself!

Therefore, Yang Fei's main concept is pure natural, pollution-free, residue-free, and non-carcinogenic.

He carried out large-scale raw material cultivation in Jixi, which is the layout for today.

Finally, everything is in place, and the melon is ripe.

Seeing the products being accepted and snapped up by people, Yang Fei was as happy as seeing his own children and being appreciated.

Friends stepped forward to congratulate Yang Fei.

Yang Fei smiled on his face, but he couldn't feel relaxed in his heart.

He deeply understands that making a good product is only the first step for the company!

Can the product be a hot seller?

Does the market accept it?

Is the consumer response good?

How does marketing work?

These are the important indicators that determine the success of a product!

Yang Fei was full of ambition and smiled indifferently, a new journey has started again!