In this timeline, although the World Wide Web appeared early due to Jing Jian's butterfly wings, it was also a new thing in the United States, not to mention that at this time in China, there was not even an experimental university campus LAN.

The first of the three major milestones of the information age is the PC era represented by Apple, followed by the World Wide Web, and finally, of course, the smartphone era pioneered by Apple. However, now, China does not even have a World Wide Internet, and even PCs are rare, just embellishments of research institutes or colleges. It can be seen from this that it is difficult to imagine the future information age through the imagination of backward limitations.

Therefore, this question is difficult to answer, and after thinking about it for a while, Jing Jian said: "When I was in the United States, thousands of troops were learning computers. Not only students majoring in computer science, but also majors such as literature, paleontology, and archaeology are studying. And we also know the saying - the computer should start with the baby. Why? That's a big idea, because in a few years, you'll find that computers are going to be the tools that everybody needs to master!"

"Here I want to explain that computer software and hardware research is a new and advanced science, which is studied by professional scientists. The use of computers is as important as learning English, and if you want to make a career, you must master it. Indispensable tool, indispensable word! Maybe you think that movies have little to do with computers, but indeed, computers are earth-shaking revolutions, an era of industrial revolution, and a film industry can only be said to be a drop in the bucket under the entire wave of industrial revolution. However, in reality, we film practitioners must pay attention to it, because it is closely related to us. For example, in the second industrial revolution without the electric motor, would there be an invention of cinema, and would there still be film art?"

After answering several questions on the spot, Jing Jian then picked out a note: "Mr. Jing, is the piracy problem you are worried about really so serious? And your solution is completely revolutionary, in the words of description, it requires bloodshed and sacrifice." After all, the film is very professional, as long as the audience is guaranteed to watch the movie, it may have some impact, but as long as you can produce excellent works, it should be okay? I would like to ask if there is a more moderate reform method, because the cost of revolution is too great. ”

Jing Jian smiled: "This question is quite good. That's one of the core points I want to make. And the audience at the bottom, regardless of their point of view, began to get serious. After all, they are all people in the film industry, and they really don't feel the influence of the New Wave? However, the inertia in human nature always does not want to overthrow the whole picture, at most it wants to make small repairs when facing problems. So this idea is very representative.

"So what is this core viewpoint? I have said it in previous lectures, and I repeat it here -- for the survival of Chinese films, including those in Hong Kong, Macao, and Taiwan! It doesn't matter if they are a little backward or weak, at least they can survive, but the problem of survival is the big issue that is imminent! You say that you are not willing to make a big move? I hope for a small reform? I can understand the normal feelings of people, so I have repeatedly pointed out commercialization and control costs, costs, and costs! Hehe, the important words are said three times!

"There is no doubt that action movies and comedies are easy to invest in high box office, and even if they hit the street, the loss will be very small. For example, this time Beijing Film's experimental film, the investment is not yet 300,000 yuan, right? and now it has not been released, and the overseas buyout has already earned 700,000 US dollars. Of course, with the spread of piracy in the future, such good days will be gone forever, but reducing income several times, really investing in films instead of experimental films, inviting stars to invest several times more, such shooting can still be profitable. To use an economic term, there is sustainability. ”

"Teacher Jing!" another Jingying student asked on the spot, "We have always found that you are worried about piracy. Doesn't the state care about this?"

After thinking about it for a while, Jing Jian decided to ignore the possible turmoil, and said honestly: "I don't think it will matter." At least a laissez-faire attitude. You know, how many employees do we have in the film industry? Including the relevant personnel of the national cultural department, it should be less than 5 million, right? And the state will subsidize it every year. Under the development of new technologies, VCD, DVD and related industries will affect the new jobs of millions of people in the upstream and downstream, and the scale of profits and taxes and output value will reach hundreds of billions. And that's not even counting piracy in other industries. It's a very simple math problem. It's easy to make a trade-off, right?"

The audience was in an uproar. This is almost to say that the government condones piracy. Although from the perspective of future development, what Jing Jian said is basically the truth, but there are many things that are easy to do and difficult to say!

And many listeners can actually understand that, after all, this is an internal lecture in a university, although it is not enough to speak freely, but the scale is still very wide. But this does not prevent him from jumping out of the Daode Emperor immediately.

"Teacher Jing, your statement is very inappropriate. According to you, new technologies such as computers make piracy easy and the government tolerates piracy, making it difficult for Chinese films. Doesn't that seem like a reluctant reason?"

Jing Jian smiled and nodded: "You are a little wrong, not only China, but also the impact of new technologies on the industry is global, including Hollywood and Hong Kong movies, which are still booming." In the future, even European and American countries with better intellectual property protection will be no exception, and movies will enter the era of blockbusters, and those who invest less than $100 million are embarrassed to come out and say hello. Why? The low-cost ones don't go one to see, or they're easy to see. Don't look at the common people in Europe and the United States as so noble, if there are cheap pirated goods, they will still buy them. And more tragic is the record market, because pirated songs are easier than pirated movies. Pop singers may also be able to maintain a high income through concerts and the like, while those record labels will have a hard time surviving. Why? With a click of a mouse, you can download it for free on the Internet. ”

"Download?" Many people are confused, what is this?

Jing Jian explained with a smile: "This will be the next step of development, which can be said to be far away or very close." In the beginning, piracy was through VCD and DVD discs. However, in just a dozen years, with the maturity of network bandwidth and video and audio technology, VCD and DVD will still be eliminated if they can be played directly online. ”