If you want to get a clubhouse, it is simple to say, but it is really difficult to say.

From site selection to construction, the requirements for a high-grade club are very high. But this thing, as long as you have money, it's a big deal to hire those great designers from abroad, and if one is not enough, you can form a whole team and directly find a world-famous design company, which is not a thing, as long as you have money, you can do it. To run a club, especially a high-end club, what really matters is the network, and further, the right to speak and appeal.

The club can be divided into several types from four aspects: functional setting, business model, regional service mode and scope of use.

According to the functional settings, the first is the comprehensive club and the theme club.

The former is the way adopted by the vast majority of clubs, with many internal functional sub-items, without highlighting the theme, and is a relatively large and complete club; the latter focuses on a certain content in the function setting or the whole club is positioned as a theme club, such as a certain health city is based on the theme of "health", while Yangcheng Olympic Garden Club is based on the theme of "sports" as the core.

According to the business model, it can be divided into for-profit clubs and non-profit clubs.

Most of the clubs in the market are for-profit clubs, which are subdivided into membership and non-membership according to the management model, but there are big differences between clubs in terms of membership fees and services; non-profit clubs are essentially a kind of free clubs, which are very few in the market, and of course the service content is often greatly discounted.

According to the regional service mode, it is divided into independent clubs and chain clubs.

The former is limited to the community in terms of service area, and the owners in the community do not enjoy the right to use other community clubs. However, the latter chain club is not, and the owners within the jurisdiction of the club can enjoy the services of the chain club outside the community. For example, the "Rising Sun Club" of the "City Apartment" series of the Future Pearl is a typical chain club model.

From the perspective of the scope of use, clubs can be divided into public clubs and community clubs.

The public clubs are open to everyone without any restrictions, but most of them exist in the form of membership. Most of the community clubs are only for community owners, and some adopt a membership system, and some of them also provide services to the outside world in order to ensure the long-term operation. Public clubs are further divided into commercial clubs and holiday clubs. Commercial clubs are business-oriented clubs, most of which are membership-based and charge a high fee, and most of them are managed by international groups. So far, several famous clubs in Beijing include Chang'an Club, Beijing Club, America Club, Jade Bird Fitness Club, Zhongti Beili Fitness Club, THESPA Fitness Club, Huaxia Real Estate Consultant Club, etc., all of which are commercial clubs.

Resort-type membership clubs are mostly for leisure and entertainment, and the clubhouse is like a hotel. The more typical ones are Longyuan Villa, Foot Whisper Silk Club, and Happy Infinity.

Most of the community clubs exist in the form of themes, which can be divided into life type, health and leisure type, and cultural type.

For example, the Sunshine Double Club in the Baoxingyuan Community, the Jindian Diving Club in the Jindian Garden, the SPA Club of General International and so on.

But no matter how you divide it, in the final analysis, if a club wants to change from an ordinary club to a high-end club in the real sense, and become a club where a group of people gather together, in the final analysis, what is needed is appeal and the right to speak. There are a sea of people who can afford to build a club, but there are more than one or two, how much can it cost to get a club? Is 10 million enough? Not enough? 100 million?

But just because you get it doesn't mean that someone is willing to come.

In China, a high-end club is a gathering place for a circle of people, and it is a place for many commercial activities. In big cities, there have long been fixed circles of people, and there are no high-end clubs in small cities, but people have other places to replace clubs. In the final analysis, if you want people to enter the club, be willing, and become a member of the circle, what you need is the right to speak and appeal.

With appeal, with a capital that responds to all calls, it can bring huge benefits to others, and naturally some people are willing to attach to it, or take the initiative to approach. On the contrary, just a person with a little money on the street, get a nondescript club out, and see if someone cares about it.

The truth is always simple.

Fortunately, today's Zhou Fangyuan, in the circle of Beitong, his identity, status, and appeal are sufficient. What he lacks is nothing more than the word qualifications, after all, his development time is too short, and his self-care is still relatively shallow.

Speaking of the clubhouse, the clubhouse was originally a foreign product, which means a meeting place for people of extraordinary status. Evolved to now, the club has become one of the supporting facilities of the property project, buyers from the price, location, transportation, house type, etc., from the concern of the project's price, location, transportation, house type, etc., and then began to pay attention to the public facilities of the community, the club has also become a necessary weapon for the project to attract the attention of buyers. With the development of society and the improvement of people's living standards, the sports industry is booming, people pay more attention to the quality of life, and fitness and leisure have become fashionable. In this environment, the club has become a hot spot of public attention.

Of course, the first thing to note is that this kind of club is not the same as the club that successful people do business with, although there is no difference on the surface, but the overall grade is still slightly inferior.

Residential clubhouses are broadly divided into three types: villa clubs, multi-storey residential clubhouses and high-rise residential clubs.

The villa area covers a wide area, the plot ratio is very low, and the proportion of the clubhouse area to the total development area is relatively high, and it is generally a high-end clubhouse. In the residential area dominated by low-rise and multi-storey residences, the clubhouse is generally a district of its own, which can be opened to the public in addition to meeting the needs of the district. In the center of the city, the clubhouse of the high-rise residential area is relatively small, and some are even combined with residential podiums or located in the floors. Regardless of the size of the site, it can create a superb spatial effect and a comfortable and pleasant surrounding environment.

The club and the environment have a unique architectural personality and spatial sequence characteristics, and the architect creates a high-quality landscape environment based on the local geographical characteristics, historical traditions, and residents' behavioral characteristics.

Specifically, if you want to run a club well, you must first have a very good internal environment.

The nature and functional requirements of the space are determined by the behavior of the people contained in it, and this behavior is developing and changing, so the functions of the clubhouse building space are complex and diverse, the traffic and daily life on the community street are mixed, and the private life and public space are blended: the transaction market, interpersonal communication, daily life, teahouse and restaurant and many other functions in the corridor space are accommodated in it. Diverse functions coexist in the same space. The complexity of the functions means that the diversity of the connections between them is not completely independent of each other, reflecting the wide adaptability of the space, maximizing the integration of human behavior and activities, with a strong human touch.

Designers should take into account the needs of different groups of residents in the residential area, especially different age groups and groups with different cultural backgrounds, especially in the case of large residential areas and complex levels of resident groups served by the club, and pay more attention to the analysis of the needs of different groups.

For example, in some cities that have entered an aging population, the resettlement of many elderly people has gradually attracted the attention of the whole society. In this case, it is obviously unreasonable to only pay attention to the demand for fashion consumption in the functional setting of the club, and such a club cannot become the center of the entire residential community. The elderly and children are vulnerable groups in transportation and are highly dependent on residential areas, so residential clubs should have their own happy land.

In addition to the subjects set up, we should also pay attention to the importance of the supporting design of the subjects: the comfort of the floor, the height of the steps, whether there is a wheelchair ramp, whether there are children's handrails, etc. Therefore, the difference between the tea room for the elderly, the children's playroom and the fitness room for the young is not only the difference in the equipment and equipment requirements in the same space, the difference in furnishings, and the difference in various detailed requirements for supporting it, and it may even be a completely different space environment.

Designers should also take into account the behavioral needs of different groups of users, even companions and viewers.

For example, in the children's playroom of the clubhouse, if the designer does not pay attention to the relationship between the activities, there is no seat for adults to rest around the children's activity venue, so that parents can only stand around the equipment, and there is no good communication atmosphere between each other, which is very embarrassing. Designers can design a tea room or café next to the playroom, or a bar space a few steps higher in the children's playroom, so that adults can safely watch the children play and enjoy themselves comfortably: tea, chatting, reading newspapers, playing chess. This harmonious atmosphere requires the designer to carry out detailed investigation and careful design under the concept of "humanization".

The design of the residential clubhouse should be subordinated to the requirements of the habitability of the community, and in the design process, the proportional relationship between the buildings as a whole, the proportional relationship between the volumes and the scale of each component should be dealt with first, so as to be as close as possible to people and create a sense of intimacy and belonging. In addition, the residential club is the center of the social activities of the residents of the community, which should have a significant and unique artistic style, highlight the overall recognizability of the appearance of the community, and maintain the unity with the whole community in terms of volume and scale.

In the visual arts, there are three factors that directly affect the effect: sexuality, color, and quality. In the design of residential clubs, color can be said to be the most flexible, least restrictive, and most effective elements. The clubhouse represents the image and spirit of the community, is the landmark of the community, and is often placed in an important position in the community, so the use of color should be distinctive, reflect the local characteristics and echo the overall tone of the community, the treatment of color should reflect the characteristics of the residential community, reflect the warm and harmonious life and leisure atmosphere, and use color to strengthen the expressiveness of the clubhouse building.

In addition to considering the natural emotion of the material, the treatment of texture expression should also pay attention to the expression of artificial processing and the emotional effect that may be caused by the combination of materials, the most common of which are two types: harmony combination and contrast combination.

The former is naturally sincere, subtle and stimulating, while the latter has a strong effect. The expressiveness of architectural art is mainly obtained through the ingenious combination of space and shape, the good proportional relationship between the whole and the part, and the proper handling of color and texture, etc., rather than praying for cumbersome and pretentious decoration, but the appropriate use of decoration and symbols can strengthen the expressiveness of the building, and the use of decoration is generally limited to certain key parts, and strives to be cleverly combined with the function and structure of the building, and also needs to consider some details in depth to make the modeling treatment have a certain sense of depth.

This subject is organically combined with the object of architecture and the surrounding environment, adding the perspective of ecological aesthetics, and studying the relationship between man and nature, man and the environment as an ecosystem and an organic whole, which is not isolated from nature and the environment

Human beings are not separated from human beings to study the purely objective nature and environment. Only by achieving harmonious coexistence with the natural environment can we truly achieve a healthy, natural and harmonious concept of human settlement.

Attention should be paid to the proportion of cultural components in the club, and while taking into account the benefits, the club should focus on culture to improve the cultural quality and life quality of community residents. The cultural theme of green and healthy is more conducive to the owners to get rid of the hustle and bustle of the world and return to the natural spiritual realm. The spirit of the whole residential area is expressed in a hierarchical manner in the aspects involved in the clubhouse. For example, the spiritual realm of "although there are people made, it is like opening from the sky" in the Chinese garden, through the opening and closing of the landscape, the contrast of space, the guidance and suggestion, the concealment and the dew, the penetration and the overlapping of the layers and other techniques to express the spirit of advocating nature and respecting nature. This is a valuable legacy to learn from when establishing the architectural design ideas of the clubhouse.

The artistic conception of one step and one scene, one scene and one emotion can greatly enhance the spatial artistic conception of the clubhouse building, and the use of modern forms of expression not only enables the residents to truly get spiritual nourishment in nature, but also feels the atmosphere of the times. Improve the environmental quality of the entire residential area. In addition to the traditional cultural connotations, it can also give meaning to the spirit of community in the new era. For example, the Shanghai Olympic Community is a sports-themed community, which puts forward the concept of "sports at the doorstep" and enjoys a healthy life through sports. This is the product of the combination of real estate and sports. The community spirit is continued under the cultural concept of respecting nature and healthy life.

Of course, having said so much, in the final analysis, Zhou Fangyuan still has no experience in the design of the club, and he can't do this. The location is just east of Lake Ven Yai, a large flat land. For the specific design, Zhou Fangyuan found RTKL in the United States to implement it.